Why Stryker Sees Talent as the Foundation of Innovation

In today’s MedTech landscape, where technological breakthroughs are redefining what’s possible in-patient care, it’s easy to focus solely on the machines, data, and devices driving that change. Mag O’Keeffe, Vice President of Global Additive Technologies at Stryker explains more

But behind every innovation – whether it’s a surgical robot, a smart implant, or a predictive algorithm – are the people who imagine, build, and continuously improve them. It’s this human engine of progress that often determines whether innovation scales, sustains, and ultimately succeeds.

At a time when competition for talent is intensifying and industries face increasing disruption, how we develop, support, and continuously upskill our people is no longer a ‘nice to have’ – it is a defining strategy.

Ireland’s MedTech leadership has always been grounded in talent, but today, the challenge is evolving. This demands a shift in how we think about talent. It’s no longer enough to hire for existing roles. Instead, it is vital to build adaptable and diverse workforces capable of evolving with new tools, technologies, and expectations.

Diverse pathways into MedTech

Creating a future-ready workforce starts with opening up multiple, accessible routes into the sector – regardless of someone’s background, education, or starting point. Not everyone follows a traditional path into a career, which is why flexibility and inclusivity in attracting and developing talent are so important.

Apprenticeship models are a powerful example. They offer individuals – including school leavers, career changers, and those re-entering the workforce – the opportunity to gain formal qualifications while contributing directly to real-world projects. At Stryker, we’ve seen apprentices progress into engineering, operations, and leadership roles. This is proof that talent can emerge from many directions when given the right support and structure.

Our programme enables participants to pursue degrees in manufacturing engineering while rotating between academic study and on-site learning. It’s not just about gaining a qualification—it’s about reshaping career trajectories and unlocking potential that might otherwise go untapped.

Equally important are graduate entry pathways, which bring fresh energy and new perspectives into the organisation. Each year, we welcome graduates from a range of disciplines to our nine sites across the island of Ireland. Stryker’s graduate programme rotates participants across engineering, finance, and other core functions, giving them exposure to the breadth of the business. It’s not just an onboarding tool—it’s a way to build a pipeline of future leaders who bring curiosity, adaptability, and cross-functional collaboration to their roles.

Together, these pathways – whether through apprenticeships, graduate programmes, or internal mobility – reflect a broader commitment to inclusive growth. By creating multiple entry points into MedTech, including for those coming straight from school or those seeking a new direction mid-career, organisations can tap into a wider talent pool, foster diversity of thought, and build teams that are equipped to lead the future of healthcare.

A learning culture

Offering training and upskilling opportunities is one thing; embedding a culture of continuous learning is another. That means creating systems, time, and initiatives that make development part of the everyday.

Our Training Centre of Excellence in Tullagreen, developed in partnership with IDA Ireland, has been designed to make upskilling a key aspect of transformation.

The three-year training initiative, developed with the support of IDA Ireland, will equip employees at Stryker’s Tullagreen facility with the agility and skills for the future of work, promote innovative thinking, and embed a culture of continuous improvement, and advance sustainability.

But it also reflects something more fundamental: when people feel supported to grow, they stay engaged, motivated, and committed.

That support extends beyond formal programmes. Every employee in Stryker Ireland has access to a LinkedIn Learning licence, providing on-demand access to a wide range of training and development resources. It’s one more way we ensure that learning is not just encouraged—but embedded into how we work, lead, and grow.

Growing talent through opportunity

One of the most pressing challenges for business leaders today is retention. Employees, particularly early career professionals, are seeking to find a workplace that nurture their strengths, provide opportunities to grow and are driven by purpose.

At Stryker, our purpose lies in making innovative products and solutions that make healthcare better for more than 150m patients annually across the globe. It is what drives our employees each day and encourages them to come up with new ideas and find creative solutions to complex medical and surgical problems.

But retention isn’t only about formal programmes. It’s also about creating cultures where people feel seen, supported, and empowered to explore new directions. Our education assistance scheme, for example, has enabled hundreds of employees to pursue new career opportunities, many of them in fields they may never have imagined accessing before.

