Author: Jim O Brien/CEO

CEO and expert in transport and Mobile tech. A fan 20 years, mobile consultant, Nokia Mobile expert, Former Nokia/Microsoft VIP,Multiple forum tech supporter with worldwide top ranking,Working in the background on mobile technology, Weekly radio show, Featured on the RTE consumer show, Cavan TV and on TRT WORLD. Award winning Technology reviewer and blogger. Security and logisitcs Professional.

How To Increase Your Website Conversion Rates

If you’re still using web traffic as an indicator of your website’s efficiency, it’s time to wake up. There are several strategies to get people to visit your website these days. An ambassador campaign, social media advertising, search engine advertising, service or product evaluations by professionals and many more options are all possible. But you can’t just sit back and wait for the visitors to come in and expect them to convert. How many individuals do the action you want them to take to test your e-commerce business? It may be signing up for a newsletter, purchasing a product, or granting authorization to email them. Follow our below tips to enhance the whole process.

1. Improve Your Paid Advertising

Having the incorrect aims might lead to the wrong result. Having a lot of visitors to your website might explain why your rate of exchange is poor. It’s a good sign when people interact with your ads and paid campaigns since your copy and graphics appeal to them. Nevertheless, when they go, you should also know that you didn’t attract the right audience in the first place. The second most critical step is to alter your target audience to increase conversion rates. To see if there is a difference in conversion rates, focus on a particular population group. Split-test your target audience segments and utilize the results to develop data-driven choices based on proven outcomes.

2. Your Calls to Action Should Be Boosted 

Your website visitors may be reviewing your material and perusing the visuals of your items or services, and they may even be genuinely interested in them. However, how enthusiastic are you about bringing them on board? CTAs, on the other hand, are clear statements of what you want your people to do. In the same way, if your CTAs are bland, you’ll get the same response from your viewers. Because of this, you must ensure that your CTAs compel users to take rapid action. Tell them that a simple search may make a massive difference by showing them an imagined clock that is ticking. Assert urgency in the situation. With the right CTAs, you can tap into your audience’s innate desire to buy and increase sales.

3. Make Sure There Are No Surprises

The problem of cart turnover plagues e-commerce business operators. Shopping cart abandonment was at an all-time high of 90% in 2020. Baymard Institute estimates that the departure rate is 70%. When a customer adds a product to their basket and then leaves your site, they are considered to have abandoned the checkout process. The reason for this is that they were interested in purchasing anything from your shop, but something occurred that caused them to leave before they could complete their transaction. Almost half of the cart abandonment is due to slow checkout processes and hidden fees, according to a recent study by eMarketer. In addition, consumers may have been compelled to register an account before making purchases, either due to a sudden spike in pricing when a firm adds postage costs at the end first before the customer makes their payments. As you can see, both of these situations are huge turn-offs. Imagine that your website has just been discovered by a random person who happens to be browsing the web. Because you coerced them into signing up, the sale was halted. Another option is to Try Trustmary to improve conversions with customer testimonials.

4. Every Page Should Be Optimized to Meet the User’s Needs

In other words, why should someone come to a particular page on the website? It’s essential to know how they got there if they came from Google. Using these inquiries, you may discover more about what visitors are looking for when they get on your website. Your exchange rate will plummet, and your return rate will increase, according to the experts at trustmary.com, if the content on each page does not fulfill the user’s goal. You also lose vital SEO rankings if you don’t meet your customers’ needs. By the conclusion of the first passage, guests should recognize that they’re in the correct spot to find the answers they’re looking for.

5. Include Customer Feedback

When it comes to trust, people are more likely to put their faith in others than in companies. According to one survey, consumers between 16 and 35 place as much faith in online evaluations as they do in specific suggestions. In addition, study participants claimed 95% of their purchases were impacted by reading other people’s recommendations. So you’ll see an increase in your conversion rate if you include customer reviews and feedback on your site.

 

To boost your platform’s conversion rate, here are four straightforward methods. First, test and confirm your outcomes after implementing these tactics and optimizing your measurements. Then, an increase in your online company’s currency exchange rates is possible

Here’s how your router collects data and handles your privacy

As the internet has become an indispensable need for users today, routers are at every user’s home. An internet router is one of the required and utilitarian devices that makes the internet accessible. 

When you use a router for accessing the internet, your entire web activity goes through it. And there are people, on the other hand, ready to capture it. Sometimes, they are also prepared to monetize it or interrupt it.

