Google have just announced that conversational experience in Google Ads is fully rolled out to advertisers in the US and UK and it will be rolling out globally to all English language advertisers over the next few weeks.
The conversational experience was first announced last year and helps businesses of all sizes build better Search campaigns through a chat-based experience. After months of testing, we’re excited to bring this to more advertisers around the world.
Some of the highlights are
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This is the first of many Gemini integrations for Google Ads.
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All advertisers need to do is enter their website and Google AI will generate relevant ad content, including creatives (images, headlines, descriptions) and keywords.
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Advertisers retain full control over which assets are ultimately deployed as part of their campaign and they can iterate on the generated content via the chat function.
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All images created with generative AI in Google Ads, including conversational experience, will include open standard metadata and be invisibly watermarked with SynthID.
For smaller businesses, the conversational experience is especially helpful at scaling creative and more easily building high-performing campaigns, while larger agencies may find it useful to quickly deploy and test campaign concepts before rolling them out more broadly.
Find out more on the blog post from Shashi Thakur, VP & GM in Google Ads here: Put Google AI to work with Search ads.