WHOOP Study Unveils New Digital Biomarker for Menstrual Cycle Monitoring, Advancing Understanding of Female Physiology

WHOOP, the human performance company, has announced the findings of a new study that introduces a digital biomarker for menstrual cycle monitoring, providing much needed insight into female physiology. Published in Nature’s Digital Medicine journal, the research examines the cardiovascular changes that occur during the menstrual cycle, offering a non-invasive method for tracking reproductive health.
The study, which analysed over 45,000 menstrual cycles from more than 11,500 participants, highlights the under-researched nature of women’s health. Despite women’s health issues affecting half of the population, only 3% of medical research is focused on women’s health. This new research is one of the largest efforts to leverage wearable technology for understanding the menstrual cycle and its impact on overall health.
“This research is a huge step forward in how we understand women’s health. While it has long been understood that various health metrics fluctuate with the menstrual cycle, the extent of these fluctuations and their significance have not been fully understood,” said Will Ahmed, CEO of WHOOP”
This research was conducted using the wearable device, WHOOP, which continuously monitors users’ biometric data. In total, over 1.2 million days of data were analysed to uncover these insights. The researchers behind the study, led by Summer R. Jasinski, suggest that this method could serve as a reliable and accessible indicator of hormonal fluctuations during the menstrual cycle, offering a new approach for tracking reproductive health without the need for costly tests or invasive procedures.
The key finding of the study is the introduction of a metric called “cardiovascular amplitude,” which tracks fluctuations in resting heart rate (RHR) and heart rate variability (HRV) during the menstrual cycle. According to the study, these fluctuations follow a predictable pattern, with RHR reaching its lowest point and RMSSD peaking around day 5 of the cycle, and RHR reaching its highest point around day 26.

The study also found that factors such as age, BMI, and hormonal birth control use can affect these fluctuations, making this new digital biomarker useful for identifying cycle irregularities and reproductive health issues.

In addition to menstrual tracking, WHOOP understands these fluctuations also offers guidance on optimising physical activity during the cycle. Research shows that exercise can have significant benefits throughout the cycle, but the type and intensity of workouts may be better aligned with specific phases.

For example, the follicular phase, including the first few days of menstruation, is often an optimal time for high-intensity workouts, as energy levels may begin to rise. In contrast, the luteal phase might be better suited for low-intensity exercises like yoga or walking, as the body prioritises recovery and may experience a slight dip in energy levels. Committed to advancing the understanding of female physiology at every stage of our menstrual cycle, these WHOOP insights empower women to gather a better understanding of their own bodies, and tailor their fitness routines to physiological needs, enhancing both performance and overall well-being.
This new study marks a significant step in the growing field of wearable health technology, which continues to offer new possibilities for non-invasive monitoring of various aspects of health. The WHOOP research highlights the potential of digital biomarkers to provide meaningful insights into women’s reproductive health, paving the way for improved health monitoring and earlier detection of potential issues.
For more information and groundbreaking research and recommendations into women’s health, visit the WHOOP Locker here.
WHOOP is committed to the advancement of research in Women’s Health. Please see below further resources from WHOOP on the areas of women’s wellness:

WHOOP data reveals Ireland Ranks as the World’s Worst Sleepers

New research published by WHOOP, the human performance company, shows Irish members have earned the unenviable title of the world’s worst sleepers, according to its 2024 Year in Review report.
The report shows that Irish members, who use WHOOP wearable technology to track activity, recovery, stress, and sleep, recorded the lowest average REM sleep globally, clocking in at just 20.5% of our nightly sleep stages. REM sleep, a critical stage for cognitive function and emotional processing, remains elusive for many in Ireland. Belgium and the Netherlands follow closely behind, with averages of 20.6% and 20.8%, respectively.

Regional insights provide a more nuanced view of the nation’s sleep habits. Counties such as Wicklow, Cavan, and Sligo led the charge in sleep performance, with Wicklow achieving an impressive overall average sleep score of 80.47%. These disparities suggest that local factors—ranging from lifestyle to environmental influences—may play a significant role in determining sleep quality.

