First Look – EDIFIER NeoBuds Pro 2 Earbuds

The EDIFIER NeoBuds Pro 2 Earbuds is their latest on offer from the brand that delivers excellent audio products at great prices and still to this day I regularly use the NeoBuds Pro which are still in my rotation today so at the news of their second pair in the series to come out I was looking forward to getting these in my ears quickly as you do..

Any questions while we test these out over the next week or two drop them in the comments as usual and we will be back with a full review soon.

Immersive Spatial Audio with Visualized Head-Tracking technology is another key feature of this stunning design. With a built-in gyrometer and accelerometer to track your head’s movements and change the sound stage accordingly, the result is a more realistic, 3D, auditory feast, surrounding the listener with lifelike audio from every direction.

Sound

The NeoBuds Pro 2, Edifier have made supporting up to 192kHz/24bit music streaming over Bluetooth possible for the first time using the latest LHDC 5.0 HD codec. Distinct from other noise cancellation earphones on the market, the Edifier NeoBuds Pro 2 are Hi-Res Certified, boasting a Knowles balanced armature driver, composite diaphragm dynamic drivers and LDAC, LHDC, SBC and AAC audio coding. Superior Digital Signal Processing with Active Cross-Over, filters the audio signal into high and mid-low frequencies, delivering precise sound details and rich presentation.

 

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Unboxing Video

Get the latest exclusive trade-in deals and limited time offers at Vodafone Ireland this Black Friday and Christmas

This Black Friday, Vodafone Ireland is giving customers a €100 trade in boost towards the value of a new phone when you trade in an older mobile device. Black Friday trade-in offers are available in store and online* and the value of the traded device can be greater or less than the new handset price. 

Unmissable offers this Christmas 

Kickstart your Christmas shopping early by taking advantage of the incredible offers from Vodafone Ireland. Available from 1st November, unmissable discounts across devices and accessories will help you find the perfect gift at even better prices.  

Ahead of Black Friday, New bill pay customers can avail of up to €250 off selected handsets when they switch to a RED Unlimited or RED Unlimited Max plan, and €150 off handsets when switching to RED Lite. Pay as you go customers who switch to Vodafone Data unlimited 5G will also receive €20 free credit and will also get up to €150 off top 5G phones! They’ll also get €50 off all phones over €99.99. 

Products are available in select Vodafone stores nationwide as well as online at www.vodafone.ie. 

Pay as You Go Handsets: 

Xiaomi Redmi 12 Pro 5G 

The Xiaomi Redmi 12 Pro 5G has a flagship IMX766 camera with OIS which allows more light to be captured, bringing extensive quality improvements so your pictures stand out, no matter if it’s day or night. It has 67W turbo charging and a 120Hz AMOLED display which combines increased brightness and a greater range of colours and higher contrast for a vivid viewing experience. Dolby Vision® with HDR10+ brings you unbeatable picture quality and dual speakers so you can enjoy theatre-level viewing in the palm of your hand anywhere, anytime. 

Offer: Get €150 off the Xiaomi Redmi 12 Pro 5G when you switch to Vodafone Pay as you go and receive free GWP Redmi Buds 4 (white) (1st November 2023 – 05 January 2024) 

 

Xiaomi Redmi 12 5G 

 

Offer: Get €150 off the Xiaomi Redmi 12 5G when you switch to Vodafone Pay as you go (1st November 2023 – 05 January 2024) 

The Xiaomi Redmi 12 5G has powerful Snapdragon® performance with a large 90Hz FHD+ display and 50MP Al dual camera. Its minimalist design and 6.79” FHD+ DotDisplay screen are perfect for streaming content, and its 5000 mAh battery is long-lasting.  

Samsung A14 5G 

 

Offer: Get up to €150 off when you switch to Vodafone Pay as you go (1st November – 5th January 2024) (€100 off A14 5G) 

Awesome screen, awesome camera and awesome battery. The Galaxy A14 5G comes equipped with a large, vivid Full HD+ display to level up your viewing experience. Upgrade your photos with a 50MP rear lens camera and take your selfies to the next level with an upgraded 13 MP front camera. Teamed with a 5,000mAh battery to last you two days, the Galaxy A14 5G makes your everyday mobile experiences more special.  

All Pay as you go Customers: 

Pay as you Go customers can avail of €50 off any phone over €99.99 between the 1st of November 2023 and 5th of January 2024, as well as €20 free credit when they switch to Vodafone Data unlimited 5G (15th November – 5th January 2024). 