So, you cannot stop using the internet; you cannot exclude the router from the network; you cannot stop the information from passing through the router. What is the solution here?

Does your internet router collect data?

Yes, the internet router collects data daily, no matter which brand it is. The router is designed to collect and store information to be used for website optimization, marketing, and analysis purposes.

Big brands like Netgear, TP-Link, Asus, D-Link, etc., capture user data for marketing purposes. Some of the prime aspects that these brands collect are location data, websites visited, and other personal data identifiers.

While this may not seem like a big issue, the concern lies in the fact that the router companies can share this data with third parties. Your Internet Service Provider is one such entity that has access to your router and all the data passing through it. And in some countries, these companies can share or sell information about their users. Furthermore, there might be limited options for disabling such practices. 

All the brands listed above share user data with third parties. Some claim that those third parties are in-house. It means that they have control over the fact that they do not use it unethically. However, some may share the data with unassociated third parties. These parties can use your data in questionable ways.

Do privacy policies help?

Whenever you install software on your device, it pokes you to accept some of its terms and conditions. Though we don’t take much time to tap on the “I Agree,” it can become dangerous if you don’t read them carefully.

If we talk about the privacy policies of the routers, they are designed in a complicated way. These policies are lengthy to read and are written in a vague manner with no specifics. The minimum length of the privacy policy is around 2000 words which takes 10 minutes to read. But it will take you more time for sure. 

As they are tough to comprehend in one go, you may end up with more questions than answers. Some manufacturers have taken steps to improve their privacy policies by presenting them in a summarized form. But to understand it better, you must read the entire piece. So, privacy policies may not help you much.

How can you keep your data safe?

Now you know that routers collect your data and can be shared with third parties. Though no one can know who possesses their data, you can put some methods in place to keep your mind at ease.

Most router brands do not provide this feature; there are some that do. If you want to keep your data safe, you should opt-out of data sharing. When you disable this feature, the router will stop collecting data daily.

One way to minimize the information ISPs learn about you is to encrypt your internet traffic. It means that they won’t be able to read the details about your activities. The easiest way to do this is to use a Virtual Private Network. 

It is essentially a program allowing users to reroute their traffic through remote servers. Additionally, it masks IP addresses, which could serve to bypass certain geo-blocks. So, download VPN apps if you wish to keep your activities a secret, especially if your ISPs tend to throttle (slow down) connections.

Conclusion

Though your router collects data, you can take some steps to ensure your data is safe. One of the first steps is to look for ways to opt-out of having your data shared with third parties. It guarantees that fewer companies will receive information about users’ activities. The second option is to hide your activities. We suggest pairing a Virtual Private Network with incognito modes and privacy-focused browsers for the best results. 

New report from Google and Amárach finds that a national investment in digital skills could contribute an extra €9.5 billion to Ireland’s GDP over the next 3 years

A report launched today by Google confirms a substantial economic opportunity for Ireland exists if a meaningful investment in digital skills is made. The comprehensive study developed in partnership with Amárach provides detailed insights into the digital capability needs, ambitions, and plans of 1,000 SME leaders throughout Ireland. The research proposes that a significant investment into digital skills could contribute an extra €9.5 billion to Ireland’s GDP by 2025.

To help Irish businesses succeed online, it is important to first understand how they’re doing today and what their goals are. That is why Google commissioned Amárach to engage SME leaders on their lived experiences and expectations of their digital journey. Titled Bridging the Gap – A Report on Digital Capabilities in Irish SMEs, the study, one of the largest surveys of Irish SMEs in recent years, identified four key gaps in digital capabilities:

  1. Performance – how far businesses are from realising their full potential

  2. Competence – how businesses are struggling to use digital skills

  3. Investment – the role of funding, time, and talent in expanding competence

  4. Advisory – the absence of qualified advisors and suppliers to meet digital needs

The current situation

Most Irish SMEs are in the process of adopting, developing, and evolving their use of digital technologies. But some are further ahead in the process than others.  When asked to rate their own progress, the majority (62%) of Irish SMEs are ‘less than halfway’ on their digital journey. Recruiting people with the necessary digital skillset is also a challenge for Irish SMEs with 41% of respondents agreeing that they do not have a person within the organisation who is tasked with developing digital skills. Only 26% of SMEs say their employees have all the skills needed in terms of basic digital capabilities.