People powering innovation

The success of any MedTech organisation depends not only on the technologies it develops, but on the people who bring those innovations to life. At Stryker, the commitment to developing talent – through apprenticeships, graduate programmes, continuous learning, and leadership development – isn’t just a cultural value. It’s a business strategy.

These initiatives have helped build and invest in a workforce that is skilled, diverse, and passionate about achieving our mission of making healthcare better. They’ve driven innovation, improved retention, and strengthened our ability to adapt in a fast-changing industry.

But more than that, this investment is creating opportunities for employees – opening doors for individuals to grow, lead, and make a meaningful impact.

Ekco acquires Adapt IT, bringing acquisition spend to €57M in two years

Ekco, one of Europe’s leading security-first managed service providers, today announces that it has acquired Adapt IT, a Cork-headquartered IT managed service provider (MSP). The new deal, which is Ekco’s sixth acquisition in two years, brings Ekco’s total acquisition investment to €57 million within this timeframe.

In business for more than 20 years, Adapt IT employs 37 people at its Cork location, serving customers in the small-and-medium-sized enterprises (SME) market. Its 300-strong customer base operates in industries such as manufacturing, retail, hospitality, legal, and finance. The deal bolsters Ekco’s ability to support fast-growing SMEs with unified, secure, and scalable technology solutions.

The acquisition of Adapt IT brings Ekco’s global headcount to more than 1,000 employees and adds a seventh Irish location to its growing regional network. In addition to its three sites in Dublin, Ekco now operates in Cork, Waterford, and Laois, as well as across the UK, Netherlands, South Africa, and Malaysia. Adapt IT’s expertise in Microsoft solutions will strengthen Ekco’s modern working service offering for its customers, and its MSP focus will further build upon Ekco’s existing managed service capabilities.

Adapt IT’s customer base will now benefit from Ekco’s suite of advanced cloud services, automation expertise, and cybersecurity capabilities in areas including security information and event management (SIEM), security operations centres (SOC), and backup. As the cybersecurity regulatory landscape continues to evolve, Ekco will also provide peace of mind through its compliance services. Additionally, Adapt IT’s teams will be able to avail of comprehensive upskilling, certification, and continuous learning opportunities to keep pace with industry demand.

The deal is the latest in Ekco’s wider acquisition strategy for growth and brings the total number of businesses acquired by Ekco in the last two years to six. Earlier this year, the company announced the purchase of Predatech, a UK-based cybersecurity consultancy. In 2024, it added UK legal IT specialist CTS to its portfolio of companies. 2023 saw the additions of MSPs Radius and Bluecube, as well as cloud migration and cybersecurity specialist iSystems.

Cian Prendergast, CEO at Ekco MSP, said: “The acquisition of Adapt IT is the latest move in our aggressive expansion strategy which targets key acquisitions combined with sustained business growth. This strategy reflects an investment in innovation that will make us in Ekco, and our acquired companies, stronger as a result. We’re building a modern, security-first MSP that helps ambitious businesses to operate with confidence and resilience.

“Adapt IT, like us, is a cloud-first business that reflects our culture and has had tremendous success in building a nationwide customer base. By bringing our two companies together, we will enhance our regional footprint in a location where we see vast opportunities for our expansion, while also combining our knowledge and services to pioneer the demands of the modern enterprise. It strengthens our position as the go-to IT partner for businesses who want the reliability of a national partner with the responsiveness of a local team.” 

John Levis, Managing Director, Adapt IT, said: “We are delighted to join the Ekco group, an Irish-founded business which is on an impressive growth trajectory. This will enable us to continue to deliver top-tier services to businesses, backed up by the skills and resources of a larger group. We are seeing that even smaller businesses are seeking enterprise-grade IT and cybersecurity solutions – Ekco’s expertise will help us to meet this growing demand as the volume and complexity of cyber threats continues to rise.”

Goggle Gemini expands Veo 3 capabilities in Ireland

Google has just announced a significant expansion of Veo 3 capabilities within the Gemini App, empowering Google AI Pro subscribers in Ireland. I have taken it for a spin today so to speak and impressed at what it can do now so one can only imagine what possibilities are coming down the road.

