Author: Jim O Brien/CEO

CEO and expert in transport and Mobile tech. A fan 20 years, mobile consultant, Nokia Mobile expert, Former Nokia/Microsoft VIP,Multiple forum tech supporter with worldwide top ranking,Working in the background on mobile technology, Weekly radio show, Featured on the RTE consumer show, Cavan TV and on TRT WORLD. Award winning Technology reviewer and blogger. Security and logisitcs Professional.

How to choose a SaaS development company

When it comes to choosing a SaaS development company, there are a few things you need to keep in mind. In this blog post, we will review some of the key factors you need to consider before making your decision.

Whether you are looking for a company to develop a new market platform or simply someone to support your existing platform, these tips will help you choose the right person.

Specify your requirements

When choosing software, it is important to clearly define your needs and establish a budget to a saas application development company. You must take into account the features necessary for your activity and the support systems that will make your team’s life easier.

In addition, depending on the type of product or service you offer, you may need to look for specialized software offers such as customer relationship management (CRM) software.

Setting your budget is also essential to find the right software solution: what are you willing to pay for? Consider not only the initial costs, but also the subscription fees or additional services that may be necessary along the way.

Once you know what features are needed and have set a reasonable budget, you can start reducing the list of available options until you find the best solution for your organization. With a clear orientation and an understanding of the costs associated with different software solutions, decision-making will be much easier.

Do your research for companies that have experience with similar projects

When it comes to choosing a company for your project, doing research can make all the difference. While it is important to find organizations with a good reputation and a history of success, it is equally essential to look for those that have experience with projects similar to yours.

Whether you are launching a SaaS product or developing an on-premises software solution, having a partner who knows the nuances and challenges associated with your type of project can be the key to success.

By conducting extensive research and due diligence, you can find companies ready to help you reduce risks and speed up time when you move from idea to execution. Working with organizations that are familiar with your particular type of project gives you a head start during development and deployment.

So do not skimp on the research phase – take the extra time to make sure you choose the right partner for your project. It will pay off in the long term!

Check the company’s technology stack before choosing a SaaS development company

Choosing the right company to develop and manage your SaaS product is a crucial decision. A key factor to take into account when evaluating companies is their saas technology stack.

This assessment should cover several areas, such as the flexibility and robustness of the architecture, the quality of technology integration, updating the stack against current trends, ease of adaptation to new projects, as well as the knowledge and experience of the developer team.

In addition, it is important to determine the duration of the development cycle – for example, some projects require weeks or months of development with a custom stack, while others only take a few days with a standard technology stack.

In summary, understanding all the components of the company’s technology stack will help you knowingly choose the SaaS development company that will best meet your needs.

Conclusion

When looking for software development services, it is important to start by defining the needs and budget of your project. Once you have a good understanding of what you are looking for, look for companies that have experience in similar projects. Ask for quotes from several companies and ask for references before making your final decision. By following these steps, you can be sure to find the software development company that will meet your specific needs.

Before engaging with a development company, be sure to consult its portfolio and read the online comments of other customers. This will give you a good idea of their previous projects and the degree of satisfaction of their customers.

Cancel Culture, Big Tech and its Effects on Our Society

The term ‘cancel culture’ may be new but social ostracism isn’t. Making people outcasts of society goes back centuries, although the reasons for it may change over time. Human nature may be the same, but access to modern technology like social media and big tech has changed the effect of cancel culture on society. 

When did cancel culture start?

In 2017 the term ‘cancel culture’ started being heard to describe a public boycott of individuals. The term’s popularity online coincided with the #MeToo movement. Allegations of sexual harassment quickly turned people’s attitudes against the accused. 

Is cancel culture good or bad? It can surface wrong actions and behaviors by individuals and brands and hold them accountable. It can also destroy them when claims may not even be accurate. 

Cancel culture essay examples

Students at university or college will often have to write assignments about current issues such as cancel culture. Making use of online resources can help them. They can find cancel culture essay examples on EduZaurus. Studying these essay examples can help them to formulate their own ideas and come up with relevant subheadings etc. This can save them time and give them inspiration. 

Technology enables mass distribution

The effect of cancel culture on social media is that what you say can spread widely and quickly. The algorithms big tech companies develop can bring the ideas of a few to the attention of millions. On Twitter, anyone can see what you write and retweet it to millions of people. You don’t know who will read what you write, so you don’t know what could cause offense. 

The internet massively increases the number of people who can target you. Social media influencers with many followers can take up a cause, use a relevant hashtag and cause a firestorm. This happened when activists on social media called for statues honoring Confederate leaders to be taken down. 

