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Author: Jim O Brien/CEO
CEO and expert in transport and Mobile tech. A fan 20 years, mobile consultant, Nokia Mobile expert, Former Nokia/Microsoft VIP,Multiple forum tech supporter with worldwide top ranking,Working in the background on mobile technology, Weekly radio show, Featured on the RTE consumer show, Cavan TV and on TRT WORLD. Award winning Technology reviewer and blogger. Security and logisitcs Professional.
Indie publisher Ratalaika Games is delighted to announce the digital release of Moto Roader for PlayStation 4, PlayStation 5, Microsoft Xbox One and Xbox Series X/S and Nintendo Switch is set for February 25th 2022.
Facts – Not Fiction
The iconic Moto Roader MC was first released in 1992 and its return allows gamers to now test their reactions, skill and bottle! Looks easy – it’s not! Full speed ahead thirty years on, and this beloved title is now poised at the starting line on consoles.
Play head to head against the computer or locally with a friend in multiple modes of futuristic race challenge. Choose from an array of cool cars and drivers, as well as a variety of gameplay modes
Features:
* Classic legacy title
* Choose from multiple cars and drivers
* Numerous race tracks
* Multiple game modes including bumper car challenges
* Up to 4 player (up to 5 on Switch) local coop
Top down action, a fabulous array of scenery where precision, together with luck, is required!
Sony has introduced a new way to enjoy your favourite music and the important moments in life, all at once, with the brand-new truly wireless LinkBuds. You can stay connected and aware at all times, with the help of an open ring design with audio transparency, ultra-small super fit and crystal-clear sound and call quality.
By leveraging LinkBuds’ unique design and its sensor and spatial sound technologies, Sony is creating new sound experiences together with their partners, such as AR gaming, new work from home experiences, sound AR navigation, and quick access to music.
All your worlds, always connected
LinkBuds have been created with a unique open ring design and allow you to tune into the outside world whenever you want, without compromising your listening experience. The newly-developed ring driver unit, has the centre of the diaphragm open for audio transparency, allowing you to clearly hear the sounds around, so you’ll always know when someone calls your name whilst on a call, or easily chat with friends while listening to your favourite songs. Their new design makes LinkBuds the perfect companion for a range of uses, including working from home, gaming, listening to music, and more.
You’ll never have to switch off, thanks to LinkBuds’ new, super small, ergonomic design. Approximately four grams in weight, these earbuds are a marvel of miniaturisation. Unlike conventional earbuds, the protective surface covering the speaker diaphragm is integrated within the housing, saving space. The overall shape has been crafted with the use of extensive ear shape data, collated since Sony introduced the world’s first in-ear headphones in 1982. You’ll barely notice you’re wearing them, making them the perfect companion all day, every day.
Crystal-clear sound
You can make calls without noise, for crystal clear conversations. LinkBuds’ include precise voice pickup technology that performs advanced voice signal processing. Sony’s noise reduction algorithm was developed using AI machine learning, using more than 500 million voice samples to supress ambient noise and extract your voice clearly. LinkBuds let you hear people, when you need to, even when you’re in noisy situations.
Linkbuds allow you to enjoy high quality sound, no matter how busy life gets. Thanks to DSEE (Digital Sound Enhancement Engine) your personal soundtrack will be restored to high quality. Sony’s Integrated Processor V1 reproduces all the detail in your music with minimal distortion, for a stunningly authentic listening experience, so your favourite artists always sound great. A specially designed 12mm ring driver provides rich, well-balanced sound.
Adaptive Volume Control automatically optimises volume based on where you are, letting your music seamlessly blend into your environment. This allows you to listen to your favourite tracks at a comfortable volume and in a variety of environments, to enhance the open-air listening experience.
Making your everyday easier
Sony is making it easier than ever before to integrate your personal soundtrack into the world around you, all while staying connected with a variety of smart features.
Don’t be fooled by their size, LinkBuds are super easy to use but with advanced features. With Wide Area Tap all control is at your fingertips. By double or triple tapping in front of either of your ears, you can adjust playback to your liking – there’s no need to touch the LinkBuds themselves.
LinkBuds are there to help no matter where you are and even when your hands are full. With Speak-to-Chat you can automatically pause your music as soon as you speak to someone. Once your conversation is over, your music starts playing automatically, so there’s no need to touch any controls. LinkBuds also come with hands-free help so you can get information, connect with friends, set reminders, and more by activating your preferred voice assistant. Just say “OK Google” or “Alexa”.
