eir, Ireland’s leading telecommunications company, announced a milestone that they carried over 50 terabytes (TB) of data across its event mobile sites last weekend as a series of high-profile events took place across Ireland.
From the excitement of the Longitude Festival to the spectacular Taylor Swift at the Aviva and Shania Twain concerts at Malahide, the vibrant Dublin Pride Parade, the family-friendly Kaleidoscope Festival, and the iconic matches at Croke Park, eir’s network delivered seamless connectivity to thousands of customers.
To put this achievement in perspective, 50 TB of data is the equivalent of streaming 50,000 hours of video, which translates to non-stop watching for over five years.
On Sunday night, during Taylor Swift’s concert, twice as much data was carried over the eir mobile network compared to the Six Nations decider at the Aviva Stadium on March 16th, both of which were sold-out events. This highlights the significant difference in mobile data usage between Swifties and rugby fans.
Additionally, the data usage during the Taylor Swift concert was double that of the FAI Cup final in November and triple that of the Leinster versus Munster game in the same month. The surge in data usage was primarily driven by extensive video recording, sharing, and live streaming activities.
Fergal McCann, Chief Technology Officer at eir, commented on this achievement, stating, “The deployment of 5G technology and the addition of new mobile sites across the country have been crucial in handling the surge in data usage during these events. The Taylor Swift concerts alone showcased significant usage patterns, with fans live streaming and sharing their experiences. Compared to other major events like Six Nations games, the data usage was exceptionally high, demonstrating the growing demand for robust and reliable mobile connectivity.”