Google is making it easier than ever for users to generate and share dynamic video content directly from the Gemini App. Veo 3, the advanced video generation model, allows Google AI Pro subscribers to generate videos from text.

Simply click the “tools” option in the Gemini prompt bar, select “video,” and describe your scene. Gemini will instantly create an eight-second video clip at 720p resolution, delivered as an MP4 file in a 16:9 landscape format, complete with audio.

Read more

Watch the clips on a quick test 

CHERRY spotlights ergonomic highlights for gamers

Summer brings longer days and rising temperatures, but the gaming world continues at full speed. This season is filled with exciting releases, including Death Stranding 2, Metal Gear Solid Δ: Snake Eater, and Mafia: The Old Country. Meanwhile classics such as Fortnite, Call of Duty and EA SPORTS FC remain ever-popular favourites. To support long sessions during the warmer days, CHERRY presents hardware that combines performance with ergonomic design.
CHERRY, internationally recognised for its precision-engineered switches, brings its legacy of quality to the gaming world through CHERRY XTRFY. With decades of experience in input technology, the brand delivers solutions that meet the demands of serious gamers.
CHERRY XTRFY stands for uncompromising performance, sophisticated design, and professional-level ergonomics, which are developed in collaboration with e-sports athletes and tested in everyday use by real gaming enthusiasts.
Two products worth trying this summer:
  • The CHERRY XTRYFY MX 8.3 TKL Wireless is available from the end of July 2025. It offers ultra-fast connectivity, interchangeable switches and ultimate control with an intuitive display and rotary knob. The high-quality housing offers a smooth typing experience, making it the ideal choice for anyone wanting to customise their setup.
  • CHERRY XTRFY M64 PRO is a high-end wireless gaming mouse with an ergonomic shape and ultra-flat front. It is ultra-lightweight and ultra-fast with 8K for the lowest click latency worldwide. This product is ideal for precise movements even during long sessions, and it’s a real eye-catcher on any desk.
The setup is enhanced by accessories like the CHERRY XTRFY H3 headset, known for its ultra-light design, crystal-clear audio, ergonomic comfort, and detachable microphone. Adding to the experience, the GP7 mouse pad offers a durable, responsive surface engineered for precision and control.
With decades of expertise in ergonomics, CHERRY extends its knowledge beyond office environments to meet the demands of the gaming world. The latest products are engineered for high performance and long-lasting comfort – perfect for those marathon sessions that stretch late into the night without causing fatigue in wrists, fingers or shoulders.
This new lineup demonstrates that ergonomics isn’t just a luxury, it’s essential for sustained gaming enjoyment and peak performance. And in a summer packed with gaming milestones, having the right setup makes all the difference.
The CHERRY XTRFY products have an eye-catching, stylish design perfect for those wanting to share their set up on Twitch, Instagram or TikTok. RGB, high-end materials, and individual customisation can turn every set up into a statement, and every stream into an experience.
To ensure gamers are prepared to enjoy their favourite games this summer, CHERRY is launching its ‘Summertime – Game Time’ campaign through July and August. The promotion includes numerous discounts and opportunities to win prizes.
From the 10th to the 27th of July 2025, CHERRY XTRFY will be giving away lots of prizes on Instagram and X, including game keys, tickets for Gamescom, and the latest CHERRY gaming gear.
CHERRY will also be running several promotions in stores this July, with the opportunity to snag popular models at up to 40% off. This is the perfect opportunity for anyone wanting to discover CHERRY in the gaming sector.
What’s next?
The gaming summer has only just begun; CHERRY will be unveiling more exciting new products that are sure to get gamers’ hearts racing in the run-up to Gamescom 2025. From new switch innovations to complete setup solutions, CHERRY is staying on top of its game when it comes to taking the gaming experience to the next level.
For more information about CHERRY products, visit: www.cherry.de/en-gb

Reimagine Property Ownership With Secure, Tokenized Platforms: A How-to Guide

Owning property has always been a staple of wealth generation and a traditional marker of financial stability. Yet, the conventional approach to property ownership is fraught with challenges. High entry costs, extensive paperwork, and legal limitations can deter potential buyers and investors from entering the real estate market. Fortunately, technology is revolutionizing this landscape. Tokenized platforms offer a novel solution, enabling fractional ownership and enhancing accessibility in the property market. This guide explores how secure, tokenized platforms are reshaping property ownership and provides actionable steps for interested investors.