Easy Bluetooth Pairing with Fast & Swift Pair
LinkBuds support Google’s helpful new Fast Pair feature, allowing you to effortlessly pair with your Android devices. You can also locate where you last left your earphones. Swift Pair makes it quick and easy to pair your LinkBuds to your Windows 11 or Windows 10 laptop, desktop PC or tablet.
For the first time ever, you can take the earbuds out of their case and a pop-up will appear automatically. So no matter where you are, you can easily get connected.
Quick access to your favourite music
With Quick access, you can configure LinkBuds to resume Spotify playback with just a couple of taps – no need to touch your smartphone.
Empowers richer experience to explore surroundings with Microsoft Soundscape
LinkBuds provide enhanced capabilities integrated with Microsoft Soundscape. Their open-ear shape enables users to hear audio beacons and callouts of buildings or intersections, with the natural sound of surroundings. Compass/gyro sensors inside the earphones can detect the direction of your head and allow you to hear the sound from a destination, without holding your smartphone.
Sustainability matters to Sony
Sony has not only designed LinkBuds to be stylish, but also with the environment in mind. These unique earbuds and their charging case are made using recycled plastic materials and plastic-free packaging.
Your everyday earbuds
LinkBuds are perfect for your everyday. Thanks to IPX4 water resistance, splashes and sweat won’t get in the way of you and your favourite tracks. You can also enjoy a full working day of charge – 5.5 hours – from the earbuds and store an additional 12 hours in the sleek and compact case. Even when life moves fast and you’re in a hurry, just a 10 minute charge gives you up to 90 minutes of play time.
Immerse yourself in sound all around
LinkBuds also come with 360 Reality Audio.With 360 Reality Audio, music can feel as real as if you were front row at a live concert or at the recording studio alongside your favourite artist.
Messages from Sony´s partners
LinkBuds, which link online and offline worlds, will continue to provide various services for better and new sound experiences. Here are some messages from some of Sony´s strategic partners.
“Microsoft Soundscape is an innovative audio-based technology that exemplifies our mission to empower every person to achieve more,” said Peter Lee, CVP of Microsoft Research & Incubations.“In our collaboration with Sony to integrate Soundscape with LinkBuds, we found that the earphones’ thoughtful design enhances the experience of Soundscape to enable people to build a richer awareness of their surroundings and become more empowered to get around, all while enjoying a true heads-up and hands-free experience. This is just the beginning and we’re excited about our ongoing relationship with Sony and how our complementary technologies add value to our personal and professional lives.”
“Our products — Ingress, Pokémon GO and Pikmin Bloom — use augmented reality and real-world gameplay to inspire fun and wonder for our community. Sound is an important part of any entertainment experience, especially ones where users are out exploring. That’s why we’re so excited to partner with Sony on the launch of LinkBuds to deliver immersive real-world audio experiences to our community” says Archit Bhargava, Director of Product Marketing, Niantic, Inc.
“At Spotify, we’re always working to create the best and most seamless listening experience for every moment”, says Sten Garmark, VP of Consumer Experience at Spotify. “Together with Sony, we’re excited by the arrival of Spotify Tap on the new LinkBuds, allowing listeners to instantly jump into the music or get served something new – all with simple taps.”
Pricing and availability
LinkBuds will be available in Grey and White from February 2022 and priced at approximately £150 / €180
Compass Ireland backs Foodservices Industry-First – Ireland’s first ever completely frictionless store, Market x Flutter, officially opened today, at Flutter Entertainment’s newly renovated global headquarters in Clonskeagh in Dublin 4.
The store, developed for Flutter by Compass Group Ireland, uses AI-powered computer vision technology from AiFi, allowing shoppers to purchase items in-store without having to wait in line or stop to scan or pay. The store stocks fresh meals including a selection of hot and chilled dishes to-go, as well as drinks and confectionery.
A truly friction-free shopping experience, customers ‘check in’ when entering and then freely wander through the store, selecting from the food offering at their leisure; no scanning and no queuing. They leave with their purchases and a receipt is delivered to their phone moments later.
Ireland’s food sector and retail expertise is fuelled by constant innovation, local Minister for Dublin- Rathdown, Josepha Madigan, Minister for Special Education and Inclusion, said at the opening event attended by Flutter and Compass Ireland employees today.
