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CEO and expert in transport and Mobile tech. A fan 20 years, mobile consultant, Nokia Mobile expert, Former Nokia/Microsoft VIP,Multiple forum tech supporter with worldwide top ranking,Working in the background on mobile technology, Weekly radio show, Featured on the RTE consumer show, Cavan TV and on TRT WORLD. Award winning Technology reviewer and blogger. Security and logisitcs Professional.
Dell Technologies (NYSE:DELL) has joined forces with the University of Limerick’s Digital Cancer Research Centre to develop an artificial intelligence (AI) platform and digital twin technology to power predictive and diagnostic research in oncology.
The technology can help clinicians provide more effective cancer care for those with B-cell lymphoma from speeding diagnosis to providing enhanced treatment and improving long-term outcomes for patients in Ireland and worldwide.
Dell created an AI platform for the University that delivers high performance computing power to accelerate oncology and precision medicine research. The platform sits within the Digital Cancer Centre’s multicloud ecosystem. It is powered by Dell’s latest storage arrays and Dell PowerEdge servers optimised for AI to produce cancer patient digital twins for better diagnostics.
With the new AI platform, researchers can:
Rapidly accelerate biomarker testing for cancer,
Gain a better understanding of how to treat patients with B-cell lymphoma, and
Develop personalised therapies based on a person’s tumour characteristics.
By using emerging technologies, researchers at the Digital Pathology Unit at the University of Limerick’s Digital Cancer Research Centre can also better understand the pathogenesis of these malignancies and develop novel therapeutic approaches.
The researchers are particularly interested in the possibility that collagen within the tumour ‘microenvironment’ can cause the cancerous cells to spread around the body and to the central nervous system. Having already identified novel ways to block collagen, the research could lead to new treatments to cure patients before the tumour spreads.
Professor of Molecular Pathology at University of Limerick and Director of the Digital Pathology Unit at the Digital Cancer Research Centre Paul Murray said: “Through our partnership with the Dell Technologies team, we will be able to advance our knowledge of how cells go wrong during cancer development and find new ways to diagnose and treat cancer patients. This is the beginning of a very exciting research project for the team here at the University of Limerick’s Digital Cancer Research Centre, and we’re looking forward to accelerating this project with the digital support and insights from the team at Dell Technologies.”
Catherine Doyle, Managing Director of Dell Technologies, Ireland, said: “The new AI-driven platform developed by Dell Technologies will ultimately help researchers and healthcare professionals deliver precision treatments for patients with B-cell lymphoma by understanding how it develops. Through the creation of these digital twins, the University of Limerick and Dell are taking clinical research to a new level. Together, we are harnessing the power of data through new technologies to benefit patients and healthcare professionals globally.”
In today’s dynamic world of transportation and logistics, where speed, efficiency, and precision are paramount, the evolution of technology plays a pivotal role in shaping the future of fleet management. From its early beginnings with basic GPS tracking, telematics has undergone a remarkable transformation, giving rise to advanced fleet management solutions that are revolutionizing the way businesses manage their vehicle operations.
In this article, we delve into the journey of telematics evolution, exploring how it has evolved from GPS to the cutting-edge technology of today, spotlighting the Geotab GO as a prime example of this remarkable evolution.
The Evolution of Telematics: From GPS to Advanced Fleet Tech
The early days of fleet management were marked by the introduction of GPS technology, which provided businesses with the ability to track their vehicles’ locations in real time. While this innovation was revolutionary at the time, it was just the tip of the iceberg. As technology continued to advance, telematics evolved beyond simple location tracking to encompass a comprehensive suite of features aimed at optimizing fleet operations.
Introducing the Geotab GO9: A Glimpse into the Future of Fleet Management
Leading the charge in this evolution is the Geotab GO9, a next-generation fleet tracking device that epitomizes the advancements telematics has achieved. Geotab, a pioneer in fleet management technology, has set a new standard with the GO9 – a device that not only builds upon its predecessors’ capabilities but also redefines the landscape of fleet management with its innovative features.
