Swappie, Europe’s foremost brand in refurbished smartphones, is delighted to introduce Luísa Vasconcelos e Sousa as the Country Manager for Ireland. Armed with a degree in Business Management and a specialization in Digital Transformation, Luísa brings a wealth of experience from her years at Facebook’s European headquarters (Meta) in Dublin, coupled with a diverse background in banking and marketing.
With a mission to promote conscious choices and habits, Luísa joins Swappie with a dedication to reducing the environmental impact of technology and strengthening the circular economy through the promotion of refurbished devices. Her strategic role aligns seamlessly with Swappie’s ongoing commitment to making refurbished tech mainstream, exemplified by the company’s current #Women4SustainableTech initiative.
Launched in celebration of International Women’s Day, #Women4SustainableTech underscores Swappie’s dedication to gender diversity and empowerment within the tech industry. Luísa’s role as the Country Manager for Ireland plays a pivotal part in this initiative, adding momentum to Swappie’s commitment to fostering an inclusive
Luísa Vasconcelos e Sousa, commented: “Working at Swappie is an incredible opportunity to be part of a movement towards more sustainable technology. I look forward to leveraging my experience to drive Swappie’s mission in Ireland, encouraging conscious choices that positively impact our environment.”
As Swappie continues to celebrate women making strides in sustainable tech through the #Women4SustainableTech campaign, Luísa’s dynamic background and commitment to sustainability position her as a key player in furthering the company’s goals. With Luísa at the helm, Swappie looks forward to making a lasting impact in Ireland, fostering a more connected and sustainable society.
Electronics contribute to the largest and fastest-growing waste stream worldwide, and less than 15% of phones are recycled. Swappie aims to make it easier for people to purchase environmentally friendly, responsible smartphones by closing the loop on refurbished electronics and making circular smartphones accessible to the masses. Swappie controls its entire value chain, including carrying out all refurbishments at its factories in Helsinki, Tallinn and Leipzig, to ensure that the phones consumers receive are refurbished to the highest possible standards using the latest technology.