The power of hashtags

Hashtags play a pivotal role in cancel culture campaigns. They influence the news cycle, and dueling hashtags can keep the momentum going. People feel a surge of adrenaline and a sense of inclusivity when they participate. However, the effect can be to send someone into the digital wilderness. J.K. Rowling made what was deemed a transphobic tweet and suffered from the backlash. 

Technology helps the world to remember what you said

It is very easy to search for old tweets, forum posts etc. What you said many years ago on the internet can come back to haunt you. 

Kevin Hart blamed cancel culture when he had to step down from hosting the 2019 Oscars after homophobic tweets he had made in the past came to the surface. 

One campaign called for Jimmy Fallon, a late-night talk show host, to be fired due to a video of him in blackface from 20-odd years ago. 

Prospective employers will now do a social media search before deciding to employ you, so technology makes it harder for you to escape from past mistakes. 

The financial implications of big tech and cancel culture

Big tech has led to the creation of platforms that engage people and keep them scrolling and clicking. Algorithms can quickly propel a tweet from relative obscurity into the limelight. Attract enough engagement, and the algorithms will promote it to like-minded individuals. 

Emotional posts tend to draw more engagement. The more engagement on social media platforms, the more this encourages viewership, shares and comments. This drives monetization. Larger tech companies can even control a narrative and steer it in a certain direction to profit from it. 

The influence of the media

When journalists pick up on an issue, the effect is amplified. It may be all over for a brand or person who appears to be violating some moral or ethical code. A brand that’s affected by cancel culture may have to spend millions of dollars on restoring its reputation. Competing businesses may fan the flames for their benefit, even if the claim is false. A small business may be destroyed because it doesn’t have the funds to recover. 

Today there are even companies that manage brand reputations and work to push adverse search results off Google’s front page. 

Misuse of technology and mob mentality

There is much concern about mob-like behavior on the internet. A claim may not even be true, but it can cause people to gang up on an individual or brand. Is big-tech fuelling cyberbullying? An open letter in Harper’s magazine from a number of high-profile academics showed their concern about the mob-like behavior associated with cancel culture. The letter triggered a backlash and a call for more cancellations. 

It appears that social media platforms didn’t quite anticipate the extent to which their infrastructure could be used for negative purposes. They are creating new algorithms to try and deter the wrong usage of their technology. 

Conclusion

Is the mass distribution of ideas a good or bad thing? Like anything else, it can be positive or negative. It makes it easier than ever to ruin individuals and brands. It also makes it easier to spread good ideas and fight for good causes. The problem with cancel culture is that outrage can spread so quickly across the internet, and it’s hard to limit the damage. Still, a lot can be improved with the right information and involvement of youth.

New Dell research ranks Dublin amongst top 25 cities globally on ability to foster women entrepreneurship

A new study from Dell Technologies unveiled today has ranked Dublin as 23rd out of 55 cities globally for its ability to attract and foster women entrepreneurs.

 The 2023 Women Entrepreneur Cities (WE Cities) Index ranks cities across the world based on their ability to attract high potential women entrepreneurs (HPWE) who want to do more, scale faster and thrive.

This year’s Index shows positive, forward progress for Dublin since Dell first launched the research in 2016. While it ranked 23rd in the Index overall this year, Dublin also demonstrated consistent progress as it registered the 3rd highest momentum score. The city climbed 11 positions since 2017, when it ranked 34th.

Dublin also excelled in the list of the most advanced cities for women entrepreneurs in the technology sector, ranking 7th. The research specifically highlighted the city’s advantage in the access to a qualified and diverse workforce and its central role as a major global hub for cybersecurity.

Dublin ranks 8th out of the 55 cities in gender equality in leadership in the tech industry and 12th for its access to mentors and role models for women.

Commenting on the research, Ciara Dempsey, Regional Sales Senior Manager at Dell Technologies Ireland, said: “The Dell WE Cities report is a key piece of research that not only highlights the importance of creating an environment where women entrepreneurs can thrive but also how collectively we can empower a greater number of female leaders to create and grow their business here in Ireland.

“While there’s still much progress to be made, it’s fantastic to see Dublin recognised as an emerging hub for talented women entrepreneurs, especially in the technology industry. By further investing in high potential women entrepreneurs and equipping policymakers with data-driven insights, we can foster an ecosystem where business leaders and entrepreneurs can grow regardless of gender.”

