Author: Jim O Brien/CEO

CEO and expert in transport and Mobile tech. A fan 20 years, mobile consultant, Nokia Mobile expert, Former Nokia/Microsoft VIP,Multiple forum tech supporter with worldwide top ranking,Working in the background on mobile technology, Weekly radio show, Featured on the RTE consumer show, Cavan TV and on TRT WORLD. Award winning Technology reviewer and blogger. Security and logisitcs Professional.

Sewell Revs Up Growth with Connections Software

Envisage, Ireland’s award winning Sage Business Partner and member of the Noledge Group, today announces that it has provided its Connections software to Sewell On The Go, a leading UK fuel and convenience retailer, to optimise the business’ operational processes to improve efficiency and financial data accuracy.

Sewell On The Go employs 250 people in 13 locations in Yorkshire and provides round-the-clock forecourt and retail services, including fuel, fresh food, coffee, car wash and valeting services, parcel collection, and many others. The company has ambitious plans to expand its business across current and future sites, while prioritising sustainability and operational efficiency.

In order to achieve their growth objectives in a cost-effective way, Sewell On The Go wanted a software solution that would make its business more integrated and automated, while minimising repetitive manual tasks, and decreasing administrative expenses. As a result, they decided to collaborate with Envisage and implement their Connections software, which integrates with their Sage 200 software.

Administrative tasks have been streamlined with the implementation of this solution, transforming slow and manual data entry into connected, automated and simplified processes. This has led to a 50% reduction in time spent on manual data entry, improved data accuracy, and sustained growth without needing to increase administrative staff. It also allows the team to focus on more valuable business driven expansion initiatives and innovation.

Alex Mortimer, Finance Director, Sewell On The Go, said: “Envisage has played a crucial role in our business transformation journey. Their knowledge of Sage 200, plus their powerful Connections software, has enabled us to gain significant time savings and enhanced efficiency which are key to enabling us to scale our business profitably.

 “Moreover, Envisages’ exceptional dedication to customer support resulted in a seamless installation process. They got the set up right first time, to ensure minimal disruption to our business and we started to see the benefits straight away. We really value their partnership and the great impact it has had on our business.”

Ray Ryan, CEO, Envisage said: “When Alex reached out to us to help address their challenges, we took the time to understand their needs and tailor our solutions to meet them. Our goal was to provide smarter tools that could help Sewell On The Go work more efficiently and effectively.

“We are delighted to work with such a progressive business and support them on their exciting digital transformation journey. Our partnership has been highly successful because Sewell On The Go shares our values, and we share their commitment to sustainability and growth.

“At Envisage, we take pride in our customer-centric approach and strive to offer seamless installation and prompt resolution of any issues. It has been a pleasure to work with the Sewell On The Go team, and we look forward to continuing our partnership.”

Zeus Scooters Acquires Zipp Mobility

Zeus Scooters, a leading Irish mobility company, today announced that it has acquired Zipp Mobility, an Irish shared e-scooter and e-bike service provider, for an undisclosed sum. The acquisition will enable Zeus to continue to expand its reach into the Irish and UK markets and follows-on from its acquisition last year of UK-based scooter-sharing operator, Zwings.

The acquisition brings together two of the most innovative and customer-focused e-scooter companies in Europe and creates Ireland’s largest homegrown micromobility company.

Zeus, headquartered in Carlow, was founded by Damian Young in 2019. The company began an e-scooter sharing service in Germany in 2020 and since then it has expanded rapidly across Europe and Asia.

Zipp, headquartered at NovaUCD in Dublin, was founded by Charlie Gleeson in 2019. Since then the company has launched e-scooter and e-bike services in 9 locations across Ireland, the UK and Poland.

With this latest acquisition Zeus is now operating in over 50 locations across 9 (Croatia, Germany, Ireland, Italy, Malaysia, Norway, Poland, Sweden and UK) countries. The combined Irish business of Zeus will now have 50 employees and all Zipp staff are being kept on.

