Bank of Ireland is warning customers about social media advertisements currently in circulation which are impersonating well-known retailers offering deals and bargains.
With online shopping at its peak during the holidays, fraudsters are increasingly targeting consumers through scam social media advertisements. These ads often impersonate well-known retailers, luring shoppers with fake offers and directing them to counterfeit websites designed to steal personal and financial information.
The Bank is also reminding customers that its dedicated fraud support team is available 24 hours a day, seven days a week throughout Christmas and New Year. Last year Bank of Ireland’s fraud prevention team received over 10,000 calls from customers during the peak holiday period (23 December to 29 December), with 550 calls on Christmas day alone.
Key advice for consumers:
- Be cautious of social media ads that look too good to be true.
- Always verify that you are shopping on the official website of a retailer.
- Avoid clicking on links in unsolicited messages or posts – go to the retailer’s website for offers.
- If you suspect fraud, contact Bank of Ireland immediately.
Nicola Sadlier, Head of Fraud, Bank of Ireland said: “Christmas should be a time of joy, not worry. Unfortunately, fraudsters see this season as an opportunity to exploit consumers, and we’re seeing many fake adverts currently which are impersonating well known retailers. Our fraud team is working around the clock, even over the Christmas and New Year period, to support customers. If something feels suspicious, trust your instincts and reach out to us straight away.”
Bank of Ireland customers can call the fraud team 24/7 on Freephone 1800 946 764.