 Building on the annual research, the survey by Dell serves as a tool to advise policymakers on how to better support women in business, and profiles global centers of commerce by their overall suitability for women entrepreneurs.

WE Cities Ranking and Methodology

The 55 cities included in the Dell WE Cities 2023 were ranked on five important characteristics: capital, technology, talent, culture and markets. These pillars were organized into two groups — operating environment and enabling environment. The overall rating is based on 72 indicators; 45 of these (nearly two-thirds) have a gender-based component. Individual indicators were weighted based on four criteria: relevance, quality of underlying data, uniqueness in the index and gender component.

Dell WE Cities 2023 Ranking – Overall

  1. London
  2. New York
  3. Bay Area
  4. Paris
  5. Stockholm
  6. Chicago
  7. Los Angeles
  8. Toronto
  9. Sydney
  10. Boston
  11. Washington DC
  12. Melbourne
  13. Seattle
  14. Wellington
  15. Berlin
  16. Amsterdam
  17. Copenhagen
  18. Auckland
  19. Vancouver
  20. Atlanta
  21. Portland
  22. Singapore
  23. Dublin
  24. Austin
  25. Miami
  26. Barcelona
  27. Minneapolis
  28. Taipei
  29. Hong Kong
  30. Beijing
  31. Houston
  32. Warsaw
  33. Pittsburgh
  34. Belfast
  35. Shanghai
  36. Munich
  37. Tel Aviv
  38. Milan
  39. Kuala Lumpur
  40. Dubai
  41. Seoul
  42. Johannesburg
  43. Nairobi
  44. Hamburg
  45. Tokyo
  46. Bangalore
  47. Montpellier
  48. Mumbai
  49. Delhi
  50. Istanbul
  51. Sao Paulo
  52. Lima
  53. Mexico City
  54. Jakarta
  55. Guadalajara

Dell WE Cities 2023 Ranking – Technology Pillar

  1. Copenhagen
  2. Beijing
  3. Stockholm
  4. Shanghai
  5. Wellington
  6. Singapore
  7. Dublin
  8. Auckland
  9. Montpellier
  10. Warsaw

To read the full study, visit: https://dwen.com/en-us/we-cities-2023/

AI-created Subtitles to Leverage Video Performance

In today’s competitive digital world, it is essential that you employ an effective approach to captivate and engage your target audience. Video content has become incredibly popular on social media platforms due to its accessibility and entertaining nature, meaning videos are part of most modern marketing strategies nowadays, and in this article, we will explore a very clear video feature: subtitles! 

In fact, there is more to subtitles than you might think. Subtitles play an important role in mediating the communication of online video content: they create improved comprehension of video content – leading to better engagement metrics; they can participate in securing higher search engine rankings – leading to more views; and not least, they can give rise to the opportunity of reaching a global audience – leading to overall increased chances of success. 

Thanks to the development of artificial computer intelligence we are not left to manually subtitle our videos anymore. We have innovative software within our reach that can generate automatic subtitles for videos. 

Discover why subtitles are becoming increasingly popular as we examine their many advantages!

Videos Played Silently

In a world where videos are watched in increasingly more public spaces and with the audio volume significantly decreased or completely muted, subtitles provide an essential way to ensure viewers understand your message. They unite audible content with visual elements so that even when sound is not heard, your details will be processed correctly by those watching!

However, that decreased audio volume might not always be voluntary. Hearing difficulties are a significant global challenge, with currently 466 million people in the world experiencing some degree of reduced hearing. This number is expected to rise dramatically over the next three decades – up to 700 million by 2050. 

In excess of these numbers, 2.5 billion individuals are thought to have various degrees of hearing loss worldwide, and knowing this – it’s not odd that subtitles originally when movies with sound became possible, were used to assist those hard of hearing. And, this will continuously be a relevant purpose for subtitling videos.

Studies have shown that the comprehension of, attention to, and memory of videos are significantly improved when subtitles are present. In fact, they increase engagement rates by up to 80%. Also Learn: How Instantly Create AI Videos Using Basic Text?

The Language Barrier

Going global is the way of the future. As we know, with only a few clicks through the internet, we can make content available to audiences around the world and open up vast new opportunities for success. The only thing standing in our way? Language barriers! And unless we are categorised as a linguistic genius, this could be a tricky obstacle to conquer.  

One option is hiring a professional translator. In some cases that’s definitely the most recommendable thing to do. But if you want to translate your video subtitles for video content shared on for instance social media platforms you don’t have to stretch your budget or use excessive time om expert help. You can easily and quite fast translate your videos automatically with an AI subtitle generator and translator.