Damian Young, CEO and Founder, Zeus, said, “With today’s announcement we are proud to be expanding Zeus’ commitment to offer an affordable, customer-focused mobility solution that places sustainability and rider safety first. We have been very impressed with what Zipp has achieved over the past number of years and are very excited to bring the Zipp team and expertise under the Zeus umbrella.  This acquisition is a testament to the hard work and dedication of both teams, and we look forward to bringing our industry-leading safety features to even more customers.”

He added, “We are also creating regional employment across Ireland in anticipation of new legislation for the Irish micromobility sector, while also further expanding Zeus new markets in the UK.”

Charlie Gleeson, CEO and Founder, Zipp Mobility said, “We are delighted to be able to share the news that Zipp has been acquired by Zeus. In essence, we are two companies who share the same core mission and values, to make our cities more accessible to all, through affordable and sustainable modes of transport. I am very proud of what both companies have achieved individually, but I am more excited for what we can achieve together as the leading micromobility company in Ireland.”

Ronan Garvey, Chief Product Officer, Zeus, said, “Zeus and Zipp are deeply committed to providing high-quality, reliable and affordable transportation options globally. The acquisition of Zipp puts us in an even stronger position to meet the evolving needs of customers across its markets.”

Zeus Scooters and Zipp Mobility have been supported by Enterprise Ireland.

Bleeper Launches LeaseBike Service in Dublin

Dubliners can now get their hands on an e-bike for just €19.99 per week thanks to a new service launched by Bleeper.

LeaseBike is a subscription e-bike service which provides users with their very own e-bike, lock and charger. Unlike Bleeper’s shared public bikes, LeaseBike users keep their e-bike all the time – so it’s just like owning a bike, but without the hassle.

The weekly subscription fee also covers any maintenance or repairs, such as punctures, meaning that you never have to worry about your bike letting you down.

Subscription bike services have been growing in popularity on the European continent in recent years and the new €19.99 service from LeaseBike puts Dublin on a par with other major European cities.

“We have two e-bike models available for €19.99 per week,” says Bleeper founder and CEO Hugh Cooney. “These are city ebikes, ideal for someone who commutes in and out of the city centre. These e-bikes have a great battery range and a powerful motor, so they’ll even suit people living in the foothills of the Dublin mountains!”

Repair or Replace

One of the major benefits of LeaseBike is that the repair or replacement of your e-bike is built into the weekly subscription fee.

If something goes wrong with your LeaseBike, Bleeper will either repair or replace your e-bike at its city centre workshop at no additional cost.

“Nobody wants to lose the use of their bike for a few days while it’s being repaired,” says Cooney,” so with LeaseBike you will receive a replacement e-bike to keep you on the road.”

“E-bike ownership has increased dramatically in recent years, but cost is still a barrier for a lot of people. LeaseBike eliminates the upfront cost of buying an ebike and will give more people the opportunity to use an ebike for their daily trips.”

People can find out more about LeaseBike on the Bleeper website: https://www.bleeperactive.com/leasebike

Are You Using Adobe Illustrator On A Tablet? Here’s How To Make It Work

Are you a graphic designer who wants to use Adobe Illustrator on a tablet? If that’s the case, it’s crucial to be aware of the best tablets for Adobe Illustrator. 

This article will discuss how you can use Adobe Illustrator on any tablet. We understand that being a graphic designer or an artist looking to start your artistry career, you must be familiar with the best tool. And Adobe Illustrator is one of them. Without further ado, let’s get started!

Adobe Illustrator Compatibility on a Tablet

Several tablet operating systems, including Android and iOS, are supported by Adobe Illustrator. The tablet’s computing capacity must be adequate for the program to function correctly. 

There are many benefits to using Adobe Illustrator on a tablet, including portability and the ability to sketch more naturally and precisely with a pen. In addition, many devices have touch displays that simplify using the app’s various features.

How to Set Up Adobe Illustrator on a Tablet

It would help if you took a few steps when installing Adobe Illustrator on a tablet to ensure everything goes quickly. Follow the steps below:

Step 1: First, download the program from the Adobe website or your tablet’s app. 

Step 2: When the file is downloaded, you can install it by following the on-screen prompts. 

