Month: December 2024

eir ‘2024 Year in Data’ Report Highlights Ireland’s Digital Connectivity and Evolving Habits

eir, Ireland’s largest telecommunications provider, today published its annual ‘2024 Year in Data’ report, showcasing key digital trends across the country. The report offers a detailed view of Ireland’s evolving digital habits, spotlighting notable shifts in home broadband, mobile, and TV usage over the year.

In 2024, Fibre to the Home (FTTH) traffic saw an increase of 38.4%, reflecting the growing demand for high-speed internet across the country. On average, each household used 5,494 Gigabytes (GB) of broadband data in 2024, whereas households with fibre broadband used on average 6,888 GB over the same period.

2024 was also a year of major concerts and events. While Taylor Swift may have dominated headlines, the NFL outperformed her in data usage at the Aviva Stadium. Meanwhile, fans of Pink made more phone calls than Taylor Swift’s audience during their respective summer performances. When it came to sport, football proved to be the nation’s preferred choice, with soccer fans driving higher data usage and phone call activity compared to rugby supporters.

In terms of TV, the Euros 2024 final surpassed The Late Late Toy Show as the most streamed event of the year. On the fixed broadband side, gaming events and chapter releases were the biggest traffic drivers, with the Fortnite update in November claiming the title for the busiest night of the year.

Commenting on the report, Fergal McCann, eir’s Chief Technology Officer said: “In 2024, Irish people have fully embraced technology, both in their home and at major events like Taylor Swift’s Era’s tour. Our ‘2024 Year in Data’ report highlights a clear shift towards more connected, data-driven lifestyles, with a remarkable 38% rise in Fibre to the Home traffic.  This growth reflects the increasing demand for faster, more reliable internet as households, businesses, and communities rely on high-speed connectivity for everything from smart devices in their home to gaming.

At eir, we’re proud to be leading this transformation, continuously investing in next-generation infrastructure to support the changing needs of Ireland’s digital future. As technologies like AI, fibre broadband, and 5G continue to shape our connected world, we remain committed to ensuring our network helps Ireland stay connected and thrive in the digital age.”

2024 key highlights

 Fixed Broadband 

  • Total broadband data usage in 2024 increased by 7.3% versus 2023, with 5,202 Petabytes (PB)  in 2024 v 4,847 PB  in2023
  • Fibre-to-the-Home broadband data increased by 38.4% in 2024 at 2,971 PB, up from 2,146 PB in 2023
  • The most traffic over a single day was 21.8 PB on Saturday 02 November 2024
  • On average, each household used 5,494 Gigabytes (GB) of broadband data in 2024, whereas households with fibre broadband used on average 6,888 GB over the period.
  • The lowest data usage for fixed broadband in 2024 was on Friday 10 May 2024 at 11.6 PB
  • On average, Sunday was the highest data usage day of the week across 2024
  • The total broadband usage across eir’s network (5,202 PB) is the equivalent of 260 billion hours gaming, 15.3 billion hours video chat, 2.6 billion hours film streaming or 800 billion songs streamed

Mobile Network Data

  • The busiest mobile data day in 2024 was July 14th during the Euro Final Spain v England, while June 29th for the Dublin Pride event and July 13th with both Down & Armagh supporters flocking to Croke Park were the busiest days for Roaming customers in Ireland,
  • July and August recorded the highest overall data usage, while May and January saw peaks in voice call activity.
  • The busiest day for outbound roaming was the August Bank Holiday, with many people out of the country.

eir TV 

  • The Euro Final Spain v England on 14th July was the most watched event on eir TV in 2024
  • RTÉ’s Late Late Toy Show on 6th December came in as second most watched. At its peak, the Toy Show accounted for 64% of eir TV viewers down from last year when it accounted for 82% of eir TV viewers
  • Sport accounted for 8 out of the top 10 most viewed listings on eir TV in 2024
  • The Paris Olympics took two of the top 10 most viewed listings in 2024

Key Trends from 2024

  • The Rise of In-Home Devices
    Irish households are rapidly adopting smart technology, with smart security solutions nearly doubling to 30% since 2022 and smart appliances growing to 14% (CSO figures). Over 75% now use internet-connected TVs, while smart wearables and health monitoring tools continue to rise, driving demand for robust broadband to power connected homes.
  • Changing Lifestyles: How AI is Transforming Telco Services
    AI-driven technologies are enabling telcos like eir to deliver smarter, faster, and more responsive services. From optimizing network performance to enhancing customer support, AI is helping providers meet evolving digital habits and user expectations.
  • Future-Proof Technologies Shaping the Way We Live
    The adoption of fibre broadband and 5G is transforming digital lifestyles, with fibre usage up 38% in 2024. These technologies support data-intensive activities like UHD streaming, gaming, and smart home ecosystems, laying the foundation for next-generation connectivity.