“I am delighted to be here in Clonskeagh to mark the launch of Market x Flutter, which represents an exciting innovation in retail and customer service. It is a new, user-friendly experience for customers and is a reflection of the creativity and dynamism of the food service industry in Ireland. Flutter is an important investor in Ireland and its newly renovated global headquarters in Clonskeagh represents this ongoing commitment. I would like to commend everyone involved in the establishment of this new store and wish everyone at Flutter well into the future.”
The new store uses frictionless technology from leading global AI experts, AiFi. Facial recognition is not needed with this technology, so there is complete anonymity. Once inside, computer vision cameras anonymously track the shopper, adding selected items to the virtual shopping cart. No facial recognition or biometrics are used, ensuring privacy.
Welcoming the convenience and ease of the new retail system, Padraig Ó Ríordáin, Chief Legal Officer & Group Commercial Director of Flutter, and the Executive Lead for the Dublin office, said the frictionless store was among many innovative features available to Flutter staff at their newly renovated global headquarters.
Flutter App
“Our new-look global headquarters in Dublin encapsulates Flutter’s vision for the future of work. We have made a significant investment in this modern, agile and flexible workspace, and are excited for our colleagues based here to experience all it has to offer. The frictionless store is just one example of its many unique features and is indicative of the kind of innovative work that our talented team, based here, delivers every day. It is a great addition to the office space and we are grateful to Compass Group Ireland for making it a reality”.
The new contactless store will open Monday to Friday, between 8.00am and 6.00pm, and will be open to the general public, as well as Flutter employees, and marketed right across the South Dublin business park.
Deirdre O’Neill, Managing Director at the innovative catering company Compass Group Ireland, said that trials of the new foodservices solution at the Flutter workplace have been very successful.
“We’re incredibly excited by this new frictionless store technology, and are proud that our Irish operation is leading the way. We constantly look at how to offer the most convenient service to customers and tailor food solutions to their needs. Now, customers just pop into the store and pick up what they need, whenever they need it – it’s a great flexible solution for busy workers.”
Frictionless units will be established within other corporate clients’ offices in the coming year by Compass Ireland, as well as in the sports and leisure sectors.
The stores will be established where vending-only food solutions exist currently, or where the new contactless format can be part of a suite of solutions, including self-service and serviced meal options. Compass employees will be on-hand to provide support to customers on site.
Compass Ireland food solutions currently include the Feedr app ‘cloud canteen’ for handy ordering and desk delivery, full restaurant operations, café and coffee dock facilities, on-site food-trucks and bespoke catering services.
The Irish business serves 40,000 meals a day across 130 customer sites, including offices, industrial sites and education, leisure and hospitality facilities. The new food-to-go solution is the ultimate in seamless shopping and forms part of the company’s long-term digital transformation plans, Deirdre O’Neill says.
“This is a fantastic opportunity to add real value to the customer experience through technology, offering great quality food, around-the-clock, and a quick and frictionless purchase experience.”
Steve Gu, CEO & Founder of AiFi Inc., said his company looks forward to scaling the new foodservices experience, together with Compass, across many more client sites.
“AiFi is proud to partner with Compass Group to deploy our AI-powered frictionless shopping solution. Here in Ireland, Flutter employees can now enjoy the highest level of convenience and the very best locally sourced and prepared food from Compass Group.”
Awaken Realms, a tabletop publisher making its Steam debut with Chicken Launcher, is delighted to announce that No Place Like Home, their green-fingered, post-apocalyptic clean up game will be leaving early access on 10th March 2022. No Place Like Home is a post-apocalyptic-yet-colourful simulation game where the Earth has been stripped of natural resources and left to collapse under mountains of waste as humankind abandons it for a life on Mars. Those who remain must set about clearing up the mess left behind, restoring the natural balance and starting anew. Learn from the mistakes of the past to create a brighter future for your farm, your village and the entire planet.
Clearing, recycling, crafting, cooking, trading and much more are key to transforming wasteland into farmland where people prosper. But this is much bigger than one person. As a village and community evolves from the seeds of civilization, so do the possibilities. There’s freedom in this recovering world to take it in many different directions.
Following a successful spell in Early Access, No Place Like Home will officially launch on Steam on Thursday 10th March, with support for German, French, Russian, Polish, Spanish (European) and Chinese (Simplified).