Note: Not all tablets will automatically be compatible with Adobe Illustrator; you can need to update the tablet’s running system or change some options on the tablet itself. 

You can try several things to fix the download process if you run into problems like warning notices or the program stopping. Follow the tips below:

  • Ensure your device has the necessary specs to run Adobe Illustrator before continuing. 
  • You can also attempt upgrading your tablet’s operating system or restarting the program. 
  • If you still have problems after trying these solutions, you can want to call Adobe’s client help.

Tips for Using Adobe Illustrator on a Tablet

For designers and illustrators seeking more freedom and movement in their process, using Adobe Illustrator on a tablet can be a game changer. Here are some suggestions for customizing apps for a tablet’s touchscreen and pen to get the most out of it:

Tip 1: Use the Stylus for Precision

Most tablets include a pen, allowing a more intuitive and accurate sketching experience. Ensure that the pen’s pressure sensitivity and motion features are enabled in Adobe Illustrator.

Tip 2: Use Touch Gestures

Tablets have touch displays that enable you to communicate with applications using movements. Adobe Illustrator recognizes touch movements such as pinch-to-zoom and two-finger press to erase.

Tip 3: Customize the Workspace

Adobe Illustrator enables you to tailor the UI to your specific requirements. Expanding the sections and symbols will make the desktop more visible to a tablet’s touch screen.

Tip 4: Experiment with Different Brush Settings

Adobe Illustrator includes various tools and parameters that can be tweaked to achieve different effects. Experiment with multiple drawing options to determine which works best with the tablet’s touch screen and pen.

How to Customize Adobe Illustrator Settings on a Tablet 

Adapting Adobe Illustrator to a tablet can streamline your processes and help you produce professional-looking designs and drawings faster. Here is how to adjust Illustrator’s settings so that it works better with a tablet:

  • Enabling Touch Workspace – Adobe Illustrator has a tablet-friendly touch desktop option. Select “Touch” from the “Workspace” option to activate this setting. This will streamline the UI and make it more conducive to fingertip input.

 

  • Adjusting the Workspace – Adjusting the workspace is vital. Modifying the height of windows, symbols, and toolbars is part of this process. You can designate a dedicated area to maximize your tablet’s display.

Aside from personalizing the environment, Adobe Illustrator has several tools and features that are especially helpful for tablet users. These are some examples:

Adobe Capture 

Adobe Capture is a tablet software that converts photos into vector drawings that can be used in Adobe Illustrator. This is especially helpful for making drawings on the fly.

Live Shapes and Corners

Live forms and angles enable you to make and modify objects quickly on a touch device. Press and drag to draw a shape, then use touch motions to adjust the edges.

Brushes and Pencils 

Adobe Illustrator includes various tools and pens that can be modified to meet your requirements. Experiment with multiple drawing options to determine which works best with the tablet’s touch screen and pen.

Conclusion

Creating beautiful patterns and images in Adobe Illustrator on a tablet can enhance your productivity. You can use a tablet’s touch screen and pen by assuring interoperability, installing the software properly, and tweaking the UI. 

In addition, Adobe Illustrator’s most helpful tools and features, such as strokes and pencils, live forms and edges, and Adobe Capture, make it simple to create drawings and designs that look like an expert drew them.

Dell Technologies study reveals that innovation leaders are 2.2X more likely to accelerate their way through economic uncertainty

The Dell Technologies Innovation Index, a new study polling 6,600 respondents across 45+ countries, including 100 from Ireland, reveals that Irish businesses are confident in the strength of their organisation’s innovation in the face of global challenges. Over three quarters (84%; Ireland: 78%) say that they agree their business has a vibrant culture of innovation, but the research shows a clear ‘innovation gap’ between perception and realisation.

To understand organisations’ innovation maturity across the globe, respondents were placed on an innovation maturity benchmark ranging from Innovation Leaders to Innovation Laggards. This reveals an innovation perception gap, as the results show, despite the positive view of innovative business cultures, only 18% (Ireland: 6%) of organisations worldwide can be defined as Innovation Leaders and Adopters.