Boby Multani, one of Geotab’s Product Owners, provides insights into the Geotab GO9’s revolutionary features and its significance in the realm of fleet management. Multani highlights that while the GO9 maintains a similar physical appearance to its predecessor, the GO8, it has been completely redesigned internally to offer enhanced performance and functionality.
Breaking Down the Geotab GO9’s Innovations
The Geotab GO9 introduces a powerful 32-bit processor, making it the most robust telematics device produced by Geotab to date. This advancement translates to four times more memory and five times more RAM than its predecessor. This boost in performance not only ensures smoother operation but also allows the device to support a wider array of functions, contributing to its longevity and versatility.
A notable enhancement in the GO9 is its Global Navigation Satellite System (GNSS) module, which provides increasingly accurate location data. With the GO9, businesses gain access to real-time vehicle location, trip history, and comprehensive vehicle and driving trends data through the MyGeotab platform.
Unveiling Key Differentiators: The Gyroscope and Extended Compatibility
The GO9 sets itself apart with the incorporation of a gyroscope. Geotab’s innovative algorithms, combined with the device’s accelerometer, already offer exceptional harsh-event data and collision reconstruction capabilities. The addition of a gyroscope elevates the device’s capabilities by providing a real-time sense of the vehicle’s orientation.
The gyroscope enriches the data with additional granularity, improving the accuracy of vehicle movement tracking – especially on winding or bumpy roads. This enhanced data is invaluable for collision reconstruction, enabling a more detailed, second-by-second breakdown of events.
Despite these groundbreaking advancements, the GO9 retains the same dimensions and shape as its predecessor, simplifying installations and ensuring a seamless transition for fleet managers.
Embracing Electric Vehicles and Future-Ready Capabilities
As the automotive industry shifts towards sustainable and eco-friendly solutions, electric vehicles (EVs) have emerged as a transformative force in the transportation sector. Recognizing this pivotal change, Geotab’s GO9 not only offers cutting-edge features for traditional vehicles but also caters to the growing demand for EVs within fleet operations.
One of the challenges in integrating EVs into fleets is the need for specialized data and insights that go beyond those required for conventional vehicles. The GO9 is equipped with the ability to support EVs, ensuring that businesses are well-prepared to seamlessly transition to electric vehicles or hybrid models when the time is right.
Key Aspects of the GO9’s EV Support:
Battery Health Monitoring: EVs are powered by complex battery systems that require careful monitoring to ensure optimal performance and longevity. The GO9’s compatibility with EVs includes the ability to track and analyze crucial battery health metrics, providing fleet managers with real-time data on battery status, temperature, and overall health. This proactive approach helps prevent potential issues and maximize the efficiency of EVs.
Charging Infrastructure Integration: The transition to EVs necessitates access to reliable and efficient charging infrastructure. The GO9 supports integration with charging stations, enabling fleet managers to monitor charging activities, track energy consumption, and plan routes that incorporate charging stops. This feature is essential for optimizing the operational efficiency of EVs and ensuring that they are always ready for service.
Range Optimization: Range anxiety – the fear of running out of battery power – is a common concern for EV users. The GO9 addresses this challenge by providing accurate range estimates based on factors such as battery state of charge, driving behavior, and external conditions. Fleet managers can use this information to plan routes that maximize efficiency while minimizing the risk of running out of power during journeys.
Adaptive Telematics: EVs introduce unique driving behaviors and energy consumption patterns that differ from those of traditional vehicles. The GO9’s advanced algorithms are capable of adapting to these differences, offering specialized insights into EV performance. This adaptability ensures that fleet managers receive accurate data tailored to the specific requirements of electric vehicles.