Wearable Wellness: Boosting Sobriety with Technology

A detox, offered by an Alcohol Detox Clinic in Surrey, is often a critical first step in the recovery journey for individuals struggling with addiction. While the physical withdrawal symptoms can be daunting, the psychological challenges that follow are equally significant. In this context, wearable technology has emerged as a valuable ally in the fight against alcohol dependence. By providing real-time data, promoting healthy habits, and fostering connections, wearables can play a crucial role in helping individuals maintain their sobriety.

 

  1. Monitoring Physical Health

One of the primary benefits of wearable technology is its ability to monitor various aspects of physical health. Devices like fitness trackers and smartwatches can track heart rate, sleep patterns, and physical activity levels. For individuals in recovery, these metrics can provide insights into how their bodies are responding to sobriety.

During alcohol detox, the body undergoes significant changes, and monitoring these changes can help individuals understand their health better. For instance, irregular heart rates or poor sleep quality can indicate stress or anxiety, which are common during recovery. By using wearables to track these metrics, individuals can identify patterns and take proactive steps to address any issues, such as adjusting their exercise routines or seeking professional help when necessary.

 

  1. Encouraging Healthy Habits

Wearable technology can also encourage individuals to adopt healthier lifestyles, which is essential for maintaining sobriety. Many devices come equipped with features that promote physical activity, such as step counters, activity reminders, and exercise tracking. Engaging in regular physical activity has been shown to improve mood, reduce stress, and enhance overall well-being—all of which are vital for those in recovery.

Additionally, some wearables offer guided breathing exercises and mindfulness prompts. These features can help individuals manage stress and anxiety, reducing the likelihood of relapse. By integrating these healthy habits into their daily routines, individuals can create a more balanced lifestyle that supports their sobriety.

 

  1. Enhancing Emotional Well-Being

The emotional challenges of recovery can be overwhelming, and wearable technology can assist in managing these feelings effectively. Many wearables now include features that monitor stress levels and provide feedback on emotional well-being. For example, devices may use heart rate variability (HRV) to gauge stress and suggest relaxation techniques when elevated stress levels are detected.

By being aware of their emotional state, individuals can take proactive steps to manage their feelings before they escalate. This awareness can be crucial in preventing relapse, as emotional triggers are often significant contributors to substance use. Furthermore, some wearables offer access to mental health resources, such as guided meditations or cognitive behavioral therapy (CBT) exercises, helping users develop healthier coping mechanisms.

 

  1. Building Accountability and Support Networks

Accountability is a key component of successful recovery, and wearable technology can facilitate this process. Many fitness trackers and smartwatches allow users to connect with friends and family, creating a support network that encourages accountability. For instance, individuals can share their progress, such as meeting daily activity goals or practicing mindfulness exercises, fostering a sense of community and support.

Moreover, some wearables are designed specifically for addiction recovery. These devices can send alerts to designated contacts if a user is at risk of relapse, providing an additional layer of support. This feature can be particularly beneficial during challenging moments, reminding individuals that they are not alone in their journey.

 

  1. Utilizing Data for Personal Insights

Wearable technology provides users with valuable data that can inform their recovery journey. By tracking metrics like sleep quality, physical activity, and stress levels over time, individuals can identify trends and make adjustments to their routines as needed. For example, if a user notices that their stress levels spike after a poor night’s sleep, they can prioritize improving their sleep hygiene, which may, in turn, enhance their overall well-being.

Additionally, some wearables allow users to set personal goals related to their recovery, such as committing to a certain number of sober days or engaging in a specific number of healthy activities per week. This goal-setting feature can provide motivation and a sense of accomplishment, reinforcing the positive changes they are making in their lives.

 

  1. Promoting Mindfulness and Self-Reflection

Many wearables now include mindfulness features, such as guided meditation sessions and breathing exercises. These tools can help individuals cultivate mindfulness, which is essential for managing cravings and emotional triggers. Practicing mindfulness allows individuals to become more aware of their thoughts and feelings, enabling them to respond to cravings with healthier coping strategies.