Despite poor Irish results, global trends show an increased awareness of the importance of sleep by younger generations. WHOOP data shows Generation Z (born between 1997-2012) leads in REM sleep globally, with an average of 21.54%. This is closely followed by Millennials (1981 – 1996) at 21.45%. Gen X members (1965-1980) averaged 19.9%, while Boomers (1955 –1964) trailed further behind with just 18.4%.

These findings suggest that younger generations are carrying the torch for good sleep quality, not just in Ireland, but across the globe. In contrast, older generations, while often consistent in their sleep schedules, may face greater challenges in achieving deep, restorative rest.
To combat this challenge and enable members to get the best quality sleep possible to aid optimal performance, the best sleepers on WHOOP recommend the following:
  • Stick to a Regular Sleep Schedule: Going to bed and waking up at the same time every day helps regulate your body’s internal clock, improving the quality of your sleep.
  • Create an Ideal Sleep Environment: Ensure your bedroom is conducive to sleep by keeping it dark, quiet, and cool. Using blackout curtains, eye masks, earplugs, and maintaining a comfortable mattress and pillow can contribute to more restful sleep.
  • Establish a Bedtime Routine: Engaging in relaxing activities before bed, such as reading, practicing deep breathing, or taking a warm bath, can signal to your body that it’s time to wind down, helping you fall asleep more easily.
  • Reduce Screen Time in the Evening: Limiting exposure to screens in the evening reduces blue light exposure, which can disrupt melatonin production and interfere with sleep. Aim to avoid screens at least an hour before bedtime.
  • Monitor Caffeine and Alcohol Consumption: Drinking caffeine in the afternoon can negatively affect sleep quality, and alcohol is often reported to disrupt sleep patterns. Limiting these substances, especially in the hours before bed, can enhance your sleep.
As holistic wellness takes centre stage, Briain Curtin, VP of Global Marketing at WHOOP, highlighted the company’s growing influence in Ireland and the rise in member engagement in 2024: “As WHOOP grows in Ireland, it’s inspiring to see members deeply engaging with their health data. With more robust and personalised insights provided by WHOOP, members are recognising the importance of sleep, recovery, and rest for performance, which is a huge step forward. These trends not only reflect national progress but also empower individuals to make lasting health changes, and perform at their personal best, which is ultimately our goal.”
By addressing the specific challenges Irish members face, highlighted in this year’s report, WHOOP aims to empower Irish members to unlock their full potential not just in 2025, but for many years to come.
To learn more about WHOOP and access a comprehensive library of helpful blogs, exercises and expert interviews to help you reach your wellness goals in 2025, please visit www.whoop.ie

New edge amplifier takes production applications to the next level by enabling seamless IT/OT interoperability

HBK, a global leader in test and measurement solutions, has announced the launch of digiBOX, a next-generation, multi-channel edge-amplifier, tailored to meet the demands of industrial process control and weighing applications.

With the advent of Industry 4.0, the need for measurement solutions that can process complex data streams in real time – while ensuring precision, reliability and connectivity – has never been greater.

HBK’s Edge Amplifier, digiBOX combines precision, advanced connectivity, industrial-grade durability and modular flexibility, setting a new standard for optimising industrial and weighing processes. It’s specifically designed to suit a range of industrial, manufacturing and weighing applications.

The digiBOX allows for close-proximity placement to sensors and offers real time processing of measurement data. It’s seamless IT/OT integration enables advanced interoperability between information technology and operational technology systems.

The edge-amplifier’s modular design is available in 2- or 4-channel configurations, supporting a wide range of sensors (strain gauges, load cells and piezoelectric sensors). It’s user-friendly interface provides intuitive setup, monitoring, and remote management.

digiBOX’s hardware has IP67-rated housing in order to withstand harsh conditions such as dust, moisture and vibrations.

