Introducing the AI Research SuperCluster — Meta’s cutting-edge supercomputer for AI research

Developing the next generation of advanced AI will require powerful new computers capable of quintillions of operations per second. Today, Meta is announcing that they designed and built the AI Research SuperCluster (RSC) — which they believe is among the fastest AI  supercomputers running today and will be the fastest AI supercomputer in the world when it’s fully built out in mid-2022. Their researchers have already started using RSC to train large models in natural language processing (NLP) and computer vision for research, with the aim of one day training models with trillions of parameters. 

RSC will help Meta’s AI researchers build new and better AI models that can learn from trillions of examples; work across hundreds of different languages; seamlessly analyze text, images,  and video together; develop new augmented reality tools; and much more. Our researchers will  be able to train the largest models needed to develop advanced AI for computer vision, NLP, speech recognition, and more. We hope RSC will help us build entirely new AI systems that can,  for example, power real-time voice translations to large groups of people, each speaking a  different language, so they can seamlessly collaborate on a research project or play an AR  game together. Ultimately, the work done with RSC will pave the way toward building  technologies for the next major computing platform — the metaverse, where AI-driven  applications and products will play an important role.

Why do we need an AI supercomputer at this scale? 

Meta has been committed to long-term investment in AI since 2013, when we created the  Facebook AI Research lab. In recent years, we’ve made significant strides in AI thanks to our leadership in a number of areas, including self-supervised learning, where algorithms can learn  from vast numbers of unlabeled examples, and transformers, which allow AI models to reason  more effectively by focusing on certain areas of their input.  

To fully realize the benefits of self-supervised learning and transformer-based models, various  domains, whether vision, speech, language, or for critical use cases like identifying harmful  content, will require training increasingly large, complex, and adaptable models. Computer  vision, for example, needs to process larger, longer videos with higher data sampling rates.  Speech recognition needs to work well even in challenging scenarios with lots of background  noise, such as parties or concerts. NLP needs to understand more languages, dialects, and  accents. And advances in other areas, including robotics, embodied AI, and multimodal AI, will  help people accomplish useful tasks in the real world. 

High-performance computing infrastructure is a critical component in training such large models,  and Meta’s AI research team has been building these high-powered systems for many years.  The first generation of this infrastructure, designed in 2017, has 22,000 NVIDIA V100 Tensor  Core GPUs in a single cluster that performs 35,000 training jobs a day. Up until now, this  infrastructure has set the bar for Meta’s researchers in terms of its performance, reliability, and  productivity.  

In early 2020, we decided the best way to accelerate progress was to design a new computing infrastructure from a clean slate to take advantage of new GPU and network fabric technology. We wanted this infrastructure to be able to train models with more than a trillion parameters on  data sets as large as an exabyte — which, to provide a sense of scale, is the equivalent of   36,000 years of high-quality video.

While the high-performance computing community has been tackling scale for decades, we also  had to make sure we have all the needed security and privacy controls in place to protect any  training data we use. Unlike with our previous AI research infrastructure, which leveraged only open source and other publicly available data sets, RSC also helps us ensure that our research  translates effectively into practice by allowing us to include real-world examples from Meta’s  production systems in model training. By doing this, we can help advance research to perform  downstream tasks such as identifying harmful content on our platforms as well as research into embodied AI and multimodal AI to help improve user experiences on our family of apps. We  believe this is the first time performance, reliability, security, and privacy have been tackled at such a scale.  supercomputers are built by combining multiple GPUs into compute nodes, which are then  connected by a high-performance network fabric to allow fast communication between those  GPUs. RSC today comprises a total of 760 NVIDIA DGX A100 systems as its compute nodes,  for a total of 6,080 GPUs — with each A100 GPU being more powerful than the V100 used in  our previous system. The GPUs communicate via an NVIDIA Quantum 200 Gb/s InfiniBand  two-level Clos fabric that has no oversubscription. RSC’s storage tier has 175 petabytes of Pure  Storage FlashArray, 46 petabytes of cache storage in Penguin Computing Altus systems, and  10 petabytes of Pure Storage FlashBlade. 