“No Place Like Home has been a joy to work on and we’re so looking forward to sharing it’s full release with our community and beyond.” commented Adrian Komarski, Co-Founder of publisher Awaken Realms “We’re incredibly proud of No Place Like Home, it’s been a real passion project for our team to make the move into digital publishing as well as shine a light on serious environmental concerns. Starting with a stark look at the damage we’re doing to the environment whilst creating a fun and enjoyable game that literally sees the world become a better place. What more could we ask for?”.
Key Features
– Recycle and craft to build your own farm: Turn trash into trade items as you craft with recycled resources to run your own post-apocalyptic farm.
– Produce your food from seed to stew: Scavenge the world for seeds to grow your own produce and create nutritious meals that can be traded for useful items.
– The world is yours to find: Explore, go on adventures and find hidden secrets that will help you run your farm.
– Salvage your village: Restore the environment from the wasteland it has become to rebuild your village, and the world.
– Make some animal friends: Restore wild habitats and domesticate farm animals to help life thrive in and around your village and farm.
– Convert an old house into your cozy home: Rebuild, refurbish and decorate your house, after all there’s no place like home.
Dogpatch Labs and the Irish Tech Hub Network in partnership with leading multinational technology companies, today announced a major initiative to help Irish startups scale and expand internationally.
‘First Fridays’ for startups consists of monthly virtual events delivering curated expert workshops, advisory panels and fireside chats with globally successful startup founders. Central to the programme will be the opportunity for Irish startup founders to engage in 1-to-1 mentoring sessions with key employees and experts from the world’s leading multinationals.
RDI Hub is based in Killorglin County Kerry and will play a significant role in supporting local tech startups by helping to expand the vibrant community of start ups with access to a network of expertise to help and support the expansion of business both locally and further afield.
Liam Cronin, CEO of Kerry’s RDI Hub had this to say about the project: “RDI Hub is delighted to be involved in this important ecosystem initiative. Supporting founders to scale from the South West is core to what we do. First Friday for Startup leverages Ireland’s current strength around FDI to support the creation of Ireland’s next unicorns and is key to achieving our goal of making Irish globally great at entrepreneurship. We are very much looking forward to running these startup supports from RDI Hub”
This new, revised, All-Ireland version of the programme will see 1,000+ employees from global technology companies committing resources to support the indigenous start-up community via free monthly mentoring and other software support. The multinational founders of ‘First Friday’ for startups multinationals that have committed to supporting the Irish startup ecosystem include Google, HubSpot, Microsoft and Salesforce with further partners to be announced. Other multinationals are expected to make meaningful contributions in the coming months.
Every month the delivery of the events will rotate around the country across the network of startup and innovation hubs – RDI Hub (Kerry), Ludgate Hub (Skibbereen), Portershed (Galway), Republic of Work (Cork), Ormeau Baths (Belfast) and Dogpatch Labs (Dublin).
The initiative is a significant expansion of the successful programme run by Dogpatch Labs and Google in Dublin for the past five years, which has to date attracted over 7,000 attendees, 650 startups and delivered over 1,000 mentoring hours. The programme’s existing mentor network includes Google employees, entrepreneurs, and industry subject matter experts. With the additional multinational partners, the programme will further extend this mentor knowledge pool and reach all four corners of Ireland to support even more entrepreneurs.
Speaking at the launch today, Portershed CEO (Galway) and CEO of the Irish Tech Hub Network, Mary Rodgers, said: “This is a real boost for the regions, extending equal access to the wealth of multinational talent to founders across the island of Ireland. We hope to inspire founders and give Irish startups unrivalled access to global networks as they seek to go out beyond our shores and conquer the world.”
Recent years have seen record levels of investment and growth among indigenous Irish startups, with 6 unicorn companies showing what is possible for domestic innovators. Fenergo, Intercom, Workhuman, LetsGetChecked and most recently Flipdish and Wayflyer are all Irish-origin companies who have passed the $1bn valuation mark in the last few years. The First Fridays for startups initiative will work to foster innovation across Ireland, providing entrepreneurs with the skills and tools to build high-growth startups of their own.
Pocketalk, the global leader in connecting conversations and removing language barriers, today announces UK availability of its new, larger device, the Pocketalk Plus. The Pocketalk Plus is a portable, AI-powered instant voice-translator that can translate 82 languages bi-directionally at the touch of a button. As holiday bookings surge following the change to Covid travel rules, the Pocketalk Plus is a must-have for anyone planning to travel abroad this year.