The Concept of Digitized Real Estate Ownership

To fully grasp how tokenized platforms can improve property ownership, it’s crucial to understand what tokenization entails. Tokenization converts physical assets into digital tokens that can be easily traded on blockchain networks. These tokens represent shares in the underlying asset, allowing multiple investors to own fractions of a property. This system leverages blockchain technology to enhance transparency, security, and efficiency throughout the investment process. Unlike traditional real estate, which requires substantial capital and can involve complex legal frameworks, tokenized real estate lowers ownership barriers. Investors can now gain exposure to premium properties without needing to invest a large sum of money upfront. 

The rise of platforms specializing in digitized real estate o streamlines transactions. Smart contracts ensure that agreements are executed seamlessly and transparently. As properties are listed as tradeable tokens, transaction costs decrease significantly, making property investment more appealing to a broader audience. By allowing diverse investment opportunities, from residential properties to commercial developments, these platforms cater to the evolving wants and needs of modern investors.

Benefits of Tokenized Property Ownership

The advantages of embracing tokenized platforms in real estate are manifold. For one, they enhance liquidity in a traditionally illiquid market. Real estate transactions often take weeks or months. Tokenized assets can be traded quickly on secondary markets, allowing investors to convert their holdings into cash without lengthy selling processes. This enhanced liquidity is particularly advantageous for those who seek quicker returns on their investments. Another benefit is the potential for increased returns on investment. Tokenized platforms often feature lower fees and expenses, which maximizes profits for investors. 

The ability to diversify investments across various properties mitigates risks as well. Instead of betting on a single high-value property, investors can own slices of multiple properties, balancing their portfolio and protecting against localized market downturns. Finally, tokenized platforms strengthen investor trust. With all transactions recorded on an immutable blockchain, transparency and accountability are elevated. Investors can access transaction histories and ownership details without involving middlemen. This aspect is crucial for fostering confidence among new investors who may feel apprehensive about entering a market traditionally associated with opacity and fraud.

How to Get Started with Tokenized Property Investment

Beginning your journey into tokenized property ownership starts with research. Familiarize yourself with the leading digitized real estate ownership platforms available today to understand the property offerings and their unique selling points. Reliable platforms incorporate robust security measures, such as two-factor authentication or multi-signature wallets, to safeguard your investments. 

One notable option for investment is genuine property-backed tokens like those found on platforms facilitating fractional real estate tokens for everyday investors. Here, you can explore various properties available for tokenization. Make sure to thoroughly analyze these options and assess their respective market values, potential returns, and risk profiles. 

Once you’ve selected a platform, the next step is to create your account. This process typically involves registration, identity verification, and funding your investment account. Many platforms accept traditional bank transfers, cryptocurrencies, or various payment methods. Conduct thorough due diligence before investing any sizable amount. Understand the terms of investment and the risks involved, ensuring you comprehend how the platform handles liquidity, fees, and potential exit strategies.

Understanding the Regulatory Landscape

As with any investment, understanding the regulatory landscape is vital when dealing with fractional real estate tokens. Regulations surrounding real estate and cryptocurrency vary widely depending on the country or region you operate in. To avoid pitfalls, consult legal experts or advisors familiar with local regulations to ensure your investments comply with necessary laws. 

Ongoing regulatory developments in the cryptocurrency space can impact the legality and functionality of tokenized platforms, making it vital to stay informed about changes that may affect your investment strategies. Navigating these regulations can seem daunting, but good guidance will bolster your confidence as you take on this innovative investment route.

Future Trends in Tokenized Property Ownership

Looking ahead, the evolution of tokenized property ownership seems promising. Mastering data analytics and artificial intelligence can streamline investments even more by providing insights into market trends, property valuations, and buyer behaviors. This integration will allow property investors to optimize their strategies and make more informed decisions. 