Preparing for the Future: Flexibility and Innovation
Geotab’s decision to incorporate EV support into the GO9 is a strategic move that aligns with the shifting landscape of transportation. Even if a fleet is not fully electric at the moment, the GO9’s EV capabilities future-proof the fleet’s technology infrastructure. This flexibility allows businesses to evolve their fleet operations in response to market trends, regulatory changes, and the growing emphasis on sustainability.
Moreover, the GO9’s support for EVs reflects Geotab’s commitment to innovation and adaptability. By integrating cutting-edge features that cater to the needs of electric vehicles, Geotab showcases its dedication to providing solutions that address the evolving demands of the fleet management industry.
The Road Ahead: Evolution, Adaptation, and Progress
Telematics will continue to advance as technology pushes its boundaries and improves. Geotab’s GO9 represents a milestone in this journey, showcasing the power of innovation and adaptation in the fleet management sector. With its advanced capabilities, compatibility with existing and future vehicle models, and commitment to sustainability, the GO9 is a testament to the potential of telematics to transform fleet operations on a global scale.
In a world where businesses demand ever-higher levels of efficiency and sustainability, the Geotab GO9 vehicle tracking device is leading the way into the future of fleet management. To explore its features and learn more about how the GO9 can revolutionize your fleet operations, visit geotab.com and experience the next phase of telematics evolution firsthand.
European shared mobility leader Bolt, in partnership with Dun Laoghaire-Rathdown County Council, has officially launched its shared electric bike service across parts of the area today. The occasion was marked by an event attended by Bolt and the council at White Rock beach. The service arrives just in time for European Mobility Week which starts on September 16 and aptly ends with Car-Free Day on September 22.
Though the council area already benefits from an abundance of different transport modes that crucially aren’t the private car, the service from Bolt offers residents and visitors something brand new in a multitude of ways.
To start, it has an affordable €0.18 per minute charge and no unlock fee. Market research often says that the price point of a transport mode determines its utilisation. Since Bolt and DLR CoCo have the common goal of shifting private car use to public and shared transport, especially ahead of Car-Free Day, this is crucial.
Another quality important to consumers, and a differentiator of Bolt’s service, is ease of use. Notably, Bolt’s bicycles have pedal assisted motors. This means they can be used in different ways to push bicycles. For example, riders of Bolt’s e-bikes can scale DLR’s notorious hills or put kilometres behind them (aided by the region’s fantastic cycling infrastructure) without breaking a sweat. This means they can be a genuine alternative to the private car, and connect coastal towns (such as Dalkey, Killiney, Shankill) and Cherrywood with Bray. Additionally, the service provides an important link with Dart and bus services which helps people commute in a sustainable way. The value this can bring can be seen in the almost 3250 people that have cycled more than 38,000 kilometres since the service launched in nearby Bray in late June.
It is not, however, only users of the service that are getting something new. Bolt is a firm believer that transport needs to work for everyone, including pedestrians. Consequently, the firm has a suite of features and smart technologies which ensure the service is used responsibly.
For those with no or little experience of bicycles with pedal assisted motors, there is ‘Beginner Mode’. This limits the top speed of the bicycle to 15 km/h. Once ‘Beginner Mode’ is turned off, the bicycles have a maximum speed of 25 km/h.
The GPS technology packed into the bikes brings a wealth of benefits. For example, in collaboration with the council, Bolt has implemented go-slow zones (where speed is limited to 15 km/h), as well as no-go zones (where the bikes aren’t allowed to be ridden whatsoever).
GPS also brings benefits even when the bikes aren’t being used. Bikes will be stationed in designated mandatory parking locations on public realm and private property (as agreed with the landowners). This means riders will be shown where they can park their bike through the app and physical signage. Not only does this mean the bikes won’t take up space reserved for private bicycles at popular bike racks, Bolt can also see if a parking location is at risk of being overwhelmed and take action. This could be in the form of the local operations team shifting an appropriate amount of bikes to another location, temporarily disallowing bikes being parked in a specific location or discounting trips from a location to ensure the bikes get moved.