The Pocketalk Plus has been designed to facilitate easy naturally flowing conversations, between people who don’t speak the same language. In comparison to the Pocketalk S, which launched in 2020, the Pocketalk Plus features an 85% larger touchscreen display enabling users to easily translate while keeping appropriate social distance if needed. It also has 1.3 times the battery life (approximately 192 hours), a strong speaker and a noise cancelling microphone which helps to avoid misinterpretations even in the busiest of streets.
The Pocketalk Plus is able to create connections across 82 different languages in over 130 countries and regions. Whether holiday goers are travelling to Spain, France, or going further afield, by utilising the best language engines from around the world, it provides consistently accurate translations, even picking up localised dialects and slang. A built-in text-to-translate camera also means that it can help decipher public transport information, signs and menus. It will also provide an optional audio translation of the written text as well.
The Pocketalk Plus
Easy to use, globetrotters simply choose from a list of languages they’d like to translate to/from. Alternatively, a mic icon on the screen allows users to say the language they’d like to select. Users can then simply hold down the home button and say the phrase or sentence they’d like to translate. Translations appear immediately on the display and, for most languages, are also read aloud. The Pocketalk Plus can translate up to 30 seconds of speech.
For those looking to brush up on their language skills before they go away, Pocketalk Plus also has a practice mode. A great tool for families and students, it pronounces phrases in different languages, identifying when words are mispronounced and playing back phrases slowly. Additionally, the Pocketalk Plus has a currency translation and unit conversion feature making it quick and easy to convert one currency to another as well as convert length, weight and temperature.
The Pocketalk Plus is available now for £299 from www.uk.pocketalk.com including a complimentary two-year mobile data plan. The Pocketalk Plus can also be connected via Wi-Fi or a personal hotspot
Dell Technologies has today unveiled new additions to its Alienware line. From the world’s thinnest 14” gaming laptop; to the most powerful 17-inch AMD Advantage gaming laptop, to the world’s first Quantum Dot OLED gaming monitor, each new device is packed with innovations for the ultimate gaming experience.
Make your moves while on the move
Mobile gamers who want excellent portability need to look no further than the new Alienware x14. Dell’s thinnest laptop to date is made possible through a clever new patent-pending hinge design, which lets us pack a lot under the hood: from our suite of Alienware Cryo-Tech cooling technology which optimizes thermal performance, to the largest Whr battery capacity on a 14” gaming laptop capable of over 11 hours of HD video playback.
The Alienware x14 is the first 14” laptop supporting NVIDIA’s Advanced Optimus and G-SYNC technologies – so battery life is optimized even during immersive gaming sessions. The Alienware x14 is also the first Alienware laptop to use Type-C ports exclusively as charging ports. Under the hood, you can find the latest 12th Gen Intel® Core™ H-series processors and our exclusive thermal interface material, Element 31, in addition to Intel® Arc™ Graphics or NVIDIA GeForce RTX 3060 laptop GPU with 7-phase voltage regulation. It truly is a gamers lifestyle companion fit for every environment.
For those who desire bigger displays but the same high portability, Dell is also unveiling key upgrades to the improved Alienware x15 R2 and Alienware x17 R2, which includes a completely new set of eye-popping graphics options from NVIDIA GeForce RTX™ 30 Series, 12th Gen Intel Core processors, faster memory (now running at up to DDR5 6400Mhz speeds), AlienFX stadium lighting and other great features you’ll love.
For extreme gaming performance that delivers a competitive edge, Alienware m17 R5 is the most powerful 17-inch AMD Advantage™ gaming laptop in the world. The first available laptop to feature AMD SmartAccess Graphics – Dell’s all-new m17 delivers an incredible combination of gaming technologies spanning hardware and software that create a gaming experience greater than the sum of its parts. All of this is cured with Alienware Cryo-tech cooling technology including graphics vapour chamber cooling to sustain high-performance through long marathon gaming sessions, whether you’re playing your favourite indie game or the latest high-end AAA title.
Kick your senses into high gear
Alienware is giving gamers the ultimate battle station and bringing the experience to a whole new level with its new peripherals. Designed for out-of-this-world viewing experiences, top-notch sound quality, customizable features and ergonomics – these new peripherals will put you at the top of your game.
For gamers who play racing, simulation or action-adventure games, or Twitch streamers and content developers, Dell is introducing the Alienware 34 Curved QD-OLED Gaming Monitor (AW3423DW), a CES Innovation Award Honoree. This unit offers stunning colour performance and high luminance with crystal-clear visuals for an immersive gaming experience.
