Month: September 2025

How Belfast’s Educational Voice Is Pioneering AI-Enhanced Animation Production for Enterprise Learning

The intersection of animation technology and business transformation is creating unprecedented opportunities for Irish tech companies

The animation industry is undergoing a technological revolution that extends far beyond entertainment. Belfast-based Educational Voice is at the forefront of this transformation, leveraging cutting-edge animation technologies to solve complex business communication challenges for Ireland’s thriving tech sector. Their innovative approach combines traditional 2D animation expertise with emerging technologies like AI-assisted production, real-time rendering, and data-driven personalisation.

As Irish tech companies scale globally, they face increasing pressure to communicate complex technical concepts to diverse stakeholders—from investors and partners to end-users and internal teams. Educational Voice has positioned itself as the crucial bridge between technical complexity and visual clarity, developing animation workflows that integrate seamlessly with modern tech stacks whilst delivering exceptional creative output. Their Belfast studio has become a hub for animation innovation, attracting tech companies from across Ireland and the UK seeking to transform how they communicate.

The convergence of animation and technology represents more than aesthetic evolution—it’s fundamentally changing how businesses approach knowledge transfer, product demonstration, and user onboarding. Michelle Connolly, founder and director of Educational Voice, observes: “We’re not just animators; we’re communication technologists. Our role is to harness animation technology to solve real business problems, whether that’s explaining complex SaaS platforms, visualising data architectures, or creating interactive training systems that scale across global organisations.”

The Technical Architecture Behind Modern Animation Production

Modern animation production has evolved into a sophisticated technical discipline requiring expertise across multiple technology domains. Educational Voice’s production pipeline integrates cloud-based rendering farms, version control systems, and collaborative platforms that mirror the workflows used in software development. This technical infrastructure enables rapid iteration, parallel production streams, and seamless integration with client systems.

The studio employs JSON-based animation frameworks that allow for programmatic control of animation elements, enabling dynamic content generation based on real-time data inputs. This approach proves particularly valuable for tech companies requiring animations that adapt to user segments, product versions, or market conditions. API integration capabilities mean animations can pull live data from client systems, ensuring content remains current without manual updates.

Render optimisation technologies reduce production timeframes by up to 60% compared to traditional methods. GPU-accelerated rendering, distributed processing, and intelligent caching systems enable Educational Voice to deliver enterprise-scale animation projects within aggressive tech industry timelines. The studio’s technical team includes specialists in shader programming, particle systems, and procedural animation—skills typically associated with game development but increasingly vital for business animation.

Version control and asset management systems borrowed from software development ensure animation projects maintain consistency across large-scale deployments. Git-based workflows enable multiple animators to collaborate on complex projects whilst maintaining creative coherence. Automated testing frameworks verify animation compatibility across devices and platforms, crucial for tech companies deploying content globally.

AI and Machine Learning: Transforming Animation Workflows

Artificial intelligence is revolutionising animation production in ways that particularly benefit tech sector clients. Educational Voice’s advanced animation services incorporate AI tools that automate repetitive tasks, enhance creative possibilities, and dramatically reduce production costs. Machine learning algorithms analyse existing brand assets to generate style guides automatically, ensuring animation consistency with established visual identities.

Neural networks trained on motion capture data enable realistic character animation without expensive mocap sessions. This technology proves invaluable for tech companies creating avatar-based training systems or virtual presenters for product demonstrations. The AI-generated base animations maintain natural movement patterns whilst allowing for creative modification, striking the perfect balance between efficiency and artistic control.

Natural language processing capabilities transform script development and localisation. AI systems can analyse technical documentation and automatically generate animation scripts that maintain accuracy whilst improving accessibility. For Irish tech companies expanding internationally, automated translation and lip-sync adjustment reduce localisation costs by up to 70% whilst maintaining quality across language versions.

Predictive analytics inform creative decisions by analysing engagement data from previous animations. Machine learning models identify which visual styles, pacing patterns, and narrative structures resonate with specific audience segments. This data-driven approach ensures animations achieve maximum impact whilst minimising revision cycles—crucial advantages in fast-moving tech markets.

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Real-Time Rendering and Interactive Animation Technologies

The shift towards real-time rendering engines traditionally used in gaming is transforming business animation capabilities. Educational Voice leverages Unreal Engine and Unity to create interactive animations that respond to user input, enabling personalised learning experiences and dynamic product demonstrations. This technology particularly benefits software companies requiring interactive tutorials that adapt to user proficiency levels.

WebGL implementation enables browser-based interactive animations without plugins, crucial for SaaS companies prioritising frictionless user experiences. These animations can track user interactions, providing valuable analytics about engagement patterns and comprehension levels. Tech companies use this data to optimise onboarding flows and identify areas where users struggle with product features.

Real-time rendering also enables live animation streaming for virtual events and webinars. Instead of pre-recorded content, presenters can manipulate animation elements dynamically, responding to audience questions and adjusting explanations based on real-time feedback. This capability has proven invaluable for Irish tech companies conducting global product launches and training sessions.