The roll-out of the bikes in these areas is a pilot programme and is subject to amendment, pending feedback from all corners of the community. Feedback of all kinds is welcome and can be shared in-app or by emailing Ireland@bolt.eu.
Though the service will operate 24 hours a day, seven days a week, the company will be employing an in-app cognitive reaction test 11pm-5am. This means prospective riders have to prove they are in a fit state to ride a bicycle through their reaction time.
Another way in which the Estonian company offers a unique proposition is the taxi service that can be ordered within the very same app. This means a wide variety of mobility needs can be met within the Bolt app alone. For example, citizens can ride a bicycle to a public transport hub or destination in DLR at the start of the night, and then get home safely by taxi after public transport services have stopped for the night.
Bolt will further support users taking the right mode of transport at the right time and discourage the usage of its bike service whilst under the influence of alcohol by offering a discount for its taxi service to those who fail its cognitive reaction test*. The company will offer this discount during launch week whilst everyone gets familiar with the new service.
Bolt Operations Manager for Rentals in Ireland and Dun Laoghaire-Rathdown resident, John Buckley, said: “We’re absolutely thrilled that our electric bikes will be available to residents and visitors to the southern parts of Dun Laoghaire Rathdown. We offer something completely different – an electric bike service that can get you up that hill, and a taxi service that can get you home safe at night, all in one app. And what fantastic timing, just on the eve of European Mobility Week which encourages everyone who can give up their private car to do so, a cause which is central to our company mission. Providing people with more convenient options make that prospect more likely for many.”
The HAYLOU X1 2023 are the latest earbuds on offer from the brand and are a clean simple o but familiar looking pair of earbuds with a gloss finish but with a nice metal case that is like a pebble and easy to fit into any pocket. Branding is kept to a minimum here with just the brand marking on the case which has an LED light around the charging port which is really nice looking and of course USB-C.
These earbuds have most of the features expected, Sound overall here is decent though, nice crisp and clear with an EQ to change things up you can also change the controls and we are down with some features like auto play and pause and voice assistant which is not really a huge gripe with me, however with the functions on the App you are limited to two controls per side however all the other features are present but you can of course set these up to what suits your needs best as everyone is different when it comes to situations like this.
The App
As you can see there is less of a feature set here compared to their latest headphones which are quite remarkable for their price and the same applies here when it comes to the sound given we have less to play with, volume is decently loud we have a latency mode, no lag latency in general noted and also decent highs lows and mids with a nice bass to them, the pop EQ is very bright but the bass and rock EQs are good and my personal choice here to my own taste.
Overall a decent pair of earbuds with responsive touch controls and in general work well, they are comfortable and discreet enough and look well and their charging case is pretty cool too.
EPAM Systems, Inc., a leading digital transformation services and product engineering company, has won the 2023 Google Cloud Social Impact Partner of the Year Award for North America. The Company was recognised among a diverse group of organisations for creating the best examples of customer and partner innovation and transformation—solving today’s biggest challenges across key industries worldwide. The Social Impact award is given to those who went above and beyond in 2022, creating or promoting initiatives that made a positive and lasting impact on our world.
At the onset of the war in Ukraine, EPAM identified an opportunity to connect the dots between supply, demand, logistics and funding. The UkraineNow website was created as an infrastructure provider to Ukraine’s Ministry of Social Policy and other volunteer organisations and NGOs. The website is hosted on Google Cloud and aggregates important humanitarian aid data from numerous endpoints. It supports the UkraineNow global initiative that mobilises volunteers worldwide to help evacuate Ukrainian children, the elderly, and those with disabilities from the war zone.
“We’re pleased to be recognised as a 2023 Google Cloud Partner of the Year for our continued efforts in providing unwavering aid and support to Ukraine during a crisis,” said Stepan Mitish, VP and Head of EPAM Ukraine. “As an adaptive enterprise, we help customers pivot quickly under unrelenting waves of change. Such was the situation, and we quickly mobilised a plan to orchestrate a solution with the UkraineNow website in addition to our other support initiatives while consistently delivering exceptional results to Google Cloud and our mutual customers.”