Self-reflection is another critical aspect of recovery, and wearable technology can facilitate this process. By encouraging users to track their moods and triggers, wearables can help individuals identify patterns and develop insights into their behaviors. This self-awareness can empower individuals to make informed choices and strengthen their commitment to sobriety.

Conclusion

Wearable technology represents a powerful tool in the fight against alcohol addiction. By monitoring physical health, encouraging healthy habits, enhancing emotional well-being, building accountability, utilizing data for personal insights, and promoting mindfulness, wearables can significantly support individuals on their journey to sobriety. As technology continues to evolve, its potential to aid in recovery will likely expand, offering new opportunities for those seeking to reclaim their lives from addiction. Embracing these innovations can be a vital step toward lasting change and improved mental health.

 

Dell Technologies Ireland reveals top technology predictions for 2025

Jason Ward, EMEA North Vice-President and Managing Director of Dell Technologies Ireland, has unveiled his top five technology predictions for 2025, outlining how Artificial Intelligence (AI) and emerging technologies will redefine and transform the way Irish businesses operate.

The technology leader is forecasting how advancements in AI, data infrastructure, and emerging technologies like quantum computing and 6G will redefine business operations in 2025. Key predictions include the rise of AI agents, the fusion of AI with other new technologies, and the growing importance of upskilling to harness AI’s potential.

“2025 will be a pivotal year for technology, where AI moves from experimentation to execution and becomes an essential driver of business transformation,” said Jason Ward, EMEA North Vice-President and Managing Director of Dell Technologies Ireland. “The era of trial and error in AI has come to an end, with businesses of all sizes moving to adopt Generative AI to enhance productivity, efficiency and growth.”

“To stay competitive in the AI era, businesses must have a clear strategy, modern infrastructure, and a commitment to upskilling their workforce. By anticipating emerging technology trends that will shape Ireland’s economy, Dell can enable public and private sector organisations to adapt, innovate, and thrive in 2025 and beyond. Through our team of technologists and experts and unique capabilities, such as our Customers Solutions Centre Innovation Lab in Limerick, we’re helping organisations in every sector to accelerate their AI journey and make it a success.”

1. AI will deliver real business value, scaling from concept to reality

2024 was a year of AI discovery, but 2025 will be the year businesses realise tangible returns on investment. According to McKinsey, GenAI usage has doubled in just 10 months, where businesses in these stages are learning, testing and gaining insights into what AI can achieve. Industries like healthcare, finance, and logistics will lead the way in deploying AI and scaling it to solve current challenges. If an organisation’s AI strategy isn’t clearly defined yet, make it a top priority in 2025. Tools are maturing at a rapid pace, and Irish businesses that fail to adapt risk falling behind.

2. 2025 will see the rise of AI agents

2025 will also see the rise of AI agents, with abilities far beyond chatbots or virtual assistants. AI agents are software systems designed to plan, make decisions, and execute actions to achieve specific goals.

Unlike traditional chatbots we know today, these systems will execute tasks autonomously, offering dynamic and creative solutions. By resolving detailed customer inquiries and tailoring real-time marketing campaigns, AI agents will become integral tools of employees across the country.  Gartner predicts that by 2028, these agents will manage one-third of all generative AI interactions. At Dell, we’re exploring the use of intelligent agents to help teams sort through content and code artifacts and other knowledge bases with the view to sharing those learnings with organisations in Ireland.

3. Future of work will increasingly be shaped by AI PCs

In 2025, AI-powered PCs will enhance productivity for Irish businesses and shape the future of work. These devices, equipped with embedded AI, will handle tasks like drafting follow-ups, organising to-do lists, and summarising emails before the workday even begins. With 2025 likely to bring a big PC refresh, an AI accelerator, or NPU, will be found in nearly every device, meaning PCs will be capable of running AI workloads and apps. By processing data locally, they offer faster performance, improved security, and greater cost efficiency—key benefits for many of Ireland’s hybrid workplaces and remote teams. For businesses relying on older hardware, upgrading to smarter devices will be essential to stay competitive in a rapidly evolving landscape.

4. New era of innovation will be unlocked as AI converges with other technologies

The next wave of innovation will be driven by the convergence of AI with other emerging technologies. In 2025, this powerful combination of AI with quantum computing, 6G networks, intelligent edge, and digital twins will unlock groundbreaking advancements across a growing number of sectors in Ireland. The integration of AI with 6G’s high-speed connectivity will empower smart factories to make real-time decisions, boosting production efficiency and enabling predictive maintenance. The convergence of AI with Edge Computing will also enable the emergence of smart grids allowing businesses to better manage their energy. This new wave of innovation will unlock unprecedented levels of performance and efficiency, reshaping industries and pushing the boundaries of what’s possible.

