Selling Your Beauty Products Online: A Guide

The market for beauty products continues to increase rapidly year on year, with a growth rate that’s exceeding many other markets. That means that there are always new entrants to the scene, building companies that are looking to take a bite of the action. If you’re one of them, you’ll be looking to also build up an online presence so that you can sell products online – either solely or in conjunction with a physical store. This is how you’ll do it, getting the traffic and the conversions to drive your profits ever-higher in this exciting market. 

Website

Your website is critical for your online sales. It is, of course, possible to sell cosmetics and beauty products online without having a website – you’ll do it on sites like Amazon and eBay. But having your own home on the web increases your visibility, builds up your brand’s presence, and gives consumers a chance to shop all of your product listings directly instead of searching by product on larger online marketplaces. So building a website is a critical first step for ambitious startups in the beauty space. 

SEO Boosting

With your website up and running, it’s time to get seen by more consumers. And that’s a case of increasing your visibility on Google, through which the majority of consumers find the products they’re searching for. SEO, or search engine optimization, helps you finish higher up Google’s search results when consumers type in certain relevant keywords. Link up with a cosmetics SEO agency to build up your SEO and start seeing your website on page 1 of Google’s search results. 

Influencers

Another valuable way to tap into the growing beauty market is to show off your products via influencers. These individuals are real people with followers across the world who trust and admire them – ideal ambassadors for your brand. Pick them from Instagram and TikTok to sell to younger audiences who are digital savvy and who mostly shop online. These partnerships can be incredibly lucrative if you choose the right influencers to work with. 

Deals and Offers

We’re fast approaching Christmas and the following period of sales. This is a consumer bonanza, with many shoppers searching for beauty products to give to friends and loved ones. It’s something that you should consider going along with, setting up Christmas hamper options and special seasonal reductions that might appeal to the Christmas wave of shoppers. Come January, lower your prices to draw more people to shop with your brand. 

Emails

Finally, try to acquire the email addresses of those consumers who end up buying from your online store. That way, you’ll be able to reach their inbox when you have a new line in stock or when you’re running promotions. If your products are as good as you believe they are, this will help prompt repeat custom from loyal customers, which is a huge feature of a beauty market that is shaped around quality and loyalty. 

Make your beauty business boom with the above five tips – designed to bring you online customers and deliver you higher profits in the coming months. 

Infosys BPM to Create 250 Jobs in Ireland, With a New State-of-the-Art Delivery Center in Waterford

Infosys BPM, the business process management arm of Infosys, today announced that it is expanding its presence in Ireland, creating 250 jobs locally with the development of a new delivery center in Waterford.

Infosys BPM started its Ireland operations in Dublin in 2014, delivering exceptional service offerings across telecommunications, manufacturing, social media, healthcare, edtech, and fintech sectors. The company has since then, further expanded in Ireland through its offices in Waterford, Wexford, Clonmel, and Craigavon.

The new center in Waterford will provide voice support, customer service and technical support operations for large global enterprises. The new roles will cover several functions across various job levels, spanning a multitude of skills from customer and technical support roles to subject-matter-experts in the areas of finance, HR, planning, and capacity management.

The employees will be working at the cutting edge of innovation in the digital space, consistently providing anytime-anywhere experiences to empower some of the world’s largest organizations in navigating their digital transformation journeys. In line with the company’s mission to develop the workforce through continuous learning, Infosys will provide critical training and growth opportunities to nurture the next generation of digital talent.

The 250 new roles in Ireland will build on Infosys’ recently announced 1,000 jobs in the UK, reinforcing the company’s commitment to supporting post-pandemic economic growth in the region.

Leo Varadkar TD, Tánaiste and Minister for Enterprise, Trade and Employment, Ireland, said: “Congratulations to the entire Infosys BPM team, on this impressive expansion which will result in the creation of 250 new jobs in Waterford. This is a great boost for the South East and demonstrates the attractiveness of Ireland as a location for investment from leading companies from around the world. The best of luck to the team, I trust you will be very happy in Waterford.”