“Google Cloud’s partner awards recognise the significant impact and customer success that our partners have driven over the past year,” said Kevin Ichhpurani, Corporate Vice President, Global Ecosystem and Channels at Google Cloud. “We’re delighted to recognise EPAM as a 2023 Google Cloud Partner Award winner and look forward to a continued strong partnership in support of our mutual customers.”
EPAM and Google Cloud help solve companies’ most complex cloud challenges. With more than 2,000 experienced Google Cloud engineers, EPAM has been a premier partner since 2018 and recently announced a strategic global partnership to help enterprises modernise and transform with the power of AI. Credentialed and specialised in Google Cloud technology and industry pillars, EPAM provides best-in-breed Google Cloud solutions to its customers.
Creative Technology today announced the release of the all-new Creative Zen Hybrid Pro wireless headphones and their accompanying bundles, the Creative Zen Hybrid ProClassic and Creative Zen Hybrid ProSXFI, all adorned with an alluringly sleek new finish. Equipped with nifty features such as Hybrid Active Noise Cancellation (ANC) and Ambient Mode, a powerful 40 mm Neodymium driver, and an impressive battery life of up to 100 hours, these latest headphones are perfect for everyday adventures, from commuting to movie nights to gaming.
This pioneering launch also heralds a new era in wireless audio, as this latest range of Creative Zen Hybrid Pro headphones harness LE Audio to provide users with pristine sound quality, ultra-low latency streaming, and the versatility of multi-streaming for a truly elevated audio experience.
Complementing this release are the all-new Creative BT-L3 and Creative BT-L4 audio transmitters, which serve as gateways to unlocking the core features of LE Audio and Super X-Fi technology as well as paving the way for an expanding LE Audio ecosystem.
Creative Zen Hybrid Pro Creative Zen Hybrid ProClassic Creative Zen Hybrid ProSXFI
Creative Zen Hybrid Pro headphones usher in a new era of audio experiences for audiophiles, gamers, and anyone who appreciates pristine audio.
Unlocking the Power of LE Audio
LE Audio technology is changing the game in the audio industry, aiming to transform how users experience wireless audio. This technology offers enhanced next-generation wireless audio performance with lower bitrates, beyond the classic Bluetooth technology users have become accustomed to over the years. In short, LE Audio not only elevates audio performance but also extends battery life, ensuring a seamless and uninterrupted listening experience.
With LE Audio, the power to share audio experiences takes on a new dimension. With support for both unicast and broadcast modes, users have the flexibility to enjoy their chosen audio streams privately or share them across multiple devices, bringing a new level of convenience and versatility.
Lastly, the Ultra-Low Latency (ULL) mode ensures impeccably smooth audio playback, boasting latency as low as ~ 20 ms. This feature not only promises seamless synchronization but also redefines the audio experience for both movie enthusiasts and avid gamers.
Headphones Fit for Every Adventure
The Creative Zen Hybrid Pro wireless headphones and their associated bundles, the Creative Zen Hybrid ProClassic and Creative Zen Hybrid ProSXFI have all the hallmarks of the perfect go-to pair of headphones fit for every audio adventure, from daily commutes to immersive gaming sessions. Each iteration of these cutting-edge headphones caters to varying audio preferences and needs.
Notably, the standalone Creative Zen Hybrid Pro is LE Audio READY, which serves as a cornerstone to unlock the world of LE Audio. To tap into this feature, users can easily activate it when paired with the Creative BT-L3 and Creative BT-L4 audio transmitters, which are thoughtfully bundled with the Creative Zen Hybrid ProClassic and Creative Zen Hybrid ProSXFI, respectively.