Early benchmarks on RSC, compared with Meta’s legacy production and research  infrastructure, have shown that it runs computer vision workflows up to 20 times faster, runs the  NVIDIA Collective Communication Library (NCCL) more than nine times faster, and trains large scale NLP models three times faster. That means a model with tens of billions of parameters  can finish training in three weeks, compared with nine weeks before.

Designing and building something like RSC isn’t a matter of performance alone but performance  at the largest scale possible, with the most advanced technology available today. When RSC is  complete, the InfiniBand network fabric will connect 16,000 GPUs as endpoints, making it one of  the largest such networks deployed to date. Additionally, we designed a caching and storage  system that can serve 16 TB/s of training data, and we plan to scale it up to 1 exabyte.  

All this infrastructure must be extremely reliable, as we estimate some experiments could run for  weeks and require thousands of GPUs. Lastly, the entire experience of using RSC has to be  researcher-friendly so our teams can easily explore a wide range of AI models.

 A big part of achieving this was in working with a number of long-time partners, all of whom also helped design the first generation of our AI infrastructure in 2017. Penguin Computing, our  architecture and managed services partner, worked with our operations team on hardware  integration to deploy the cluster and helped set up major parts of the control plane. Pure  Storage provided us with a robust and scalable storage solution. And NVIDIA provided us with  its AI computing technologies featuring cutting-edge systems, GPUs, and InfiniBand fabric, and  software stack components like NCCL for the cluster. …and doing it remotely, during a pandemic 

But there were other unexpected challenges that arose in RSC’s development — namely the  coronavirus pandemic. RSC began as a completely remote project that the team took from a  simple shared document to a functioning cluster in about a year and a half. COVID-19 and  industry-wide wafer supply constraints also brought supply chain issues that made it difficult to  get everything from chips to components like optics and GPUs, and even construction materials  — all of which had to be transported in accordance with new safety protocols. To build this  cluster efficiently, we had to design it from scratch, creating many entirely new Meta-specific  conventions and rethinking previous ones along the way. We had to write new rules around our  data center designs — including their cooling, power, rack layout, cabling, and networking  (including a completely new control plane), among other important considerations. We had to  ensure that all the teams, from construction to hardware to software and AI, were working in  lockstep and in coordination with our partners. 

 

Beyond the core system itself, there was also a need for a powerful storage solution, one that  can serve terabytes of bandwidth from an exabyte-scale storage system. To serve AI training’s  growing bandwidth and capacity needs, we developed a storage service, AI Research Store  (AIRStore), from the ground up. To optimize for AI models, AIRStore utilizes a new data  preparation phase that preprocesses the data set to be used for training. Once the preparation  is performed one time, the prepared data set can be used for multiple training runs until it  expires. AIRStore also optimizes data transfers so that cross-region traffic on Meta’s inter datacenter backbone is minimized. 

How we safeguard data in RSC 

To build new AI models that benefit the people using our services — whether that’s detecting  harmful content or creating new AR experiences — we need to teach models using real-world  data from our production systems. RSC has been designed from the ground up with privacy and  security in mind, so that Meta’s researchers can safely train models using encrypted user generated data that is not decrypted until right before training. For example, RSC is isolated  from the larger internet, with no direct inbound or outbound connections, and traffic can flow  only from Meta’s production data centers. 

To meet our privacy and security requirements, the entire data path from our storage systems to  the GPUs is end-to-end encrypted and has the necessary tools and processes to verify that  

these requirements are met at all times. Before data is imported to RSC, it must go through a  privacy review process to confirm it has been correctly anonymized. The data is then encrypted  before it can be used to train AI models and decryption keys are deleted regularly to ensure  older data is not still accessible. And since the data is only decrypted at one endpoint, in  memory, it is safeguarded even in the unlikely event of a physical breach of the facility. 

