Reviews from customers are the heartbeat for every successful online shop. They help build trust, increase sales and boost your rankings on search engines. Indeed, research shows 90% of shoppers look up reviews before they make a purchase. If your Shopify store doesn’t display reviews from customers it’s not making enough money.
This Shopify review app setup article will walk you through the essential information you should be aware of when setting up customer reviews on Shopify by 2026. This includes picking the appropriate application and optimizing your review display to maximize conversions.
No Reviews, No Sales. It’s Really That Simple for Shopify Stores.
Before starting this Shopify product review setup tutorial, it is important to comprehend what makes reviews worthy of your attention.
Reviews of products do more than fill in the blanks on your pages for products. They are endorsements by third parties that establish trust much superior to any writing for marketing. An authentic product page that includes reviews from customers feels honest and genuine, thus reducing the likelihood of purchasing at your online store.
The statistics aren’t flimsy. Reviews have higher conversion rates that those without. The research suggests that when an item reaches the 20-review mark, the chance of purchasing increases dramatically.
In the end, reviews can be an excellent source of information regarding your product and its customers. It will help you understand what people like as well as what they’d like to see something different, and occasionally find new ways to utilize your product.
Choosing the Right Review App for Your Store
Shopify has no built-in review system that is robust enough to support the modern world of e-commerce. Therefore, you’ll require a third party application. Shopify’s App Store Shopify App Store offers dozens of choices, each offering distinct features and prices.
- Yotpo is a powerful platform that blends reviews with loyalty program or referrals as well as SMS marketing. It’s perfect for growing brands who require the most complete integration of their marketing channels. Yotpo is compatible to Google Seller Ratings and allows users to transfer reviews to platforms such as TikTok as well as Walmart.
- Judge.me is widely thought to be the most value-for-money for money in the Shopify review area. The “forever free” plan includes unlimited review requests, photo reviews and other essential functions that a lot of apps require. It’s great for SEO since it offers large snippets of content right from the beginning and helps your stars show up on Google results.
- Loox is the leader in the field in video and photo reviews. It automatically sends emails to offer clients a discount on their next purchase, in exchange for their photo review. It creates a continuous flow of visual user-generated content that makes the pages of your products appear more lively.
- Okendo provides a wide range of customization options and the capability to record particular product features such as “Fit: True to Size.” It seamlessly integrates with marketing software for email, such as Klaviyo which makes it the preferred choice of well-established, fast-growing brands.
- Vitals is a full-featured app that offers reviews, packages for upsells, countdown times as well as visitor record tools. Vitals is a great choice if you’re trying to integrate several functions in one application.
Following this Shopify product review setup tutorial, if you are choosing an application, be sure to consider the cost, whether you require photo or video reviews, and what SEO capabilities are important for your company. The majority of apps have free trials and you are able to try several before you decide.
Step-by-Step: Installing and Setting Up Your Review App
During Shopify review app setup, when you’ve picked one of the apps, the configuration procedure is simple. This is the case with Judge.me as an illustration since it’s among the most well-known options; however, the process is identical for the majority of review apps.
Step 1: Install the App
In the Shopify administrator, click the Apps section and select Shopify App Store. Find the app you want to install and click “Install.” Follow the steps to allow the app, and then connect the app to your account.
Step 2: Configure Basic Settings
Once you’ve installed the app, you’ll be directed to the application’s dashboard. Make sure you’ve configured the basic features:
- Choose your voice for branding and moderating preferences. It is possible to publish each review manually, edit them or even use an approach that is hybrid.
- Choose who is eligible to write reviews. It is usually a matter of all email addresses, verified purchasers only, or customers who have the status of loyalty.
You can enable uploads for video or photos in order to gather evidence of social media through visuals.
Step 3: Create Automated Review Requests
One of the greatest advantages of the app is its ability to automate. Create email sequences which will automatically solicit reviews once the customers have received their order.
- Access the app’s email or automated settings. Create your email request for a review template to ensure it’s professional and personal.
- Choose the time If you are purchasing physical items, make the initial inquiry 7-14 days after delivery. Digital products should be sent 24-48 hours after purchase is acceptable.
Think about sending out a reminder to customers who do not answer the initial request. If your app is compatible with SMS, think about the possibility of a follow-up via SMS. SMS messages are open at over 90%. They could significantly increase response rates.
Step 4: Add the Review Widget to Your Product Pages
It is now time to show reviews so that customers are able to see the reviews.
- Click on Online Store > Themes and select “Customize” on your current theme. Within the theme editor choose the default product and products from the dropdown menu at the top.
- Select “Add section” or “Add block.” Find your review application’s widget. It may be referred to as “Review Widget,” “Star Rating,” or some similar.
The widget can be dropped onto the location you prefer. The ideal location is typically beneath the title of the item or next to”Add to Cart” button “Add to Cart” button. Click “Save.”
Step 5: Test Everything
Before you call the setup to complete testing the complete procedure. Create a test purchase, and ensure that you have received an email with a request to review when it is scheduled.
Review your purchase by attaching a photograph and confirm that the review is displayed on the page of your product and appears good on both desktop as well as mobile.
Best Practices for Collecting More Reviews
Setting up a review software is only the first step. To ensure a constant flow of new reviews requires a continuous approach to collecting.
- The timing is crucial. Review requests are made too quickly and people haven’t made up their minds. If you request too late, the customer has changed their minds. Most physical goods, 7-14 days after delivery is the ideal time.
- The process of reviewing should be as easy as it can get. Make use of one-click hyperlinks in your emails, which take users straight to an easy online form. Upload photos and videos straight from mobiles without accounts to be created.
- Rewards can greatly boost review completion rate. But, it’s important to design them in a way that is appropriate. Provide rewards for authentic review, not just favorable reviews. You will be in compliance to FTC guidelines as well as ensuring credibility.
Common Setup Issues and Fixes
- Even after careful configuration issues can still develop. If you see star ratings on the product page but they aren’t on the collection page it is likely that you have to add the star rating block into your template collection.
- Review widgets are sometimes cause slowdowns on your website. Select applications that are known for their light code, and make lazy loading available for review widgets, and check your website’s speed prior to and after the installation.
- If multiple applications are using review schema, Google might get confused. Make use of browser developer tools to check the origin of your site and verify that there is only one schema markup is in place.
- If you’ve imported your reviews from a different site and you’re not seeing them ensure that the handles or SKUs you’ve added to your import files match with the ones in the store you have created. Shopify store.
Conclusion
The ability to add product reviews to your Shopify shop is among the most profitable investments you could invest in. Reviews help build trust, improve conversions, boost SEO and offer valuable customer insight.
If you follow this shopify product review setup tutorial it is possible to select the best app, set it up correctly, and create collections workflows to keep the freshest social proof flowing on the pages of your products.
When performing your Shopify review app setup, begin by choosing an application which meets your requirements and budget. Install it, set your settings, and add widgets on your product pages, then create automated review requests.
Next, you should focus on gathering more reviews by using clever timing, simple methods, and intelligent rewards. Make sure you take control of your reviews through responding to feedback and using the data to optimize your products and your marketing.