Let’s look into the specifics of AI subtitling and translation.

AI to help Automate the Process of Subtitling and Translation? 

We don’t need to exaggerate when referring to the process of automated subtitling and translation as a revolution. Because for people working with video editing on a daily basis, the forthcoming advanced subtitling and translation software truly is a time-saver and a chance to streamline the otherwise tedious and sometimes linguistically challenging task of subtitling.

AI-powered software can now quickly transcribe video speech into text and create subtitles for videos in mere minutes – with remarkable accuracy especially when audio is clear. In fact, the accuracy of transcribing speech into text with AI is up to 98%. Additionally, the same software allows users to effortlessly translate the subtitles into multiple languages; ensuring content creators have an efficient way of reaching a global audience. Content creators can learn how to transcribe YouTube videos using AI-powered software.

Subtitle Design

Although the task of subtitling has become automated, it doesn’t mean that there’s no need for editing subtitles anymore. As many experienced video editors will know most subtitles are actually shortened in regards to the whole transcript of video speech. This comes down to the fact that people tend to speak faster than they read, and we want subtitles to be easy to read – therefore we leave out some excessive words that are not relevant in order to understand the whole context.

Editing of subtitles is about more than words, it’s also about the subtitle style and position on the screen. Choose font, size, color, background, position, and more to make your subtitles count in defining your brand and message, and to complement the design of your video.  

The editing part of subtitling is a clear reason why we shouldn’t just rely on direct auto-generated captions on social media platforms. It doesn’t allow us to modify our subtitles to fit our video. The subtitles might end up covering some important graphics that we could have avoided by changing position or background – or the subtitle style might look odd in regard to our video. If you’ve tried it, you know the trouble. 

Linguistic Characteristics

When it comes to translation, no software is as accurate as a professional human translator can be. This is due to all the linguistic characteristics that are not easy for machines to understand. Pre-AI translation software is based on word-by-word translations – often resulting in sentences with a nonsense context.  

Although it isn’t perfect, AI software has taken translation to another level, by utilising advanced language models that consider grammar, sentence structure, and other language-specific features that matter. Therefore AI-powered translation software can in fact translate into accurate and meaningful sentences and is indeed very useful when needing to translate subtitles for videos. With AI software you can translate your video subtitles into a selection of languages to fit your target audiences’ needs.        

Subtitles to Help obtain a better SEO Strategy   

Adding subtitle files to videos has a secret superpower: it can positively boost your search engine optimization! SEO, short for search engine optimization, involves the process of search engine robots crawling the internet detecting specific ranking factors on each website page in order to rank it. Keywords are the number one ranking factor that counts in SEO, as they can enable robots to position web pages in compatible search inquiries. Meaning matching your content with viewers’ specific requests and increasing visibility!

However, when it comes to videos, robots can’t detect audible and visual content, and therefore only the engagement metrics of videos are considered in SEO, not the actual content. Obviously, a bit of a bummer, when considering all the work put into video-making! But, there is a way to get around this. Make sure to include those all-important keywords in the title, tags, and subtitles. This will give the search engine robots something to chew on and allow them to rank your video fairly in the search engine system. Ensure that your keywords actually describe what your video is about, and the other way around – so that your content will answer your viewers’ queries. This way you can keep your viewers engaged and avoid high bouncing rates!

Closed caption subtitles

Although subtitles are the secret spice to the video recipe, it’s not just any kind of subtitles that can contribute to improved SEO. It specifically has to be a subtitle file and the kind referred to as closed caption subtitles. This is the kind of subtitles uploaded as an SRT or VTT file together with the video on the video distribution platform, and it can be turned on and off. It further allows the option of adding a selection of subtitles in different languages for the audience to choose between. 

Create Closed Caption Subtitles

You can create closed caption subtitles by uploading your video to the subtitle generator, adding automatic subtitles, editing and translating them if needed, and in the end downloading the subtitles separately as SRT or VTT files to upload with your video on the platform of your choice. 

If you prefer to add hardcoded subtitles to your video – the kind of subtitles that are always there, and can’t be turned off – they are created the same way, except the saving process is different, as you export the whole video with the subtitles burned onto it. Note that this will not have an effect on SEO.   

Subtitles, SEO, Success!

So, the aim is to use all these juicy benefits of subtitles to their fullest. Use closed caption subtitles if you can, make sure your keywords correspond well with your video content and find the balance between you and your audience: open up, be inclusive, clarify your message with confidence, and invite your audience to engage with your video content. Whether you are making informative, commercial, entertaining, or educational videos – or a mix – subtitles create improved ways of reaching a bigger audience.  