The computational efficiency of modern real-time engines allows complex animations to run on mobile devices without performance degradation. This democratisation of access ensures enterprise training content reaches all employees regardless of device capabilities—particularly important for companies with distributed workforces across varying technological infrastructures.

Blockchain and NFT Integration in Corporate Animation

While consumer NFT markets have cooled, blockchain technology offers intriguing possibilities for enterprise animation applications. Educational Voice explores blockchain integration for animation asset verification, ensuring authenticity and preventing unauthorised modifications of critical training or compliance content. Smart contracts can automatically manage licensing and usage rights for animation assets across complex organisational structures.

Decentralised storage solutions provide redundancy and global accessibility for animation libraries, particularly valuable for multinational tech companies requiring consistent content delivery across regions. IPFS (InterPlanetary File System) integration ensures animations remain accessible even if centralised servers fail, crucial for mission-critical training materials.

Tokenisation mechanisms enable granular tracking of animation usage and engagement, providing unprecedented insights into content effectiveness. Tech companies can identify exactly which animation segments drive desired outcomes, informing future content strategies with precision previously impossible. This data granularity particularly benefits companies operating in regulated industries requiring detailed training compliance documentation.

The DevOps Approach to Animation Production

Educational Voice applies DevOps principles to animation production, creating continuous integration/continuous deployment (CI/CD) pipelines that accelerate delivery whilst maintaining quality. Automated build processes compile animation assets, run quality checks, and deploy to distribution platforms without manual intervention. This approach reduces human error whilst enabling rapid updates in response to product changes.

Infrastructure as Code (IaC) principles ensure animation production environments can be replicated instantly, enabling parallel production streams for large projects. Containerisation using Docker ensures consistent rendering regardless of underlying hardware, whilst Kubernetes orchestration manages resource allocation dynamically based on project demands.

Monitoring and logging systems track every aspect of production pipelines, from render times to asset utilisation. This telemetry data informs capacity planning and identifies optimisation opportunities. For tech clients accustomed to data-driven decision-making, this transparency provides confidence in production processes and timeline estimates.

Automated testing frameworks verify animation functionality across target platforms before deployment. Visual regression testing ensures frame consistency, whilst performance testing validates smooth playback across device specifications. This rigorous testing approach mirrors software QA processes, ensuring enterprise-grade reliability for business-critical animation content.

Measuring Animation ROI Through Advanced Analytics

Educational Voice implements sophisticated analytics frameworks that quantify animation impact with precision tech companies expect. Beyond basic view metrics, advanced analytics track micro-interactions, attention patterns, and completion funnels. Heat mapping reveals which animation elements capture attention, whilst session recording shows how users navigate interactive content.

A/B testing frameworks enable systematic optimisation of animation elements. Different versions can be served to user segments with automatic winner selection based on predefined success metrics. This scientific approach to creative optimisation ensures animations continuously improve based on real-world performance data rather than subjective preferences.

Attribution modelling connects animation engagement to business outcomes through integration with CRM and analytics platforms. Tech companies can trace how animation exposure influences conversion rates, support ticket volumes, and user retention. Multi-touch attribution reveals animation’s role throughout complex B2B sales cycles, justifying investment through clear ROI demonstration.

Predictive modelling uses historical animation performance data to forecast likely outcomes for new content. Machine learning algorithms identify patterns linking animation characteristics to engagement metrics, enabling data-informed creative decisions. This predictive capability particularly benefits tech companies planning large-scale animation investments requiring board-level approval.

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Future-Proofing Animation Strategy for Tech Evolution

As technology continues evolving at breakneck pace, Educational Voice helps tech companies develop animation strategies resilient to change. Modular animation architectures enable component reuse across projects, reducing costs whilst maintaining consistency. Parametric animation systems allow for easy updates when products evolve, avoiding complete reproduction requirements.

The studio anticipates emerging technologies like spatial computing and mixed reality becoming mainstream, preparing animation assets that translate across traditional screens to immersive environments. This forward-thinking approach ensures today’s animation investments remain valuable as consumption platforms evolve.

Michelle Connolly emphasises the importance of strategic planning: “Tech companies need animation partners who understand not just current requirements but anticipate future needs. We design animation systems that grow with organisations, adapting to new technologies whilst maintaining creative excellence.”

Educational Voice (https://educationalvoice.co.uk) continues pushing animation technology boundaries from their Belfast base, helping Irish tech companies communicate complex ideas with clarity and impact. As Ireland’s tech sector continues its remarkable growth trajectory, animation emerges as essential technology for maintaining competitive advantage in global markets. The future belongs to companies that harness animation’s power to transform how they communicate, educate, and engage.

