Category: Events

CELSIUS Hits the Road to Fuel Fitness and Festival Spirit Across Ireland and the UK

CELSIUS, the premium, lifestyle energy drink formulated for active lifestyles, is hitting the road this August in its new, custom-designed CELSIUS Airstream to bring an unmissable wave of energy to cultural events with its refreshing fruit-forward flavours.

In Ireland, Olympic sprinter and Team CELSIUS Ambassador Rhasidat Adeleke will host the CELSIUS VIBE Run Club in Dublin on 22 July.

From muddy fields to main stages and sold-out stadium shows to grassroots fitness activations, CELSIUS will tour the nation to keep crowds going with an immersive, high-impact brand activation featuring giveaways and good vibes. Festivalgoers can expect glitter applications, photo booths, music, exclusive merch, and tens of thousands of CELSIUS samples to enhance their experiences.

Powering the moments that matter, the Airstream will be positioned around:

  • Solomon – 8 August – Cutty Sark, King William Walk, London SE10 9HT
  • Big Smoke Festival – 9 August – Crystal Palace Station, London SE19 2AZ
  • Anjunadeep – 10 August – Cutty Sark, King William Walk, London SE10 9HT
  • South Facing Festival – 15 August – Crystal Palace Station, London SE19 2AZ
  • All Points East – 16 August – The Green, Shoreditch High Street station, Braithwaite Street, Shoreditch, London, E1 6AE
  • Leeds Festival – 22 August – Leeds Station, New Station St, Leeds LS1 4DY
  • Reading Festival – 23 and 24 August – Reading Station, Station Hill, Reading, Berkshire, RG1 1LZ

The roadshow builds on the brand’s presence near some of the UK’s most iconic cultural moments already this year, from major music gatherings and city festivals to world-class sporting occasions.

Carlotta Cattelani, Head of Marketing – UK&I at CELSIUS, said: “Our new CELSIUS Airstream allows us to continue building something different here – a brand that’s not just seen on shelves, but felt in culture. Whether it’s through the festivals they wait all year for or the fitness communities they belong to, CELSIUS is showing up with purpose and momentum. What sets CELSIUS apart is its ability to deliver functional energy with no compromise on taste, powered by a blend of seven vitamins that supports normal immune function (B6, B12, C) and helps reduce tiredness and fatigue (B2, B3, B5, B6, B12, C). We’re here to help the nation make the most of every day.”

CELSIUS is also tapping into the growing demand for fitness community experiences. In Ireland, Irish Olympic sprinter and Team CELSIUS Ambassador Rhasidat Adeleke will return home on 22 July to host the CELSIUS VIBE Run Club at Dublin City University in conjunction with Runners High Run Club. Rhasidat will share her elite sprinting tips, favourite drills, and motivation to push participants beyond their limits. Tickets are free but limited; register on Eventbrite.

From 28 August, the brand will make its way to Stradbally, stopping in Rathcoole and Portlaoise, with thousands of samples planned across Electric Picnic weekend.

Building on its popularity in the US, CELSIUS is embedding itself into British and Irish cultural calendars and connecting consumers to the brand’s LIVE FIT ethos through a dynamic mix of music, sport, and lifestyle.

As the festival season hits its peak and wellness-orientated consumers continue to seek functional energy options, CELSIUS is fast becoming a staple in both routines and experiences across the UK and Ireland – and beyond!

CELSIUS is available nationwide. To find a local retailer, visit uk.celsius.com/buy-locate/.

Esri maps over 200 spooktacular events around Ireland this Halloween

Esri Ireland, the market leader in Geographic Information Systems (GIS), has created a digital map of over 200 frightfully fun festivals and events happening across the island of Ireland this Halloween.

Esri’s ArcGIS digital mapping system was used to create an interactive map which features something for everyone this spooky season. The map details daytime and family-friendly events, as well as events for those who fancy more of a scare.

From creepy campfire tales in Belfast and after-dark jail tours in Cork, to a nightmare on Church Street in Mayo and a ghostly bus tour in Dublin, this map will help ghosts and ghouls of all ages and interests plan their celebrations for Halloween 2024.

Survey reveals 1 in 10 attendees have dozed off in boredom at an event

AVCOM, the premium event production agency, today announces the results of a survey which has revealed that 1 in 10 (11%) of corporate event attendees in Ireland have dozed off in boredom after becoming disengaged at an event. The findings, which are part of AVCOM’s ‘Experience More: The Future of Events Report 2023’, found that 97% of respondents have become disengaged at an event.

AVCOM’s report uses research, carried out by Censuswide, to delve into the future of corporate events. Carried out among 200 professionals in Ireland who attend corporate events, the research provides powerful insights into the future of corporate events in Ireland, with the role of technology proving to be a major factor for engaging event-goers. When not engaged, event attendees admit to having worked (51%), looked at their phone (48%), eaten or drank something (41%) or fallen asleep (11%). A significant proportion of attendees have even carried out household chores (23%).

The report found that attendees seek to have more experiential elements incorporated into events in order to keep them engaged. Respondents identified networking (56%) as the primary motivation for attending an event, followed by hearing from subject matter experts (50%). On average, the maximum length of time event attendees want a speech or presentation to last is 26 minutes, 18 seconds.

 Although traditional technologies can enhance the experience of event attendees, there is an increasing desire for a more immersive experience. Event attendees are interested in technologies such as a dedicated event app (86%); high production values covering staging, visuals, lighting and set design (81%); Virtual Reality (71%); Augmented Reality (67%); and holograms (65%).

While technology has the potential to engage attendees, it can also have a negative impact when it malfunctions. When asked about the most frustrating technology issues that they have encountered at events, 58% cited bad audio. Following this was poor video quality during presentations (45%); inadequate video quality when joining virtually (41%); difficult-to-see presentations (38%); no or bad Wi-Fi (35%); and poor lighting (20%).

Paul Murphy, Managing Director, AVCOM, said: “The events industry has transformed, and we recognise the need to adapt to meet the changing needs of our customers and their attendees. Our research highlights that the expectations of audiences have evolved, and it is no longer enough to focus on traditional technologies. Audiences now demand more sophisticated technologies to keep them engaged, like virtual and augmented reality. Even holograms aren’t being ruled out by today’s tech-curious event attendees.

“Through the use of life-centred design-led thinking and the latest cutting-edge technology, AVCOM creates dynamic and immersive event experiences that engage attendees on multiple levels and leave a lasting impression. We believe that events are about more than just providing information; they are about bringing people together, fostering connections, and enabling collaboration. Our commitment to our customers is to work closely with them to deliver best-in-class experiences that enable attendees to experience more and achieve their goals, both online and offline.”