5. Upskilling will become one of the best investments of 2025

The growing adoption of GenAI among Irish businesses will make AI fluency a vital skill in every sector of the economy. From advanced programmers and prompt engineers to AI content editors, new AI tasks and jobs will also emerge. In 2025, organisations across Ireland will need to prioritise the upskilling of their employees and putting in place dedicated workforce transformation plans to stay competitive. Although the latest data from the Dell Innovation Catalysts Study found that 59% of organisations in Ireland are training or upskilling employees to use GenAI, the remainder of businesses will need to rapidly catch up. Investing in upskilling will be one of the best investments businesses will make in 2025.

NIRA Dynamics and GPS Tuner collaborate to include road hazard warnings in EV routing software

Improving their offering of efficient electric vehicle journey, GPS Tuner Systems Kft. has become the first to integrate alert data from NIRA Dynamics in an EV routing application. This collaboration is set to redefine how EV drivers experience the road, offering not just directions but a deeper, more insightful understanding of road conditions. The integration was officially launched at the London EV Show.

The collaboration between NIRA Dynamics and GPS Tuner Systems brings a new dimension to EV navigation by incorporating real-time road perception data. This innovation allows drivers to safely navigate through diverse weather conditions and varying road quality, significantly enhancing both safety and efficiency. With the ability to receive timely warnings about slippery conditions and damaged surfaces, drivers can make informed decisions that prioritize safety and optimize travel routes.

“The integration of NIRA’s advanced road perception data into our navigation system represents a significant leap forward in how drivers interact with their environment”, said Gabor Tarnok, CEO of GPS Tuner. By harnessing real-time alerts, we can provide our users with not just directions but a comprehensive understanding of road conditions, making every journey safer and more efficient.

As the collaboration unfolds, the EV navigation app will continue to evolve, adapting to the full dataset from NIRA Dynamics. This evolution promises more accurate range calculations, enabling drivers to plan their journeys with greater confidence and peace of mind.

This is just the beginning of the journey. The partnership is poised to set new standards in EV navigation, making it an indispensable tool for drivers seeking safety and efficiency. Road conditions and weather has a significant impact on range calculations and GPS Tuner aims to deliver an application that lets drivers plan their trips without range anxiety.

Stay tuned for more updates on this great collaboration and its impact on the world of electric vehicles.

Ireland’s IT managers prepare for increased AI and cloud investment in 2025

A new survey from Red Hat shows the planned increase in investment for two key areas next year: cloud and AI. Polling 300 IT managers in Ireland from large businesses, the research sheds light on their strategic priorities and main challenges in adopting transformative technologies.

Cloud and AI investment on the rise

93% of IT managers surveyed say their organisation plans to increase investment in cloud technology by 2025, with a majority of them (43%) planning growth by 5-20%; 38% planning growth by 21-50%, while 10% plan an increase of 51% or more. 

While organisations hope to leverage cloud strategy for growth, it may also help them combat tightening purse strings. In fact, the top priority for cloud strategy for the next 18 months is cost optimisation, cited by 71% of respondents. Other priorities include cloud-native application development and DevOps (67%); security, compliance and sovereignty regulatory requirements (67%); and moving to hybrid / multi cloud, reducing dependence on a single provider (67%). 

Investment in AI is set to increase over the next year for 95% of organisations, according to respondents, with a majority (42%) planning an increase in the range of 5-20% and 33% planning a 21-50% increase, while 19% plan an increase of 51% or more. 

When it comes to selecting solutions for predictive and generative AI, all IT managers surveyed see benefits in adopting enterprise open source. They see the top advantage being enhanced agility in hybrid cloud environments (31%), followed by improved ecosystem collaboration and integration (30%).

Cloud innovation is a focus, yet siloed teams slow adoption

To prime their organisation for development amidst a competitive landscape, over a third (37%) of IT managers in Ireland are planning for a strong focus on innovation and new technologies in 2025. Meanwhile roughly a third (31%) will take a balanced approach, focusing equally on new technologies and enhancements to existing systems. 18% are focused on essential services only.

Regarding challenges when adopting cloud, 96% of respondents said they face siloed teams, with half (51%) saying this is a frequent issue. The most common impacts this has on cloud strategy are increased costs, limited control and visibility over cloud resources, operational inefficiencies and difficulty in implementing new technologies. 