Alongside this, the latest Creative Zen Hybrid Pro boasts an array of core features, including Hybrid Active Noise Cancellation and Ambient Mode, giving users the flexibility to fully immerse themselves in their audio or stay attuned to their surroundings with modes that seamlessly adapt to any environment. It also comes equipped with custom-tuned 40 mm, powerful yet light Neodymium drivers, which ensure every note is reproduced with power and precision, delivering a rich and captivating sound experience.
Users can also enjoy crystal-clear call quality with the integration of the advanced AI-powered Deep Neural Network (DNN) noise cancellation technology that allows for conversations to be heard loud and clear, even in bustling environments.
Designed for seamless on-the-go use, the Creative Zen Hybrid Pro also boasts an impressive battery life of up to 100 hours, perfect for extended trips. Switching between devices is also made simple with Bluetooth 5.3 and multipoint connectivity. Additionally, its sleek and lightweight build also offers comfort while users embark on their audio adventures, making it easy to bring their favourite tunes wherever they go.
Adding a touch of personal flair, the customizable RGB LED lights enable users to tailor the headphones to match their unique style. Users can also further fine-tune their audio experience through the Creative App’s customizable EQs and controls.
For users who are seeking an elevated audio experience, the bundled options open the doors to the world of LE audio and Super X-Fi. The Creative Zen Hybrid ProClassic offers an enhanced yet versatile audio solution that includes the Creative BT-L3 audio transmitter, which unlocks the power of LE Audio, as well as a detachable boom mic, creating an all-encompassing audio experience ideal for entertainment and seamless communication.
The Creative Zen Hybrid ProSXFI, on the other hand, is tailored for gamers and offers the best of both worlds, allowing users to experience both LE Audio and Super X-Fi magic with the Creative BT-L4 audio transmitter. The Super X-Fi UltraDSP chip fitted in the audio transmitter is a powerhouse that fuels the SXFI BATTLE Mode, which is specifically designed to give users a competitive edge in virtual battlegrounds. The bundle also includes a detachable boom mic for improved voice pickup and clarity for clearer in-game chat.
LE Audio Ecosystem
At the heart of this expanding LE Audio ecosystem are the Creative BT-L3 and Creative BT-L4 audio transmitters, designed to unlock the full potential of LE Audio and Super X-Fi technology while paving the way for an array of forthcoming products. These include soundbars and True Wireless Stereo (TWS) earbuds, all of which will seamlessly integrate with the LE Audio ecosystem. The introduction of the Creative Zen Hybrid Pro headphones and audio transmitters lays the foundation for a future audio experience that is seamless and integrated across devices.
“The launch of the Creative Zen Hybrid Pro headphones and the LE Audio Ecosystem represents an unparalleled revolution in the world of wireless audio. We’re proud to offer users a gateway to the future of sound, redefining their audio experiences and paving the way for a new era of connectivity and entertainment,” said Song Siow Hui, CEO of Creative Technology.
Pricing and Availability
Step into the future of wireless audio and preorder now for exclusive access to the latest range of Creative Zen Hybrid Pro headphones available at Creative.com.
Creative Zen Hybrid Pro is priced at UK£89.9 and is available at Creative.com.
Creative Zen Hybrid ProClassic is priced at UK£119.99 and is available at Creative.com.
Creative Zen Hybrid ProSXFI is priced at UK£134.99 and is available at Creative.com.
Today, SoundMAGIC is pleased to announce global availability of the P60BT wireless ANC full-size portable headphones – SoundMAGIC’s first over-ear wireless headphone model. The P60BT carries on the tradition of high value and high quality, with 40mm drivers, the latest technology including aptX HD, Hybrid ANC, and an impressive 50 hours of playback time.
The SoundMAGIC P60BT is available now from Amazon and selected retailers worldwide for £99.99/$189.96/€149.