 

 

Hands On – Skullcandy x SLYR gaming headset and Dime 2 Doritos edition #Skullcandy #Doritos

The latest new tech to drop into techbuzz is a collaboration between Skullcandy and Doritos edition which of course is limited and will start shipping next month and we have been lucky to get our hands on them early to check them out, this is not the first time Skullcandy have done a collaboration and we hope to see more down the road and cast your mind back to last October when they announced a collaboration with Capcom and check out our review of the Limited edition Street fighter headset.

Not much has changed here but the branding which is stansoutish to say the least which I like over the neutral colours we see everyday and with the collaboration it makes it that bit more special and of course been a limited run.

“Skullcandy and self-expression are synonymous and this drop is no different. Together with Doritos, we’re adding a little flavour to a space traditionally saturated with muted colourways, allowing gamers to stand out from the competition,” said Derek Steiner, Director of Global Brand Partnerships, Skullcandy. “The SLYR and Dime 2 are the ideal products for this collab, both accessible and packed with flavour so gamers can boldly be themselves. The duo provides the best of both worlds – SLYR for gaming at home and Dime 2 for on-the-go mobile sessions.”

If you want to know anymore ask as always and we will gladly answer you and we will test them out over the coming weeks given there is more aesthetics that has changed here we will test them out and check the full unboxing video below for all the details.  The limited-edition Skullcandy x Doritos are available now for purchase exclusively on Skullcandy.com and will ship mid-February. Overall my first impressions so far are they stand out and are loud and sound as good as their original models.

Skullcandy x Doritos Limited-Edition SLYR Multi-Platform Wired Gaming Headset – £69.99

  • UV-Reactive Glow Graphics

  • Skullcandy Supreme Sound – Unique audio-tuning process enables users to maximize the depth and detail of each sound

  • Multi-Platform Connectivity – Crystal clear audio on PC, Playstation, Switch and Xbox, levelling-up

  • the listening experience on any platform. And with the 3.5mm audio cable, SLYR is the definition of ‘plug and play’

  • Bi-Directional Mic – Improves voice pickup for enhanced communications and clarity in multiplayer settings

  • Mute & Volume Control – Easy-to-reach, on-board controls enable gamers to quickly mute and adjust volume without gameplay interference

  • Durable, Lightweight Design – Constructed from tough, lightweight materials including head-conforming memory-foam ear cushions wrapped in moisture-wicking and breathable material for all-day comfort

Skullcandy x Doritos Limited-Edition Dime 2 True Wireless Earbuds – £39.99

  • UV-Reactive Glow Graphics

  • Built-In Tile Finding Technology

  • 12 Hours Total Battery Life

  • Microphone, Call, Track & Volume Controls

  • Auto Connect

  • IPX4 Sweat & Water Resistant

  • Micro-USB charging case with snap lid and integrated lanyard

BUY

Unboxing

Top Tips to Level Up Multi-location Marketing for Your Business

Multi-location marketing is a strategic approach that businesses use to promote their brand, products, and services across multiple locations. The goal of marketing for businesses with several locations is to create a consistent brand message and experience for customers, regardless of which location they visit, in order to build trust and credibility. This can be challenging, as each location may have its own unique characteristics and target audience.

One of the most difficult aspects of expanding your business to multiple locations is making sure your marketing efforts are consistent across all locations. These are some tips that will help you increase your ROI and marketing efforts to attract more customers. However, by implementing a multi-location marketing strategy, your business can increase visibility, reach more customers, and drive more sales.

Adplorer horizon software for multi-location marketing:

Adplorer horizon is powerful software that allows you to easily manage your multi-location marketing efforts from one central platform. With Adplorer horizon, you can create and publish location-specific content, track your marketing campaigns, and analyze your results all in one place. This multi-location marketing software is a must-have for any business looking to level up its business. Here are some ways that Adplorer can help your company:

 

  • Centralized management: This platform allows you to manage all of your locations’ marketing efforts from one central platform, making it easy to keep track of your campaigns, analyze your results, and make adjustments as needed.

 

  • Location-specific content creation: Horizon software enables you to create and publish location-specific content, such as social media posts, email campaigns, and promotional materials, making it easy to connect with customers on a more personal level.

 

  • Campaign tracking and analysis: With the help of this software to track your marketing campaigns and analyze your results, you can see which campaigns are performing the best and make adjustments as needed.