Bill Pay Handsets: 

iPhone 15 (pink) 

 

Offer: Save €250 when you switch to RED Unlimited, which makes the phone just €99.99 for new customers (1st November 2023 – 05 January 2024)  

The iPhone 15 is powered by an A16 Bionic chip, with a 48MP main camera for super high-resolution photos and next generation photos. More detail and richer colour make dramatic difference in your portrait photos, with the ability to tap to shift focus between subjects, even after you take the shot. Its all-day battery life gives you up to 20 hours video playback. 

Galaxy S23 (green) 

 

 

Offer: Save €250 when you switch to RED Unlimited, which makes the phone free for new customers (1st November 2023 – 05 January 2024) 

Get ready to be nominated ‘group’ photographer amongst your friends. With the power of a Pro-Grade Camera, the Galaxy S23 comes packed with a 50MP, plus AI-powered Nightography, for bright and sharp photos, day or night. Powered by the latest generation of Qualcomm Snapdragon® Gen 2 Processor, the Galaxy S23 will take your multitasking, gaming and photography to the next level. And a worry-free battery to power you through.  

Galaxy S21 FE  

 

Offer: Save €250 when you switch to RED Lite, which makes the phone free for new customers (1st November 2023 – 05 January 2024) 

The new Fan Edition: made to turn heads. When it comes to making every single day count, you need the right kit. Meet Samsung Galaxy S21 FE – built for the bold. With a 32MP front-facing camera, Portrait Mode, Night Mode, and Director’s View, supercharging your socials with selfies and stories has never been easier – or looked so good. A powerful processor means you can enjoy super smooth scrolling, all day long. And a massive AI-powered battery, Galaxy S21 FE will keep going hour after hour on just one charge. Get ready to do even more. 

All Bill pay Customers: 

Bill pay customers can avail of €200 off all handsets (outside of the hero handsets) when they switch to RED Unlimited or RED Unlimited Max ((1st November 2023 – 05 January 2024), and €150 off all handsets when you switch to RED Lite ((1st November 2023 – 05 January 2024). 

Accessories for €100 and under: 

Samsung Galaxy Buds FE offer: €99, save €60 

 

Samsung Galaxy Buds 2 White offer: €99, save €60 

 

 

Philips NeoPix 110 Projector (Black) offer: €129 

 

For more information go to www.vodafone.ie 

*Offer available in store and online. In store customers can trade in any smartphone that meets the trade in criteria. Online customers must trade in an eligible handset. Full list can be found at Vodafone.ie/terms  

Tech Review – TOZO Openbuds with unique dual axis design

The TOZO Openbuds are the latest product on offer from the company and moving on from the previous OpenReal which we tested out not so long ago and they were impressive, this kind of style and the previous are now getting popular of late and expect to see many more plus the countless models we have tried lately from other brands too.

Presentation is nice once again and on point with their product portfolio and the case you get here is on the larger side than most earbuds, these would have the bigger case like all open ears and is fine, nicely finished case and a nice snap shut for security, the magnets inside are not the strongest but this is common with such products.

OK so these are somewhat different though in several ways and look cool albeit a little on the large side some might find, for me size never really bothers me anyway it is how the sound look and feel, these have an extra trick up their sleeve though with a dual axis design that allows better adjustment than what you find out there today and this works well.

As mentioned the size, they are larger than earbuds but on par with open ear designed earbuds and fit well and certainly will not fall off the ears after my testing indoors outdoors cycling and the gym. If you are one to use more than one device we also have dual connectivity here too which is excellent for me as it is a daily requirement for me with calls for work and so on and they are clear on these with no issues both ends.

TOZO Openbuds out of case -techbuzzireland

TOZO says what you read below in the quote and they are right, the sound is the best in open ear I have tried to date and that’s plenty of pairs I have tested by the way and as this is my 3rd or 4th product now from the company they are on my radar from here on. The sound is excellent decently loud highs lows and mids great, nice bass no distortion or lag latency noted either and with their app you have control and the touch controls work really well. These are really close to earbuds sound quality all round.

Experience superior sound quality and noise isolation with TOZO ORIGX algorithm-powered headphones. Enjoy more focused sound and stronger bass, while preventing sound leakage. With the added convenience of the TOZO APP, easily switch between five different EQ settings for the ultimate personalized listening experience.