Faced with multiple demands on their time and energy, the report indicates that business leaders believe that the digital skills gap can be closed, but the challenge is prioritising it over other short and medium-term tasks.

Digital tools

The report finds that only 11% of Ireland’s SMEs feel their employees have the skills needed to successfully adopt and use new technology, a statistic borne out in the data where only 53% of SMEs have (or use) social media and video platforms and just 18% make use of customer insights tools. When measuring the number of SMEs that have their own business website, Ireland at 55% ranks comparably lower than the EU average of 77%[1].

The research shows that Irish SMEs are ambitious when it comes to investing in digital capabilities but 50% say they lack basic knowledge about which skills to prioritise. The report indicates that policy makers, advisors, and suppliers to the SME sector need to help address the priority gaps that will deliver quick wins, spurring decision makers to go further.

 Commenting, Alice Mansergh, Director for Small Business at Google said:

“The timing of this report could not be more important, the decisions that business leaders and policy stakeholders make about digital capabilities in the coming months and years will have profound implications for the long-term productivity and profitability of the SME sector, and for sustainable economic growth over the rest of the decade.  For its part, Google will use these findings to help shape the courses we provide via the Grow with Google initiative helping to train people in key digital skills that will empower them to embrace new business and commercial opportunities.”

The opportunity

Irish SMEs are very confident (56%) that meeting their digital skills objectives could make a big difference to business performance, and not just on one or two metrics. SME leaders believe that improving digital capabilities would allow them to increase wages and salaries (28%) and over half of those surveyed (57%) say that meeting their objectives [in digital capabilities] would help them to grow faster and become more profitable.

Bridging the gap infographic

Fiscally, the study proposes that an increased investment in digital skills could grow Ireland’s GDP significantly, calculating an increase of €9.5 billion (to €544.2 billion) by 2025.

Spotlight on Gender

The report identifies several gender differences highlighted in the areas of digital content and social media. Female decision makers in SMEs are more likely to use social media platforms (55% vs 51% of men). Women are more likely than men to see the creation of digital content as a top priority for digital skills development (35% vs 28% of men), as well as using digital tools and channels for marketing (21% vs 17%).

Even though more female leaders than male are likely to adopt and leverage digital tools, female leaders and decision makers in Irish SMEs are less likely to say their organisation is over halfway in its digital journey (58%) than men (65%).

In order for Ireland to achieve its digital ambitions, it is vitally important that female entrepreneurs and SME business leaders are enabled to play their part.

Regional breakdown

Comparing SMEs across the regions we find several differences. 45% of firms in Dublin are likely to think they are more than halfway along their ‘digital journey’ significantly higher than regional firms based in the midlands (32%).  When it comes to the adoption of digital tools, Dublin again maintains a distinct advantage with 62% of firms using a business website compared to only 47% in the border region. Firms in Dublin demonstrate a stronger appetite to upskill with nearly 70% of business leaders in the capital likely to undertake a course in the next 12 months vs 59% of Border firms.

 

These and other differences in the research point to the need for a strong regional focus in Ireland’s digital skills agenda to ensure an equitable and impactful benefit for all our communities.

A post-Covid world for SMEs

The Covid-19 crisis has amplified the power of digital in building business resilience. During the first few weeks of lockdown, Google saw a 300%[2] increase in the number of people taking digital training courses. Research has shown that 80% of European SMEs increased their use of digital tools during the pandemic and those SMEs that embraced digital tools had 60% better revenue results and hired 3 times more employees[3] during the pandemic. The report launched today finds that 64% of SMEs in Ireland say their experience of the Covid-19 pandemic has incentivised them to invest more in digital skills with 76% saying digital tools are more helpful to their business now than before the Covid-19 pandemic.

The report has shown how Irish SMEs are ready to invest in the digital capabilities that will propel their success in the post-Covid era.

 Gerard O’Neill, Chair of Amárach Research added,

“This research is unique in that it provides information and insight directly from SME leaders themselves. The study is comprehensive, representing a cross-section of Irish SMEs and is nationally representative of regions, genders, industries and business models. While we see some subtle differences in the findings, two things are constant to almost all SMEs; first that they believe investing in digital capabilities will enhance their business and second that they are ready to do that now – but they need the right supports. This research allows decision makers, policy makers and industry personnel to have meaningful and informed dialogue that can affect real and positive change to Ireland’s digital landscape.”