Phase two and beyond 

RSC is up and running today, but its development is ongoing. Once we complete phase two of  building out RSC, we believe it will be the fastest AI supercomputer in the world, performing at  nearly 5 exaflops of mixed precision compute. Through 2022, we’ll work to increase the number  of GPUs from 6,080 to 16,000, which will increase AI training performance by more than 2.5x.  The InfiniBand fabric will expand to support 16,000 ports in a two-layer topology with no  oversubscription. The storage system will have a target delivery bandwidth of 16 TB/s and  exabyte-scale capacity to meet increased demand. 

We expect such a step function change in compute capability to enable us not only to create  more accurate AI models for our existing services, but also to enable completely new user  experiences, especially in the metaverse. Our long-term investments in self-supervised learning  and in building next-generation AI infrastructure with RSC are helping us create the foundational  technologies that will power the metaverse and advance the broader AI community as well.

6 Tips That Can Help You Grow Your Busines

Are you a business person and would like to improve your business further? As a business owner, it is your responsibility to do everything in your power to grow your company. This can be a daunting task, but you can easily do it with the right tools and advice. This blog will discuss six tips that can help you grow your business. By following these tips, you will be on the right track to success. Let’s get to the list.

Get Help From Experts

When it comes to growing your business, it is essential to get help from experts. This means that you should reach out to people who have experience in this area and ask for their advice. As stated by the team behind Strategic Growth for Enterprise, coaching and consultation will provide you with new ideas that will significantly help you grow your business. Through this, you will get an outside perspective on your company and what you can do to improve it.

When seeking help from experts, it is essential to do your research first. Many different companies and individuals offer this type of service, so be sure to find one that fits your needs. Ensure the company you hire for your business growth is reputable and has a good track record.

Create A Marketing Plan

To grow your business, you need to have a marketing plan in place. This means that you need to have specific goals set for your company and know how you will achieve them. Having a solid marketing plan is one of the most important things you can do for your business, and most companies have relied on this for growth.

When creating a marketing plan, be sure to include all aspects of marketing. This includes online and offline marketing, social media, and public relations. For example, when implementing offline marketing strategies in the US, such as flyer distribution, consider targeting locations frequented by your target audience, such as local community centers, popular shopping districts, or relevant industry events, to ensure maximum visibility and engagement. Integrating flyer distribution with other marketing channels will enable you to create a marketing plan that effectively reaches your desired audience and drives your business forward. It is also essential to have a budget in place to know how much money you are willing to spend on marketing.

Make Use Of Technology

Technology has come a long way and can be an excellent tool for growing your business. There are many different types of technology that you can use, such as social media, internet marketing, and website design. These tools can help you reach new customers and grow your business.

When using technology to grow your business, it is essential to use it correctly. This means that you need to understand how each tool works and its benefits. Additionally, be sure to set goals for using technology and track your progress to see how well it is working for you. With technology, you’ll be able to learn about your customers and what they want from you.

Create A Strong Brand

How strong is your brand compared with your competitors? A strong brand can help you grow your business and stand out from the competition. To create a strong brand, you need first to define it. This means you need to know what your company represents and how you want customers to see it. Once you have defined your brand, communicate it correctly to customers. This includes utilizing effective methods on how to send a press release to announce new initiatives or partnerships. Such press releases can help enhance your brand visibility and ensure consistent messaging across your marketing materials, website, and social media accounts. Additionally, stay true to your brand values and never compromise them.

Network With Other Businesses

Networking with other businesses can be a great way to grow your company. When you network, you have the opportunity to meet new people who can help you grow your business. Networking allows you to share ideas with other businesses and learn from their experiences.

When networking with other businesses, it is essential to be selective about who you partner with. This means finding businesses that are a good fit for your company and have similar values. Additionally, be sure to attend events where you can network with other businesses.

