TCL, a global leader in consumer electronics and the world’s No.1 Ultra-large, Mini LED and Google TV brand, has today been awarded one of the highest honours at the IER Awards 2025, winning the Best Innovation in Consumer Electronics category for its standout C805K Mini-LED TV series.
TCL offers the leading Mini-LED technology on the market and this win recognises TCL’s technological leadership and commitment to delivering cutting-edge, premium features at accessible price points. The C805K Mini-LED series stood out to the IER judging panel for its fusion of performance, design, and value, offering consumers true cinematic quality powered by Mini-LED backlighting.
Meanwhile “TCL Everywhere”, the brand’s cross-channel integrated marketing campaign, earned high praise for its 360° creative execution and real-world relevance receiving Highly Commended in the competitive Best Manufacturer Marketing & Advertising Campaigns category for its creative impact and brand resonance. Designed to elevate brand visibility across TV, gaming and smart home verticals, the campaign was applauded for its creative execution and integrated storytelling across digital, retail and experiential platforms. The recognition reflects the campaign’s strong reach, engagement and effectiveness in driving brand affinity across key audiences.
Adam Aldred-Lane, UK Marketing Director at TCL said: “These awards are a testament to the relentless drive of our global and local teams, who consistently strive to merge forward-thinking technology with powerful storytelling. The C805K MiniLED series perfectly exemplifies TCL’s unwavering commitment to innovation, while the ‘TCL Everywhere’ campaign has been instrumental in deepening our connection with consumers. We are truly honoured to be recognised by the IER and incredibly proud of the significant strides we continue to make.“
With UK market share on the rise, TCL’s performance at the IER Awards 2025 reflects the company’s momentum across both product innovation and brand building, continuing to shape the future of visual and connected entertainment.