  Enterprise Ireland CEO Leo Clancy said,

“Small and medium enterprises remain the backbone of the Irish economy; accounting for  99% of active enterprises and 70% of employment. Enterprise Ireland and the Local Enterprise Offices are committed to supporting these businesses with their digitalisation journeys, investing in the capabilities that will help lead them to international success.

For successful businesses, digitalisation isn’t an option, it is a crucial advantage that allows them to compete and win. The report launched today provides invaluable insight and guidance that will inform debate and enhance decision making as we further invest in digital capabilities across Ireland.”

The full report is available to download [here]

Ireland Welcomes Fast-Growing US-Based Tech Company NS1 to Cork with 30 jobs

New York-based tech company NS1, a leader in smart network control solutions, is establishing a presence in Cork, Ireland as a major step to further the company’s global presence. The company is set to hire at least 30 computer engineers from various backgrounds and levels of expertise over the next two years.

NS1 is scaling up its cloud-based NS1 Connect platform which orchestrates all the critical control points to understand, automate, and secure every digital interaction. With billions of users, applications and devices connected through the NS1 platform, only NS1 delivers immediate intelligence and control across evolving infrastructure.

This project has been supported by the Irish Government through IDA Ireland.

Tánaiste and Minister for Enterprise, Trade & Employment Leo Varadkar said: “This announcement from NS1 will see the creation of 30 new roles over the next two years to help expand its Connect platform. It’s great news that the company has chosen Cork for this expansion, once again highlighting the rich pool of talent available in the area. This new facility will play a key role in the expansion of NS1’s global engineering presence and I wish the team all the best in this exciting new chapter.”

A key component of NS1’s expansion is building an engineering center of excellence, where NS1 can access and grow local talent interested in challenging work and in making a meaningful impact to the evolution of the company’s products. Ireland stood out as an exceptional source of skilled, diverse and passionate talent, well-versed in cloud development and innovation. The local NS1 management team in Cork is comprised of experienced, dedicated tech leaders who are passionate about their work, and are driven in establishing and leading high impact, high growth teams.

What makes NS1 stand out in the market is the variety of roles and opportunities to grow skills and experiences.  Beyond offering senior tech opportunities, the company will train emerging tech talent in the latest cloud technologies and advanced programming languages such as Go.

“When locations for expansion were initially explored by NS1, Cork was top of the list for me based on the incredible success I’ve had establishing centers of excellence here in the past.

The type of talent I’ve seen in the Cork market aligns perfectly with our expansion strategy as we build products at a scale to meet global demand,” said David Coffey, Chief Product Officer at NS1.

NS1 strongly supports a hybrid working model, with remote work options available, but is also securing office space in Cork City that will provide an innovative, highly collaborative work environment. As NS1 expands its EMEA presence, complementing its sales-focused London team, Ireland will serve as a hub for future hires throughout Europe. Growing the Ireland site is targeted to grow NS1’s global engineering presence, working in close collaboration with other sites in the United States and Vietnam.

IDA Ireland’s Head of Regional Business Development, Ray O’Connor said: “The decision by NS1 to establish in Cork City is terrific news and a welcome addition to the South West region’s strong Technology cluster. Winning jobs and investment in regional locations continues to be a priority for IDA Ireland.  I wish NS1 every success with this expansion.”

 

For more information about NS1 hiring, visit: https://ns1.com/careers

Three Ireland has huge data outage

Three Ireland again has seen another data outage today, infact more than one outage which has been an issue since around 11.30 am this morning, the network briefly came back only to go down and Three claim it has been addressed, at the time of writing this post it has not been addressed for us. It is fair to say by looking on Twitter people are annoyed regarding the length of time and lame responses they got all day claiming to be addressed when it clearly is not. Three has a huge share in the Irish market with over 3 million customers, both mobile data and broadband services have been interrupted today for hours.. FULL SERVICE still has not been restored..

email from 3

 

Three simply told us via a Twitter DM the following which is pretty lame not specifying the cause of the outage

We can confirm that the root cause of the difficulties with data services that affected customers today has been resolved. Our focus is now working to restore full service as quickly as possible. We would like to apologise for any inconvenience caused.

Leitrim and Westmeath primary schools reach national finals of ‘Ireland’s Future is Mine’ digital skills competition

Two primary schools are celebrating today having made it to the All-Ireland final of Ireland’s first national digital skills competition, Ireland’s Future is MINE. The competition is being delivered through a collaboration between Microsoft Ireland and RTÉjr. St Hugh’s National School from Leitrim and Moyvore Primary School from Westmeath successfully progressed through the various stages of the competition, which challenges students to think creatively, collaborate and problem-solve as they re-imagine their communities and shape Ireland’s sustainable future through the world of Minecraft.