Try Launching New Products or Services

You may need to launch new products or services to grow your business. This can be a great way to attract new customers and increase sales. When launching new products or services, it is essential to do your research first. This means understanding who your target market is and what they want.

Additionally, be sure to create a marketing plan for your new products or services and use the correct channels to reach customers. When launching new products or services, it is essential to be patient and track your progress so you can make changes if needed.

These are six tips that can help you grow your business. By using these tips, you’ll reach new customers and increase sales. These tips will also help you build a strong brand and network with other businesses. Using them well can help your business to grow and succeed.

Hidden Deep: 80s-Inspired Suboceanic Sci-Fi Horror Launches Today on Steam Early Access

Today, the sci-fi thriller Hidden Deep, developed by Polish one-man studio Cogwheel Software, enters Early Access on Steam and sends a reconnaissance mission into a claustrophobic research facility where nameless horrors lurk. Armed with various gadgets, players have to explore the dark, abandoned depths alone or in special co-op missions. Hidden Deep will continuously receive new content and improvements during the Early Access phase.

 

 

The Early Access launch follows a popular beta in December 2021, played by over 50.000 Steam users. The highly anticipated game already boasts a wishlist that is nearing the 200.000 mark, an active Discord community with over 10k members, and a popular TikTok channel.

In Hidden Deep, players explore a vast suboceanic research and mining facility, inhabited by alien creatures brought to life in a 2D game world full of action, mystery, danger, and death. They must command their team members and find out what happened in the abandoned corridors and caves, unraveling a dark, sci-fi horror mystery inspired by classic movies from the 1980s.

To explore the depths and find the missing researchers, the rescue team has a variety of tools at their disposal. Learn to coordinate your team members, master the grappling hook to avoid plummeting to your death or bashing your head in, use drones to scan the colossal cave systems, operate heavy machinery to explore new areas of the research station, and blast your way through to new caves with demolition charges. Shoot or sneak your way through dangerous traps and alien lairs – and be prepared to die. A lot.

Players don’t have to spend all their time alone in the depths: They can work together with a friend on specific missions in challenge mode, either via local multiplayer or the Steam remote play feature. Online co-op functionality will be added during the Early Access phase.

Features:

  • Gripping, gritty sci-fi story. The story pays homage to many classic movies of the 1980s such as AliensThe Thing, Virus and The Blob.
  • An arsenal of tools – from grappling hooks and scanners to drones, weapons and heavy machinery.
  • More than 20 hours of gameplay in Story Mode (to be completed during the game’s Early Access).
  • Challenge mode for even more in-depth adventure.
  • Local co-op and remote play co-op already available (online co-op will be introduced during the game’s Early Access).

Hidden Deep releases today at 6PM GMT / 7 PM CET on PC via  Steam Early Access.

Tech Review – CLCKR MagSafe Stand & Grip

Looking for a neat new accessory for your iPhone with Magsafe well check out this latest accessory from CLCKR which is a neat idea that enables you to take full use of Magsafe with or without a case also allowing you to charge charge your device and use it to consume media both vertically and horizontally and to finish that off you can also use it as an extra way to hold your device on the go and this again like CLCKR products in the past allows you to leave your device on your locker or PC at home or in the office working.

Images with and without case

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Designed with a strong 3500G magnet to attach directly to an iPhone 12/13 MagSafe compatible case, the CLCKR MagSafe stand and grip transforms the device into a multi-faceted, easy-viewing hub of information and entertainment. With the CLCKR stand, the device can be used in portrait, landscape and angled conference call modes, ideal for video chats, reading recipes and watching a favourite show. The grip allows the user to hold on to the device while on the go. And for MagSafe charging, simply slide CLCKR off the back. The product is available for £29.99.

Buy

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Here Are The Top Uses Of Bitcoins Other Than Just Trading Purpose

Are you someone having Bitcoins but no idea what to do with them? Do you wish to make your first-ever purchase with this trending digital currency? Is it getting too exciting for you to spend this cryptocurrency on a worthy purchase? Well, if you desire to use your invested Bitcoin somewhere but are unaware of its usage, then this is the right guide for you.