The TOZO App

The TOZO App – techbuzzireland

 

Main Features:

  • Unique dual-axis design that allows for both horizontal and vertical adjustment, providing multiple angles for a customized fit to accommodate different ear shapes and sizes. With this design, you can adjust the ear cups to your preferred position, ensuring a comfortable and secure fit for extended listening sessions.
  • Experience unprecedented levels of driving comfort and safety with TOZO Openbuds Bluetooth Headphones. These headphones are designed for comfortable wear during driving, freeing your hands from holding a phone while allowing independent use of each earbuds. Say goodbye to distractions and welcome a pleasant and safe driving experience.
  • The Open Ear Design is engineered for both comfort and safety, offering a breathable and open fit. From video calls to listening to your favourite tunes, these headphones are versatile and cater to multiple scenarios, making them an ideal companion for your daily life. Moreover, the noise-cancelling calling feature ensures crystal-clear conversations in any environment.
  • Experience superior sound quality and noise isolation with TOZO ORIGX algorithm-powered headphones. Enjoy more focused sound and stronger bass, while preventing sound leakage. With the added convenience of the TOZO APP, easily switch between five different EQ settings for the ultimate personalized listening experience.
  • The TOZO Openbuds feature powerful dual connectivity, allowing you to connect two phones simultaneously for seamless switching. The slim charging case is convenient to carry with you, and the headphones have a total battery life of up to 42 hours, ensuring uninterrupted listening for extended periods.

Overall these are the best open ears I have tested to date for the money which is a remarkable achievement from the brand and long may they continue to deliver excellent audio products and I hope they get cracking on headphones soon as they are due a pair to add to their product portfolio and I can only begin to imagine how they would sound from what they have done so far from what I have tested.

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Video Review

Creative launches the Aurvana Ace and Aurvana Ace 2, its latest true wireless earbuds featuring groundbreaking solid-state, all-silicon MEMS-based drivers.

Creative Technology today announced the release of the much-anticipated Creative Aurvana Ace and Creative Aurvana Ace 2, the latest true wireless earbuds featuring the groundbreaking solid-state, all-silicon MEMS-based drivers. The Creative Aurvana Ace series, powered by xMEMS drivers, has been expertly tuned to deliver remarkable audio clarity with a wider frequency response ranging from 5 Hz to 40 KHz. With this comprehensive range, users will get to enjoy a truly immersive and lifelike audio experience, whether it’s for music, movies, or conference calls.

These latest wireless earbuds also feature LE Audio with LC3 codec, Bluetooth 5.3, and Hybrid Active Noise Cancellation (ANC) plus Ambient Mode, along with up to 24 hours of total playtime, making them the definitive choice for audio enthusiasts seeking the very best in true wireless earbuds.

                                      Creative Aurvana Ace                                                                   Creative Aurvana Ace 2

Introducing the gold standard in true wireless audio with the Creative Aurvana Ace and Creative Aurvana Ace 2

Experience the Power of xMEMS Drivers

At the heart of the Creative Aurvana Ace and Creative Aurvana Ace 2 lies the cutting-edge solid-state MEMS-based drivers, which play a pivotal role in delivering a truly natural and lifelike sound experience. These specialized drivers, expertly integrated into each earbud, showcase an innovative design with tiny flaps meticulously mounted to silicon chips. What makes this technology stand out is how it replicates sound when these flaps swiftly respond to short electrical signals. In doing so, these drivers are able to generate sound waves that closely mimic the way users naturally hear sounds in the world around them. This results in an audio experience that is not only pristine but also remarkably lifelike, akin to having the performers right beside the users.

Creative Aurvana Ace Series – Your Gateway to Sonic Excellence

For an all-encompassing audio experience, the Creative Aurvana Ace series features a remarkable two-driver system that harmoniously blends the power of xMEMS technology with custom-tuned 10 mm dynamic drivers. Together, these dual drivers can deliver a wide range of natural sounds with remarkable precision, spanning from crisp highs to rich bass and dynamic treble. So, whether users are savoring their favorite music, diving into a movie, or engaging in a call, the duo driver system ensures a rich, intricately detailed, and distortion-free audio experience that stands in a league of its own.