 

Klearcom establishes US office with 20 new jobs

Klearcom, a leading provider of global contact centre testing solutions, today announces that it has established its first physical base in the US with the opening of a new office in Boonton, New Jersey. To facilitate this growth, Klearcom will hire 20 new team members in the US. The announcement has been welcomed by Peter Burke, Minister for Enterprise, Tourism and Employment of Ireland.

Headquartered in Waterford, Klearcom is currently pursuing aggressive growth in the US market. The new base will enable Klearcom to acquire more US-based customers and strengthen relationships with existing clients, such as Google, Mastercard and Visa. This will help the company to grow its share in the interactive voice response (IVR) market, currently valued at $5.9BN and growing at a rate of 7% per annum.

The new hires, to be appointed across sales and customer service over the next 12 months, represent a significant investment from Klearcom. They, and the New Jersey base, will be central to enhancing service delivery and providing on-the-ground support to Klearcom’s growing US customer base.

As the IVR market continues to grow at pace, the expansion will ensure Klearcom stays ahead of market challenges and seizes new opportunities. At the same time, Klearcom will continue to deliver reliable and quality testing for businesses’ automated voice systems, especially within critical customer service channels. The expansion will facilitate faster onboarding, greater support and a more personalised service, enabling the company to align more closely with US business priorities, time zones and escalation needs.

Mark Rohan, co-founder and chief operating officer, Klearcom, said: “The US market is vital to Klearcom’s growth strategy. As such, this announcement is not only a mark of our success in the US to-date, but also our commitment to businesses there. And, while this is our first office in the US, it will not be our only one.

“For us, the expansion comes at the perfect time as businesses increasingly demand cutting-edge technology over outdated legacy systems. Our AI-driven IVR testing is the fastest in the world, enabling enterprises to quickly identify and resolve issues within their telecom system infrastructure, and cementing our position as the leading provider of contact centre testing solutions.

“Our US office doesn’t just mean faster response times – it means being on the ground, right where our customers need us most.”

Peter Burke, Minister for Enterprise, Tourism and Employment of Ireland, said: “Klearcom is a prime example of an Irish company whose ambition has driven impressive growth on the global stage. This next step in the company’s journey will open the door to exceptional opportunities within the United States, which have the potential to take the business to new heights. I look forward to watching the team’s progress as they grow their footprint in this important market.”

Students Recycle 1.5 Million Batteries and save valuable materials from landfill

Students across Ireland saved the equivalent of 1.5 million AA batteries from landfill last school year – the weight of close to four school buses – with one small school collecting nearly 2,000 AA batteries per person.

Cloonfour National School in Roscommon, with just 40 pupils, proved that even the smallest schools can make a massive impact as they rallied their families and community to collect used batteries for recycling and win their category in the national WEEE Ireland Schools Battery Recycling Competition.

Other winning schools hailed from Galway, Carlow, Roscommon, Waterford and Donegal, with each awarded a €2,000 sports voucher for their efforts.

This year’s competition launches as the new EU Batteries Regulation come into full effect, bringing higher waste battery collection, recycling and recovery targets.

WEEE Ireland is calling on schools, families, and communities nationwide to get involved by gathering used batteries for recycling and help Ireland meet these ambitious goals – while supporting environmental protection and the programme’s charity partner LauraLynn Ireland’s Children’s Hospice.

The competition is open to all primary and secondary schools in WEEE Ireland’s battery recycling counties that collect at least 10 full 5kg battery boxes.

“The new EU Batteries Regulation raises the bar for all of us, and schools across Ireland are proving they are ready to meet that challenge,” said Elizabeth O’Reilly, Head of Environmental Compliance at WEEE Ireland.

“The incredible efforts of students, teachers, families and local communities will help ensure we meet the minimum recovery targets for materials like cobalt, copper, lead, lithium, and nickel. This ensures these materials are recaptured for use again in manufacturing, as part of a more sustainable and circular battery economy.

“Every year we see how collective action can achieve real results – and even the smallest schools, like Cloonfour National School, can make an outsized contribution.”
Expressing her gratitude, Kerry McLaverty, CEO of LauraLynn said:

“The funds we have received from WEEE Ireland as a result of battery recycling programme over the last 14 years of this partnership have had such a positive impact on the children and families who avail of LauraLynn’s specialised care and supports all across Ireland.”

“This year’s donation brings the total fundraising to an incredible €610,000.  LauraLynn would also like to say a huge thank you WEEE Ireland for the support across this campaign over the last number of years and to everyone who took the time to recycle their batteries.

“It may seem like something small, but for the children and families who rely on LauraLynn, and for the environment, it is huge and very impactful.”

Schools can find more information and order free WEEE Ireland Blue Battery Boxes at www.weeeireland.ie.

Galway County Council’s StoryMaps Wins eGovernment Award

Galway County Council’s innovative StoryMaps project, which has digitised the heritage of communities across County Galway into interactive online experiences, has been named a category winner at the 2025 Ireland eGovernment Awards.

The project received the Open Data Award, having been shortlisted alongside the National Cancer Registry of Ireland.

