Category: Running

Nike go into the phone case business with iPhone cases.#Nike #iPhone #Cases

Fancy the sole of your Nike shoe on your mobile phone, Well its about to happen..

I am a huge Nike fan even though of late their prices for their retro trainers are double what the command price was when the OG versions where around and I in fact own a pretty unique collection of trainers myself which are very noteworthy also including the all new vapormax. (See below sample of collection) But what has this to do with tech,well there is tech invovled in some trainers but they have gone into the phone case business and these two combined has my attention.. But for now they are just for the god dam iPhone and again something the Americans like to do is USA ONLY which for me is stupid.Would remind you of Microsoft in more ways than one. 

 

So why has this got me interested? I like my tech,my trainers and my phones,what I dont like is how they have launched the idea,Ok Perhaps its testing the water but limited availability and one phone…Come on.. Nike you could be onto something here.. In fact you are….

 

 

 

The cases do not come cheap but then again they fall on an average price range offering just about enough but you are paying for the brand and the sole of a shoe to slap on your mobile phone, Trainer fans will love this be it something you might not keep on your phone all day but it is something different and its a cool idea and perhaps we could see this now expand from other shoe manufacturers. One thing I would suggest is that Nike open their eyes some more and spread the range…

See them over HERE What do you think then……Tell us..

 

 

 

Nabi Compete – Fitness tracking for kids. #Fitness #Kids #Wearables

Fitness tracking is popular everywhere and fitness trackers outdo smart-watches in popularity although they have now morphed into one with the latest smart-watches that are now available today,But fitness tracking for kids? Typically this area would be more towards older folk from late teens and upward,so is getting kids into this realm at young age a good idea,perhaps not but this means access to an app too and again kids with smartphones is another problem, there is many this age with mobiles but then the parents can also monitor from their own device. Nabi also have other tech on the market for kids such as tablets,headphones and jukeboxes..Given you can lockdown phones and tablets and assuming most parents are aware it can be done this could be a great idea..

Jim Mitchell, CEO of Fuhu, said, “As we enter the wearables market, we wanted to find a way that would really utilize technology to help parents encourage their kids to get active in a fun way, not in a way that would be perceived as being a task. To that end, in designing nabi Compete we looked closely at what keeps kids engaged with gaming, social interaction, friendly competition and performance rising to the top of our list. With the launch of nabi Compete, we believe we have developed a product and platform that will excite kids, get them active at an early age and fuel their interest and awareness of the importance of a healthy lifestyle and personal fitness.”

 

 

nabi Compete comes packaged with two kid-friendly bands that can be linked by downloading the nabi Compete app to open a first-of-its-kind, fun-filled competitive gamified approach to activity tracking. nabi Compete keeps kids motivated to encourage activity at an early age by competing against friends or family members in achievable real-world inspired challenges and garnering appealing rewards for completing tasks. nabi Compete is now available at Target and Best Buy for a suggested retail price of $39.99 for the 2-band packs.

Check nabi.com for more

Source

 

Run into the future with #Adidas Future craft 3D By @VicenteA_George #3dprint #Running

The worldwide known trainer manufacturer Adidas wants to take craftsmanship to the next level with its recently announced Futurecraft 3D their shoes LITERALLY “made-for-you”.

</aAdidas made public a new project they have in hands, developing their own propietary 3D printing technology they want to make a running shoe that fits every single shape and mark of your foot. A 3D-printed running shoe midsole which can be tailored to the cushioning needs of each foot.

This Futurecraft 3D story is the first chapter on the Adidas Futurecraft Series:

”  Futurecraft is our sandbox. It is how we challenge ourselves every day to explore the boundaries of our craft. Driving material and process innovation, bringing the familiar into the future. Marrying the qualities of handcrafting and prototyping with the limitless potential of new manufacturing technologies. Futurecraft is stripped back – fast, raw and real – it is our approach to design.”
    Paul Gaudio, Creative Director, Adidas

Futurecraft 3D is possible through an open source partnership with Materialise , a pioneer and leading specialist in 3D printing.

What we will have here is something I personally wish for every time I go in the venture of buying a pair of shoes.

Let’s imagine this: you’re going to the Adidas store to buy a new pair of shoes, you find the model you like but when asking the sales team about your size availability they tells you that they don’t have that size (something that happens almost every single time to me).

With Futurecraf 3D all you need to do is run briefly on a treadmill and instantly getting a 3D-printed running shoe (The Adidas 3D-printed midsole)

Creating a flexible, fully breathable carbon copy of the person’s own footprint, matching exact contours and pressure points, it will set the person up for the best running experience. Linked with existing data sourcing and “foot scan” technologies they can give everything you need.

Futurecraft 3D is a prototype and a statement of intent. We have used a one-of-its-kind combination of process and material in an entirely new way. Our 3D-printed midsole not only allows us to make a great running shoe, but also to use performance data to drive truly bespoke experiences, meeting the needs of any athlete.
    Eric Liedtke, Executive Board Member of adidas AG, responsible for Global Brands

In its 3D concept, Adidas provides the ultimate personalised experience for all athletes, creating a unique combination of material and process. The production breakthrough will take the running shoe standard to the next level, offering unprecedented individualised support, to enable athletes to perform at their best.

Of course you will surely ask “What if it rains?” or “What if I stepped on something unpleasant?” Remember this is just the prototype and as you’d expect upgrades sure will be made.

What do you think of this new idea of Adidas? Are you going to try one yourself if they make it to your local market?

Let us know in the comment or tweet us using #techbuzzireland

Stay tuned for more!

Source: Youtube, Adidas Group