This is important, as Innovation Leaders and Adopters are 2.2X more likely to accelerate their innovation during a recession than Innovation Followers and Laggards (who are more likely to decelerate). The good news is that the Innovation Index is a snapshot in time, and organisations can improve by priming their people, processes and technology for innovation.

People-primed innovation

Organisations need help to develop an innovation culture where all ideas can make a difference and learning through failure is encouraged. Businesses recognise this and are confident in their ability to deliver: over three quarters (78%; Ireland 68%) believe that, in part, people join their company because they believe they’ll be empowered to innovate, which is a major achievement.

However, they need to ensure that they fix the innovation gap. 59% (Ireland: 69%) of respondents believe people also leave their company because they haven’t been able to innovate as much as they hoped they would. And 64% (Ireland: 68%) say aspects of their company’s culture hold them back from being as innovative as they want to / can be.

The report also gives businesses a guide on how they can course-correct these issues, highlighting both opportunities to innovate more as well as the barriers that impact innovation.

Process-primed innovation

In addition to people-specific changes, businesses should also look at how they can improve their processes around innovation. The prime barrier to innovation for respondents’ teams is a lack of time to innovate, which underscores the importance of senior leaders modelling prioritisation. Presently, 68% (Ireland: 53%) of respondents say their leaders are more focused on the day-to-day running of the business than innovation. Without true, visible commitment at a leadership level, ambitious, skilled individuals can’t achieve their full potential on innovation.

Providing more structure around innovation can also lead to better outcomes. While by its nature, innovation may be seen as an organic, ad-hoc pursuit, 63% (Ireland: 50%) of Innovation Leaders and Adopters say their innovation is driven by special, dedicated projects.

Technology-primed innovation

The study findings point to the power of technology to enable innovation, and the consequences of falling behind. The vast majority (86%; Ireland: 80%) are actively seeking out technologies to help them realise their innovation goal. Conversely 57% (Ireland: 61%) believe their technology is not cutting-edge and fear they will fall behind their competitors.

The study also explores where organisations are making gains and facing obstacles, across five technology catalysts for innovation: multicloud, edge, modern data infrastructure, anywhere-work and cybersecurity. In nearly all areas, the greatest stumbling block to unlocking that potential is complexity.

These struggles are evident in the top cited global technology obstacles to innovation:

  1. Growing cloud costs
  2. Difficulties integrating the overall business architecture with the IT infrastructure architecture
  3. Time and money spent to migrate apps to new cloud environments
  4. Cybersecurity threats: can’t innovate with data and insecure edge devices
  5. Lack of IT infrastructure to meet and process data at the edge

 

“In the context of non-stop change and uncertainty, it’s never been more important for Irish businesses to innovate. Resilient organisations with a culture of innovation are best placed to drive growth and compete internationally,” says Jason Ward, Vice President and Managing Director, Dell Technologies Ireland.

“The new Dell Technologies Innovation Index showcases that businesses across Ireland can innovate at speed once they have the right people, processes and technology. It’s clear from the research that small, small, practical ideas can create a ripple effect that leads to greater productivity, profitability and purpose. By embracing breakthrough technologies, building a culture where learning through failure is encouraged and embedding data-driven processes at every level, Irish businesses can become global innovation leaders.”

To support organisations on their innovation journey, Dell Technologies will share “lessons from Innovation Leaders and Adopters”. Visit www.dell.com/innovationindex for more information and read our executive summary report.

How Does Crypto Payment Gateway Work?

Over the last few years, cryptocurrencies have become popular among investors, regular people, and even businesses. And although many people still don’t know much about Bitcoin and other digital assets, this technology is getting more and more intertwined with our everyday life. For example, many shops, companies, cafes, and other businesses are starting to accept crypto as a payment method. 

This happens because business owners understand that there are a lot of potential clients who use digital assets. At the moment, there are over 420 million crypto users worldwide, and this number is expected to grow. That’s why you need to be faster than your competitors and adopt this technology as soon as possible. 

What are crypto payment gateways?