 

Anantha Radhakrishnan, MD & CEO, Infosys BPM, said, “The launch of the new center is a testament to our continued focus on the workplace of the future, grounded in building a robust talent pool with strong digital skills. This investment in Ireland builds on our long-standing commitment to developing a highly skilled workforce in Ireland and our focus on achieving breakthrough innovation for our clients in a collaborative environment. Hiring the best of talent will not only offer a significant boost to the regional economy, but also substantially enhance growth opportunities for us. This will further enable us to deliver amplified business value for our clients with agility and a superior stakeholder experience.”

 

Martin Shanahan, CEO, IDA Ireland, said, “As one of the largest employers in the South East, this announcement by Infosys BPM for 250 new roles at its new delivery centre in Waterford is very welcome. Infosys’ continued investment in their site in Waterford, as well as their other sites in Wexford and Clonmel, represents a strong endorsement of the talent available in the South East region – particularly in the IT sector. It should serve also as an example for other large international IT companies looking to expand into Europe that Ireland remains a premier location for doing so. I wish Infosys BPM the utmost success with their future operations.”

INTELLI launch clutter-free charging with new StepUp Magnetic Wireless Charging Station

Providers of clean, premium, intelligent technology products, INTELLI, is today pleased to announce the availability of StepUp, a clutter-free Magnetic Wireless Charging Station. The latest innovation in charging technology, StepUp is sleek, versatile, and has up to 15w of power delivery, with 2 pop out panels, allowing users to charge multiple devices such as the Apple Watch or AirPods simultaneously, anytime. The StepUp is available on the INTELLI website for $69.99/£54 and $69.99 on Amazon.com. Amazon UK is expected to stock shortly.

The StepUp wireless magnetic compatible hub features a modern design that can simultaneously charge an iPhone 12 or 13 series, AirPods and Apple Watch with 5MM induction distance. Compatible magnets hold the phone securely in place while charging, offering 5W/7.5W/10W/15W wireless charging for iPhones, 5W wireless charging for AirPods and 2.5W wireless charging for Apple Watch.

The AirPods and Apple Watch charging docks on StepUp can be pushed in or popped out as desired, giving the user the option of having a sleek looking wireless charger for their phone only, or the ability to charge their watch as well or even their AirPods with both docks out at the same time for a sleek and modern look with no cords or clutter.

The StepUp is available on the INTELLI website for $69.99/£54 and $69.99 on Amazon.com. Amazon UK is expected to stock shortly.

StepUp Specs

  • Magnetic Wireless Charging compatible
  • Charges up to 3 devices simultaneously
  • 5W/ 7.5W / 10W / 15W wireless charging for iPhones
  • 5W wireless charging for AirPods

Tech Review – Creative Stage 360 soundbar with Dolby Atmos

Need to up the game in your home with some better sound well the Creative Stage 360 soundbar is one to look out for if you want better home entertainment, not only that this can be used for gaming and also connecting bluetooth devices too and more so if you are having friends over and want to pump out the tunes it is no problem.

The design and build is much the same as the previous model but only better when it comes to the sound element with many settings to pick from to get the exact fine tuning you need and this can be done via the remote control or there is some options via the keys placed on top of the soundbar itself, the subwoofer just plugs in beside it and then you can place where it suits you best.

With the integration of Dolby Atmos technology, the Creative Stage 360 allows users to enjoy three-dimensional, cinema-like audio with realistic surround and height reproduction by simply playing any supported Dolby Atmos content from popular streaming platforms such as Netflix, Apple TV+, Disney+, HBO Max, Prime Video and many more. The latest soundbar also boasts all-new, custom-tuned racetrack drivers along with a dedicated long-throw subwoofer as well as a total peak power of up to 240W to deliver a stronger audio punch with every beat.

Adding to that, this soundbar is optimized for both near-field and far-field listening – regardless of whether it is placed in the living room or at the desktop, users can easily switch between either setting with the newly-designed IR remote control.