As awareness of tokenization continues to grow, more institutional players may enter the market, increasing legitimacy and customer trust in tokenized platforms. Collaborations between traditional real estate companies and fintech startups are likely to emerge, merging the best practices of both worlds for the benefit of investors. As more properties transition to tokenized formats, we can expect to see novel financing options arise. Crowdfunding efforts can be more effectively structured, giving a broader base of investors access to exclusive real estate opportunities that once required considerable capital. 

 

Secure tokenized platforms are transforming property ownership by making real estate investment more accessible, transparent, and efficient. By leveraging blockchain technology, these platforms reduce barriers to entry, increase liquidity, and empower investors to diversify their portfolios with greater ease. While navigating regulatory frameworks remains important, the ongoing advancements and growing acceptance of tokenization signal a promising future for real estate investment. Embracing this innovative approach offers individuals the opportunity to participate confidently in the evolving property market and unlock new pathways to financial growth.

FunnyFuzzy Fully Orthopedic Surround Support Waterproof Dog Bed Review

The FunnyFuzzy Fully Orthopedic Surround Support Waterproof Large Dog Bed is an ideal addition to your pets wellbeing and we have gone through several offerings now with our LOLA over the years.

LOLA is by no means a large dog but this come in several sizes and FunnyFuzzy have lots to offer on their store and do check it out, in this review we check out the FunnyFuzzy Fully Orthopedic Surround Support Waterproof Large Dog Bed and some additional items from their range and you should check them out.,

Setting up takes two minutes of your time and the materials used are exactly what you need  being durable and scratch resistant, currently LOLA has an armchair for dogs which she sits there like a king and she sits in this like one too and approves, infact when I went to get my camera and placed the bed down she did a burner into it behind my back which was hilarious

as I wanted to get a video of her doing so she is dead wide to the camera now with me and having featured in several reviews and is a one shot chance only and take a hike for pictures.

Overall from my point of view here this is comfortable with a pillow in center and is a simple product to use and maintain and keep your dog or cat happy also providing orthopedic support.

Waterproof Oxford Fabric: Made with high-quality waterproof Oxford cloth, it keeps the bed dry and easy to clean, ideal for dogs that may have accidents or enjoy outdoor play before naptime.

Durable & Scratch-Resistant: The tough fabric stands up to digging and scratching, perfect for dogs that like to “dig” into their bedding before settling down.

Orthopedic Support: The full-surrounded design offers unparalleled bone and joint support, relieving pressure points and helping to ease your dog into a more restorative sleep.

Anti-Anxiety Comfort: The raised edges create a sense of security and support optimal head and neck posture, which can help soothe anxious pets and provide a safe haven for a serene slumber.

Fully Washable Design: Every part of the bed can be easily disassembled and washed, ensuring a hygienic and clean sleeping environment for your pet.

Check out their store in the link below

BUY 

Heated cushion review

Camera review

Video review 

 

Bank of Ireland becomes the first Irish bank to be Hidden Disabilities Sunflower friendly

Bank of Ireland is the first Irish bank to become Hidden Disabilities Sunflower friendly, with all of its 182 branches across Ireland and Northern Ireland now recognising the Hidden Disabilities Sunflower symbol, as well as extending its JAM Card partnership.

The Hidden Disabilities Sunflower is a simple tool for people to voluntarily share that they have a “non-visible” disability or condition that may not immediately be apparent to others. Those availing of the service can wear a Hidden Disabilities Sunflower lanyard or pin to indicate that they may need a helping hand, or more time in bank branches, with Bank of Ireland branch colleagues trained to identify the Sunflower ensuring additional supports can be provided when required.

The JAM Card is another discreet way to let others know that you need ‘Just A Minute’ of patience and support, with Bank of Ireland first becoming JAM Card friendly in July 2020. Customers can show their JAM Card in branches to let a member of staff know they need a little extra time or assistance when doing their banking and all Bank of Ireland branch teams have also been trained to recognise the JAM Card.

