Boots has launched a suite of digital accessibility and language tools on boots.ie to help customers who struggle to shop online. According to the 2016 census, 54,810 people in Ireland are blind or visually impaired, while just over 100,000 have a hearing related disability. This new technology will allow those customers to create a customisable and inclusive shopping experience, making it easier for them to navigate around the website.
Boots is the first retailer in Ireland to offer Recite Me technology on its online store, making it more accessible for visitors to the boots.ie website. For customers who have visual impairment, the new tools can change the font size, isolate sentences and swap the colour of the page to make it easier for customers to read.
The Recite Me assistive toolbar also includes screen reading functionality, multiple reading aids, customisable styling options and an on-demand live translation feature that boasts over 100 languages, including 35 texts-to-speech. These features give control to website visitors to manage how they view and interact with content to suit their individual needs.
Stephen Watkins, Managing Director at Boots Ireland said: “It’s an exciting day bringing market-first technology to boots.ie, helping customers to customise the site to suit their own needs. The launch of the Recite Me accessibility tools help those customers who find it more challenging to shop online to browse, shop and manage their accounts hassle free.”
To explore the accessibility support Boots now provides check out boots.ie and click the Accessibility Toolbar option at the top of the homepage.