Award-Winning History
For over a decade, SoundMAGIC has redefined the budget audio category for headphones and earphones. With early releases such as the multi award-winning E10 and E11 wired earphones, SoundMAGIC quickly became synonymous with value. Later, with award-winning Bluetooth models including the E11BT earphones, TWS50 true wireless earbuds and P23BT portable wireless headphones – SoundMAGIC’s reputation for affordable, high-quality gear was fully cemented.
The P60BT has been developed to deliver premium audio and features in an affordable package. 40mm custom made drivers deliver a dynamic sound, tuned for maximum engagement and clarity in a way that SoundMAGIC is best known for. The design of the headphones ensures a comfortable and fatigue-free fit, with soft memory foam earpads, and the headband covered with a soft silicone coating chosen by SoundMAGIC for its durability – especially when compared to the more typical PU leather material used on most headphone models.
Premium Features. Affordable Price.
As for features, the P60BT can be used in one of three modes: Normal, ANC and Ambient. The Hybrid ANC technology uses internal and external microphones to reduce a wider range of frequencies when compared to standard ANC. With Ambient mode selected, ambient awareness is increased and users are able to hear their surroundings without having to remove the headphones. aptX HD compatibility as well as AAC and SBC means that users will get the best audio quality delivered from their device. And aptX Low Latency provides gamers with lightning speed wireless audio so they won’t miss a thing.
Get the most out of the P60BT for longer with up to 50 hours of playback from a fully charged battery, and up to 45 hours with ANC activated. Users can also make the most of the quick-charge feature when needed, and get an additional 5 hours of playtime from just 10 minutes of charging. A USB-C cable is supplied in the box.
Using intuitive touch controls, the P60BT is very easy to use. Play and pause tracks, or take phone calls with a double tap, swipe right or left to skip audio, and swipe up or down for volume control. Users can also activate voice assistant with three taps. SoundMAGIC has intentionally disabled 1-touch controls in order to avoid accidental control activation.
The P60BT can also be used as a wired headphone, and a 3.5mm audio cable is provided for those wishing to do so. The cable has a built-in high-quality boom microphone making the P60BT suitable for gaming and conference calls. Also supplied is a tough carry case, and the P60BT can fold up for easy and safe storage when not in use.
Available Now
Supplied with a 3.5mm audio cable with attached boom-microphone, USB-C charging cable and protective carry case, the SoundMAGIC P60BT is available now from Amazon and selected retailers worldwide for £99.99/$189.96/€149.
Specifications
Bluetooth Technology: Bluetooth 5.2
Driver: 40mm Dynamic, Neodymium
Codec Support: aptX, aptX HD, AAC, SBC
Transmission Range: Up to 15m
Playtime: Up to 50h
Playtime with ANC: Up to 45h
Battery: 800mAh Li-ion Polymer
About SoundMAGIC
Founded in 2005 by acoustic design engineer Tony Xu, SoundMAGIC design and manufacture award-winning headphones and earphones. By utilising the latest technology and best materials, SoundMAGIC is continuously improving and updating these products based on customer feedback. With awards and recommendations from What Hi-Fi?, Stuff magazine, T3, Trusted Review and AV Forums, SoundMAGIC headphones deliver immersive sound quality, outstanding durability and stylish aesthetics, consistently outperforming similar products from established competitors.
SoundMAGIC’s range of headphones is extensive and growing all the time! Their flagship earphones, the E Series, are fun and exciting, while producing clarity and definition rivalling earphones twice the price. The P Series comprises of on-ear and over-ear headphones that are perfect for the daily commute or a session in the gym. For serious at-home listening, the HP series deliver high fidelity sound that will satisfy any audiophile.
Global mobility company Bolt has partnered with Snapchat to create a new Lens that gives every person the power to reimagine their city by visualising urban spaces with fewer parked cars in real time using augmented reality (AR).
The new Lens, which is called P.E.O.P.L.E. (Parked Environment Optimisation for Public Land Enhancement), recognises parked cars and turns them into environments built for people, such as outdoor cafés, cycling lanes and green spaces, and is available to millions of Snapchatters worldwide. It’s the world’s first augmented reality lens that detects cars and replaces them with people-friendly places with a single tap.