Galway County Council’s Heritage and GIS sections, working in conjunction with community groups and academia, have so far created over 40 town and village StoryMaps showcasing the rich heritage of the County’s towns, villages, and townlands.

In addition, historical information relating to 1,000 townlands has been digitised, providing a valuable resource for communities, schools, heritage groups, Tidy Towns committees, academia, and the public.

By integrating mapping technology with text, images, and multimedia content, StoryMaps delivers location-based stories that can be accessed on any internet-enabled device, from desktop computers to tablets and phones.

Cllr David Collins, Cathaoirleach of Galway County, said, “This project showcases and promotes knowledge of, and pride in, the rich heritage of our townlands, villages, towns, and other aspects of our heritage. It presents this heritage to local, national, and international audiences and serves as an extremely valuable resource.”

Liam Conneally, Chief Executive of Galway County Council, added, “This project is a fantastic example of how local history can be preserved and shared using modern technology and innovative research techniques. The partnership approach to developing StoryMaps shows how collaboration is central to preserving and sharing our local history.”

Liam Hanrahan, Director of Services for Planning and Economic Development, said the project places a strong emphasis on community engagement, presenting local heritage in a way that is easily accessible to the public, the Irish diaspora, and scholars at home and abroad.

Led by Galway County Council’s Heritage Office and GIS Department, the project was developed in collaboration with the Galway County Community Archaeology Project, University of Galway, Atlantic Technology University (ATU) Galway, ICAN (Irish Community Archive Network) Galway, Galway County Heritage Forum, The Heritage Council, and local Tidy Towns, heritage and community groups.

Bridin Feeney, GIS Analyst in Galway County Council’s ICT Department, said the project is about unearthing stories, local lore, and forgotten histories and presenting them in an engaging digital format.

Outlining the background to the project, she added, “Several community groups approached us wanting to develop a digital platform to showcase the heritage and history of their local areas but lacked the capacity or resources to do so. Working with these groups, our GIS team and Heritage Officer developed a framework to create StoryMaps for their heritage trails and townland research. Some communities had the knowledge but not the digital expertise, so we worked with them and trained them on the possibilities of StoryMaps and how they could reach their target audiences.”

Heritage Officer Marie Mannion said the primary goal of StoryMaps is to make heritage accessible to everyone.

“We initially expected to train local communities and students on how to create StoryMaps and make this information available as open-source data. It has turned out to be much more than that,” she explained. “It has given people confidence in their skills and fostered a strong sense of pride in their communities. The StoryMaps are used by local residents, schools, academics, the diaspora, and many others. They have a myriad of uses, and we are only now discovering additional applications, including their use in ATU Galway’s Heritage Studies course.”

The Ireland eGovernment Awards celebrate excellence, innovation, and creativity in Ireland’s public sector and are recognised as the benchmark for digital government services. This year’s awards were presented by An Taoiseach Micheál Martin TD at O’Reilly Hall, UCD.

Giles Newsome, CEO of iConnect101 and a member of this year’s judging panel, said, “This submission proved very much the value of using GIS, open-source mapping data to deliver something very valuable from Galway County Council to the people of Galway and beyond. What has been done here is the creation and curation of very valuable content on interactive maps about places of interest, historic monuments, historic sites right across County Galway. A fantastic smart use of mapping technology.”

The StoryMaps project is available at www.tinyurl.com/StoryMapGalway.

.ie celebrates 25 years powering Ireland online

.ie, the trusted national registry for over 330,000 domain names, has marked its 25th anniversary with a celebration at the EPIC Museum in Dublin, attended by Minister for Culture, Communications and Sport Patrick O’Donovan T.D., CEO David Curtin and key stakeholders from Ireland’s digital and business community.
Over the past 25 years, .ie has mirrored Ireland’s digital transformation. In 2000, just 20,000 .ie domains were registered. Today, that figure stands at over 330,000, a 2,000% increase demonstrating the how the .ie domain has become the quiet backbone of Irish small business success and consumer trust over the last 25 years, supporting businesses to thrive during turbulent economic times and global pandemics. Household internet access has also grown from 20.5% in 2000 to 94% today, making online connectivity standard in almost every home and an online presence an expectation of Irish consumers.
.ie is the only domain space reserved exclusively for those with an Irish connection. This level of protection underpins consumer confidence. Independent research shows that 79% of Irish consumers prefer shopping on a .ie website, recognising the trust and security it represents.
As part of the anniversary, .ie launched .ie Gives Back, a 25-day charity initiative running from 19th September to 13th October where €1 from every .ie domain registration and renewal will be donated equally to five charities: An Cosán, DSPCA, Make-A-Wish Ireland, Focus Ireland and UNICEF Ireland.
Minister Patrick O’Donovan comments,
“For 25 years, .ie has been at the heart of Ireland’s digital journey making it a cornerstone of how we do business, connect as communities and shop online with confidence. For small businesses in particular, .ie has been a leveller, allowing them to compete with larger players on a trusted, distinctly Irish platform. Today, it is as vital to our economy and communities as any other utility we depend on.”
David Curtin, CEO of .ie, adds,
 