The flexible and robust amplifier is available in two domain-specific firmware choices, tailored to meet   specific industrial and weighing application needs: the first is digiBOX Industrial, which has been engineered to handle the requirements of modern industrial production such as press-load monitoring, joining-processes and assembly lines. This versatile amplifier ensures precise measurements, seamless data integration and reliable performance for force-based assembly, quality control or process optimisation.

The second option is digiBOX Weighing: specifically designed to meet the critical demands of weighing applications, offering unparalleled accuracy, seamless integration and robust performance. digiBOX Weighing ensures consistent results, minimises errors and maintains operational efficiency across applications including checkweighing systems, high-precision industrial scales and automated filling processes.

HBK’s Product Manager for Smart Sensors, Martin Schütz said: “The digiBOX edge-amplifier is not just a new amplifier generation. It is an innovative solution that uniquely combines IT/OT connectivity on a single device, which allows customers to build and realise actual Industry 4.0 applications. Now it is possible to extract the measurement data, in parallel to the amplifier being connected to the machines PLC.

Using protocols like MQTT and openDAQ customers can integrate the digiBOX into cloud applications, perform DAQ analysis and transmit relevant process data into productivity software. These capabilities are now possible for piezoelectric and strain-gauge based sensors in industrial and weighing applications.”
Learn more about digiBOX on HBK’s website: https://www.hbkworld.com/en/Campaign/industrial-production-control-4-0-and-weighing-processes

Alexion and DHL Express join forces in Ireland’s first 100% switch to sustainable aviation fuel for international air delivery of medicines

Alexion, AstraZeneca Rare Disease, and DHL Express today announced a landmark partnership in a bid to reduce greenhouse gas emissions (GHG) from the air freight of highly specialised medicines manufactured in Ireland. Alexion is the first company in Ireland to sign up to a 100% switch from traditional aviation fuel to sustainable aviation fuel (SAF). This alternative fuel will reduce GHG emissions by over 80% on average compared to traditional aviation fuel. The greener fuel will be switched on all European air freight shipments across 19 European countries.

Provided through the DHL GoGreen Plus service, SAF is used as a substitute to conventional fuel and can readily be used as a drop-in replacement in aircraft without the need for modifications to aircraft engines. Produced from waste and residue-based feedstock, such as used cooking oil, SAF has improved sustainability compared to traditional fossil jet fuel which is primarily derived from crude oil.

Reducing the GHG emissions associated with the transport of medicinal products is an important part of AstraZeneca’s wider sustainability strategy. This includes a focus on partnerships across the healthcare sector including supply chain decarbonisation. From 2030, the aim is to halve the entire value chain footprint (absolute Scope 3 GHG emissions), from a 2019 base year, on the way to becoming science-based net zero by 2045.

Sylvia Kiely, Vice President, Global Supply Chain and Product Strategy Lead, Alexion, AstraZeneca Rare Disease said “Moving our air freight to Sustainable Aviation Fuel is an important milestone in reaching our Scope 3 targets, with the ambition of being science-based net zero by 2045. Through our partnership with DHL Express we’ve signed up immediately to a 100% change in fuel, rather than scaling up over time, which demonstrates how seriously we take environmental stewardship.”

Brian Murray, Commercial & Same Day Director, DHL Express Ireland said “We are thrilled to partner with Alexion. Our GoGreen Plus service using emission-reduced Sustainable Aviation Fuel demonstrates the tangible impact of collaborative efforts to decarbonise the logistics industry and support our customers in achieving their sustainability goals. This initiative aligns perfectly with DHL’s sustainability strategy and our goal to achieve net-zero emissions by 2050.”

Countries receiving the medicines under the GoGreen Plus service include Austria, Belgium, Denmark, Estonia, Finland, France, Georgia, Germany, Guernsey, Iceland, Ireland, Italy, Luxemburg, Netherlands, Norway, Portugal, Spain, Sweden and United Kingdom.