The Lens forms part of Bolt’s newest pan-European brand campaign “Feels Like Home”, which encourages people to aspire towards better urban environments with less congestion by highlighting how cities should feel like an extension of your living room, rather than a space for cars.
As the urban populations grow and cities are battling with rising transport emissions and congestion, shared mobility – including shared taxis, bikes and scooters – can help people switch away from using private cars by increasing connectivity to public transport and catering to people’s different mobility needs. Bolt offers taxis on demand in Dublin and Cork, and shared electric bike rental in Sligo, Kilkenny, Wexford, and Bray.
Research from the Tallinn-based firm revealed that only one-quarter of Irish drivers believe they are likely to give up their car in the next five years. Over half (54.55%) of the 1000 drivers that responded cited the overall expense of running a car as a potential reason for giving it up, whilst 52.35% mentioned rising fuel costs as a motivating factor.
A recent consumer survey from McKinsey found that nearly 50% of people are willing to swap private cars for different transport in the next decade, and almost 30% aim to use micromobility or shared mobility more in the coming decade. Bolt’s research also confirms that 63% of people believe shared mobility (ride-hailing, e-scooters, e-bikes, and car sharing) decreases the necessity for owning private cars.
Liisa Ennuste, a creative strategist at Bolt, said: “For decades, cities have prioritised cars over pedestrians, bikes and scooters. This is reflected in the space distribution in cities where more than 60% of urban areas are reserved for cars instead of pedestrians and infrastructure for more environmentally friendly modes of transport.
“Many cities have realised that and are moving away from a car-first mindset by building cycling roads, supporting micromobility, and turning parking spaces into small parklets. Our collaboration with Snapchat is a reminder of how cities can be improved by creating more spaces for people, not cars.”
Poli Dor, Head of Central & Eastern Europe Business Solutions at Snap, commented: “We’re really excited about our work with Bolt, not least because this project helps us to showcase AR’s ability to imagine and promote a more sustainable way of living. We have over 397 million daily active users on Snapchat, so to bring this type of creativity to our platform can have a massive impact, and can help educate people to make more informed lifestyle decisions, like how they get around their city.”
In addition to the Snapchat app, the Feels Like Home campaign will be activated across many other channels, including social media and OOH.
Feels Like Home is the latest Bolt campaign which highlights the potential for cities to be improved if more urban space was devoted to people and infrastructure for shared mobility options like ride-hailing, e-scooters and e-bikes, which reduce the need for owning a private car. Bolt’s suite of products offers viable alternatives to private car ownership: ride-hailing seeks to replace the need for owning a private car, while e-scooters and e-bikes are perfect for shorter journeys, and Bolt Drive can be used for longer journeys where ride-hailing is not suitable.
In past campaigns like Cities For People, Not Cars, Bolt has highlighted how urban environments have been transformed, showcasing historic photos of European landmarks filled with cars and newer photos from the same locations showing fewer cars and more space for people
The new Poly Voyager Surround 80 UC empowers employees to focus and sound their best with immersive rich audio and adaptive ANC. It is the first boomless headset certified for Microsoft Teams Open Office due to its outstanding performance in noisy environments. The Bluetooth enterprise headset offers a sleek design for complete comfort, featuring soft ear cushions and an adjustable headband for an ultralight fit. Users can stay in command with up to 21 hours of talk time, convenient on-ear controls, and smart sensors for automatic call answering and 40 mm drivers.
Now in for review we will be testing these out over the next few weeks so if you have any questions feel free to ask on any of our channels and we will answer as always, packed with features these over-ear headphones actually has 6 mics so not a word will be missed and certified for Microsoft teams and have gesture control with adaptive ANC, you can connect your mobile or laptop and for the laptop there is an adapter just in case and software to download to take more control.