To put it simply, they are the intermediaries that help businesses accept payments for goods and services in digital currencies. For example, if you have a store and want to start accepting not only cash and bank cards, but also cryptocurrencies, you will need the help of experts. They will provide you with all the needed information, a special terminal that accepts crypto, create a payment page for your website, and make sure you have 24/7 technical support. This means that the service you work with is providing you with a cryptocurrency gateway. 

How to start accepting cryptocurrencies? 

There are a few things one needs to think about before implementing crypto into their business. The most important step is to find the perfect crypto payment gateway. The provider of such services has to be safe, quick, and easy to work with.

An example of such a provider is Whitepay, a SaaS company that delivers crypto solutions to businesses and charitable organizations. They offer crypto POS terminals and payment pages worldwide. Businesses can choose from over 140 cryptocurrencies and receive the payments in the fiat currency they prefer. Whitepay offers its customers a wide range of services and advantages: dashboard, comprehensive transaction history, simple and quick deposit and withdrawal of funds, customizable fees, and receipt settings.

The service is also great for accepting donations. With it, you get a simple form, where people can choose from 140+ cryptocurrencies and donate their assets from any wallet they have. 

The best part is that Whitepay has a demo version, which gives the clients a chance to try their services and decide if they want to use it for their business. 

How does Whitepay work?

Whitepay – accept crypto payments made easy. You can contact the company and leave your application for a crypto POS terminal or payment page. The representatives of Whitepay will later contact you and explain all the nuances. 

When you have a crypto POS terminal by Whitepay in a physical location of your business, it works the following way: 

 

  1. A client asks to pay with crypto, and the salesperson chooses the “Crypto” option on the terminal screen. 
  2. If there is more than one cryptocurrency on the terminal, the client can choose the one they prefer and make sure that they use the correct network. 
  3. The salesperson then enters the sum in the fiat currency the business uses. The price in crypto will be calculated automatically. 
  4. The terms of use will then be shown to the client, and they need to accept them to continue. Meanwhile, the exchange rate stays fixed for 120 seconds. 
  5. After that, the client will have to scan the QR code generated by the terminal. 
  6. They will be redirected to the browser with payment information: wallet address, currency, and the amount needed to be paid. 
  7. The client then copies all the needed info and enters it into their cryptocurrency wallet. 
  8. The status of the transaction on the screen of the terminal will change to “Completed”. 
  9. If a client sent less than the required amount, they can use the same address to send the rest of the funds. 

Are there many businesses that accept crypto?

The answer is both yes and no. Since the crypto industry is still in its early stages, not many businesses understand the benefits of it and don’t accept it alongside with cash or bank cards. Only the biggest or the most forward-thinking companies are already using a crypto payment gateway. The examples of such businesses are well-known: Tesla, Microsoft, KFC, AT&T, Subway, Burger King, Norwegian Air, Shopify, Gyft, Namecheap, and many others. However, there is still a lot of place for smaller companies to join the crypto world. The number of people using digital assets is growing every day, so you might be missing out on a lot of new clients.



How to choose the right crypto payment gateway? 

Of course, with the growing popularity of digital currencies, more and more services that offer crypto payment gateways appear on the market. However, you need to do your research before trusting them. There are a few factors you might want to consider. 

 

  • Security. It’s probably one of the most important aspects. Ask the company you are planning to work with for their license, find out about their safety mechanisms, etc. 
  • Reputation. Is this a new company or the one with lots of clients and reviews? Take your time to find it out. Trustworthy companies usually even have a section on their website dedicated to their partners. 
  • Services. If a company offers too many good things for free, there might be a trick. They need to disclose everything they can offer with as much detail as possible beforehand. There shouldn’t be any hidden fees or payments. 
  • Support. Any company must offer a support service that can help both you and your clients in case there is a problem. 

Conclusion 

As you can see, there are obvious advantages of accepting cryptocurrency as a payment method for businesses. If you are looking to broaden your client base and stand out from other companies, you should consider this option. Of course, one of the most important things to do is to find the best crypto payment gateway. You only need to do a thorough research and choose the the right option. We used Whitepay as an example of a good SaaS company, but it’s your decision. Be among the first businesses to adopt crypto and get more clients than your competitors!