With the integration of Dolby Atmos technology, the Creative Stage 360 allows users to enjoy three-dimensional, cinema-like audio with realistic surround and height reproduction by simply playing any supported Dolby Atmos content from popular streaming platforms such as Netflix, Apple TV+, Disney+, HBO Max, Prime Video and many more. The latest soundbar also boasts all-new, custom-tuned racetrack drivers along with a dedicated long-throw subwoofer as well as a total peak power of up to 240W to deliver a stronger audio punch with every beat.

Adding to that, this soundbar is optimized for both near-field and far-field listening – regardless of whether it is placed in the living room or at the desktop, users can easily switch between either setting with the newly-designed IR remote control.

Check out the video below for an unboxing and sound test where you can see what the Stage 360 offers and from where I sit and having tested it does an excellent job and gives you am more immersive feel to watching films and more and turning the volume up to the max.

BUY HERE

Video Link

Vestel introduces TV remote app for fifty TV brands across Europe

Vestel is set to bring viewers around Europe extra features for their Smart TVs with the launch of its TV Smart Centre app. Free-to-download, the new TV remote control app is designed for Smart TVs from fifty popular as well as premium brands, offering more personalised control, as well as ultra-convenient and fast access to TV listings, apps, and screen share functions.

Split into five sections – HomeGuideRemoteApplications, and Settings, the app simplifies the navigation process, enabling users to enjoy a more intuitive user experience from their connected iOS and Android mobile devices.

Home screen 

To help narrow down searches, the Home screen’s Dashboard features extra information for up to thirty programmes and films, providing insightful synopses about shows and movies, as well as more detail about the genres and casts. While the Primetime section picks out and highlights specific programmes for peak evening viewing times between 8pm and midnight, the “For You” section does so for programmes, regardless of when they are scheduled.

The Home screen also offers quick and easy access to a whole range of flexible, and customisable viewing options. With one tap of the screen mirroring button, viewers can bring their saved videos, music, and photos straight to the big screen, and with one tap of the red control, record or set a reminder for their favourite TV series.

From the Home screen, Follow Me TV can also be accessed, enabling users to tune into live TV content on any connected mobile device from anywhere within range of the user’s home WiFi network.

Remote screen 

Bringing together all the most frequently used functions to one centralised place, the TV Smart Centre app Remote screen features a power button to switch the TV on, a 4-way D-pad, and buttons for several alternative search style options. These include modes for searching with numerical and alphabetical keyboards, and a touchpad, as well as a voice search function for simple remote control commands.

To stream the most highly sought-after content quickly and easily, there are also shortcut buttons for Netflix and YouTube, and a selection of media player controls that are immediately to hand.

Guide and Apps 

Giving viewers more personalised control and flexibility, the Guide screen offers further access to the screen mirroring button and the Follow Me TV function, along with the latest, most up-to-date TV listings with its “What’s on TV” section.

Searching for must-see VoD content is also quick and easy, thanks to the Apps screen. Viewers can count on one-click access to all the streaming apps available on their Smart TVs, including Netflix, Amazon Prime Video, and YouTube as well as Rakuten, Twitch, Amazon Music, YouTube Kids and Red Bull TV2.

“We are pleased to introduce an app that can help to maximise the Smart TV user experience,” said to Barış Altınkaya, Vestel Vice President of Marketing and Product Management . “Whether you prefer to search by voice, touch, or traditional D-pad, the TV Smart Centre app gives you more personalised control, enabling you to choose the search styles that work best for you from your own connected mobile device.  

With features, such as one-click access to streaming apps, and selections of popular recommendations, the TV Smart Centre app is also ideal for navigating vast libraries of entertainment, ensuring that viewers can browse less, and find more of what they most like to watch, or listen to.” 

For a full list of TV brands, please view here

MFA vs. SSO: How Do They Compare?

Multi-factor authentication and single sign-on are important parts of identity and access management. 