EASA Sustainable Aviation Fuel. Available online: https://www.easa.europa.eu/en/light/topics/sustainable-aviation-fuel

The Innovative Ways Businesses Harness The Power Of Biometric Technology

Tech advancements enter the business world and change the face of things for companies of all sizes across numerous industries. We can pull out endless examples of this happening, and today’s focus is on biometric technology. It’s not the newest tech advancement out there, yet it’s something businesses are only just starting to take advantage of. 

This post will explore the concept of biometrics to help you understand what this tech entails before launching into some of the revolutionary ways businesses harness this fascinating solution. 

What is Biometric Technology?

Often simply referred to as “biometrics,” this technology involves measuring physical characteristics to help identify individuals. The Thales Group explains that biometrics are the most suitable way to authenticate people using their unique biological features. 

Fingerprint scanning is a common example of biometric technology. Everyone has a unique fingerprint pattern, and biometric scanners analyse this to differentiate between individuals. The simplest way to think about this technology is that it’s like using different aspects of your body as a password. 

Key Ways to Use Biometric Technology in Your Business

How do businesses use biometrics? For starters, all biometric systems begin with a registration process. This is when all individuals with access to the system register their specific biometric input. As demonstrated above, this could be a fingerprint – though it may also be a retina scan, facial scan, etc. 

 

The business that collects this data and uses it for all of these concepts/ideas:

Access Control Systems

An access control system is primarily used to determine who has access to specific parts of a building. Businesses use these on the outside of their property to only allow the right people into the facility. Some will also implement access control systems for specific rooms inside an office – like meeting rooms, server rooms, etc. 

Biometric technology is the safest and most effective way to determine who has access. Before entering a business, employees register their fingerprints and scan them, preventing unwanted visitors from getting inside, which creates a much more secure workplace. 

Additional Workstation Security

Companies extend the benefits of biometric technology to individual workstations. Some people might have access to your office, but that doesn’t mean they gain access to computers or laptops. What if a cleaner decides to turn on a PC when nobody’s around? Who knows what kind of private and important data this might expose? 

Almost all businesses now use biometrics to secure personal workstations. This ensures each employee can only access their PC, which reduces the risk of serious problems like data breaches or stolen work. It tightens business security, though it could also be used for certain tracking metrics. 

For example, some companies may allow multiple employees to access different workstations. Biometric scanning shows which employee logs into which device and any given time. This allows the higher-ups to track things like the time an individual spends working at their PC every day. It also helps detect anomalies like one employee randomly logging into another person’s PC during the lunch break. 

More Accurate Attendance Tracking

Speaking of tracking, you can use biometric technology for the most accurate attendance tracking system ever. It’s vital to stay on top of employee attendance so you know if people arrive or leave on time. This prevents instances when someone may always be late to work and early to leave without consulting you beforehand. Constant lateness is not a good trait and can have negative effects on the rest of your business. 

However, many attendance tracking systems have a big loophole: other employees can simply log in for their friends. It’s not uncommon for people to take turns being late, and yet the attendance system shows they’re both always on time. 

Biometric scanning forces the individual to physically be at work so they can clock in. There’s no way for a friend to replicate their fingerprint or facial scan, which helps businesses generate accurate attendance records. You can either identify the chronic late arrivals or the presence of your biometric system stops people from being late altogether. 

Improved Workplace Safety

Using biometrics for access control systems will improve workplace safety, but there’s another layer to this that further enhances safety at work. Implement biometric scanners on machines or specific areas that may be deemed “hazardous” for most workers. 

Here’s a basic example: you operate a warehouse, but only certain employees are qualified to use forklift trucks or lifts. Before someone uses either of these dangerous machines, they need to scan their fingerprint to turn on the forklift or remove a special lift from a locked enclosure. It immediately stops the wrong people from using harmful machinery and potentially causing accidents. 

The same can be done with hazardous cleaning supplies: lock them in a closet and use biometric security to restrict access to the closet. It stops people from accidentally opening a door and being exposed to harmful chemicals without wearing the right protective gear. Your cleaners will have access, but they’re qualified to handle these products. 