In addition to the Hidden Disabilities Sunflower and Jam Card initiatives, Bank of Ireland is introducing a broader programme of customer accessibility enhancements, including accessible ATMs, simpler customer communications, and new supports for customers with hearing impairments. These changes are part of a wide range of accessibility improvements being carried out across the Bank following the introduction of the European Accessibility Act.

Áine McCleary, Chief Customer Officer, Bank of Ireland said: “Providing an accessible and welcoming banking experience for all our customers is a priority, and I am delighted that we are the first Irish bank to become Hidden Disabilities Sunflower friendly. We also recognise the JAM Card across our entire network, are installing 650 new accessible ATMs, and have improved supports for customers who are deaf or have hearing or speech difficulties with SignVideo – an on-demand sign language video interpretation service. These initiatives help remove barriers that some customers encounter on a daily basis, and we will continue working to provide inclusive banking services across our entire customer base.”

Paul White, CEO at Hidden Disabilities Sunflower, said: “We are delighted to have worked with Bank of Ireland to ensure all their branches are now Hidden Disabilities Sunflower friendly. I want to recognise the continuing steps the Bank is taking to provide an inclusive banking experience for all its customers.”

Fenergo creates 300 new jobs in Ireland with €100 million investment

Leading Irish Software as a Service (SaaS) financial technology solutions provider Fenergo, has today announced 300 new jobs at its global HQ in Dublin. This is part of a €100 million Research, Development & Innovation (RD&I) expansion plan supported by Enterprise Ireland. In addition to the new roles in Ireland, which will double the domestic headcount, Fenergo is creating new jobs across its international markets to meet increasing demand for its AI-powered solutions. A total of 500 new positions will be filled by the company globally within the next three years.  

With support from Enterprise Ireland, Fenergo has also invested in a new RD&I Centre of Excellence at its Dublin HQ where the new Irish roles will be based, supporting Fenergo’s innovation strategy. The new roles will enable Fenergo to further deliver on its mission to support financial institutions in fighting financial crime and creating a safer world. Fenergo will continue to build out its intelligent, AI-powered solutions for client lifecycle management (CLM), anti-money laundering (AML) and Know your Customer (KYC). This suite of solutions forms Fenergo’s FinCrime Operating System, which addresses all anti-financial crime events and operations, transforming compliance from a burden into a strategic competitive advantage. 

Recruitment for the new roles is now underway, with candidates being sought for a wide range of mid-level engineering and R&D positions. Fenergo is also rolling out a graduate programme with the intention to appoint up to 30 university graduates. Interested candidates can find more information about the new jobs and submit applications via: Let’s Grow Together | Fenergo. 

Minister for Enterprise, Tourism and Employment Peter Burke TD welcomed the jobs announcement: “The government and Enterprise Ireland are committed to supporting and accelerating the scaling of ambitious, innovation-led Irish companies. Fenergo is a clear example of ambition in action – a company that has expanded at pace since it first launched in 2009, and one which today represents a standout financial technology solutions provider both globally and domestically. Today’s announcement not only represents significant job creation within the Irish market and excellent opportunities for our homegrown talent, but it also reinforces our position as one of the largest and most important tech hubs in Europe. I would like to commend Fenergo on this milestone expansion and their continued investment in Ireland, which I’m confident will underpin further growth for the company while supporting our economy.”  

Marc Murphy, CEO and Founder of Fenergo, said: “I am delighted to announce Fenergo’s significant expansion in Ireland with the creation of 300 jobs at our new RD&I Centre of Excellence, which was made possible with the considerable support and investment we have received from Enterprise Ireland. This investment and growth of our Irish operations reflect our confidence in the excellent talent pool we have in this country, and a market where innovative thinking, entrepreneurship and evolving technology will propel Fenergo to new heights. With AI at the core of our RD&I strategy, we are committed to delivering future-proof solutions for financial institutions in Ireland, across Europe, the UK, America, Middle-East and Asia – supporting them during times of intensifying geopolitical tension and regulatory uncertainty.  