 

  • Brand consistency: Adplorer horizon helps you maintain a consistent brand across all of your locations by providing a centralized system for managing your brand assets, such as logos, colors, and messaging.

 

  • Automation: This software has automation capabilities that can automate some of your marketing tasks, such as scheduling social media posts, sending follow-up emails, and creating reports. This can save you time and resources.

 

  • Data-driven insights: Offer analytics and insights features that can give you a better understanding of your customers and help you make data-driven decisions.

Utilize local SEO:

Multi-location businesses can use local SEO to improve their visibility and attract ore customers. These businesses can increase their visibility in local search results by optimizing their websites for local searches. 

 

  • You should create a landing page for each business. These pages should contain detailed information about each location and can be used to attract customers looking for businesses in the area.

 

  • You should create a Google My Business Page for each location: This is another important aspect of local SEO for multi-location companies. Customers will be able to easily find information like hours of operation, reviews, contact details, and other pertinent details such as contact details. 

 

  • Optimize Every Location Page: Local SEO is essential for this kind of businesses. It is crucial to optimize every location page for search engines in order to boost local SEO. You can do this by using location-specific keywords.

 

  • Review Care: A positive review can increase visibility in search results. Multi-location businesses should encourage customers to leave reviews on sites like TripAdvisor, Yelp, and Google. Businesses can increase their customer base by taking care of their reviews.

 

  • Do not forget to check your SEO report each month: Businesses with more than one location need to track and monitor their local SEO efforts. Businesses can improve their Local SEO by reviewing their SEO reports each month.

Invest in social media:

Social media makes multi-location marketing possible. Social media platforms, such as Instagram, Twitter, and Facebook, allow you to interact with your customers in a more personal way and offer you the opportunity to reach a wider audience. By creating a customized social media strategy for each area, you can personalize the customer experience and increase sales.

It can be challenging to develop a social strategy that includes multiple locations. It is essential to maximize your multi-location marketing efforts. These tips will help you create a social media strategy that works for all locations.

 

  • Create a content calendar. A content calendar will help you plan and organize your social media posts. This will ensure that your location shares timely, relevant content that aligns with your marketing goals.
  • Create content that is specific to your location. Each location has its own unique characteristics and audiences. You should create content that is specific to each location, such as news, promotions, or events. This will enable you to build a deeper relationship with your customers.

 

  • User-generated content can be used: Customers should encourage customers to share their experiences via social media with your locations. These posts can be shared on all social media channels in your area to build trust and credibility with potential customers.

 

  • Social media advertising: You have the option to target specific geographic locations to reach customers in each region.

 

  • Monitor your performance and track it: Social media analytics tools allow you to monitor all of your social media performance from any place. This will help you identify which elements are performing well and which are not. This will allow you to make adjustments and improve the strategy.

Define your target market

Before you start marketing your business, it’s essential to define your target market. Identifying who your ideal customer is will help you create marketing campaigns that will resonate with them. By understanding your target market’s needs, preferences, and pain points, you can create marketing messages that speak directly to them.

Develop a consistent brand identity

Having a consistent brand identity across all of your locations is essential for building trust and credibility with your customers. This includes everything from your logo, color scheme, and messaging to the way you interact with customers on social media. By maintaining a consistent brand identity, you’ll create a strong and recognizable brand that customers will remember.

Final Words

In conclusion, multi-location marketing can be challenging, but with the right tools and strategies, you can level up your efforts and attract more customers to your business. By using marketing automation software, defining your target market, developing a consistent brand identity, utilizing local SEO, and investing in social media, you’ll be well on your way to success.

 

NAD Electronics Announces CS1 Endpoint Network Streamer

NAD Electronics, the highly regarded manufacturer of high-performance audio-video components, today announced the NAD CS1 Endpoint Network Streamer, a compact, minimalist design that makes it easy to add streaming capability to any music system. The CS1 will be available in retail shops and NADElectronics.com with a retail target price of US$349 / £299 / €399 / CDN$499 in March 2023. 

Employing audiophile-grade components, the NAD CS1 can play high-resolution audio up to 24-bit/192kHz. It features Bluetooth, Ethernet, dual-band Wi-Fi and supports the most popular streaming and casting protocols, including Apple AirPlay 2, GoogleCast, Spotify Connect, Tidal Connect and Roon. Certification for network sharing via DNLA/UPnP protocols expected to be complete with retail available of CS1 in March 2023. That means listeners don’t have to install a dedicated app to use the CS1; they can control playback with the music apps they use every day.

