It’s time to get in the game and come get your Fanta! In celebration of the Xbox 25thAnniversary, Fanta is leveling up its delicious product line with a gamified collaboration that features iconic characters from legendary Xbox titles. For the first time ever, the collaboration brings together the irresistible taste of Fanta and the thrill of gaming with unforgettable challenges, delicious Fanta and epic rewards.
The special edition collection features character takeovers from some of the most iconic Xbox franchises including Call of Duty, Halo and Diablo IV and introduces a delicious new special edition flavour, Fanta Crimson Cherry. These iconic characters have taken over Fanta for one reason: fans everywhere “Wanta Fanta” – and now it’s your turn to take it back through exclusive challenges and digital activations.
“Fanta believes in delivering the Wanta Fanta? Come Get It challenge that fans are most passionate about, and this partnership with Xbox takes it to a whole new realm of delicious game play. We’re just getting started,” said Ibrahim Salim Khan, Vice President, Global Sparkling Flavors Category. “We imagine a world where the irresistible taste of Fanta is so delicious, it pulls players into a multiverse-sized adventure. We’re excited to unleash this partnership with Xbox by immersing fans in the worlds of their favourite games – teaming up with iconic characters and facing larger-than-life challenges to prove just how far they’ll go to get their Fanta back.”
Starting mid‑April, fans can get their hands on the special edition collection, but the experience doesn’t stop there. Launching on 30 April and running until 30 June, consumers can enter a national prize promotion by uploading a receipt for any Fanta product, giving them the chance to win Xbox controllers and ROG Xbox Ally. That’s not all. Players can also unlock exclusive in‑game rewards simply by scanning the QR code on‑pack or at point of sale and completing exciting mini challenges. With 1 million in‑game rewards up for grabs, there’s plenty to play for.
“This partnership with Fanta brings together two brands that thrive on creativity and self-expression,” said Marcos Waltenberg, GM Xbox Partnerships. “Together, we’re creating experiences that meet fans where they are and celebrate the joy of play – on screen and beyond.”
The Fanta and Xbox special edition collection will be available widely beginning 15th April at all key retailers in 330ml cans, 500ml pet & 1.75L bottles and multipack (4,6 & 12) cans. Fanta Crimson Cherry will be available in 500ml pet bottle, 1.75L pet bottle and 6x330ml multipack cans. For more information on the partnership and how to get in on the action, visit www.fanta.com and follow Fanta and Xbox.