“We are actively recruiting for the new roles already, and I would strongly encourage prospective candidates to consider applying and join our world-class team of change-makers at Fenergo – shaping the future of financial services operations through innovation and AI.” 

Kevin Sherry, Interim CEO, Enterprise Ireland said, “Ambitious companies like Fenergo embody Enterprise Ireland’s mission that Irish owned, globally focused companies will be the primary driver of our economy. Fenergo, announcing 500 new jobs today, is a great example of an innovative Irish company growing customers, adding RD&I to drive forward AI powered solutions and creating an impact in global markets. I’d like to congratulate Marc and the team on this expansion and we look forward to working with them.” 

Due to the continued strength of Fenergo’s export activity, along with a growing portfolio of financial services clients in the Irish market over the past two years, Fenergo delivered a substantial profit in FY25 and is tracking well to deliver strong EBITDA profitability in this financial year, FY26.  Fenergo’s investment in its Irish and international expansion is expected to further bolster its ability to serve international markets while also growing its domestic business. 97% of Fenergo’s revenue in the year ending March 2025 was generated from exported business. 

Enterprise Ireland Export Results 

This expansion announcement was made in conjunction with Enterprise Ireland’s client company export results for 2024. Enterprise Ireland today announced that its clients have achieved record exports of €36.75bn in 2024, up 7% on 2023, with all territories and major sectors recording increases, surpassing the 2022 – 2024 strategy target of €30bn exports.  

Exports to Europe, grew by 8% to €10.63bn representing 29% of total exports. This is the first time that exports to this region have surpassed the UK, making Europe now the largest export territory for Enterprise Ireland’s client base. 

·       Within Europe, the Eurozone, which represents 26% of total exports, continued to perform. Exports increased by 9.6% to €9.42bn in 2024 with growth across the majority of countries, including Germany, the Netherlands and France. 

·       The UK, now the second largest export territory for clients achieved €10.52bn exports in 2024, up 4% on 2023 and surpassing the €10bn mark for the first time.  

·       North America also delivered growth, with exports of €7.30bn in 2024, up 8% on 2023. USA, the main export market had exports of €6.66bn, up 8% on 2023. 

 

All sectors showed strong export growth. The Food and Sustainability sector reached €16.25bn, up 5% on 2023. Non-food exports surpassed this, achieving €20.5bn, up 8%, with the Industrial and Lifesciences sector recording €11.46bn exports, up 9%. Of this, High Tech Construction exports increased by 20% to €4.66bn. 

The Technology and Services sector also grew, with exports of €9.05bn achieved in 2024, up 7% on 2023. Of this, Digital Tech exports reached €3.16bn in 2024, up 9% on 2023. Fintech, Financial & Business Services also saw an increase, up 5% to €2.90bn in 2024.  

Enterprise Ireland client companies spent €42.65bn in the Irish economy in 2024, including €13bn on payroll.  

 

Welcoming Enterprise Ireland’s export results, Minister Burke said“The strength of Ireland’s exporting base of companies is reflected in Enterprise Ireland’s strong 2024 export performance results. Despite a more challenging international environment, Irish exporters have made significant gains and continue to grow their influence internationally. These companies are a critical part of the Irish economy, and the government through Enterprise Ireland is committed to supporting this sector to scale further, while preparing for and mitigating against disruption in global trade tariffs.” 

 

Announcing Enterprise Ireland’s export results today, Kevin Sherry Interim CEO of Enterprise Ireland said: “Despite ongoing challenges in recent years, such as economic headwinds and rising costs our client companies continue to show their agility and resilience as they scale internationally, achieving yet another year of record export growth with €36.75bn in exports in 2024. This robust performance by clients like Fenergo, reflects a strong and resilient exporting base which fuels our economy, delivering sustainable prosperity nationwide.” 

 

“Our results show that for the first time Europe has surpassed the UK as the number one export territoryThis demonstrates that while our client base continues to grow exports in the UK, there is less reliance and dependency on this one market with many clients broadening their base and winning business in other marketsAmid future geopolitical instability, Irish businesses proven ability to diversify across markets will stand to them when facing challenging and uncertain times. Enterprise Ireland remains committed to supporting companies as they explore potential mitigation and market diversifications strategies to navigate the challenges of export tariffs. added Kevin Sherry.