 

Blockchain Ireland Announces Return Of 4th ‘Blockchain Ireland Week’

Blockchain Ireland, the ecosystem that works to promote Ireland as a hub for blockchain, crypto and Web3, has announced the fourth edition of Blockchain Ireland Week, which takes place from the 29 May, in Trinity Business School, Dublin. For this year’s event, the theme is Digital Convergence: blockchain as the nexus of technology, business, and finance.

Included in this year’s line up of speakers are Commissioner on the US Securities and Exchange Commission, Hester Peirce; Gerry Cross, Director of Financial Regulation Policy and Risk at the Central Bank of Ireland; Brian Ruane, Chief Executive Officer of BNY Mellon’s Clearance & Collateral Management business and a member of BNY Mellon’s Executive Committee; Barry Lowry, CIO of the Irish Government. The full line-up for guest speakers is soon to be announced, but expect a convergence with policymakers, leaders from the world of TradFi, real-world assets, and institutional engagement, and plenty of household name Web3 speakers.

Last year’s event featured speakers such as Paschal Donoghue, Minister of Finance; Andrew Howell, Senior Director of Blockchain Engineering at Blockdaemon; Daniela Barbosa, General Manager Blockchain, Healthcare and Identity at the Linux Foundation; and Helen Köpman, Acting Head of Unit Digital Innovation and Blockchain at the European Commission.

Speaking on the announcement, Dave Feenan, Chair of Blockchain Ireland and Director of Technology Ireland ICT Skillnet stated, “The Web3 space has faced turbulence over the past year, however the Irish indigenous blockchain, crypto and Web3 ecosystem has never been stronger. There are now over 50 indigenous blockchain companies which are focused on a wide array of areas such as technology infrastructure, regulation, supply chain, music, trading, media, payments, identity, education, PR and the environment. Blockchain Ireland Week will showcase this incredible level of innovation on our island, and we couldn’t be more proud to see the ecosystem go from strength to strength.”

Blockchain and distributed ledger technologies (DLT) have matured to be the nexus that brings together the digitalisation of business and finance as the foundation for the new digital economy, delivering stability, trust, and transparency. This trend has strongly manifested in Ireland, where now more than 50 blockchain, crypto and Web3 companies have been created, the majority of which have been established over the last 3 years.

To find out more about tickets and how to get involved in this year’s event, visit www.blockchainireland.ie.

ASUS Republic of Gamers Reveals ROG Phone 7 Series at For Those Who Dare Virtual Launch Event

ASUS Republic of Gamers (ROG) today announced the all-new ROG Phone 7 series of gaming smartphones at its For Those Who Dare virtual launch event.

The ROG Phone 7 series includes the ROG Phone 7 and ROG Phone 7 Ultimate models and is the latest step in the high-performance evolution of the world’s greatest gaming phone. This futuristically-styled phone — which sports a new two-tone design — combines the game-winning power of the flagship Snapdragon® 8 Gen 2 Mobile Platform with the advanced GameCool 7 thermal system and special ROG tuning to deliver a truly breathtaking mobile gaming experience — and impressively low power consumption. The key to this power efficiency is the revolutionary new rapid-cycle vapor chamber design, which increases heat dissipation efficiency by up to 168%, allowing the ROG Phone 7 series to run games at full speed while maintaining low temperatures.

To make ROG Phone 7 a powerful and portable theater, we’ve increased the effective volume of the ROG Phone 7 series’ speakers by 50% and tuned the system in cooperation with audio specialists Dirac. ROG Phone 7 series now delivers amazing 2.1-channel sound when the new AeroActive Cooler 7 accessory — which houses a powerful subwoofer — is attached.

Additionally, the stunning 165 Hz Samsung AMOLED display’s peak brightness has significantly increased compared to the previous model. And, the ROG Phone 7 series also features the legendary AI-generated in-game effects, customizable AirTrigger haptic buttons, and continuous game-setting updates by the ROG Gaming team that epitomize the core spirit of ROG — to put the player first!

The ROG Phone 7 Ultimate version additionally features the unique ROG Vision matrix display on its rear, and the GameCool 7 thermal system is enhanced with the innovative AeroActive Portal.