“In 25 years, .ie has grown from a niche digital identity into critical national infrastructure. Today, more than 330,000 .ie domains carry the trust and security that Irish consumers expect. This milestone is about looking forward as much as back; at a time of uncertainty online and in the wider world, .ie will continue to provide a safe, reliable foundation for Ireland’s digital future ensuring that businesses and communities can thrive online for the next 25 years and beyond. It has been a privilege to witness and contribute to this evolution. I am proud to be part of a journey that has helped shape Ireland’s digital landscape, and I am excited for what the next chapter will bring.”
Looking ahead, and with the rise of AI, automation and evolving cyber threats, .ie will continue to focus on ensuring Ireland’s businesses, communities and citizens can thrive in a trusted and resilient online environment.
For more information visit weare.ie

Understanding the Role of Social Listening + 5 Tips to Shape Online Brand Strategy

In the contemporary, quick-paced, technology-oriented environment of the digital world—where public and private discourse happens in real time—social listening has now become one of the most compelling channels of understanding customers. However, social listening is more than monitoring mentions; it’s a way of identifying context, themes, and sentiment across discourse to advise business choices to optimize brand strategies. Social listening gives brands a meaningful perspective on consumer insights, pain points, and expectations to make nimble messaging and product changes.

Social listening isn’t only about what people are saying but equally about why they are saying it. By identifying patterns across social platforms, brands can identify new opportunities, raise challenge awareness, and even predict future challenges. When strategically implemented, social listening can also impact marketing campaigns, product improvements, and integrated audience engagement and help to create longer-term brand loyalty—ultimately leading to stronger business outcomes.

5 Tips to Use Social Listening to Shape Online Brand Strategy

Recognizing social discourse is simply the beginning; the true value derives from applying this knowledge to improve a brand’s positioning, communication, and interaction with customers. Here are five best practices to use social listening in an online brand strategy.

1.Improve Overall Brand Experience

Social listening helps organizations measure and evaluate customer feelings about products, services, or campaigns in real time. Tracking conversations will give organizations insight into ongoing issues or which attributes of a product could be most valued by their customers, so they can adjust and improve the overall brand experience quickly. For instance, if customers are commenting about slow response times, the organization can work on improving the support process to try to mitigate customer concerns.

This plan of action can mitigate the risk of potential PR problems and also show customers that their comments do matter. Organizations that act on customer suggestions based on social listening typically will better reinforce an emotional connection to their target audience, which results in desired outcomes such as increased loyalty and repurchases.

2. Identify Market Trends and Competitor Insights

Social listening provides insight into trends about to enter the marketplace and competitors’ moves in the marketplace. By tracking the topic of conversations related to the industry, a business can assess competitors’ success and failure, as well as reveal any potential gaps in opportunities. These evaluations will assist in determining opportunities for product launches, timing of campaigns, and the creative execution of campaigns.

Competitor benchmarking by way of social listening also helps businesses strategically position themselves against their competitors. Understanding how competitors may be positioned helps brands play toward and against their inherently unique strengths in order to differentiate themselves in the market.

3. Refine Content and Messaging Strategies

By understanding the audience, companies can develop targeted as well as engaging content. Social listening specifically highlights popular topics, questions that are consistently asked, and perhaps even the language customers might use, directly informing content creation in various formats, from blogs to social media posts to copy for ads.

The process ensures that marketing copy is relevant and on target for what consumers need to feel when engaging with it. It allows for a smoother positioning of the campaign’s target audience and ultimately allows you to avoid wasting time and money on creating wrong or outdated content.

4. Enhance Crisis Management and Reputation Protection

Negative feedback can spread rapidly online; nonetheless, social listening can be viewed as an early warning system for companies. Social listening enables brands to galvanize mentions and sentiment regarding their brand or product and identify issues broadly before they become problems. When businesses respond quickly and communicate openly, they lessen the impact of damage to their reputation and perhaps use the opportunity to hold themselves accountable.

Crisis management is more efficient when information is available in real time. It offers businesses the knowledge and opportunity to apply messaging quickly, combat misinformation, and re-establish trust for customers, all while maintaining customer trust and brand authority.

5. Drive Product Development and Innovation

Insights derived from social listening typically generate usable insights for product development. Customers will proactively use their social channels to provide product suggestions, express desired features, or make complaints, which creates a treasure of data and insights for improving current product offerings and creating new products.

By integrating social listening insights into your development cycle, you can create products that are more aligned with customer needs, creating satisfaction both when the product is in their hands and in the market. More importantly, you are creating a brand reputation for listening and innovating with customer input.