First announced in September, the Ireland’s Future is MINE digital skills competition challenges primary school students in both Ireland and Northern Ireland to use Minecraft: Education Edition to build critical 21st century skills by exploring fun challenges such as building their own NASA rover and coding their very own polar ice hut. These challenges are aligned to curricula covering subjects from English and Maths to Science, Geography and SPHE.

Delivered by Microsoft Ireland’s Dream Space teachers on Dream Space TV in collaboration with RTEjr, the lessons are designed both to support teachers to deliver digital learning experiences in the classroom and inspire students to think creatively and encourage them to explore the possibilities within STEM now and into the future.

Having successfully progressed through the semifinals, St Hugh’s National School and Moyvore Primary School will now compete in the All-Ireland final, which will be televised in June in a never-before-seen e-sports-style exclusive programme.

Commenting on the competition, James O’Connor, Vice President of Microsoft International Operations, said: “At Microsoft, we’re passionate about ensuring students are given the opportunity to develop the essential skills that are required to fully participate in our increasingly digital economy and society. The ‘Ireland’s Future is Mine’ digital skills competition is designed to do just that while encouraging students to have fun, think creatively and re-imagine a more sustainable future for the communities they live in.

 “We are so proud to see this vision realised in the form of the many innovative submissions we have received from schools around the country. I want to congratulate the Microsoft Education team and RTEjr for their passionate work in bringing this competition to life and St Hugh’s National School and Moyvore Primary School for their dedication and commitment to creating such compelling entries.”

 Suzanne Kelly, RTÉ Group Head of Children’s & Young People’s Content, said: “Congratulations to St Hugh’s National School and Moyvore Primary School for advancing to the All-Ireland final! We have been blown away by the incredible creations that have been built in primary school classrooms across the island of Ireland since September. We should take a moment to say well done and thank you to all the teachers and pupils who signed up and submitted their work. The ‘Ireland’s Future is MINE’ competition has challenged primary schools across the country and provided students a fun and innovative platform by which to amaze us. We are very proud to have been there to assist them in shaping Ireland’s sustainable future with Microsoft’s Dream Space team and we can’t wait to see what innovations we’ll see next in the final!”

 Microsoft Dream Space TV episodes and a full range of accompanying teacher guides containing direct links to specific curriculum areas, worksheets and extension tasks are available at https://Rte.ie/Minecraft.

St Hugh’s National School’s winning submission can be viewed at https://youtu.be/fiBt3NX_Qms.

Moyvore Primary School’s winning submission can be viewed at https://youtu.be/T8wbL1OCMSk .

Engineering sector seeing post-pandemic boost as over 81% say their organisation plans to recruit in 2022

Confidence in the engineering sector is continuing to grow with over 81% of professionals in the area saying their organisation plans to recruit engineers in 2022, according to a new report by Engineers Ireland.

And while the engineering industry faced restrictions and difficulties during the Covid-19 crisis, 80% of public sector engineers, 77% in consultancy and 76% in utilities enjoyed salary increases over the last year, indicating a growing national focus on strategically important infrastructural projects to support renewed growth post-pandemic.

The new report, ‘Engineering 2022: A barometer of the profession in Ireland’, also found that Leaving Certificate choices have shown a growing trend of engagement in STEM subjects over the past 5 years, increasing by 27%. Since 2011 there has been a 178% increase in students sitting higher-level mathematics. The report also states that 95% of the respondents in the public survey believe engineers demonstrate a high level of competence in their work, second only to doctors and ahead of teachers, judges and the Gardaí.

Speaking at the launch of the publication, the Minister for Education, Norma Foley, TD said: “This report showcases the important role the engineering sector plays within Irish society. Promoting STEM subjects is a priority for the Department of Education and it is important that we as educators continue our efforts to strengthen, support and nurture interest in STEM-related careers. The recent STEPS Engineers Week campaign once again highlighted the tremendous career opportunities on offer in engineering, and I applaud Engineers Ireland’s continuing efforts to showcase the exciting world of STEM to the young, curious minds of Ireland.”