Beyond the exceptional audio capabilities, Creative Aurvana Ace and Creative Aurvana Ace 2 offer an array of features that elevate the audio experience. With Hybrid Active Noise Cancellation and Ambient Mode, users can fully immerse themselves in their audio or stay aware of their surroundings, adapting seamlessly to any environment. These earbuds also come equipped with six built-in microphones powered by Qualcomm cVc (Clear Voice Capture) noise cancellation technology, ensuring crystal-clear calls even in noisy environments. With up to 24 hours of total playtime, they are perfect for long commutes, workdays, or extended listening sessions. Furthermore, being IPX5 certified, these latest earbuds are sweatproof and ideal for users with active lifestyles.

Both models also support a variety of audio codecs, including LE Audio featuring the LC3 Codec for superior wireless audio quality, SBC, AAC, AptX, and AptX Adaptive, ensuring compatibility with various devices and offering high-quality audio streaming.

Adding to the allure, Creative Aurvana Ace showcases a sleek matte black finish with a hint of copper, while Creative Aurvana Ace 2 boasts a modern smoked translucent design with a striking copper highlight. This fresh look and feel perfectly complements the groundbreaking technology within.

Picking the Perfect Pair –  Creative Aurvana Ace vs. Creative Aurvana Ace 2

While both Creative Aurvana Ace and Creative Aurvana Ace 2 share the key features mentioned above, there are some noteworthy distinctions that set Creative Aurvana Ace 2 apart.

Featuring Qualcomm Adaptive Active Noise Cancellation (ANC), the Creative Aurvana Ace 2 possesses the intelligence to adapt and fine-tune noise cancellation levels in real-time based on specific environmental conditions and earbud fit. This innovative capability ensures a perfect balance between noise isolation and situational awareness, making them perfect for diverse listening environments.

Coupled with the latest Qualcomm aptX Lossless codec, Creative Aurvana Ace 2 delivers lossless, hi-fidelity audio at 16-bit / 44.1 kHz, akin to a CD-level experience where every musical element is faithfully recreated, closely resembling the original recording, providing a superior listening experience for audio enthusiasts and casual listeners alike.

“xMEMS drivers represent a significant leap forward in audio technology,” said Song Siow Hui, CEO at Creative. “They enable the Creative Aurvana Ace and Creative Aurvana Ace 2 to reproduce sound with stunning accuracy and fidelity. Users can expect a level of immersion and clarity that redefines their perception of premium audio.”

Pricing and Availability

Creative Aurvana Ace is priced at US$129.99 and is available at Creative.com.

Creative Aurvana Ace 2 is priced at US$149.99 and is available at Creative.com.

Pre-order will be available from 10 November 2023, visit creative.com/aurvanatws for more information.

SMARTY Doubles Down on Data this Black Friday

SMARTY Mobile has launched a double data offer for Black Friday – 32GB for just £8. With tons of data, unlimited calls and texts, this is one of the best-value SIM-only deals out there, so customers can save ahead of the ‘stress-mas’ of the festive season.  

Black Friday can be a mind-boggling time for Brits trying to find the best deals amongst the malarkey, and avoiding the temptation to spend on items they don’t really need or will only use once. That’s why SMARTY is offering zero stress and double the data in their 32GB for £8 offer – twice the data of the standard £8 offer. Skip the queues on the high street and order online, and know that as the Which? Recommended Provider of the year for the third year running, SMARTY offers the best value, all year round.   

SMARTY Mobile is the low-cost SIM-only mobile network keeping things simple, offering exceptional value and a host of other benefits for consumers including no annual price rises and no contract, all on the flexibility of 1-month plans.  

All SMARTY plans come with EU Roaming included up to 12GB – perfect for anyone after some winter sun or preparing to hit the slopes, 5G as standard, and unlimited calls and texts.  

Customers can pause, change or cancel their plan at anytime, giving them the freedom and control of their commitment-free SIM plans.  

SMARTY Mobile’s Black Friday deal and is only available for a limited time. For more information and to sign up to SMARTY mobile, visit www.smarty.co.uk  

How Autoranging Technology Impacts Precision in Power Supplies

Precision is a crucial aspect of power supplies, as it ensures accurate and consistent delivery of voltage and current to various electronic devices. The advancement of technology has led to the development of autoranging technology, which plays a significant role in enhancing precision in power supplies. In this blog, we will delve into the concept of autoranging technology and explore its impact on precision.

Understanding Power Supplies

Before we delve into autoranging technology, let’s first understand the basics of power supplies. A power supply is an electronic device that converts input power into the desired output voltage and current for powering electronic components or systems. It serves as the backbone of various applications ranging from consumer electronics to industrial machinery.