End Point 

Social listening is not only about monitoring activities but also a strategy that will help organizations connect with audience needs, protect their reputation, and refine their strategies. By focusing on brand experience, understanding competitors, creating relevant content, and managing crises, while developing insights for ongoing innovation, this turns online discussions into powerful levers for sustainable growth and deepening customer relationships.

Why Tech Companies Are Taking Control of Their Communications

The disconnect between Ireland’s world-class tech sector and its telecommunications infrastructure has reached a critical juncture. While Dublin’s docklands host the European headquarters of Google, Facebook, and Microsoft, and Cork houses Apple’s only wholly-owned manufacturing facility in Europe, many tech companies still struggle with communication systems that fail to match their operational sophistication. Yellowcom, serving Irish businesses from their Dublin office, reports that technology companies achieving the best performance gains are those taking direct control of their communication infrastructure rather than accepting standard business packages.

The irony is palpable. Irish tech companies building cutting-edge software solutions often rely on communication systems that wouldn’t look out of place in 2010. This infrastructure lag doesn’t just affect startups in Galway co-working spaces or scale-ups in Limerick’s tech clusters—it impacts established firms across Dublin, Cork, and Belfast that assumed their business phone systems and business broadband would naturally evolve with their needs. The reality proves far different, with many discovering that generic business communications packages severely constrain their operational capabilities.

The Technical Debt of Traditional Telecoms

Ireland’s tech sector faces a unique paradox. Companies capable of building complex distributed systems, implementing sophisticated DevOps practices, and managing global cloud infrastructure often tolerate communication systems they wouldn’t accept in any other operational domain. This technical debt accumulates not through ignorance but through focus—engineering teams prioritise product development over internal infrastructure, assuming telecommunications is a solved problem.

The assumption proves costly. Traditional telecoms providers, even when offering “business-grade” services, rarely understand tech company requirements. A software company’s communication needs differ fundamentally from those of traditional businesses. API access for automation, programmatic control of call routing, integration with development workflows, and granular analytics aren’t nice-to-have features—they’re operational necessities.

Dublin’s tech companies particularly suffer from this disconnect. Despite the city’s status as European tech capital, many firms operate with communication infrastructure that creates friction at every interaction point. Engineers cannot programmatically provision phone numbers for testing. Support teams lack integration between phone systems and ticketing platforms. Sales teams juggle multiple disconnected tools because their CRM doesn’t properly integrate with voice systems.

The problem extends beyond pure software companies. Ireland’s growing ecosystem of tech-enabled businesses—from medtech firms in Galway to agritech companies in Cork—require communication systems that support their hybrid physical-digital operations. Traditional telecoms solutions force these companies into awkward workarounds that reduce efficiency and increase complexity.

Why Standard Business Packages Fail Tech Companies

The mismatch between standard business telecommunications and tech company needs stems from fundamental differences in operational philosophy. Traditional business packages assume predictable usage patterns, fixed locations, and hierarchical communication flows. Tech companies operate with variable demand, distributed teams, and network-style communication patterns that break these assumptions.

Consider authentication and security. While traditional businesses might accept username-password authentication for phone systems, tech companies require SSO integration, multi-factor authentication, and granular permission controls. Security isn’t just about preventing unauthorised access—it’s about maintaining compliance with SOC 2, ISO 27001, and customer security requirements that demand comprehensive audit trails and access controls.

API accessibility represents another crucial gap. Tech companies expect to automate everything, from user provisioning to call routing rules. Traditional business phone systems might offer basic APIs as an afterthought, but tech companies need comprehensive, well-documented APIs that enable deep integration with existing tools and workflows. The ability to programmatically control communications becomes essential for maintaining operational efficiency at scale.

Scalability requirements differ dramatically too. A traditional business might grow predictably, adding employees gradually. Tech companies can experience explosive growth, doubling or tripling headcount within months. Communication systems that require manual provisioning, hardware installation, or contract renegotiation for scaling become operational bottlenecks that constrain growth.

Data analytics expectations highlight another divide. Tech companies accustomed to comprehensive metrics from every system find traditional telecoms reporting laughably basic. They need real-time dashboards, custom metrics, data export capabilities, and integration with business intelligence tools. Communication data should flow into the same analytics platforms as other operational metrics, enabling holistic performance analysis.

The Hidden Costs of Communication Friction

The true cost of inadequate communication infrastructure extends far beyond monthly service charges. For tech companies where talent represents the primary asset and productivity drives valuation, communication friction creates compound negative effects that impact everything from recruitment to customer satisfaction.

Developer productivity suffers when engineers spend time managing communication workarounds rather than building products. A Dublin software company might lose dozens of engineering hours monthly to communication-related issues—time that could otherwise advance product development. When senior engineers earning €80,000-€120,000 annually waste time on communication problems, the opportunity cost becomes substantial.

Customer support quality deteriorates when communication systems don’t integrate properly with support infrastructure. Tech companies pride themselves on responsive, high-quality support, but disconnected phone systems create information silos that frustrate both agents and customers. The inability to automatically log calls, screen-pop customer information, or route based on technical expertise degrades service quality and increases resolution time.