Addressing AI readiness and challenges 

When asked about their ability to take advantage of the growing AI opportunity, 42% of IT managers surveyed state that their organisation has scalable, flexible and accessible IT platforms to support AI use and feel well positioned to benefit from them. This compares to 23% that have the necessary platforms but lack the right skills sets to fully harness AI’s potential. Meanwhile 34% still need new platforms.

As enterprises increasingly explore generative AI to solve existing problems or seize new opportunities, the survey looked to identify factors that determine trust in an enterprise model for generative AI. Multiple factors were shown to be important, in the 80-85% range, including: transparent, modifiable models with explainable sources; cost-effectiveness; domain-specific models (as opposed to generic LLMs); and compliance with data privacy and security standards. 

While organisations are keen to invest in AI for growth, there are some obstacles preventing CTOs or equivalent decision makers from advancing generative AI initiatives. The top listed challenges were integration with existing systems (30%); concerns about data privacy and security (27%); high costs of implementation and maintenance (23%) and sustainability concerns (23%).


Ireland’s tech talent pipeline

Respondents highlighted skills gaps in key areas like AI and cloud. However, there was less strength of agreement compared to respondents in other countries in another recent Red Hat survey, which could suggest that respondents in Ireland see greater progress in filling the tech talent pipeline. 

The top named skills gap from respondents in Ireland was not in technology itself, but in strategic thinking and ability to tackle business-level issues, cited by 44%. This compares to the top skills gap in the UK which was AI, cited by a majority of 88% respondents in the aforementioned survey. The next three top listed skills gap among respondents in Ireland were found to be cybersecurity (42%), AI (41%) and cloud computing (39%). 

Robbie Byrne, Country manager, Ireland at Red Hat, describes the balancing-act faced by IT leaders today. 

“The survey results reflect the challenging dynamics we are seeing with our customers: a keen focus on innovation as they look to drive their digital transformation to the next level, while also needing to optimise costs,” he commented. “Contemporary technologies such as automation, AI and cloud-native applications can bring efficiencies, but there are also headwinds such as internal silos, skills gaps and in some cases a lack of access to the right IT platforms.” 

Byrne described how Red Hat is supporting enterprises with their modernisation efforts: “we believe that having greater choice, flexibility and independence at a platform level is going to be crucial for businesses looking to harness AI’s potential and navigate unknown disruption ahead. We see enterprise open source playing a more important role than ever as organisations seek agility in a hybrid world.” 

EQUIPMAKE EARNS ZEVRAS QUALITY ACCREDITATION FOR INDUSTRY-LEADING BUS AND COACH REPOWERING SOLUTIONS

Equipmake, the UK-based engineering specialist pioneering the development and production of electrification products across the automotive, aerospace, bus, coach, and off-highway industries, has been approved as a bus and coach repowering company under the Energy Saving Trust’s Zero Emission Vehicle Repower Accreditation Scheme (ZEVRAS) – offering the first repowering system to achieve the certification.

Raising the standards for converting ICE vehicles to electric, ZEVRAS’ objective is to support the transition to zero-emission buses and coaches in the UK. The scheme mandates higher requirements for multiple elements of the repowering process – including energy efficiency assessment, battery testing, and zero-emission heating.

With more than two decades’ expertise in the development of innovative, industry-leading, and end-to-end electric drivetrain offerings, Equipmake has established itself as the UK leader in repowering, thanks to its Zero Emission Drivetrain (ZED) system – a cutting-edge battery-electric powertrain designed and developed from the ground-up to deliver clean, cost-effective urban mobility.

Completely scalable and modular, the certified and readily available ZED system can be applied to any bus or coach, from single to double decker. Featuring Equipmake’s in-house developed electric motor, inverter, and power electronics, combined with the latest in lithium-ion batteries, ZED’s advanced technology results in high efficiency.

Under the ZEVRAS scheme, companies offering repowering services are required to become accredited for inclusion on an approved register of repowering companies and systems – providing bus and coach operators with increased confidence in the quality of the systems they choose to implement.

Buses and coaches repowered by ZEVRAS-approved companies are eligible for the Department for Transport’s 22 pence-per-kilometre zero emission bus (ZEB) grant on bus routes in England, as well as the ability to enter clean air zones free of charge.  