Precision in power supplies refers to the ability to deliver the specified voltage and current accurately and consistently. This is crucial for ensuring the proper functioning and performance of electronic devices, as even slight deviations can potentially damage sensitive components or impact their efficiency.

What is Autoranging Technology?

Autoranging technology refers to the capability of a power supply to automatically adjust its output voltage or current based on the requirements of the connected load. Traditional power supplies have fixed output voltages, requiring users to choose the appropriate model based on their specific voltage requirements. However, the DC power source of autoranging power supplies can maintain full power output across a broader range of output voltages and currents than traditional fixed-output power supplies. It achieves this by utilizing programmable circuitry and intelligent algorithms to monitor the load characteristics and adjust the output accordingly continuously. This flexibility enables the power supply to adapt to various devices or systems with different voltage requirements, eliminating the need for multiple fixed-output power supplies.

This technology relies on advanced circuitry and intelligent algorithms to monitor the load characteristics and adjust the output accordingly. By constantly analyzing the load’s voltage and current requirements, autoranging power supplies ensure precise and optimal power delivery.

The Impact of Autoranging Technology on Precision

Autoranging technology has a profound impact on the precision of power supplies. Let’s explore some of the key ways in which this technology enhances precision:

Improved Accuracy and Stability

Traditional fixed-output power supplies may encounter accuracy issues when the load operates at voltage levels near the limits of the power supply’s capability. Autoranging technology eliminates this problem by automatically adjusting the output voltage or current to match the load requirements precisely. This results in improved accuracy and stability, ensuring that electronic devices receive the correct power they need.

Enhanced Efficiency and Performance

Autoranging power supplies optimize energy usage by delivering only the required voltage and current. This efficiency translates into reduced power consumption, minimizing energy wastage and heat generation. By operating at peak efficiency, autoranging power supplies ensure consistent performance and longevity, benefiting both the device being powered and the overall power system.

Reduced Risk of Human Error

Traditional power supplies require manual adjustment or the use of external devices to switch between different voltage ranges. This introduces the risk of human error, such as selecting the wrong voltage range or not adjusting the settings properly. Autoranging technology eliminates these risks by automatically adapting to the connected load, reducing the reliance on manual intervention and minimizing the chances of errors.

Applications and Benefits of Autoranging Technology

Autoranging technology finds applications in various industries and offers several benefits:

Use Cases in Various Industries

Autoranging power supplies have widespread applications across industries such as electronics, telecommunications, aerospace, and more. These power supplies can cater to different voltage requirements, making them suitable for a wide range of devices and systems. From low-power consumer electronics to high-power industrial equipment, autoranging power supplies provide the flexibility and versatility needed in diverse applications.

Increased Flexibility and Versatility

By eliminating the need for multiple fixed-output power supplies, autoranging technology offers increased flexibility and versatility. Users can connect devices with varying voltage requirements to a single autoranging power supply, making it more convenient and cost-effective. This flexibility simplifies inventory management and reduces the need for additional power supply models, ultimately saving time and resources.

Cost Savings through Single Power Supply

Autoranging power supplies offer significant cost savings by reducing the need for multiple power supply models. Instead of purchasing separate power supplies for different voltage ranges, organizations can invest in a single autoranging power supply that caters to various voltage requirements. This consolidation not only reduces upfront costs but also streamlines maintenance and support processes.

Challenges and Limitations of Autoranging Technology

While autoranging technology offers numerous benefits, it does have some challenges and limitations to consider:

Compatibility Issues with Specific Devices or Systems

Certain devices or systems may have specific voltage requirements that fall outside the range supported by autoranging power supplies. In such cases, alternative power supply solutions need to be explored. It is essential to ensure compatibility before implementing autoranging power supplies in specific applications.

Trade-offs between Precision and Other Factors

There might be situations where precision needs to be balanced with other factors, such as cost, size, or power efficiency. While autoranging power supplies excel in precision, there can be trade-offs in certain scenarios. For example, achieving high precision may come at the cost of increased complexity or higher price points. Balancing these trade-offs is crucial based on the specific requirements of the application.

In conclusion, autoranging technology has a significant impact on precision in power supplies. It improves accuracy, stability, and efficiency while reducing the risk of human error. Autoranging power supplies offer flexibility, versatility, and cost savings, making them suitable for various industries and applications. Despite some limitations, autoranging technology is expected to see advancements in the future, enabling even more precise and efficient power delivery.