Sales efficiency plummets when communication tools don’t support modern sales processes. Tech company sales cycles involve multiple stakeholders, complex demonstrations, and careful relationship management. Communication systems that don’t integrate with CRM platforms, support call recording for training, or enable sophisticated routing rules handicap sales teams competing against well-equipped competitors.

Remote collaboration challenges multiply with inadequate communications. Irish tech companies increasingly compete globally for talent, building distributed teams across multiple time zones. Communication infrastructure that only works properly from Irish offices limits talent acquisition and reduces team effectiveness. The best engineers have options—they won’t tolerate inferior tools.

Building Communications for Scale

Successful tech companies recognise communication infrastructure as critical technical architecture requiring the same attention as product infrastructure. They’re moving beyond traditional telecoms toward platforms that align with their operational philosophy and technical requirements.

Cloud-native architecture becomes non-negotiable. Tech companies already operating in AWS, Google Cloud, or Azure expect communication systems built on similar principles. This means horizontal scalability, API-first design, infrastructure as code capabilities, and seamless integration with existing cloud services. Traditional on-premise PBX systems or hybrid solutions feel anachronistic to teams accustomed to cloud-native operations.

Programmable communications enable the automation tech companies expect. Whether provisioning numbers for new employees through HR systems, updating call routing based on on-call schedules, or triggering customer notifications through communication APIs, programmability transforms communications from static infrastructure to dynamic capability.

Integration depth matters more than feature breadth. Tech companies prefer communication platforms that integrate deeply with their existing stack rather than attempting to replace it. This means native integrations with Slack or Microsoft Teams, webhooks for event processing, and SDKs for custom development. The communication system should enhance existing tools rather than creating another silo.

Geographic flexibility supports Ireland’s distributed tech workforce. With engineers in Dublin, designers in Cork, and support teams potentially anywhere, communication systems must provide location independence. This goes beyond simple remote access—it means consistent experience regardless of location, device, or network conditions.

The Irish Tech Ecosystem’s Response

Leading Irish tech companies are pioneering approaches to communication infrastructure that others can learn from. Rather than accepting telecommunications as unchangeable overhead, they’re treating it as solvable technical challenge worthy of engineering attention.

Dublin’s scale-ups are building internal platforms that abstract communication complexity from end users. Engineering teams create custom interfaces that integrate voice, video, and messaging into unified experiences tailored to specific roles. Support agents see communication options embedded in their ticketing interface. Sales teams access everything through their CRM. Engineers interact through CLI tools or Slack commands.

Cork’s tech cluster benefits from collaboration between companies facing similar challenges. Informal knowledge sharing through meetups and online communities helps smaller companies learn from larger ones’ experiences. This collective intelligence accelerates the adoption of modern communication approaches across the ecosystem.

Galway’s medtech companies, with their unique regulatory requirements, demonstrate that sophisticated communications can coexist with compliance demands. They’ve proven that cloud-based systems can meet strict quality and security requirements when properly configured and validated.

The rise of Irish communication tech companies creates additional options. Local providers understanding tech company needs offer alternatives to international platforms that might not fully grasp Irish market requirements. This competitive pressure drives innovation and improvement across the sector.

Practical Implementation Strategies

Tech companies successfully modernising their communications follow patterns that others can replicate. The key lies in approaching communications as technical project rather than procurement exercise.

Start with technical requirements gathering, not vendor comparison. Define API requirements, integration needs, security standards, and scalability parameters before evaluating solutions. This prevents being swayed by irrelevant features while missing crucial capabilities.

Assign technical ownership to engineering or technical operations teams rather than traditional IT or facilities. Communications increasingly resembles software infrastructure more than traditional telecoms. Teams managing cloud infrastructure often have better context for evaluating and implementing modern communication platforms.

Implement gradually through proof of concept deployments. Start with single team or use case, validate the approach, then expand. This reduces risk while building internal expertise. Many tech companies begin with engineering or support teams who can provide technical feedback before broader rollout.

Build abstraction layers that insulate users from underlying complexity. Whether through custom applications, browser extensions, or API integrations, create interfaces that match existing workflows rather than forcing workflow changes.

Measure everything from the start. Establish baseline metrics before migration, track throughout implementation, and continuously monitor post-deployment. Tech companies excel at data-driven decision making—apply the same rigour to communications.

The Competitive Advantage of Superior Communications

Irish tech companies with modern communication infrastructure report competitive advantages extending beyond operational efficiency. Superior communications become a differentiator in talent acquisition, customer satisfaction, and market expansion.

Recruitment benefits materialise immediately. Engineers evaluating opportunities increasingly consider tool quality alongside compensation and culture. Companies offering modern, integrated communication tools signal technical sophistication and operational maturity. The ability to support truly flexible working—not just “work from home with a laptop and mobile”—attracts talent with options.