Many people are wrong that they cannot get any product or service in exchange for Bitcoin because it is not a legal tender yet. But, get excited because it is time to burst that bubble of myth. Yes, governments of nations except El Salvador have not given cryptocurrencies legal recognition yet. However, on the other hand, it is factual that renowned companies have started accepting Bitcoin as the mode of payment. 

Here are some of the most common uses of Bitcoins that you need to know about. Read on to know further.

 

  • Food- This had to be the number one thing on this list for sure. Many brands like Subway and Burger King have started taking Bitcoins. There can be many local eateries also that will happily offer you your favorite snack for some Bitcoins. So, wait longer and look for nearby restaurants to satisfy your hunger with this cryptocurrency. And, to add more to your knowledge, did you know what the first-ever purchase with Bitcoin was? A person in Florida made the first Bitcoin transaction in the world for two tasty pizzas. Go ahead and get your appetizer now.

 

  • Cars- Yes, Bitcoins are not just about small purchases like food but more than that. The news about Tesla and Bitcoin’s sensational car as its payment method has driven everybody crazy. Even Elon Musk, the distinguished business tycoon, had the world shaken with his Tweet about Bitcoin. Therefore, if you plan to own this electric car, see here you can get the car of your dreams. Apart from Tesla, many other popular car dealers show their interest in Bitcoin acceptance. From now on, when you plan to buy a car, you should not hesitate and talk about the same with your chosen car dealer.


  • Accessories- Everybody loves to have some jewelry for their own or gifting use. If you are one of them, Bitcoin can help you buy elegant ornaments. Whether it is a Rolex watch or some local brand watches, you can use Bitcoin to use such items. Patek Philippe is also reported to allow Bitcoin payments for their luxury products. With more and more people investing in Bitcoin, several jewelers and accessory makers have partnered with crypto apps to encourage Bitcoin transactions. 


  • Travel- Much excited to read that? Well, you ought to because everybody wants to explore new places. And, having the perk of doing it with Bitcoin is like a cherry on the cake. This results to be fruitful for both traveling enthusiasts and travel companies. It had given this industry a boost, especially when it was hit due to the pandemic. Hence, more travel companies are providing this trending substitute of Bitcoin in place of the typical modes. To name some, CheapAir, Destini, Expedia, and AirBaltic show up in the picture.


  • Sundry- There are plenty of more activities you can do with the owned Bitcoins. With the rising demand, more and more companies are now accepting Bitcoin. The list of acceptors keeps getting better every then and now. So, always look for updates and news about the same. However, many eCommerce websites, insurance agencies, technological caterers, etc., support Bitcoin payments. In this context, some of the most popular labels are Microsoft, Newegg, eBay, Shopify, Overstock, Twitch, NordVPN, Reddit, WordPress, Vultr, and many more.

Final Words 

Besides all the mentioned above factors, you can also use Bitcoin to pay for your education from recognized universities as well. Based on certain important considerations, Bitcoin is becoming a popular currency, even for the routine shopping of people. Even if it is yet to get approval from the ruling governments, brands have started accepting this digital currency. So, make the most of this opportunity and get the goods and services with your Bitcoins.

 

5 Valentine’s Day ITSKINS Accessories That Will Make Your Partner Fall In Love With You All Over Again

Falling can sometimes be great, Valentine’s Day is meant for falling in love, what no one wants is for that fall to apply to your phone and other precious tech gadgets. This Valentine’s Day show the person you love how much you’ve fallen for them with the help of these three products from ITSKINS, a leading global band in protective mobile and accessories cases that puts people and the planet at the heart of its activities.

Protect the other most important thing in their life with the help of ITSKINS new iPhone 13 cases. Available in several stylish case ranges ITSKINS have designs to fit every need and personality. With two enhanced layers of protection and premium drop protection from up to 4.5m/15 Feet these cases are perfect for the sports enthusiast in your life.