 

How Are TV Ads Leveraging Artificial Intelligence for Personalization

Advertising methods have adapted to changing market trends and technology over the years. Today’s consumers are well-informed, making generic ads less effective. Traditional TV and digital media ads are now exploring new ways to target users using Artificial Intelligence (AI) for personalization. In this article, we will look at how TV Ads leverage AI for personalization and effective targeting.

Programmatic Advertising: An Overview

Programmatic advertising is a cutting-edge solution to contemporary advertising challenges. This method is rapidly gaining popularity worldwide due to its cost-effectiveness and favorable outcomes. For example, if you’ve come across online gambling adverts on Australian television, it may well have been part of a programmatic targeting strategy. This innovative form of tailored advertising centers on delivering personalized ads across various media platforms. Through this approach, businesses can automate ad placements based on individual preferences, optimal time slots, and real-time bidding. Instead of creating predefined consumer segments for ad targeting, programmatic advertising relies on AI and ML algorithms to make placement decisions. Companies can harness user data to optimize future ad campaigns for enhanced results. Typically, advertising approaches require companies to strategize and input details into ad management platforms to run campaigns. With AI assuming control of advertisements, brands can relinquish the strategic aspects and let automation govern data-driven advertising.

Benefits of Programmatic Advertising 

Programmatic advertising is a cost-efficient approach to reaching potential customers. Below, we outline the key advantages to provide you with insight.

Budget Optimization 

The most significant benefit of programmatic advertising lies in budget optimization. Brands allocate substantial funds to achieve specific sales targets through ad campaigns. By employing programmatic ads, they can reduce ad spending on users less likely to convert. AI automation leverages real-time data to deliver ads to relevant audiences, increasing the likelihood of action post-viewing.

Reduced Effort 

Automation simplifies the process of configuring target sets within ad campaigns. It relies on data-driven insights to make prompt decisions, eliminating potential delays. When campaigns are managed by humans, tasks such as setting up ad sets, creating content, and allocating budgets can be time-consuming. Programmatic ads remove such obstacles, streamlining the advertising process.

Precise Targeting 

Brands often turn to market analysts and consumer insight teams to determine suitable target audiences for paid campaigns. These teams gather research and sales data about clients within a competitive industry to discern their purchasing behavior. While this approach can be effective, it does not guarantee conversions. Programmatic advertising employs AI and ML to identify potential buyers in a market and displays ads to specific targets, maximizing conversion opportunities.

Accurate Campaign Evaluation 

When brands run paid advertisements, they assess the outcomes of each campaign once results are gathered. Analyzing campaign effectiveness enables them to identify issues within each campaign, which proves invaluable when designing future campaigns for similar consumer markets. With programmatic advertising, brands can conduct more precise evaluations of campaign efficiency, scrutinizing multiple variables influencing ad success during specific periods. 

Risks and Challenges of Programmatic Advertising 

While programmatic advertising offers numerous benefits, it also presents risks and challenges. As AI and ML algorithms rely on user data for potential targeting, privacy concerns may arise among consumers. Not all customers appreciate having their online data collected without consent. 

In the past, Meta encountered such issues related to the personal data collection of Irish users without asking users for consent. Furthermore, ethical considerations pose a hurdle to fully endorsing programmatic advertising strategies. Algorithmic bias is a significant concern that can lead to various problems in the future. Modern society is staunchly opposed to discrimination, gender bias, and racism in any buying or selling channel. 

Programmatic ads may target specific communities differently based on their previous purchasing experiences. Advertisers must address the ethical aspects of programmatic ads to ensure their sustainability. In 2019, Facebook faced legal proceedings for permitting advertisers to target consumers based on race, religion, and gender. Subsequent investigations revealed that Facebook’s algorithmic bias led to differentiated targeting based on specific demographics and gender-related roles. The information provided sheds light on the evolving landscape of TV and digital advertising. 

Conclusion

Advertising has evolved significantly to meet the changing demands of informed and discerning consumers. Both traditional TV and digital media ads now leverage artificial intelligence (AI) to achieve personalization and targeting precision. Programmatic advertising, with its cost-effectiveness and proven efficacy, is at the forefront of this transformation. By automating ad placements based on individual preferences, real-time data, and AI algorithms, businesses can optimize ad campaigns. While programmatic advertising offers numerous benefits, it also raises privacy and ethical concerns, particularly regarding algorithmic bias. 