OPTIONS UPON OPTIONS

There are many ways to play music through the NAD CS1 Endpoint Network Streamer. Listeners can use Bluetooth to pair the CS1 with a smartphone, tablet, or computer. 

The CS1 offers many options for playing music over a home network. Listeners can use AirPlay 2 to stream CD-resolution audio from any app on an iPhone, iPad, or Mac, or from an iTunes library on a Windows PC. With GoogleCast, users can cue up music in any Cast-enabled app on a mobile device or personal computer, then transfer playback to the CS1.

NAD CS1 front

Spotify Connect and Tidal Connect users can cue up music in the apps for those services, then easily transfer playback to the CS1. Roon subscribers can play music from their digital libraries and from streaming services with resolutions up to 24-bit/192kHz.

AUDIOPHILE-GRADE Sound

The NAD CS1 Endpoint Network Streamer delivers the audio performance for which NAD is renowned. It features an advanced differential digital section based on Texas Instruments’ PCM5141 DAC, a design known for its extremely low noise, excellent dynamic performance, and immunity to clock jitter. It also has full MQA rendering and decoding capability for playing master quality music from Tidal.


FLEXIBLE CONNECTIVITY

Users can connect the CS1 to their home network via Wi-Fi or hardwire its LAN Ethernet port to their network router. The CS1 has a pair of RCA analogue outputs for connection to a stereo receiver, integrated amp, preamplifier, or a pair of powered speakers. The CS1 also has optical and coaxial outputs for sending digital audio at up to 24-bit/192kHz resolution to powered loudspeakers with digital inputs, or to a home theatre receiver or external DAC.

“Streaming has profoundly altered the way people discover and experience music,” said Cas Oostvogel, Product Manager of NAD Electronics. “The CS1 makes it easy to add streaming to a legacy stereo or home-theatre setup. Or someone could configure a low-footprint system for a den or home office by combining the CS1 with a pair of powered speakers. Streaming doesn’t get simpler than this.”

 

Key Features of the NAD CS1 Endpoint Network Streamer:

  • Compact, minimalist design
  • Built-in Bluetooth 5.0
  • Dual-band Wi-Fi plus LAN Ethernet port
  • Support for network sharing via DLNA/UPnp* protocols
  • Stereo analogue, optical digital, and coaxial digital outputs
  • Premium differential DAC design based on Texas Instruments PCM5141 DAC, with support for 24-bit/192kHz high-resolution audio and MQA decoding
  • Apple AirPlay 2 support allows CD-resolution streaming from any audio app on an iPhone, iPad, or Mac
  • GoogleCast support allows playback at up to 24-bit/96kHz resolution from any Cast-enabled app on a smartphone, tablet, or personal computer
  • Spotify Connect and Tidal Connect support lets users cue up music on a smart device, then transfer playback to the CS1
  • Roon subscribers can stream audio to the CS1 from their personal libraries and online services supported by Roon in hi-res

* Certification in process as of publishing date

Tech Review – Humixx iPhone 14 Pro protection kit

When it comes to protecting your phone there is plenty of options out there today such as cases and screen protectors and there is no shortage but a one stop shop that does more including protecting your lenses too is more appealing to me, Last year with my iPhone 13 pro one of the lenses cracked despite being in a protective case and since then I always look for a solution on any phone I use and with my iPhone 14 pro the same applies.

Humixx is a brand that has a solution for many devices and not just the iPhone and sent us a kit to test out which we have looked at and for me ticks all the boxes for the complete kit to protect your device all round, they keys work a treat the device can be place face or rear down without it getting damaged and all ports accessible too and also gives you additional gripping power. Check out the video below for more and see for yourself the protection you can give your iPhone 14 Pro and also check out their other products too.

Each Humixx product has gone through hundreds of hours of research and meticulous design. From product details and colors, we strive to create HUMIXX style. Customer satisfaction always is our pursuit.

