survey boredom event - techbuzzireland

AVCOM, the premium event production agency, today announces the results of a survey which has revealed that 1 in 10 (11%) of corporate event attendees in Ireland have dozed off in boredom after becoming disengaged at an event. The findings, which are part of AVCOM’s ‘Experience More: The Future of Events Report 2023’, found that 97% of respondents have become disengaged at an event.

AVCOM’s report uses research, carried out by Censuswide, to delve into the future of corporate events. Carried out among 200 professionals in Ireland who attend corporate events, the research provides powerful insights into the future of corporate events in Ireland, with the role of technology proving to be a major factor for engaging event-goers. When not engaged, event attendees admit to having worked (51%), looked at their phone (48%), eaten or drank something (41%) or fallen asleep (11%). A significant proportion of attendees have even carried out household chores (23%).

The report found that attendees seek to have more experiential elements incorporated into events in order to keep them engaged. Respondents identified networking (56%) as the primary motivation for attending an event, followed by hearing from subject matter experts (50%). On average, the maximum length of time event attendees want a speech or presentation to last is 26 minutes, 18 seconds.

 Although traditional technologies can enhance the experience of event attendees, there is an increasing desire for a more immersive experience. Event attendees are interested in technologies such as a dedicated event app (86%); high production values covering staging, visuals, lighting and set design (81%); Virtual Reality (71%); Augmented Reality (67%); and holograms (65%).

While technology has the potential to engage attendees, it can also have a negative impact when it malfunctions. When asked about the most frustrating technology issues that they have encountered at events, 58% cited bad audio. Following this was poor video quality during presentations (45%); inadequate video quality when joining virtually (41%); difficult-to-see presentations (38%); no or bad Wi-Fi (35%); and poor lighting (20%).

Paul Murphy, Managing Director, AVCOM, said: The events industry has transformed, and we recognise the need to adapt to meet the changing needs of our customers and their attendees. Our research highlights that the expectations of audiences have evolved, and it is no longer enough to focus on traditional technologies. Audiences now demand more sophisticated technologies to keep them engaged, like virtual and augmented reality. Even holograms aren’t being ruled out by today’s tech-curious event attendees.

Through the use of life-centred design-led thinking and the latest cutting-edge technology, AVCOM creates dynamic and immersive event experiences that engage attendees on multiple levels and leave a lasting impression. We believe that events are about more than just providing information; they are about bringing people together, fostering connections, and enabling collaboration. Our commitment to our customers is to work closely with them to deliver best-in-class experiences that enable attendees to experience more and achieve their goals, both online and offline.”

By Jim O Brien/CEO

CEO and expert in transport and Mobile tech. A fan 20 years, mobile consultant, Nokia Mobile expert, Former Nokia/Microsoft VIP,Multiple forum tech supporter with worldwide top ranking,Working in the background on mobile technology, Weekly radio show, Featured on the RTE consumer show, Cavan TV and on TRT WORLD. Award winning Technology reviewer and blogger. Security and logisitcs Professional.

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