United Drug and Locus Robotics Honored at Robotics & Automation Awards for Best Use of Cobotics

United Drug, Ireland’s largest pharmaceutical distribution company, and Locus Robotics, the market leader in autonomous mobile robots (AMRs) for fulfilment warehouses, have been named winners of the “Best Use of Cobotics” award at the prestigious Robotics & Automation Awards in London.  The award recognises the innovation and significant added value of the Locus AMR solution to improving efficiency and productivity at United Drug’s Baldonnel distribution centre, while also improving the overall workplace ergonomics for workers. The LocusBots’ seamless integration with the warehouse team has enabled United Drug to efficiently meet growing e-commerce demand and double productivity.

Paul Malone, Head of Operations for UDD & UDC at United Drug Ireland, added: “Locus has been an invaluable partner in scaling our operations to help meet our customers’ growing demands. The LocusBots truly partner with our warehouse team to drive optimal efficiency and create better jobs and allow our employees to thrive in an optimised and safe environment. We’re thrilled to see this work recognised.”

“Locus is honoured to receive this prestigious industry recognition alongside our customer, United Drug. Our commitment to innovation, proven usability and fast time to value has helped them to optimise their fulfilment productivity and efficiency to meet ever-increasing order volumes,” said Rick Faulk, CEO of Locus Robotics. “This award further validates our mission to provide cost-effective and highly productive robotics automation solutions for the e-commerce and fulfilment industry around the world.”

The Robotics & Automation Awards highlight innovation demonstrated by both British and international organisations in the application of robotic or automated systems throughout the supply chain, across logistics, manufacturing, retail, food and beverage, aerospace, cleaning and sanitation, construction, agriculture industries. Locus and United Drug continue to make great strides in optimising and improving efficiency across all areas of their partnership. By maintaining a dedicated focus on customer needs and closely managing margins, they have achieved significant gains in supply chain optimisation, inventory management, and order fulfilment.

2 in 3 Irish businesses to increase investment in cybersecurity according to Dell Technologies survey

A new survey undertaken by the Dell Technologies in association with the Executive Institute found that two-thirds (66%) of businesses in Ireland are planning to invest in their cyber security as cyber threats continue to increase. Moreover, 93% of organisations have already taken steps to enhance their data protection measures in the past twelve months.

The latest ‘Digital Pulse Survey’ from Dell and the Executive Institute of over 150 business leaders, shows that Irish businesses are struggling under the weight of increasing cyber-attacks. The majority of respondents (64%) say that the ever-growing number of attacks is the main barrier to enhancing their organisation’s cyber resilience, with 13% citing lack of in-house cyber skills and expertise and 9% citing outdated technology and upfront investment in cybersecurity solutions.

Highlighting the cyber dangers posed by hybrid working, 68% of businesses have already taken steps to mitigate the cyber risks of flexible and remote working models.

The Digital Pulse Survey also reveals that Irish businesses are increasingly turning to technology to help them achieve their sustainability goals. Over 8 in 10 business leaders (84%) say that technology has positively impacted their sustainability goals to date. Over one-third (37%) are using technology to increase energy efficiency, 24% are using it to facilitate hybrid or remote working, and 20% are using technology to help reduce carbon emissions.

In addition, almost half (49%) of Irish business leaders say they are considering replacing outdated technology in the next 12 months to reduce higher energy costs.

Commenting on the survey results, Catherine Doyle, Managing Director, Dell Technologies Ireland, said: “It’s clear that cyber risk continues to weigh heavily on business leaders as they advance their digital transformation plans. The vast majority have taken steps to enhance their data protection, and two-thirds are looking to increase this investment in the year ahead. Proactive and timely action will be vital to strengthening cyber defences.  

“As businesses work to enhance their cyber resilience, it’s also positive to see the role of technology in driving sustainable innovation. From using technology to increase energy efficiency and facilitate remote working to achieving operational efficiency, digital transformation can help leaders shape a more sustainable future.”

Conor Morris, Managing Director, Executive Institute, said: “The results of the survey suggests that the threat posed by cyber-attacks continues to grow and threatens the future success of our member organisations. These attacks are becoming more frequent and more sophisticated.  Planning for and adopting a security strategy that remains current and as up to date as new cyber threats themselves will be a key factor going forward.”