European smartphone innovator, emporia has launched its 7 Series – affordable, accessible smartphones engineered to last. The three new models are designed to offer years of simple, secure usability in a pocket-friendly format. Prices start at just £200.
Each new 7 Series model – the Smart7.Lite, Smart7.Mini and Smart.ME7 – comes with a user-replaceable battery with a standby time of almost 10 days. The battery has been tested for at least 1,000 charging cycles and the charging capacity can be limited to 80 per cent to ensure longevity.
In addition, spare parts for the 7 Series are guaranteed to be available for at least seven years, plus there is a guaranteed five-generation Android upgrade path. The three models will ship with Android 15, with an update to the newly announced Android 16 due in early 2026.
“Our customers are not mobile phone hoppers who buy a new smartphone every year or two, which is why we have designed the new 7 series with durability in mind”, explains emporia marketing director, Karin Schaumberger.
Security in mind
Thanks to NFC and a fingerprint sensor, users don’t have to worry when banking online or logging into digital government services. emporia also prioritizes the implementation of Android security patches; 7 Series smartphones will be automatically updated to the latest security level.
“Security is a key selling point for our customers, and there can be no compromises in this regard,” explains Karin Schaumberger.
With personal security in mind, 7 Series smartphones feature emporia’s signature ‘No Panic’ button – an external, directly accessible button so you can more easily call for help in an emergency. The button can alternatively be configured as a shortcut to a favourite function – for example, offering instant access to the Google Gemini voice assistant.
Enhanced usability
The new 7 Series can be used in standard Android mode or with the streamlined emporia interface, which makes it easier to find and use core functionality including calls, emails and favourite apps. The emporia Info Centre collates all notifications from multiple sources – from emails and WhatsApp messages to calendar or voicemail alerts – so you can catch up with a single glance.
Also on board is the new Flash Notification option, which means you’ll never miss a call or message again when your phone is on silent. Incoming calls and messages are signalled by both the screen and backlight flashing.
To help simplify things further still, the free emporiaCOACH app helps digital newcomers and switchers to quickly familiarise themselves with their smartphone.
Compact format
The 7 Series comes in a pocket-friendly 5.45in format; there will be no 6.6in option as in previous ranges. Each model features a triple-lens camera plus selfie camera.
“The demand for more manageable smartphones remains strong, and the feedback from our customers is clear,” explains Karin Schaumberger.
Model differences – all about the extras
All new 7 Series models include the core functionality detailed above. The difference come in the extras supplied with each model.
Smart7.Lite – £250/€250 The bestseller comes as standard with emporia’s patented Smartcover, which allows key functions to be used even while closed. It offers slimline protection for both screen and casing. It also comes with a handy docking cradle, which cuts cable-clutter when charging but also provides a nicely angled hands-free calling hub.
Smart7.Mini – £200/€200 Comes with the docking cradle as standard, but not the Smartcover.
Smart.ME7 – £200/€200 Supports full Android mainstream; no extras supplied as standard.
Availability
The emporia 7 Series will be available to buy this month, from stockists including Amazon.
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