What’s the number one rule when it comes to a Valentine’s Day gift? “Good things come in small packages!” ITSKINS new Apple Watch 7 covers offer stylish but functional protection with anti-microbial and shock-resistant coverage great for any Valentine with a fast-paced and active lifestyle.

They already have the keys to your heart, so why not help them protect their keys too with the help of ITSKINS sleek anti-microbial, shock-resistant Airtag covers. ITSKINS is currently offering a 60% discount on all AirTag 4-packs so that the tech lover in your life can protect their belongings in style, without breaking the bank.

 

How To Easily Calculate The Profit Margin Of Your Small Business

Profit margin and net profit are two very important metrics for any business (small businesses especially). If you want to make a lot of money in your small business, it is absolutely crucial that you know how to calculate both. This article will teach you the basics of how to do this calculation and how it can help your small business grow.

So what exactly is the profit margin? Well, I’m glad you asked!

What Is Profit Margin? 

Profit margin is pretty much what it sounds like: it measures the profitability of a product or service. It also measures the potential earnings and financial health of a business. It does this by taking the amount of money that was made from selling something and dividing it by the total amount spent to sell the said thing. For example: if an item costs $5 to make and you sold it for $15, then your profit margin is 300%. 

This sounds easy enough, but business owners are often stumped with these questions: How exactly does this help me run my small business? Won’t I just be losing money if I still sell items that aren’t profitable? Why bother calculating it in the first place?

Well, like most problems with running a business (or life in general), there is no one size fits all answer. But generally speaking, knowing your product’s or service’s profit margin can help you plan effectively for the future of your company. For example: maybe you find out that your product has an abysmal profit margin of 50%. This means that every time you sell an item, only half of the total cost of the item is actually going into your pocket. You could either lower the price or try to increase sales volume, but you need to know this information in order to make a proper plan for your business’s future growth.

How Do I Calculate Profit Margin?

Now that we’ve defined what a profit margin is, let’s get down to how it can be calculated! While there are several methods of doing this calculation, the most commonly used one is called “margin of gross profit.” Here is how it works. 

Step 1: Find Cost Of Goods Sold (COGS)

This step just involves finding all of your expenses related to producing and selling an individual good or service. For example: if you sell a service, then your COGS would be the amount of money you had to pay your employees, subcontractors, etc. in order to get that service completed. If you sell a physical product, then your COGS would be how much it cost you to produce that product (how many man-hours or machines are needed are just some examples).

Step 2: Find Gross Margin

To find gross margin, subtract your COGS from your total revenue.

If you sold an item for $100 and had a COGS of $20, then you’d have a gross profit margin of 80%. 

Simple right? Now let’s move on to net profit!

What Is Net Profit?

Net profit is the actual amount of money that is left over after factoring in all of your expenses. If you take your revenue and subtract it by all of your expenses, the amount left over is the net profit. Now, this may not sound like much information, but knowing how to calculate net profit can be very crucial for motivating business owners.

Why Is It Crucial That I Know How To Calculate Net Profit?

Net profit is just another way of looking at how profitable a specific product or service is. So while gross margin takes into account only direct costs (materials used), net profit considers more things that contribute to company growth. This means that if you find out that an individual product has a low gross margin, then you might have to look somewhere else to cut costs. Whereas if you find out that an individual product has low net profit, it may mean that you’re just not selling enough of the product to make more money. This way, you can see if there’s another product or service that you should be focusing on instead of constantly trying to improve this one.

So while we recommend knowing how to calculate your gross profit margin for each individual item your business sells, we also want to remind you that these calculations aren’t necessarily the end all be all. Just because a specific product has a high-profit margin and is highly profitable, doesn’t necessarily mean that it makes sense for you to keep carrying it. For example: maybe you find out that only 20% of the customers who buy your book about weight loss go on to buy the cookbook that you sell in your store. This could mean two things: 1) weight loss books aren’t selling well; or 2) people who buy weight loss books aren’t interested in buying any other products or services, therefore it makes no sense for you to carry a cookbook (even though you’d make more money overall if you did).

