Running an e-commerce business can be rewarding but also challenging. It is normal to feel the pre-launch jitters when thinking about diving into the e-commerce world. You’ll also make missteps along the way – it’s all part of the journey. However, research shows that 90% of new startups bite the dust, and e-commerce isn’t immune. Many meet the same fate, leaving the success rate hovering around 20%. This statistic doesn’t sound exciting, but it is possible to dodge the “failed e-commerce” bullet. It all starts with knowing the possible challenges that may arise and how to navigate them. Here are four reasons why your e-commerce business may be failing.

  • Product content pitfalls 

So you have an awesome product and have done all the homework. However, how you list your product can make all the difference. From grainy-looking pictures to unengaging copy, not paying attention to the little details when putting your product out there could cost you. Remember, the internet is a big space, and the world is watching, making it essential to execute with excellence. It’s not just about pretty pictures, either. Your product description should be crystal clear and speak to your audience. Sometimes, plain and simple words work better than fancy jargon. Also, remember that your site’s design affects the customer’s vibe, so ensure your interface is attractive and user-friendly.

  • Checkout chaos

 Research reveals that 55% of customers might vanish into thin air without free shipping at the end of the shopping process. And that is just the beginning of checkout troubles, as cart abandonment rates sit at almost 86%, according to 2023 Statista data. But there is hope, so don’t give up just yet. You can offer discounted shipping and streamline your payment process to make life easier for your customers. They’ll love you for it and are more likely to return for round two. Therefore, when developing your payment systems, consider professional options like Paymentshub payment API, which can be your ticket to a smoother and safer e-commerce experience. 

  • Irritating pop-ups 

Excessive pop-ups can frustrate your customers while they navigate your platform and could cause them to look elsewhere. Today, customers are spoiled with options, so you don’t want to give them an excuse to consider other businesses instead of yours. Although pop-ups have their place, timing is everything. Annoying pop-ups with invisible exit buttons are a big no-no. Keep your website user-friendly, and while you can still integrate pop-ups, keep it away while your potential buyer is still window shopping. It’s better when a pop-up is activated when the user goes ahead to toss an item into their cart. 

  • Lack of SEO optimization



Many online startup founders make the mistake of saving SEO for a rainy day. However, it would help if you avoided that path. Start right out of the gate. Pin down those keywords that matter to your business. At the very least, keep them on your page titles with relevant search terms that show your target market that you have what they need. Go for high-volume, low-competition keywords to ace the search game. If this feels like an unfamiliar territory, search the web for SEO tips or hire an SEO guru. 


By Jim O Brien/CEO

CEO and expert in transport and Mobile tech. A fan 20 years, mobile consultant, Nokia Mobile expert, Former Nokia/Microsoft VIP,Multiple forum tech supporter with worldwide top ranking,Working in the background on mobile technology, Weekly radio show, Featured on the RTE consumer show, Cavan TV and on TRT WORLD. Award winning Technology reviewer and blogger. Security and logisitcs Professional.

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