No-compromise performance

The mighty ROG Phone 7 series was built without compromises, unleashing the awesome gaming power of the flagship 3.2 GHz Snapdragon 8 Gen 2 Mobile Platform, which is 15% faster and 15% more power-efficient than the previous generation. It’s paired with up to 16 GB of 8,533 Mbps LPDDR5X RAM, and a 512 GB UFS 4.0 ROM that’s twice as fast as UFS 3.0. It’s ready for Wi-Fi 7* (802.11be) with Qualcomm  FastConnec  7800, supporting ultra-fast 320 MHz channels and Multi-Link operation, with game-changing latency performance benefit, Thanks to Snapdragon Elite Gaming™, the ROG Phone 7 supports real-time hardware-accelerated ray tracing. This means that for supported games, gamers can enjoy hyper-realistic reflections — particularly on water and metal surfaces — that add a new dimension to the gaming experience.

All this power is enhanced even further by the unrivaled Armoury Crate performance manager, which gives gamers the finest control over performance and tuning settings.

To keep pace with the fastest action, the ROG Phone 7 series uses a 165 Hz Samsung AMOLED display with a 720 Hz touch-sampling rate and a Delta E <1 color accuracy for superb visuals. We’ve also increased the brightness to 1,500 nits for easier viewing outside. The superb visuals are tuned in collaboration with leading visual-processing company Pixelworks® for world-beating color accuracy. It’s a display without compare.

Additionally, the ROG Phone 7 Ultimate features ROG Vision, a unique matrix color display on the rear of the phone that exemplifies the daring innovation behind the ROG brand. This creative feature can showcase awesome animations triggered by system events, such as charging status, incoming calls, X Mode activation, and more. Gamers can even create their own personalized animations, further enhancing the uniqueness of the ROG Phone 7 Ultimate. With ROG Vision, gamers can express their true style and embrace the full potential of this cutting-edge technology.

No-compromise power efficiency

To minimize power consumption without compromising performance, the ROG Phone 7 series leverages the 15% improvement in power efficiency offered by the Snapdragon 8 Gen 2 Mobile Platform, enhanced with the best ever GameCool 7 thermal system to cool the CPU from all directions. This uses a three-pronged approach. For short sessions, the Boron Nitride (BN) thermal compound on one side of the CPU reduces throttling. Mid-length sessions are taken care of by the bigger vapor chamber and graphite sheets on the other side of the CPU. Lastly, for marathon sessions the AeroActive Cooler 7 — with its fan positioned right over the CPU module — kicks into play for AI-powered active cooling, featuring a Peltier element for extra cooling performance.

In the ROG Phone 7 Ultimate, cooling is enhanced even further with the world-leading AeroActive Portal. This air inlet activates automatically when the AeroActive Cooler is attached, directing a constant flow of cool air from the cooler onto the cooling fins of the vapor chamber. This efficiently dispels the heat generated by the SoC, leading to a notable boost in both gaming performance and battery endurance. When the AeroActive Portal is activated, the phone’s thermal efficiency can increase by up to 20%.

The new rapid-cycle vapor chamber in the ROG Phone 7 has been completely redesigned – it’s bigger and uses new technology inside. Instead of the usual pillar-shaped structures, it uses special trident-shaped wick columns on the long edges of the chamber to improve efficiency. Additionally, there are six liquid-return channels that act as highways for water to flow back to the SoC ready for the next thermal cycle. The thermally-efficient graphite sheets in the ROG Phone 7 have also been made bigger and have been reshaped to maximize heat transfer from the mainboard and RF board.

Finally, the AeroActive Cooler 7 features not only an improved fan with more blades for higher back pressure, but also a built-in thermoelectric Peltier cooler for maximum cooling power. The revolutionary DualCool design ensures that while the rear of the phone is cooled by the Peltier cooler, cooling air is also directed across the phone’s screen for maximum cooling efficiency.