Ian Foley, CEO, Equipmake, commented: “With Equipmake’s zero-emission drivetrain system at the forefront of bus and coach repowering in the UK, we are delighted it is the first repowering system to achieve ZEVRAS accreditation. The introduction of this new standard illustrates the important role that bus and coach repowering plays in the UK’s pursuit of its net zero targets, and we expect that it will instil operators with added confidence regarding the calibre of Equipmake’s bus and coach repowering system.” 

One of its most important features of Equipmake’s ZED is its patented ultra-efficient thermal management system, which maintains all three of the ZED’s key components – the battery pack, motor, and inverter – at an optimum operating temperature, maximising vehicle range.

Every configuration carried out by Equipmake, whether coachbuild or repower, is bespoke to each vehicle and its requirements, with service routes simulated to ensure the optimum battery level is selected, and that required mileage is achievable. Equipmake also provides cost effective aftercare, with a motor, battery pack and inverter refurbishment programme.

Based in Snetterton, Norfolk, Equipmake provides the complete electric vehicle solution, offering everything from motors to fully electrified platforms, supporting primarily the automotive, commercial vehicle, marine and aerospace sectors.

Mitsubishi Electric Acquires Irish Air-conditioning Company, Crystal Air Holdings Limited, to Strengthen EU Data Centre Offering

Mitsubishi Electric Europe B.V. today announces it has concluded an agreement with Irish air-conditioning installation and maintenance company, Crystal Air Holdings Limited, to acquire all of the shares in the company.

Crystal Air’s sector expertise paired with its installation and maintenance capabilities will boost Mitsubishi Electric’s strategic business offering and ensure the company is well positioned to respond to increased demand in IT cooling and data centre solutions across Europe.

The acquisition of Crystal Air follows Mitsubishi Electric’s establishment of MEHITS (Mitsubishi Electric Hydronics & IT Cooling Systems S.p.A.), that specialises in applied air-conditioning solutions for comfort, process, and IT cooling.

Shinji Kurita CEO and President MEU explains: “Through the establishment of MEHITS, and now with the acquisition of Crystal Air, we have created a strong platform to meet the growing demand in the data centre sector. By integrating our traditional HVAC products with advanced applied solutions and a comprehensive service and maintenance capability, we have significantly enhanced our offering to drive business growth and strengthen our presence in the data centre market.”

Masami Kusano, Living Environment Systems Business Unit President says: “The European market is a key strategic region for Mitsubishi Electric, as the number of new data centres continues to rise, driven by a surge in data transmission volumes. This growth is underpinned by the increasing number of network-connected devices, the expanding adoption of high-resolution video streaming, generative AI technologies, and advancements in IoT. As the demand for IT cooling increases, data centre operators are increasingly seeking end-to-end solutions, encompassing not only the installation and commissioning of air-conditioning systems but also ongoing operation and maintenance services.”

Ciaran Moody, Branch President Mitsubishi Electric Europe B.V. Irish branch says: “We in Ireland take immense pride in our Business Solutions Partners, and we are particularly proud of Crystal Air’s success in delivering their exceptional expertise to the European market, especially their proven excellence in the data centre sector. This acquisition aligns seamlessly with our pan-European strategy to offer a comprehensive suite of services, including product supply, installation, and maintenance. We believe our strategy is fully aligned with the evolving needs and expectations of data centre owners and operators.

Domnick Ward, President of Crystal Air explains: “Combining Mitsubishi Electric’s manufacturing and product expertise with our specialised knowledge positions us uniquely in the market. This partnership enables us to capitalise on growth opportunities and further strengthen our presence in the European data centre sector.”The acquisition will take place on December 18th 2024 subject to approval by the Irish Competition and Consumer Protection Commission.

10 Most Popular Games in Ireland to Try in 2025

Gaming in Ireland is thriving, with the Irish gaming market valued at €637 million in revenue by the end of 2024 and projected to hit €813 million by 2027. Over half of Irish adults (more than 50%) actively play online games, a figure that continues to grow each year. Ireland is also embracing the global eSports boom, with the industry estimated to reach $16.6 billion in 2024. 

The most popular games, from massive open-world titles to cutting-edge multiplayer experiences, dominate streaming platforms like YouTube and Twitch, where Fortnite alone garners over 13 million weekly viewer hours.

Ireland has a strong gaming culture, influenced by both local sports games and global blockbusters. From the first Gaelic football console game in nearly two decades to globally anticipated RPGs, these titles reflect the diversity and creativity driving Ireland’s gaming scene. 

