SolarSmart Energy Ltd, Ireland’s only female-owned domestic and commercial solar company, has been awarded the Irish Small Firms Association (SFA) Services Award. This national recognition underscores SolarSmart’s impact in making solar power more accessible and financially viable for Irish homeowners, businesses, and farmers.
Empowering Solar Adoption in Ireland
Founded by Morgan Pierce in 2020, SolarSmart has rapidly become a leader in Ireland’s renewable energy sector. The company has installed over 1,200 solar PV systems, contributing nearly 7 Megawatts annually toward Ireland’s climate action goals. SolarSmart’s customer-centric approach, including up-front SEAI grants and hassle-free financing, has removed traditional barriers to solar adoption, making it easier and more affordable to transition to renewable energy.
“Winning this award is a huge honour and a reflection of our team’s dedication to delivering top-tier solar solutions with customer service at the core,” said Morgan Pierce, Founder and CEO of SolarSmart. “Our mission is to ensure that solar power is not just an environmental choice but also a financially smart one for every Irish household and business.”
Powering Ireland’s Electricity Demand & Driving a Renewable Future
Ireland’s electricity demand is set to rise by 45% over the next decade, fueled by increasing consumption from data centers, electric vehicles, and heat pumps. This growing energy demand underscores the urgent need for scalable, sustainable solutions.
At the same time, with a target of 1 million solar rooftops by 2030, equating to 2.5 gigawatts of capacity or 22% of all residential electricity demand, Ireland is currently far behind. Estimates suggest that only 100,000 homes have installed solar, leaving 900,000 more to be equipped in the next five years.
SolarSmart is leading the charge in closing this gap. By prioritising affordability, customer service, and sustainability, the company is enabling the transition to solar with ease. Committed to accelerating Ireland’s renewable future, SolarSmart aims to install 5,000 solar systems annually, ensuring that the country stays on track to meet its energy and climate commitments.
SolarSmart’s growth trajectory has been exceptional, more than doubling installations each year. Key business driver milestones include:
Up-Front SEAI Grant Processing: SolarSmart became one of the first solar companies in Ireland to credit the SEAI grant to customers immediately, eliminating the financial strain of waiting for reimbursements.
New Low-Interest Financing Option: Launched in partnership with Finance Ireland, allowing homeowners to install solar panels for a lower monthly cost than their expected energy savings.
The Team & 4-Day Workweek for Installation Group: A first in the Irish solar industry, ensuring work-life balance for staff who often travel long hours for installations. This initiative has resulted in zero employee attrition in 2024, a remarkable achievement in a sector struggling with workforce retention.
Customer-First Approach: With 86% of support tickets resolved within one business day and a 1-hour response time, SolarSmart sets the standard for aftercare in the solar industry.
About SolarSmart
A leading provider of photovoltaic (PV) solutions for homes, businesses, and farms across Ireland. Founded in 2020, the company has installed over 1,200 systems to date, contributing to Ireland’s renewable energy transition. SolarSmart offers innovative financing solutions and industry-leading customer service to make solar energy more accessible and cost-effective.
For more information, visit https://solarsmart.ie