Easco, Ireland’s first homegrown mobile phone brand, will debut its latest product lineup at IFA Berlin 2025 this September. The company will reveal a brand-new Android smartphone, alongside its previously announced feature phone range, including a modern flip phone and bar device, both designed with accessibility, safety, and simplicity in mind.
Easco’s mission is to provide mobile devices that promote Ease of Communication while addressing the overexposure of children and vulnerable individuals to smartphones and social media. The phones are engineered specifically for young teens, elderly users, and those with special needs, making up over 20% of Ireland’s population.
Key features include:
- Distinctive Irish design (green, black, and gold) inspired by heritage brands
- 4G calling and SMS without internet browsing or app stores (on feature phones)
- Ultra-Wideband (UWB) tracking for safety—first in a global feature phone
- Simplified UI, large tactile buttons, and an external display
- New Android smartphone, offering parents and users more control with smart functions
“As the first mobile phone brand to be born in Ireland, we’re proud to build devices that reflect the Irish culture and meet the real communication needs of underserved users,” said Hao Lee, founder of Easco.
IFA Berlin 2025 runs from 5-9th of September, and Easco will be exhibiting in the MicFlip booth.