New research from Sky Mobile has revealed Irish customers’ habits when it comes to their monthly mobile bills and switching mobile providers – and some new opportunities for saving money in 2026.
The study revealed that almost half (49%)* of Irish people are making financial New Year’s resolutions this January, from paying off debt to saving more money. Cutting back on impulse purchases (50%), following a budget (43%) and reducing food and drink spending (38%) are the top three ways Irish people plan to save money this year – but there’s one major savings hack that isn’t receiving the same attention.
The same research revealed just 1 in 10 (10%) Irish people were likely to start switching mobile providers more regularly as a New Year’s money saving hack. For the remaining 90% who planned to stay put with their provider, there’s a huge, missed opportunity for saving. This January, customers who switch to Sky Mobile today will pay just €15 a month for unlimited data, calls and texts to any network in Ireland – and switching couldn’t be easier.
The findings also show that customers aren’t as savvy at switching mobile providers as they are with other utilities, despite 70% saying they would switch for a better deal. While some Irish consumers are still not switching utility providers as often as they could, they are switching mobile providers far less frequently. Only just over a third of Irish consumers (37%) switch mobile provider within five years — while nearly double that number say they have switched electricity, gas, or broadband providers in the last five years (73%).
What’s more, 1 in 3 consumers say they wait over five years to switch mobile provider, while 1 in 5 admit to never switching providers. Think of the savings they could have been making!
Speaking about the findings, Irish budgeting creator and author, Caz Mooney, said: “One of my top budgeting tips for 2026 is to switch utility providers regularly but when it comes to mobile bills, it looks like many consumers are missing a big opportunity to save money. Sky Mobile has some brilliant offers for anyone looking to switch, and the best thing is, switching is easy.”
Speaking on the benefits of Sky Mobile, Aideen Chambers, Connectivity Director, said: “Since landing in the Irish market in 2024, Sky Mobile has offered customers fairness, flexibility and transparency when it comes to their mobile plan. However, our research tells us that a huge number of Irish customers are overpaying with their current provider. Switching to Sky Mobile could be the answer to your savings goals for 2026.”
Sky Mobile disrupted the mobile market in 2024, giving Irish customers the opportunity to Expect More versus other providers, with fairer contracts and greater transparency providing significant monthly savings.