Impress Potential Clients/Investors

All of these ideas show the many uses of biometric technology in a modern business. When you look at this technology in action, it has another key benefit: it impresses people! Anyone walking into your business will be stunned by the sheer level of technology on display. Even something as simple as needing a retina scan when entering your building will blow them away. 

Small things like this go a long way to making a wonderful first impression. It could be what tips the scales in your favour during initial consultations with prospective clients – or investor meetings. 

To conclude, biometric technology is profoundly useful across businesses of all shapes and sizes. It may have more use in certain industries, but there are ways to take advantage of this great tech no matter what you do. There’s no denying its effectiveness in security/safety, particularly when it comes to access control, workstation security, etc. It’s definitely something to keep in mind if you’re looking to upgrade your business.

Workhuman Opens New Innovation Hub in Ireland to Drive Global AI-Product Innovation

Workhuman, the most successful Irish-born technology company and the world’s employee recognition provider, today announces the opening of its new Dublin Innovation Hub at WeWork One Central Plaza, on Dame Street. The expansion adds a central Dublin space to Workhuman’s already strong presence at Park West, Dublin 12, reinforcing the company’s commitment to Ireland as the key driver of its continuous product innovation and advancements of its AI-powered employee recognition solutions.

The new Innovation Hub will serve as a dynamic space for Workhuman’s technology and product teams, facilitating enhanced collaboration and enabling the continued evolution of the company’s product offerings. Designed to facilitate the development and deployment of the company’s new AI product features, the new space will complement the strategic work already being carried out across Workhuman’s team at Park West. Together, these teams will continue to support key AI-product launches scheduled for 2025 and beyond.

Workhuman currently employs over 600 people in Ireland, having hired more than 150 employees over the past 12 months. The company is continuously hiring for roles in product, technology, engineering, and operations.

Speaking of the announcement, Jonathan Hyland, Chief Technology Officer said: “Our new Innovation Hub is a testament to our commitment to creating innovative environments where teams can collaborate, thrive, and push the boundaries of what’s possible. This additional space will support the continuous development of the next-generation of our AI-powered employee recognition product. Ireland is the heart of Workhuman’s product innovation, and we are excited to expand our footprint here, enabling us to further drive our solutions from Dublin to the world.”

Luke Armstrong, Regional President, UKI, EMEA and APAC, WeWorksaid:“Dublin has become a global hub for innovative, fast-growing AI led companies, and Workhuman is leading the way with its AI-powered employee recognition solutions. We’re excited to welcome such a transformative company to the WeWork community and look forward to seeing the continued impact they will drive from our space.” 

Creative Pebble Nova Speakers Review

The Creative Pebble Nova Speakers have been sitting on my desk the last few weeks and have gotten the attention of all visitors to the house with their looks and when turned on for a demo if not on at the time the sound impressed everyone and not only that they impressed me.

With my house having other creative products around like headphones and earbuds and of course soundbars in some rooms it makes a pretty nice ecosystem which I tend to try build in one room or another or my outside office  and Creative always deliver on their audio and this time around it is also aesthetics and how these look no matter where they are as I have moved them around to test them out of course.

With a superb build quality to begin with the stands are weighty therefore will not budge no matter where placed and the speakers themselves just grab your attention wanting a closer look from everyone makes a statement.

Mobile App

Desktop/PC/Laptop App

How do these speakers sound

OK as folk know I test many brands and have been for many years and Creative is one of them and I am not biased in my reviews as my social profiles tell you I say it as I see it and these are simply fantastic not only by looks but with sound, these can connect to basically anything you have at home and enhance the audio experience even on your TV.

With your PC you have more to play with however the apps on Android and iOS deliver enough to give you some control on the audio experience and you will enjoy it trust me on this.