No-compromise gaming

Mobile gamers have never experienced phones that sound as good as the ROG Phone 7 series. The twin front-firing 12 x 16 mm speakers — with 50% more effective volume than previously — are aided by the five-magnet, super-linear 13 x 38 mm sub-woofer in the AeroActive 7 cooler, which enhances bass volume by 77% for unbeatable 2.1 sound in games or movies when the cooler is attached. Fine-tuning in cooperation with the audio experts at Dirac ensures unrivaled sound quality.

From its 3.5 mm headphone jack to its Dirac Virtuo™ For Headphone theater-like spatial sound, the ROG Phone 7 series has all the technology for all the sound. Snapdragon Sound™ technology support enables super-low-latency high-fidelity Bluetooth® audio, so whatever the user’s listening choice, their ears will thank them for the ROG Phone 7.

New software features enhance the gaming experience even further. X Sense helps gamers to detect key onscreen events, such as when an important new item appears on the map or an enemy is approaching, with a pop-up notification. And if a gamer dispenses with multiple rivals in a single manoeuvre, X Sense adds visual effects to add to the celebration. X Capture is an AI tool that automatically records memorable moments in the battle, such as vanquishing an enemy or wining the match.

The renowned AirTrigger ultrasonic controls give gamers unrivaled fingertip control over their games for a console-like experience. They support a wide range of gestures, including Dual Action, Press and Lift, and Gyroscope Aiming. There are also 10 motion controls and an X-axis linear motor that provides powerful haptic feedback, taking gamers into the heart of the action. It also enables the superb Vibration Mapping feature, which enhances the touch experience by providing adjustable haptic feedback for virtual on-screen buttons.

Availability & Pricing

The ASUS ROG Phone 7 series will be available for pre-order from April 13 in Europe & Taiwan from ASUS online store and channel partners.

How to perfect your marketing strategy at a trade show?

Trade shows are among the best methods companies can use to market their products. They provide the perfect opportunity for many potential customers to interact with your company and products. If utilized effectively, trade shows can help your company get new clients and increase profitability. 

As part of your company’s marketing efforts, you must plan for trade shows early. Ensure you have a budget to enter the exhibitions, research, and the right staff representing your company.

Here are tips on how a trade show can enhance your marketing strategy.

Increase your company visibility

Hire a contemporary exhibitions booth design company to conceptualize and build an attractive booth that helps you drive your marketing efforts. They will create a booth that brings out the best in your company and attracts people to it at trade shows. 

Marketing seeks to create awareness of a business and its existence. The right trade show for your business will help you achieve a substantial percentage of your marketing targets. 

You get the best return on investment in a trade show if you attract many people to your company booth. You will do this by designing and creating an attractive booth and providing a pleasing experience, knowledge, and products. 

Besides the booth, ensure you have sufficient branded marketing materials and samples for the exhibition. It will increase your visibility in the trade show and ensure many visitors come to your booth.

Incorporating direct mail advertising before and after the trade show can help reinforce your brand message and maximize your outreach

Speak at the trade show

Another efficient and effective marketing activity for a trade show is speaking. Often, high-level trade exhibitions allow a few of their exhibitors to book a speaking session. It is a paid-for marketing opportunity for your business. 

To make this opportunity pay off, identify the people in the crowd and how your products can benefit them. Besides providing a demonstration of your product, it is a public invitation to hundreds to visit your booth. 

The better your presentation, the more likely people who watch or listen to it will visit your booth. 

Identify the best trade show for your company

If you use trade shows as part of your marketing strategy, attend only the best industry trade shows. Only attend exhibitions that will attract potential customers for your products.

They may be expensive to exhibit, but the benefit is visible in your company’s bottom line. 

Have the right people in the booth

While you may have the most attractive booth at the exhibition, ensure that the people inside are well-trained to handle customers, demonstrate your product, and develop new leads. 

Follow up with connections made

As part of your marketing strategy, create a plan to follow up on leads generated by the exhibition. It will lead to impactful sales, profits, and partnerships for the company. 

Conclusion

Trade shows are essential activities that enhance marketing and strengthen your company’s brand. Therefore, they require proper planning and preparation to get a return on investment, for this reason, choose the trade shows you attend carefully for maximum benefit.