Professor Orla Feely, President of Engineers Ireland, commented: “With so many engineering firms creating jobs in the short to medium term, the challenge as always is to ensure Ireland has the ready supply of engineering skills needed to fill those positions and deliver the vital infrastructural projects needed to galvanize Ireland’s post-pandemic recovery. The encouraging signs of increased STEM interest in our schools must be built upon through strong partnership across industry, the education system and academia to produce an increased supply of the engineers our country so badly needs. Bridging the gap between men and women working in the sector is also a priority and we must do more to address the drop off between females graduating with engineering qualifications and then working in industry.”

Caroline Spillane, Director General of Engineers Ireland, added: “The engineering sector has remained robust throughout the pandemic and has experienced continued growth, with salaries across all engineering disciplines increasing again last year. As we continue on our path to recovery, our members’ skills will be vital to delivering a sustainable, green, and digital future across all aspects of our society and realising the ambition of Project Ireland 2040.”

To see the report in full, visit: https://www.engineersireland.ie/Professionals/News-Insights/Campaigns-and-policies/Reports/Engineering-barometer

Boots is first Irish retailer to provide an inclusive online shopping experience with Recite Me

Boots has launched a suite of digital accessibility and language tools on boots.ie to help customers who struggle to shop online. According to the 2016 census, 54,810 people in Ireland are blind or visually impaired, while just over 100,000 have a hearing related disability. This new technology will allow those customers to create a customisable and inclusive shopping experience, making it easier for them to navigate around the website.

Boots is the first retailer in Ireland to offer Recite Me technology on its online store, making it more accessible for visitors to the boots.ie website. For customers who have visual impairment, the new tools can change the font size, isolate sentences and swap the colour of the page to make it easier for customers to read.

The Recite Me assistive toolbar also includes screen reading functionality, multiple reading aids, customisable styling options and an on-demand live translation feature that boasts over 100 languages, including 35 texts-to-speech. These features give control to website visitors to manage how they view and interact with content to suit their individual needs.

Stephen Watkins, Managing Director at Boots Ireland said: “It’s an exciting day bringing market-first technology to boots.ie, helping customers to customise the site to suit their own needs. The launch of the Recite Me accessibility tools help those customers who find it more challenging to shop online to browse, shop and manage their accounts hassle free.”

To explore the accessibility support Boots now provides check out boots.ie and click the Accessibility Toolbar option at the top of the homepage.

Gemini Study Finds The Majority (58%) of Irish Are Crypto Curious, Announces Central Bank of Ireland E-money Institution (EMI) Licence

The 2022 Global State of Crypto report released today by cryptocurrency exchange Gemini found that 58% of Irish respondents who do not currently own cryptocurrency are interested in learning more or are likely to acquire it in the next 12 months.

Compared globally to 20 countries surveyed, this is the largest ‘crypto curious’ segment in any one country, followed by Germany (53%), Colombia (50%) and the UK (49%). The majority (54%) of the ‘crypto curious’ Irish are women.

The survey revealed that 18% of Irish respondents currently own or have previously owned cryptocurrency, in line with levels of ownership in other developed countries, such as the UK (18%), Germany (17%), Australia (18%) and the US (20%).

Gemini is a platform that offers individuals and institutions simple tools to buy, sell, and store crypto like bitcoin and ether. It was founded in 2014 in the US by Cameron and Tyler Winklevoss. The company recently secured an Electronic Money Institution (EMI) licence from the Central Bank of Ireland, the first such licence granted by the Central Bank of Ireland since 2020.

Gillian Lynch, Gemini’s Head of Ireland and Europe, said, “This global survey reveals that Irish people have a strong appetite for crypto, which is expected given Ireland’s international reputation as a hub for financial services and emerging technologies. We are proud that the Central Bank of Ireland recently awarded Gemini an Electronic Money Institutions licence, which is a testament to our high standards of consumer protections. We look forward to bringing our simple and secure crypto services to customers in Ireland and Europe more broadly.”

The Global State of Crypto Report shares global adoption, barriers to entry, and attitudes around cryptocurrency and is one of a series of reports Gemini will launch this year.

Other key findings from the report include:

79% of Irish investors are holding their cryptocurrency for long-term gains, and 39% are actively trading their crypto.
35% of current owners are 25-34 years old and 28% of current owners are 35-44 years old.
40% of current investors were female and 60% were male, although 54% of the crypto curious segment are female, compared to 46% male.

For more insights, download the full report at https://www.gemini.com/state-of-crypto.