I am no audiophile however after years of testing speakers headphones and earbuds I can tell rubbish from something great and these are certainly great, no tinny sound when  maxed out as I always do not lag latency and superb bass and treble and this is what people like, highs lows and mids all good and overall anyone who uses these will be pleased with the sound be it on your work desk or wherever you may place them like besides your TV for example.

Transform your space with stunning customizable RGB lighting spanning across the entire color spectrum, blending sophisticated sound with stunning illumination. Choose from a range of presets to set the right mood when gaming watching movies or listening to music. Angled at 45 degrees these dish out the tunes perfectly with their powerful 100 watt max output.

 

These will enhance your audio experience overall no matter what you are connected too even if it is just your phone or tablet and give you an immersive experience you will want to keep listening too, checkout the audio samples below for more.

BUY

Other Creative Reviews 

Video Review 

WHOOP Reveals Insights on Sex, Gratitude & Recovery This Valentine’s Day

WHOOP, the human performance company, has uncovered fascinating data on gratitude, sex, and recovery just in time for Valentine’s Day. While the holiday is synonymous with romance, WHOOP data shows it’s actually the second most popular day globally for logging gratitude—a key factor in overall wellness. However, when it comes to sexual activity, Valentine’s Day ranks just 53rd, with New Year’s Eve and New Year’s Day taking the top spots.
WHOOP empowers users to track how lifestyle choices—like intimacy, exercise, and mindfulness—impact sleep, recovery, performance and overall wellness. Notably, research shows that sexual activity boosts WHOOP recovery similarly to meditation and exercise, providing an extra reason for lovebirds to celebrate this Valentine’s Day.
Additional insights found include:
 Sexual activity accounts for 2.3% of all WHOOP journal entries in 2024.
 April 30th and May 7th also ranked among the top days for intimacy.
 Pre-sleep sex benefits men’s recovery more, while post-sleep sex enhances women’s performance.
This Valentine’s Day, WHOOP reminds us that gratitude and connection—both emotional and physical—play a vital role in overall well-being. To learn more about WHOOP and how you can optimise every aspect of your life this Valentines Day, visit www.whoop.com

Sky launches Glass Gen 2 with updated features

Sky has unveiled the new Sky Glass TV, now featuring an even brighter 4K HDR screen and an enhanced seven-speaker Dolby Atmos® sound system built in this comes several years after the first Gen

Sky Glass Gen 2 is available now to buy, starting from just €16 per month at Sky.com/ie and in Sky stores. Also on sale in Currys stores soon.

Sky Glass is the only TV that comes with Sky TV built in, with no dish or box needed to stream over Wi-Fi. It’s built for an immersive entertainment experience by combining cutting-edge design, cinematic sound, 4k HDR picture and intelligent Sky OS software all in one device, with just one wire.

There are three sizes to choose from, 43”, 55” and 65”, as well as three updated colours, Volcanic Grey, Arctic Silver and Atlantic Blue.

A 4K advanced HDR TV

The brighter 4K Quantum Dot display delivers crystal clear picture, while new advanced HDR and precision contrast enhancement makes darks darker and brights brighter. It has a wider viewing angle and an even more immersive picture with a brighter, more accurate display.

With a tailored viewing experience based on what’s on screen, viewers can enjoy content as the creator intended. Sky Glass knows what’s on and will automatically optimise the picture and sound accordingly. On the new Sky Glass TV, all the picture modes have been refreshed, to be even better at bringing out the best in every moment, whether it’s Entertainment, Movies, Music, Auto, Vivid, Extra Vivid and Sport.

Re-engineered sound. Built in

Sky Glass Gen 2 has been re-engineered to project even richer 360° cinematic sound. The enhanced Dolby Atmos® sound system now has seven speakers, including a soundbar and dual subwoofer built-in, and has been designed to deliver a richer bass with improved vocal clarity.

From helicopters flying overhead to a stadium filled with applause, viewers can experience it all from the comfort of their sofa.

With no need to buy a separate soundbar, customers can make great savings vs. buying a comparable UHD TV and soundbar.