Features 

  • 𝐎𝐍𝐄 𝐈𝐧𝐯𝐞𝐬𝐭 𝐅𝐮𝐥𝐥 𝐏𝐫𝐨𝐭𝐞𝐜𝐭𝐢𝐨𝐧: Humixx iPhone 14 Pro case kit provides full protection for your phone, including 1x translucent case, 2x Tempered Screen Protectors, and 2x HD Camera Protectors. Designed with 1.2mm raised screen edges and 2.8mm camera lips, 𝐏𝐋𝐔𝐒 anti-shatter and anti-scratch features, this case kit can safeguard your phone even when lying on a rough surface. Everything you need for optimal protection of every aspect of your iPhone, is all in one place with this case!
  • 👍𝐒𝐥𝐞𝐞𝐤 𝐃𝐞𝐬𝐢𝐠𝐧 & 𝐒𝐢𝐥𝐤𝐲 𝐓𝐨𝐮𝐜𝐡 𝐅𝐞𝐞𝐥𝐢𝐧𝐠: When the low-profile and luxury meet innovation! This phone case for iPhone 14 Pro adopts an Ergonomic sleek design and the unique laser pattern tech to avoid the phone slipping due to sweat or grease, delivering you the ultimate cozy grip. And coated with an upgraded Nano Oleophobic, the 14 pro phone case truly resists fingerprints and scratches. In addition, the frosted translucent case loomingly reveals the Apple logo while providing daily drop defense.
  • 🥇𝐎𝐮𝐭𝐬𝐭𝐚𝐧𝐝𝐢𝐧𝐠 𝐌𝐢𝐥𝐢𝐭𝐚𝐫𝐲 𝐆𝐫𝐚𝐝𝐞 𝐒𝐡𝐨𝐜𝐤𝐩𝐫𝐨𝐨𝐟 & 𝐃𝐫𝐨𝐩-𝐑𝐞𝐬𝐢𝐬𝐭𝐚𝐧𝐭: Certified by SGS (MIL-STD-810H 516.6), this iPhone 14 Pro protective case has survived over 8,000 10FT drop tests. Additionally, this 14 pro phone case features multiple cushioning structures, including 4-corner Upgraded external airbags, reinforced soft TPU bumper, and shockproof grooves of PC, dispersing the 99% of impact force, layer by layer. It provides optimum drop protection, keeping your phone safe without sacrificing aesthetics.
  • 📸𝐑𝐞𝐥𝐢𝐚𝐛𝐥𝐞 𝐂𝐚𝐦𝐞𝐫𝐚 & 𝐒𝐜𝐫𝐞𝐞𝐧 𝐏𝐫𝐨𝐭𝐞𝐜𝐭𝐢𝐨𝐧: Provide 100% compr𝐞h𝐞nsiv𝐞 front and back protection to your iPhone 14 Pro! The screen protector adopts the 9H anti-shatter Aluminosilicate Glass, which not only resists scratches and splinters, but offers you a bare-screen touch feeling and won’t sacrifice visual quality. Plus, with the advanced 100% light-transmitting molecular material, the HD lens protector keeps the camera scratch free, providing you an ultra-clear photo-taking experience.

BUY 

Video Review

First Look – Creative Zen Air wireless earbuds

Creative recently announced their newest earbuds to the world called the Zen Air wireless earbuds and these look impressive for the price your pay with all the features given and access to their app which is not seen often at this price point which only mirrors what I have been saying for some time now with the cost to performance ratio, but how will these sound is what the big question will be so stick around for a full hands on review soon as usual. These are small and light and come in a glossy white case on our review unit and come with ANC and wireless charging so out of the box they tick all the boxes for me and we look forward to testing these out.

Today we take a first look at the new earbuds and as always if you have any questions drop them in the usual places and we will have the answers and we will have our full review soon.

Tune Out the World

Creative Zen Air offers users a better listening experience with Active Noise Cancellation (ANC) that can help filter out unwanted background noises so users can stay focused – be it at the office during an important conference call or listening to their favorite beats on the go without any interruptions.

With a simple tap of the earbuds, users can easily switch to the Ambient Mode to let just the right amount of surrounding sound in, which works perfectly when running errands or while hiking on a busy trail.

Small but Mighty

The Creative Zen Air weighs next to nothing at merely 46g, but it can deliver a hefty audio punch with 10 mm Neodymium drivers that boast clear high and well-balanced mids to produce high-quality audio performance that greatly exceeds its price point.

It is also fitted with 4 microphones that offer better voice pick-up to ensure clearer communication so users can experience hassle-free and uninterrupted calls anytime, anywhere.

On top of that, the latest true wireless earbuds can offer up to 18 hours of battery life with up to 6 hours of playtime on a single charge to meet the user’s every audio need – whether for commuting, exercising or just out for a short errand. For a fuss-free and quick charge, users can simply place the charging case on a Qi-compatible wireless charging pad. Together with Bluetooth® 5.0 connectivity and a certified IPX4 sweatproof rating, the Creative Zen Air ticks all the right boxes to make it the perfect everyday audio companion.

Creative Zen Air is priced at £39.99 and is available at Creative.com.

For more information, visit creative.com/ZenAir

Unboxing