Vroom Digital, EPIC The Irish Emigration Museum Wins Grand Prix at the 28th Spider Awards
The Spider Awards 2025, Ireland’s longest-running digital awards programme, proudly announces Vroom Digital as the recipient of the coveted Grand Prix Award for their outstanding ‘Love Story’ campaign for EPIC The Irish Emigration Museum. The agency also took home the award for Best in Storytelling. Other big winners include Kooba, named Large Agency of the Year, and GRANITE, which secured Best in UX & Customer Experience and Best Use of Disruptive Technology.
Since its inception in 1997, the Spider Awards—often referred to as Ireland’s ‘Digital Oscars’—have recognised exceptional achievements in digital marketing, social media campaigns, and technological innovation. This year’s awards, sponsored by One4all, brought together over 500 industry leaders and professionals for an unforgettable black-tie gala at The Mansion House, Dublin.
Commenting on this year’s winners, Tracey Carney, Managing Director of Business & Finance, said: “The calibre of this year’s winners reflects the incredible innovation, creativity, and ambition driving Ireland’s digital sector forward. From sustainability-focused initiatives to AI-driven marketing solutions, these companies are not only excelling but setting new standards in their respective fields. We are proud to celebrate their achievements and look forward to seeing how they continue to shape the future of digital in Ireland.”
Terry Spence, Director of B2B Sales at One4all, added: “At One4all, we are thrilled to support the Spider Awards, recognising the best in digital innovation and excellence. This year’s winners showcase the incredible talent and ingenuity within Ireland’s digital community, proving that businesses here are not just keeping pace but leading the charge in global digital transformation.”
Spider Awards Winners 2025:
 
AWARD CATEGORY
COMPANY
AGENCY
  1. Best UX & Customer Experience
Safe Events Global
GRANITE (Cork)
  1. Best Collaboration
Balls Media
Virgin Media (Dublin)
  1. AI-Powered Marketing Excellence
AI-Institute
AI-Institute (Athlone)
  1. Best in E-Commerce
Camps for Clubs
Square1 (Dublin 8)
  1. Best in Storytelling
EPIC- The Irish Emigration Museum
Vroom Digital (Dublin)
  1. Digital for Good Award
The Marie Keating Foundation
The Brill Building x Snapchat (Dublin 2)
  1. Best App
Marketplace
Musgrave (Cork)
  1. Digital Team of the Year
EY Ireland
EY Ireland (Dublin 2)
  1. Best Consumer Campaign
The Very Group
The Very Group (Dublin 15)
  1.  Best in Universal Design
SETU
Kooba (Dublin 8)
  1.  Best Influencer Led Campaign
Musgrave MarketPlace
Musgrave MarketPlace (Dublin 11)
  1.  Sustainability Impact Award
Global Action Plan
Global Action Plan (Dublin)
  1.  Best Use of Disruptive Technology
Supermac’s
GRANITE (Cork)
  1. Cultural Driver Award
Sport Ireland- Her Moves
TITAN Experience
  1.  Best Brand
JOE
JOE Media Group (Dublin 8)
  1.  Small Agency of the Year
hello humans
hello humans (Dublin 14)
  1.  Best Integrated Media Campaign
Redclick
RedClick (Dublin 15)
  1.  Best in Social Media
Fáilte Ireland
Forsman & Bodenfors (Dublin)
  1.  Best Website – SME
Delphi Resorts
hello humans (Dublin 14)
  1.  Best Website – Large Company
Aviva
Aviva (Dublin)
  1.  Large Agency of the Year
Kooba
Kooba (Dublin 8)
Grand Prix Award:
EPIC- The Irish Emigration Museum
Vroom Digital (Dublin 2)
A Standout Campaign: EPIC The Irish Emigration Museum & Vroom Digital
Vroom Digital’s ‘Love Story’ campaign for EPIC The Irish Emigration Museum captivated judges with its exceptional storytelling, creative execution, and cultural resonance. Titled ‘The Love Story Before Love Story’, the campaign cleverly connected history with modern pop culture by tracing the untold love story of Taylor Swift’s Irish ancestors. Launched ahead of her Dublin concerts, the campaign reached over 13 million people globally, secured 230+ media features, and drove a 16% increase in website traffic to EPIC’s site.
It was a masterclass in how digital storytelling can bridge the past and present, making it a well-deserved winner of Best in Storytelling and the Grand Prix Award.
The 2025 Spider Awards not only honours digital innovation but also provides a platform for networking, knowledge-sharing, and celebrating the people behind the success stories. With a nod to the iconic 80s, the event fused nostalgia with cutting-edge technology, creating an unforgettable evening of recognition and inspiration.

By Jim O Brien/CEO

CEO and expert in transport and Mobile tech. A fan 20 years, mobile consultant, Nokia Mobile expert, Former Nokia/Microsoft VIP,Multiple forum tech supporter with worldwide top ranking,Working in the background on mobile technology, Weekly radio show, Featured on the RTE consumer show, Cavan TV and on TRT WORLD. Award winning Technology reviewer and blogger. Security and logisitcs Professional.

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