Commenting on the launch, Fraser Stirling, Global Chief Product Officer for Comcast and Sky said: “We built Sky Glass as a brilliantly simple way for people to watch TV, making it easier to find the things they love from Sky and streaming apps. The new Sky Glass Gen 2 gives people our best TV experience yet, with a brighter picture and even more cinematic sound, and with flexible ways to buy it, it’s more affordable than ever to get Sky TV.”     

Design that feels right at home              

Three new colours – Volcanic Grey, Arctic Silver, and Atlantic Blue – have been chosen to complement modern interiors. The remotes are colour matched to the TV and now the speaker fascia is too.

Whether choosing the 43”, 55” or 65”, everything needed to set up Sky Glass is in one box. Simply take it out, place it on the stand, connect to Wi-Fi and enjoy TV from Sky, Netflix and streaming apps in minutes.  The new stand is designed to be easier than ever, with two prongs that the TV slides onto, no screws or tools needed.  Alternatively, people can choose to add the new bespoke wall mount, that tilts, swivels and sits completely flush against the wall.​It is also compatible with universal TV mounts for anyone who already has their own.

Powered by Sky OS, the new name for Entertainment OS

Sky Glass Gen 2 runs on the Sky OS platform, the intelligent software that powers Sky’s much-loved TV viewing. And it keeps getting smarter, with more than 500 new features and updates since it launched.

It does the hard work by bringing entertainment from Sky and other apps into one place, getting viewers to what they want to watch, faster. It’s smart and learns what viewers like to watch, curating collections of the best entertainment based on viewing habits. With personal Playlists, viewers can save all their favourites from Sky and other apps in one place, ready to watch later. Playlist will save previous and future episodes, even if the series moves across different channels and steaming apps.

Powered by Comcast’s global voice platform, Sky Glass has a far field microphone, so it listens and responds when viewers say “Hello Sky…”. Use it to find shows from Sky and other apps, search for actors or genres, as well as to turn Sky Glass on and off, change volume, fast forward, pause and add to Playlist.

Get the Sky experience from only €34

People can pay for the new Sky Glass like a mobile phone, either all in one go, or spread the cost with interest-free monthly payments from as little at €16 per month for the 43”, €22 per month for the 55”, or €28 month for the 65”.

They can also choose the length of TV subscription they want, with a 12-month TV subscription offering the best price, or a 31-day rolling contract for more flexibility.

It’s never been more affordable to become a Sky customer, thanks to Sky’s new Essential TV pack, giving new customers a taste of Sky for just €18 a month. It brings together over 100 channels including Sky Atlantic, featuring hits The Day of the Jackal and House of the Dragon, along with favourites from Netflix like Squid Game and Stranger Things, plus a wealth of reality shows, documentaries and adventure on Discovery+.

Or choose Sky Ultimate TV, for only €25 a month – perfect for those who want a never-ending supply of the best entertainment. Sky Ultimate TV includes everything in Sky Essential TV, plus even more channels such as Sky Max, Sky Comedy, Sky Documentaries, Sky Crime, Sky History, Sky Showcase, plus many more.

Say hello to Sky Glass Air

Later this year, Sky will launch Sky Glass Air, the smarter TV for less. Expanding the Sky Glass range to offer customers more choice about how they get the Sky TV experience.

Sky Glass Air will have a 4K Quantum Dot HDR screen, plus global dimming and contrast enhancement that automatically brightens the screen for a clearer, more vivid picture. As well as 2.0 stereo speakers with Dolby Audio.

Just like Sky Glass Gen 2, it runs on Sky OS, with all its advanced features, including far-field voice and superior content aggregation.  It will come in three stylish colours, Carbon Grey, Cotton White and Sea Green, and three sizes, 43”, 55” and 65”. Pricing to follow later this year.

It will join the Sky range alongside Sky Glass Gen 2 and Sky Stream, giving customers the option to have a combination of all three in their home if they wish, all working seamlessly together.

For more, visit https://www.sky.com/ie/glass