In its simplest form, a QD-OLED display combines the impressive picture qualities of OLED with Quantum Dot technology to deliver a vibrant, life-like colour performance including consistent colour uniformity, wide colour coverage, incredible brightness and OLED reliability we stand behind with a 3-year limited hardware warranty that covers OLED burn-in.
Alienware Tri-Mode Wireless Gaming Headset (AW920H), also a CES Innovation Award Honoree, can keep gamers playing comfortably. Inheriting the Legend 2.0 design, it is Dell’s most comfy headset with a slimmer silhouette, leatherette covering and soft memory foam earcups. Embedded with active noise cancelling, immersive multi-dimensional audio, integrated touch controls and versatile device connectivity, this headset is perfect for PC and mobile gaming as well as music and entertainment.
The new Alienware Tri-Mode Wireless Gaming Mouse (AW720M) is extremely comfortable. That’s because it’s weight-optimized at 89g, with a new slimmer design, 3D- sculpted ambidextrous thumb grips and iconic AlienFX RGB lighting. Its next-gen, 26,000 DPI optical sensor and magnetic force keyplates ensure the high-level performance you expect from a gaming mouse.
Commenting on the new releases, Vivian Lien, VP, Alienware & Dell Gaming at Dell Technologies said: “No matter if you’re into hyper-realistic world-building or heart-pounding monster-slaying, incredible experiences are woven into Alienware’s DNA. This past year, for the benefit of gamers both casual and hardcore, we took that ethos to exhilarating new heights!
“In 2021, we unveiled our thinnest gaming laptops yet, Alienware X-Series with breakthrough system-level engineering controls to let you play the latest and greatest PC gaming titles anywhere. We completed an inside-out redesign of our flagship Alienware Aurora desktop, enriching the gaming experience in every way.
“As players multiply in every region of the world and we gear up for hotly anticipated new game releases in 2022, the hype has never been stronger with development and innovation to match – including major updates across our Alienware mobility family and peripheral ecosystem.”
Pricing & Availability
Coming soon this Winter
Alienware x14. Pricing to be unveiled upon launch.
Alienware x15 R2. Pricing to be unveiled upon launch.
Alienware x17 R2. Pricing to be unveiled upon launch.
Alienware m15 R7 with Intel processors. Pricing to be unveiled upon launch.
Alienware 34 Curved QD-OLED Gaming Monitor (AW3423DW). Pricing to be unveiled upon launch.
There’s no doubt that technology has had a profound impact on the way businesses operate. With new advancements in software and hardware, companies can run more efficiently and provide better products and services to their customers. However, some aspects of the business have remained unchanged for centuries and will likely continue to do so. One such aspect is visual advertising. Classic visual advertising methods still work well for certain businesses, even in our tech-driven world. This blog post will discuss four ways tech-based firms can benefit from classic visual advertising techniques!
1. Use A Variety Of Ads
In addition to being a creative professional, you must understand the basics of image creation and layout. This is because for your ads to be effective, they must work with your target audience’s existing knowledge. For many people, this means using standard symbols and imagery.
In most cases, you can accomplish this by creating images that incorporate both text and graphics, and there is no better way than using custom-made photos and infographics. Check this website for great ideas on customized material. However, it is crucial to work with a professional who can provide you with various materials like graphics, infographics, and advertorials.
For example, a business that deals with men’s fashion should create infographics containing pictures of modern-day male celebrities wearing stylish clothes and using accessories from your company. That way, you combine the power of images and text to influence people effectively.
2. Know When To Use A Photograph Or Infographic
When it comes to creating images for visual advertising, there are a few questions that every new business owner should ask. The first question is whether or not they should use a photograph or an infographic. There is no simple answer to this question because it all comes down to personal preference, but there are some things you may want to consider.
First of all, if your business deals with information that is difficult for people to comprehend, an infographic is usually the way to go. However, if your business is more about entertainment or creativity, you should probably opt for a photo. Photos are designed to evoke emotion, while infographics are created to convey information in an easy-to-understand manner. The key to success with infographic design is simplicity.
Another critical thing to consider is what you’re trying to achieve with your visual advertising campaign. For example, if you’re trying to create brand awareness, a photo will probably work better than an infographic. If the goal is to drive traffic to your website or increase conversions, infographics are usually the way to go because they contain information that people want and need.