They’re also something every business should understand right now because they prevent many of the main cybersecurity vulnerabilities that come with remote and hybrid work environments

Rather than looking at them as competing elements of a cybersecurity plan, you should instead consider them two things that work together. 

The general concept underlying both MFA and SSO is that a password and user ID combination are no longer adequate to protect sensitive data and information. 

Below are details about both. 

What is Multi-Factor Authentication?

Multi-factor authentication or MFA uses different factors to verify someone’s identity and then ultimately grant access to systems, data, and software. 

Most MFA systems will use at least two factors to authenticate users and devices.

The first is typically characterized as “what you know.” What you know might include recovery questions or a password. 

Another potential category is what you have, which can include a one-time password or a token. 

A third factor is who you are, meaning a biometric factor like a fingerprint. The fourth possible factor is what you do or where you’re at. This category can include location-based authentication or keystroke biometrics, which assess how you type. 

The advantage of MFA is the security. 

Other benefits of MFA, along with additional security layer include that it’s easy to implement, and your employees and customers feel like they’re being protected. Ultimately, you can lower your operating costs because you’re spending less on cybersecurity problems, and it can reduce the burden on your IT team. 

The biggest issue with MFA is that it can be cumbersome to manage, which is why a good MFA solution can keep your employees productive and make things easier for them without sacrificing security. 

What Is Single Sign-On?

Single sign-on, in some ways is a more straightforward concept than MFA. Single sign-on refers to scenarios where a user has a master sign-on to authenticate themselves before they start working. If they need to log into another tool to do their work, the SSO solution will log them in. 

The credentials to log into all needed platforms are stored by the SSO solution. 

Benefits of single sign-on include:

  • With the move to the cloud, employees are increasingly using apps for work, and each of those can otherwise require a different password or username. This is burdensome and leads to serious cybersecurity vulnerabilities stemming from password fatigue. Signing on once can improve employee productivity and save everyone time. 
  • SSO can save on IT costs because there’s less being spent on password resets and troubleshooting. It’s optimal if SSO is part of a centralized access management system that uses a central directory for the provisioning and de-provisioning of users. You can relatively easily define policies based on location, user role and other traits. 
  • The use of SSO can prevent shadow IT. Shadow IT refers to unauthorized workplace downloads. With cloud downloads so prevalent, the risk of shadow IT continues to grow. SSO can help employers monitor the apps employees use, reducing the risk of shadow IT.
  • Having SSO in place can encourage employees to use available technology tools. If you invest in new technology and employees aren’t willing to use it, it’s a wasted investment. You want any technology investments to make your employees’ lives easier rather than harder, and SSO can help with that. 

Comparing MFA and SSO

SSO focuses on users getting access to all needed resources with one authentication. Multi-factor authentication is about stronger verification of identities. One doesn’t eliminate the need for the other. They do different things and should ideally be used together. 

When using both MFA and SSO, benefits include enhanced security and convenience. You’re simultaneously taking the burden off employees to remember so many passwords, and you’re also reducing a potential surface area for a cyber-attack. 

MFA can serve as a backup for SSO because it adds additional layers of authentication. Both can work to increase employee productivity. Workers aren’t spending all their time concerned with password and log-in issues. 

MFA and SSO can both fit into the larger concept of identity and access management (IAM), which focuses on making sure the right people in your organization have access to the right resources at the proper time across increasingly diversified technical systems. 

Understanding identity and access management should be one of your top priorities for the upcoming new year, along with general cybersecurity in a modern, cloud-driven environment.

Giftable Experiences Now Available Across 19 European Countries Including Ireland

Giftable, the popular startup that’s been transforming online gifting into real life experiences, is expanding its service from its native Luxembourg to 19 additional markets across Europe. In doing so, Giftable will make it easier to rebuild social connections and boost social interaction.

The Giftable app combines the concept of online gifting – which has grown exponentially during the pandemic – with in-person experiences, empowering users to build meaningful relationships with their contacts in just three clicks.