1. Fortnite

A global powerhouse, Fortnite remains a must-play title in Ireland. Its constant updates, collaborative events, and diverse gameplay modes keep it fresh for millions of players. With over 13 million weekly viewer hours on Twitch and YouTube, it’s clear that this battle royale game is here to stay in 2025.

2. Apex Legends

Renowned for its fast-paced, squad-based battles, Apex Legends is a top choice among Irish eSports players. The game’s seamless combination of character-driven gameplay and intense multiplayer competition draws millions globally and remains a favourite in Ireland.

3. Gonzo’s Quest Megaways

This game continues the tradition of the original Gonzo’s Quest by adding the Megaways feature, which greatly boosts the opportunities to win with each spin. Players can enjoy up to 117,649 ways to win, with cascading reels that allow for multiple wins from a single spin. The game features an adventurous theme where players help Gonzo search for treasure.

With iGaming becoming an integral part of the gaming landscape, platforms showcasing the best online casinos provide a reliable way for players to explore diverse games while ensuring a safe and enjoyable experience. Casino expert Elias Malo curates this list to highlight safe UK casinos. By offering tools and guides, players can enjoy the thrill of gaming responsibly, balancing entertainment with security.

4. EA Sports FC™ 25

As the successor to the FIFA series, EA Sports FC™ 25 combines lifelike football mechanics with expansive career and multiplayer modes. Irish football fans will appreciate the inclusion of international leagues and the realistic gameplay that keeps the franchise at the top of sports gaming.

5. Call of Duty: Modern Warfare III

For fans of first-person shooters, Modern Warfare III offers a mix of gripping campaigns and competitive online modes. With its tactical gameplay and realistic graphics, the game continues to dominate Irish gaming communities.

6. Silent Hill 2 Remake

Horror enthusiasts are eagerly awaiting the Silent Hill 2 Remake. Known for its atmospheric storytelling, the revamped version of this classic psychological horror game is set to become a top pick for Irish gamers in 2025.

7. Gaelic Football 24

The long-awaited Gaelic Football 24, developed by Belfast-based Buck Eejit Games, marks the return of Ireland’s national sport to modern gaming consoles. The game features Ireland’s 32 county teams, a creation suite for customising clubs, and advanced motion-capture technology for realistic gameplay. This is a historic release for Irish gaming fans eager to relive GAA’s excitement digitally.

8. Mega Moolah

Produced by Micro Gaming, Mega Moolah is known as one of the most famous progressive jackpot slots, Mega Moolah has made headlines for its record-breaking payouts. The game features 25 paylines and a safari theme with various animal symbols. Players aim to land matching symbols across these paylines while also triggering the jackpot feature.

9. Dragon’s Dogma 2

Fans of RPGs will appreciate the deep combat mechanics and storytelling in Dragon’s Dogma 2. With customisable characters and a sprawling fantasy world, this sequel offers countless hours of adventure.

10. Minecraft

The ever-popular Minecraft remains a staple among Irish gamers of all ages. Its endless creativity and regular updates ensure it stays relevant, providing both casual and dedicated players with limitless opportunities for exploration.

Gaming Trends in 2025

Not only has gaming become a cornerstone of Ireland’s entertainment culture but 35% of gamers in Ireland say that online gaming is good for their mental health. 

Mobile gaming continues to lead the charge in terms of gaming trends, probably because it offers easy accessibility and on-the-go engagement for players of all ages. eSports has also gained traction, with competitive gaming tournaments captivating audiences and fostering a sense of community among players. 

Slot games featuring Irish mythology and folklore are a big hit among local players. Titles inspired by leprechauns, Celtic legends, and St. Patrick’s Day themes resonate with Irish gamers and provide a fun cultural connection.

With 34% of UK gamers using mobile devices as their primary gaming platform, mobile iGaming is on the rise. The convenience of accessing slot games and poker tournaments on the go is drawing in a new generation of Irish players.

The growing eSports market influences iGaming trends, with some platforms introducing betting opportunities in major tournaments. Irish players interested in competitive gaming are increasingly engaging with this crossover.

Bespoke Aviation for Businesses In Ireland

Ireland is a nation known for its mythical beauty and quaint cobblestone streets, so you might be surprised to learn that it’s a thriving hub for international business too. Due to its lenient tax laws, many multinational corporations use Ireland as their European headquarters, and private aviation is key for many executives who make regular transatlantic trips. Established Irish businesses and start-ups also benefit greatly from getting around the country much faster than by car or rail. 