Whatever kind of calculation method works best for your business, just remember that knowing how much profit you’re making is crucial. And once you do know this information, don’t be afraid to conduct further research into finding out if there are additional ways that your company can improve its bottom line! 

First look – SHURE Aonic 40 Wireless Noise Cancelling Headphones

Only recently Shure announced a new line up of products and these are aimed at more so creators and musicians but not only that they launched the new Aonic 40 and they have just landed here and we look forward to checking them out and are the first pair of headphones to land in 2021, we have many other really cool products here in house and more on the way so be sure to stay tuned for more, today however we feast our eyes on the latest pair of cans from SHURE which I look forward to testing out as the latter end of 2021 was an earbud bonanza and we have plenty of new full reall hands on reviews coming your way.

Today we take a detailed first look at the headphones and off the bat they give us and excellent presentation which is something I like to see and overall the package as a whole gets full marks, how they sound is what we are here for so that full review will be on site soon, having a quick test this morning they are comfortable and block out the external work but lets see how they sound over the next while and if you have any questions fire away below or on our social.

 

Reliable, Superior Audio Performance Meets Rugged Design and Effortless Functionality. The AONIC 40 Headphones are the latest edition to the reliable Shure AONIC line of headphones and earphones, offering a stylish, yet portable design with the brand’s iconic sound at a competitive price point. These new headphones are the all-in-one unit for superior audio, highlighting a collapsible design with a compact footprint, adjustable noise cancellation with Environment Mode, quick charge, crystal-clear call quality, accessible and customizable controls, and more.

  • Portable Design: The foldable, rugged design and carrying case are ideal for compact storage and durable enough to withstand your next adventure.

  • Adjustable Noise Cancellation: Block out surrounding noise and immerse yourself in the AONIC 40 listening experience with three digital ANC settings crafted to deliver users the best noise cancellation, wherever travels lead.

  • Long-Lasting Comfort: Made with premium materials, including glass-filled nylon and aircraft-grade aluminum alloy, the AONIC 40 offers quality comfort and durability made to last.

  • Premium Call Quality: Dial-in to video conferencing or phone calls with exceptional audio, thanks to dual beamforming microphones. Dual USB audio mode enables two-way mic communication with the included USB-C cable or connect with Bluetooth® 5 wireless technology for enhanced stability and a range of up to 30 feet.

  • Accessible Controls: Answer calls, adjust volume, and control Active Noise Cancellation and Environment Mode levels with the push of a button.

AONIC 40 Wireless Noise Cancelling Headphones are now available at select retailers and at https://www.shure.com/en-GB/products/headphones/aonic40.

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Award winning video game composer and conductor Eimear Noone joins Tony Cantwell on PlayStation series Players Unlocked.

PlayStation has unveiled the latest episode in its six-part content series Players Unlocked. Hosted by gamer and comedian Tony Cantwell, this week’s guest features award winning film and gaming composer, Eimear Noone.

The Galway conductor talks about the impact video game music has had on players around the world “it always fascinated me how music and the twist of a chord change… can just ignite a picture.. it can make you physically feel goosebumps”.

 Noone made history by becoming the first female conductor to perform at the Academy Awards in 2019 and throughout her 15-year career has conducted many orchestras including Royal Philharmonic Orchestra and BBC Concert Orchestra.

Players Unlocked see’s Tony Cantwell speak to some of Ireland’s biggest gamers, each from very different backgrounds. Throughout the series guests discuss what role gaming, and PlayStation, has played in their life.

The series has already featured guests such as lifelong gamer and TV star Baz Ashmawy, streamer Úna-Minh Kavanagh and Marvel comics illustrator and TV Presenter, Will Sliney. You can watch the first four episodes now on PlayStation Ireland’s FacebookInstagram and Twitter.