Users simply select an experience, which can be anything from a salon visit to a romantic dinner, and send it to a lucky friend, family member, or colleague to show how much they care.

Previously available only to users within Luxembourg, where Giftable is based, a recent partnership with TUI Musement is helping the company to expand across Europe. A part of the TUI brand, TUI Musement provides a digital platform that enables brands to operate internationally with local delivery. This partnership also means Giftable’s gift catalogue will swell to more than 40,000 different options.

Now, anyone in Austria, Belgium, Cyprus, Estonia, Finland, France, Germany, Greece, Ireland, Italy, Latvia, Lithuania, Luxembourg, Malta, The Netherlands, Portugal, Slovakia, Slovenia, and Spain can access the app, gift an experience, and boost the human connection.

Entrepreneur Michel Hoffmann, Founder of Giftable, says “During the pandemic, practically everything moved online. For the most part, that was a good thing. With online shopping, for example, we have access to more products and services from the sofa than we do from the high street. However, social interaction is one area where digital is still letting us down.

“Zoom is no match for a coffee with a friend. Skype is no match for an exhilarating game of laser tag with a group of good buddies. Through Giftable’s European expansion, we hope to show the world that all those things we loved to do before the pandemic hit are all still waiting for us and still possible.”

Giftable’s focus on human-centric relationships aligns perfectly with the ethos of parent company The Kindness Group, which prioritises ‘putting the human back in the centre of relationships’. The Kindness Group has enjoyed some highly positive news itself in recent weeks, having appointed former Princess of Luxembourg and renowned businesswoman Tessy Antony de Nassau to strengthen its board of directors following completion of an equity funding round.

Vafa Moayed, President of the Board of Directors, says “We are delighted to welcome Tessy Antony de Nassau to the board, and we look forward to growing The Kindness Group with the help of her entrepreneurial vision”.

The Giftable app is available to download for free on iOS and Android devices, with experiences available across 19 countries within Europe.

To find out more, or download the app, visit www.giftable.com

Novaerus by McGreals Health becomes Official Clean Air Partner to Leinster Rugby

McGreals Health, distributor of Novaerus NanoStrike™ technology in Irelandhas become the official clean air partner to Leinster Rugby for the protection of players and staff.   

The Irish-designed Novaerus air disinfection device use patented NanoStrike™, a technology that has been independently proven to inactivate all airborne viruses and bacteria including 99.997% of Sars-CoV-2, the virus that causes COVID-19. 

Leinster Rugby aims to reach the highest standard of excellence both on and off the pitch, and the partnership with Novaerus by McGreal’s Health will offer an additional safeguard to the strict safety measures already in place in and around Leinster Rugby facilities, not only protecting them from Covid-19 but also from additional viruses that could impact player performance. 

The partnership between Leinster Rugby and Novaerus by McGreals Health is a landmark and first of its kind in the rugby world.  

Novaerus by McGreals Health will install scientifically proven Novaerus devices throughout the Leinster Rugby high performance centre in UCD including the team gym, player’s lounge, media conference rooms, reception area and other key locations across campus.  

In addition, Novaerus devices will be positioned in the Leinster changing rooms at all home games at both the RDS Arena, Energia Park and Aviva Stadium.  

Deirdre Devitt, CEO of Novaerus by McGreals Health, said: “We are delighted to be teaming up with Leinster Rugby to become official clean air partner to Irish rugby’s most successful team.  

We hope that the addition of Novaerus technology will give Leinster the physical and competitive edge by disinfecting the squad and management team’s indoor air safely, 24/7. Clean air is as important to a world-class winning team as clean water, superb nutrition, and a healthy lifestyle, all improving cognitive and physical attributes on and off the pitch. We look forward to the next three years working with Leinster and to bringing the most innovative, globally-renowned Irish technology to their winning formula.”  

 

Eamon De Búrca, Sponsorship Manager at Leinster Rugby said: “This is an exciting, pioneering partnership for Leinster Rugby and we’re delighted to welcome Novaerus by McGreals Health to the wider Leinster family.  