In a corporate environment, efficiency and flexibility are critical to success. Private aviation has emerged as the ultimate game-changer when it comes to getting deals done promptly, giving all businesses a huge competitive advantage. Plus, it’s a power move when you can arrive in style.

1. The Gateway to Europe

Ireland’s location on the western edge of Europe places it at the crossroads of major international trade and travel routes. For businesses that need to connect with partners or clients across Europe and North America, private jets provide direct, time-saving options that bypass the constraints of commercial aviation. There are flights from Dublin to London, Cork to Paris, or Shannon to New York; using private flights massively reduces travel time, allowing businesses to maintain tight schedules and optimise productivity.

2. The World’s Biggest Corporations Work in Ireland

Ireland is home to several high-profile business centres, including Dublin’s Silicon Docks — a hotspot for tech giants like Google and Facebook — and the pharmaceutical and financial hubs in Cork and Galway. While commercial flights often involve layovers or limited departure times, private jets allow for direct access to key destinations and low-traffic airports. The opportunity to save this time can mean millions of dollars saved for many high-flying executives. 

3. A Unique Proposition

Ireland is uniquely attractive for many private charters for some fascinating reasons. Let’s take Shannon Airport (SNN) as an example. Shannon is the only airport in Europe or the Middle East to offer full US pre-clearance for private aircraft. This allows passengers to complete all immigration and customs at Shannon before entering the States. For business travellers, this means less time spent navigating US border controls and more time focusing on their objectives.

Shannon Airport doubles down on this by having a state-of-the-art private jet terminal with VIP services, secure parking, and exclusive lounges. The airport also has an exceptionally long runway that can accommodate aircraft of all sizes, from light jets to larger business jets like the Gulfstream G650ER and Bombardier Global 7500. As Ireland’s second-largest long-haul airport, Shannon is a popular gateway for travellers from the west of Ireland, bridging regional businesses to global opportunities.

Shannon Airport exemplifies the infrastructure and foresight that make Irish airports so efficient, attracting high-net-worth private aviation clients. 

4. State-of-the-Art Facilities

Ireland’s private aviation sector is supported by a network of world-class facilities. Dublin Airport’s executive terminal, for instance, provides exclusive services for private jet travellers, including VIP lounges, dedicated customs and immigration clearance, and secure parking. Shannon Airport, well-known for its pioneering role in transatlantic aviation, offers a private jet centre with streamlined procedures and convenient access to US preclearance facilities. Cork and Belfast airports also cater to private aviation, ensuring a wider coverage across the country.

5. Growth in General Aviation Demand

The demand for aviation in Ireland has seen significant growth in recent years, driven by the country’s expanding economy and increased globalisation. As 4% of all new European aviation funding is earmarked for developments in Ireland, businesses can expect even higher standards to be maintained. 

 

The Business Jets Frequently Flying in Ireland’s Skies

Gulfstream G650ER

If you hire a private jet to travel in the most luxurious possible way, look no further than the Gulfstream G650ER. Widely regarded as the gold standard in private aviation, this jet is a favourite among Irish businesses for its exceptional range and performance. This jet is capable of flying nonstop from Dublin to Los Angeles or Hong Kong, which is ideal for companies with global operations. Its spacious cabin accommodates up to 19 passengers and offers high-speed Wi-Fi and customisable seating configurations. 

Bombardier Global 7500

Another top choice for Irish businesses is the Bombardier Global 7500, a jet combining long-range capability and unparalleled luxury. Known for its four-zone cabin layout, this aircraft offers distinct areas for working, dining, relaxing, and sleeping. Its unique Nuage seating and advanced technology make it a standout option for business travellers seeking comfort and productivity.

Cessna Citation Latitude

For shorter trips within Europe, the Cessna Citation Latitude is a popular choice among Irish enterprises. This midsize jet offers a perfect balance of performance, efficiency, and affordability. With a range of 2,700 nautical miles, it’s ideal for flights between Ireland and key European cities like London, Paris, and Berlin. The Latitude’s spacious cabin and advanced avionics ensure a smooth and enjoyable journey, making it a go-to option for regional business travel.

Taking Business to New Heights

Ireland’s private aviation industry is uniquely positioned for huge growth in the coming years. Its fascinating legislation and beneficial tax loopholes, combined with state-of-the-art aviation facilities and ambitious entrepreneurs, mean there is no better time to take advantage of these spectacular opportunities.