Empty Seats, Broken Dreams: Why the 2025 Club World Cup is Failing to Excite Fans

FIFA billed the 2025 Club World Cup as football’s most extraordinary club event: 32 teams, a $2.5 billion prize pool, and global giants clashing in a US summer spectacle. It promised blockbuster action, but reality disappoints like a hyped film flopping on opening weekend. Reports show that 40% of opening match tickets are unsold, starkly contrasting with FIFA’s sold-out vision. Even Inter Miami’s star power fails to draw, with their key match against Al Ahly plagued by empty seats. The anticipated excitement hasn’t materialized, fans wanted an event to cheer about and maybe put a little fun money for casual bets using things like shangri la bonuses, but they were left shrugging.

Five Reasons Fans Are Saying “No”

Why aren’t fans attending? Five hurdles for the 2025 Club World Cup:

  • Schedule Overload. Sandwiched between Euro 2024, 2026 WC qualifiers, Nations League, and Gold Cup, it’s simply too much football too fast.
  • Absurd Pricing. $140+ tickets for group games ($50 for MLS) feel like a wallet punch, especially with rising costs.
  • Meaningless Format. Mismatches feel like pre-season friendlies, not high-stakes games.
  • Star Fatigue. There’s a rumor that some stars may limit their participation due to fatigue, dimming the tournament’s appeal.
  • No Stakes. Even Champions League winners seem indifferent. If top clubs don’t care, why should fans?

These issues stack up like a losing streak. Fans want value and meaning, not a forced, bloated event.

The American Misfire

Hosting in the U.S. seemed a slam dunk, but FIFA fumbled badly. Choosing tourist hubs like New York and Los Angeles over soccer-passionate cities like Portland or Kansas City ignored the true fanbase, making it feel like hosting the Super Bowl without a local team: all flash and no soul.

Further alienating local fans were awkward kickoff times, like 12 p.m. ET for games featuring Asian or African teams, rather than prime-time slots. This corporate focus and scheduling misstep created a Grand Canyon-wide disconnect between FIFA’s plan and what U.S. fans actually want.

FIFA’s Tone-Deaf Response

FIFA’s response to poor ticket sales has baffled. Instead of addressing issues, they’ve said that fans don’t yet understand the vision. Their solution? Desperate discount codes, cutting prices by up to 84%, resemble a clearance sale for unwanted goods.

The core problem is the lack of an emotional hook. Unlike the history-rich Champions League or the pride-filled World Cup, this event feels like an unasked-for “Super League Lite” corporate experiment. FIFA is banking on prestige, but without a resonant story, they’re shouting into the void.

How to Fix It

Can this ship be turned around? Maybe, but it’ll take more than quick fixes. Here’s what could spark some life into the 2025 Club World Cup:

  • Cut Prices. Cap group-stage tickets at $50. Affordable seats worked for baseball’s resurgence in the ‘90s, pulling fans back to struggling teams. Football could use the same playbook.
  • Engage Locals. Partner with grassroots clubs, not just hotel chains or big sponsors. Think small league tailgates or watch parties with local teams. Build a community, not a tourist trap.
  • Simplify the Calendar. Shift the tournament to odd years, away from the Euros and World Cup cycles. Give it breathing room, like a classic TV rerun that finds new fans in a quiet season.

These ideas aren’t rocket science, but they demand that FIFA listen, not dictate. Think of a struggling sports franchise rebuilding its fan base, block by block, through outreach and heart. That’s the vibe this tournament needs.

Wrapping Up

The 2025 Club World Cup, intended as a global football celebration, falters with empty seats signaling broken promises. Fans reject the hype, alienated by excessive games, steep prices, and a soulless event. Hosting in the U.S. was a missed opportunity, undermined by poor city choices and corporate focus. FIFA’s response has been ineffective.

While time remains for bold changes, current signs are worrying: lagging ticket sales and frustrated fan chatter online show little buzz exists. The tournament isn’t doomed but faces a steep climb to win back supporters.