 “We’re particularly impressed with the impact the technology will have in protecting both players and staff at our high-performance centre in UCD.  

 “Maintaining a safe working environment for all staff in UCD has become a huge focus for everyone in Leinster Rugby and we believe that this extra safeguard will help us to continue our pursuit of excellence with greater peace of mind.   

 “We are delighted to be working with Novaerus by McGreals Health, an Irish brand as well, and we feel this is a real bonus as we move into the winter months and continue to live with the pandemic as best we can.” 

The Novaerus range of devices are available in four sizes (NV 200, NV 800, Defend 400 and Defend 1050), catering for small to large spaces. The Novaerus patented NanoStrike™ technology obliterates pathogens in the air at DNA level, in a sub-second time frame, without generating any harmful by-products to clean the air 24/7. The devices are sold in 65 countries worldwide, supporting sectors with additional frontline protection to continue to operate safely. For more information visit www.novaerus.ie.

How to Play Basic Solitaire

Solitaire is one of those games that enhance your cognitive skills while improving your focus. Whenever you feel tense or stressed, you can play this game to calm your mind. What’s amazing about solitaire is you can play it anywhere and anytime. All you need is a standard 52-card deck or find a solitaire websites like Online Solitaire or www.playsolitaire.io also you could check out a list of casino sites in Canada

A Beginners Guide to Playing Basic Solitaire

For those keen on learning this game, here’s a comprehensive guide on how to play basic solitaire. We will go over everything from the setup to gameplay to the rules and objectives of the game. 

Setting up the Cards

As we said above, you need a standard-52 card deck to play solitaire. Your first task will be to set up the cards. If you are playing online, the solitaire website will lay out the cards for you. Here’s how you set up the cards:

  • Place one card face-up and six others face-down in a horizontal line.
  • Place one card face-up and five others face-down on top of the first pile. Begin the second pile from the second column on the left.
  • Deal the third pile with one card up and four face-down. Begin the third pile from the third column. 
  • Deal the fourth pile with one card up and three face-down. Begin the fourth progressively, as shown above. 
  • Deal the fifth pile with one card up and two face-down. 
  • Deal the sixth pile with one card face-up and one face-down. 
  • Place the seventh pile with one card face-up.

Your card setup should have seven columns, and they should be progressive. The first column on the left should have one card, the second column should have two cards, and the third column three cards, and so on. In each column, the topmost card is the only one that should be face-up. 

Once you set up your cards, you will remain with 24 cards. These cards are your stockpile. Place them at the top left of your card setup.

Objectives of the Game

Your goal is to transfer and arrange all the cards onto the ace foundation piles. The ace foundation is placed at the top right side of the card setup, and it is divided into four card suits. The objective is to arrange cards of each card suit in sequence, starting with an ace and finishing with a king. If you successfully build your foundation pile, you win the game. 

Rules and Gameplay

There are three ways to move cards in solitaire. The first is moving cards within the card setup, also known as the tableau.

Play cards in the tableau by arranging them in different colors and descending order. For example, you can place eight of hearts or diamonds (red) onto nine of spades or clubs (black). Arrange cards in descending order from a king to ace. 

The second way to move cards is from the stockpile to the card setup. When you have no moves left on the tableau, you can reveal cards one at a time from the stock as you search for the one to transfer to the setup. You can only transfer a card if there is one on the tableau that’s a number higher and has a different color. 

To make the game more challenging, you can reveal cards on the stockpile in threes, then transfer only the topmost card. The rules of transfer still apply here. 

The last way to move cards is from the card setup or stockpile onto ace foundation piles. Remember that the objective is to arrange all cards onto the foundation piles in ascending order. 

Closing Remarks

You now know how to play basic solitaire. Why don’t you try playing a game in your free time? You only need to play solitaire once, and you will get the hang of it. Next time you feel stressed at work, play a quick solitaire game to calm yourself.