Leading social entertainment business LADbible Group has officially made its debut on television screens with its first-ever Free Ad-Supported Streaming TV (FAST) channel in Ireland.
Now available on Samsung TV Plus across Ireland, the LADbible FAST Channel showcases the brand’s most loved original programming 24/7 – including hit series such as Minutes With, Snack Wars, Agree to Disagree and Would You Rather.
With Irish audiences increasingly embracing Connected TV (CTV), the launch is part of LADbible Group’s commitment to meet its fans wherever they are – and increasingly, that’s on the big screen at home. Insights from Samsung’s 2024 Anatomy of a Streamer research report show that Gen Z Samsung Smart TV viewers are embracing streaming TV, watching an average of 1 hour and 38 minutes of streamed content per day, compared to just over 49 minutes for Boomers.
From celebrity interviews with Liam Neeson, Saoirse Ronan, and Paul Mescal, to powerful personal stories shared by reformed gangsters and mental health advocates, LADbible delivers a mix of unfiltered moments with household names and untold stories from around the world – now available in homes across Ireland. Each show is designed to entertain, spark conversation, and put viewers at the heart of culture.
This approach to storytelling has driven significant growth in LADbible’s original programming, which has amassed over 280 million views on YouTube alone, with a year-on-year increase of 20% and an average of 100 million minutes watched per month.
LADbible Ireland has built a loyal and engaged following of over 6 million, generating more than 300,000 engagements daily and averaging 9,200 views every minute across its channels.
Tom Butcher, General Manager at LADbible Ireland, said: “LADbible Ireland has seen phenomenal growth across our platforms, and this move onto TV screens marks an exciting new chapter for us. The launch of our FAST channel in Ireland means we are now able to deliver our premium shows in a way we know more people are choosing to watch and deepen our connection with our audience”.
Becky Gardner, Head of Originals, said: “Launching in Ireland is a natural next step for LADbible on our TV screens. Our content already resonates with audiences here, and with the rise of FAST, LADbible presents a new opportunity to connect with even more viewers of our shows, bringing always-on entertainment straight into people’s homes. Whether it’s a laugh, a debate, or an unexpected story, we’re here to bring people together through shared moments”
Gus Grimaldi, Head of Samsung TV Plus EMEA, added: “We’re delighted to bring LADbible’s first-ever TV channel to audiences in Ireland. Samsung TV Plus is a leader in delivering high-quality entertainment to audiences globally. Our partnership with LADbible allows us to reach and connect with even more younger viewers who are continuing to embrace CTV. Irish audiences can experience the incredible content lineup the new channel has to offer, subscription-free and no signup needed – exclusively on Samsung TV Plus.”
Availability:
LADbible is now live on Samsung TV Plus, available pre-installed on 2016+ Samsung Smart TVs and on Samsung Galaxy smartphones and tablets.\
Channel ID: 4102