Customer experience improvements follow naturally. When support teams have complete context, sales teams respond instantly, and technical teams collaborate seamlessly, customers notice. In competitive markets where product features converge, service quality becomes differentiator. Superior communications enable superior service.

International expansion becomes feasible when communications don’t constrain operations. Irish tech companies targeting European or global markets need presence without infrastructure. Modern communication platforms enable local numbers, regional support, and follow-the-sun coverage without physical offices.

Innovation acceleration occurs when communications become programmable platform rather than fixed infrastructure. Tech companies build custom applications on communication APIs, creating unique capabilities that competitors cannot match. This transforms communications from cost centre to innovation enabler.

Conclusion: Taking Control of Technical Destiny

The gap between Ireland’s tech sector sophistication and its communication infrastructure represents both challenge and opportunity. Tech companies accepting traditional business telecommunications handicap themselves unnecessarily. Those taking control of their communication infrastructure gain operational advantages that compound over time.

The transformation doesn’t require massive investment or disruption. Modern communication platforms designed for tech companies offer consumption-based pricing, gradual migration paths, and immediate benefits. The primary requirement is recognition that communications deserve the same technical attention as other critical infrastructure.

Irish tech companies have proven they can compete globally across every dimension—talent, innovation, execution. They shouldn’t let communication infrastructure become the limiting factor. By applying the same technical rigour to communications as they do to product development, they can eliminate this constraint and accelerate their growth.

The tools exist, the knowledge is spreading through the ecosystem, and early adopters are demonstrating the benefits. For Irish tech companies ready to treat communications as solvable technical challenge rather than immutable overhead, the opportunity to gain competitive advantage awaits. The question isn’t whether to modernise communications, but how quickly you can eliminate this unnecessary friction from your operations.

emporia TOUCHsmart.3 unboxing and first look

Intelligent solutions impress with their simplicity. This is also the case with this mobile phone for seniors, which comes pre-installed with WhatsApp, Signal and Telegram. emporia have also combined a touchscreen with buttons, making it even easier to use. This makes the emporiaTOUCHsmart.3 the most intelligent flip phone on the market. Along with other models we have from the brand we will be also testing this one out over the coming weeks check the unboxing below and the full review at a later date and if you have any questions feel free to ask.

emporia have also brought back the shortcut button. Thanks to these buttons on your senior mobile phone, you can launch your favourite app (WhatsApp, Telegram or Signal) directly and immediately start communicating with your loved ones. The phone is also equipped with a voice assistant, LED torch, alarm clock with snooze function, radio, calendar, etc. Safety in operation and use is also ensured by the patented emporia emergency button, IP44 dust and splash protection, M4/T4 hearing aid compatibility and automatic call acceptance when the phone is opened.

The model also has two cameras (8 MP back camera and 2 MP selfie camera), supports VoLTE (Voice over LTE) and is equipped with the Android OS operating system.

Features

  • Shortcut button for WhatsApp, Signal or Telegram
  • Touchscreen and keyboard in one device
  • Hotspotfunction for internet access
  • emporia emergency call function
  • Automatic call acceptance when the device is opened
  • IP44 protection against dust and splash water

BUY

See our other emporia reviews

Unboxing

Ring launches its smallest & most affordable cordless tyre inflator.

Renowned auto accessory giant, Ring Automotive, is continuing to dominate the tyre care market. After its launch with its TYREInflate range earlier in the year the company has launched the TYREInflate GO 10 (RTC1600) a compact, cordless digital tyre inflator designed to make tyre care quick, simple and affordable.

Within the 20 years that Ring has been in the tyre care marketing, it has curated an award winning and highly respected range of tyre inflators. However, with the cost of living continuing to rise, the business has decided to launch a competitively priced tyre inflator range to ensure everyone has access to help they need for tyre safety.

Lightweight and easy to store, the TyreInflate GO 10 can inflate a 13” tyre from flat to 35PSI in under six minutes. Its cordless rechargeable design, flexible 20cm hose and built-in light make it practical for everyday drivers. The digital display ensures accurate readings, while three included adaptors allow inflation of sports balls and small inflatables. The inflator also comes with a storage bag for convenience.

The cordless design means that users can easily move around a vehicle to inflate tyres without wires getting in the way.

There is also a handy light to illuminate the valve in low light and it comes complete with a storage bag.

Marketing Director, Henry Bisson, commented: “We have been expanding our tyre care range rapidly over the last few years, but we’re conscious of price and wanted to ensure everyone can afford to look after their tyres, which is why we’ve launched our affordable tyre care range.

“We want to make sure people are regularly checking their tyres, as they’re such a safety critical element. Therefore, we’ve created many different models and made them easy to use, but now we want to combine this with the product being cost effective. We’re hoping with the competitive nature of this new range, there’s no reason for drivers not to have a tyre inflator in their car.”

RRP: TYREInflate GO 10 – £29.99