3. Include a Call to Action in All of Your Ads
While it’s essential to make sure your ads are consistent with your website, you should also make sure they contain an effective call to action. This gives customers a clear idea of what you want them to do next (e.g., sign up for your mailing list) and will help ensure they don’t get distracted or leave without taking the desired action.
One of the most effective ways to include a call to action in your infographics is to use an arrow. For example, if you want people to share your infographic with their friends and family via social media, include an indicator at the bottom of the image that points in the direction of each social network (e.g., Facebook, Twitter).
You can also place a call to action at the end of your copy. It can consist of one or two words that summarize the message your infographic is trying to convey (e.g., “click here”). The idea is to provide customers with an actionable next step, which helps increase conversions and keep them engaged with your company.
4. Use Visual Marketing In Social Media
Social media sites like Facebook and Instagram have become very popular, especially among young people who are more likely to make purchasing decisions based on what others say online. Using visual marketing in social media allows you to attract a larger audience by showing them what your business is about.
You can use images in your social media pages to help people find out more about who you are and the types of products and services you offer. You can also include pictures in your Facebook or Instagram posts so that people will quickly understand what the post is about without having to read a lot of text.
If you decide to incorporate classic visual advertising techniques into your tech-based business, it’s important to remember that quality should always take priority over quantity. Make sure you have images that are well-designed and professional-looking. This way, your ads will stand out against the competition while still respecting your target audience’s previous knowledge. With these tips in mind, you’ll be able to incorporate classic visual advertising into your tech-based business successfully.
Over the last few weeks we have been testing out the latest from Padmate and this product is for the sports fan and perhaps more and it is their new S30 Bone Conduction Open-Ear sport headphones. Small and compact too they are ultra portable ultra light and fit really well.
So what are the Padmate S30 Bone conduction headphones all about..
Open ear design
The open-ear design, powered by bone conduction technology, allows you to hear your surrounding sounds clearly and provide bud-free, comfortable listening, and also a perfect partner for listening to audiobooks.
Bone conduction technology
Enjoy hours of music without damaging your ears. It features bone conduction technology that creates vibrations to transmit sound through the bones of your face (jawbones and cheekbones) directly to the inner ear.
IPX5 waterproof
The nano-coating inside the headset can easily resist sweat and rain, making the Padmate S30 an ideal choice for outdoor sports, running, jogging, hiking, MTB, cycling. (Not intended for swimming)
Battery LIfe
With 150 mAh of polymer battery and easy commands such as play, skip, pause, and back-a-track, you can enjoy music, calls, audiobooks, and podcasts all day long. 6 hours battery life at max volume, more than 8 hours batter life at 50% volume. 150 hours standby time this pretty much came true for real life use during my testing. There is no volume controls present but this is not a huge deal.
Sound
They sound fairly decent overall however there is no access to their app as yet hopefully this changes down the road to give you their full app experience as it is one of the best ones out there but users will be fine with the volume and soundstage from the device, highs lows and mids are find direction is good and so on, being different from your traditional earbuds/headphones one might feel off put but don’t be.
Fit
Designed for athletes and more these wireless headphones stay put for all-day listening while keeping you motivated and aware of your surroundings.
With up to 10m of range, you will never have to reach your device again and again. It effortlessly connects with smartphones, tablets and other Bluetooth-enabled devices in no time
Features and FAQ
CAN OTHERS HEAR YOUR MUSIC?
No. Padmate S30 sends vibrations into your inner ear through bone conduction technology, leaving your ears open to your surroundings while still providing a private listening experience.
DOES PADMATE S30 COME IN DIFFERENT SIZES?
No, Padmate S30 will come in one standard size.
CAN I SKIP SONGS WITH PADMATE S30?
Yes, pressing 3 times on the “Power off” Button to play next song , pressing 4 times on the “-” button to play the previous song.
CAN I USE SIRI/GOOGLE ASSISTANT/ALEXA WITH MY PADMATED S30?
After connected with devices, you can activate voice assistant (such as Siri, etc.) by pressing 2 times on the “Power off” Button.
CAN PADMATE S30 BE USED TO TAKE CALLS?
Yes, Padmate S30 has two microphones for phone calls.
DOES PADMATE S30 COME WITH A WARRANTY?
Yes, Padmate S30 comes with a one-year warranty that covers manufacturer defects. The warranty does not cover misuse of the product, loss or theft.
