Bumble, the app where women make the first move, has announced new features and a new Premium experience just in time for autumn. As we all return to the work grind, the popular dating app wants to help you find what you’re looking for with three new features that put compatible people front and centre, helping you swipe less and connect faster. Newly-launched features include:
- Best Bees (Recommended Profiles) is Bumble’s newest Premium feature that uses machine-learning based on your preferences and past matches to produce a daily, personalised list of top profiles. Every day, Bumble will curated a list of four compatible profiles which are based on your preferences and behaviours.Over the past month, Bumble found that women were 5x more likely to swipe on Best Bees recommendations and 1.5x more likely to match.* Best Bees are available to all members on the app globally, but Premium members are able to send unlimited likes to their Best Bees recommendations. .
- Recommend a Friend taps single friends on Bumble as the ultimate matchmakers by giving them the ability to privately share profiles that they think would be a perfect fit for someone else. We all know the feeling of coming across a profile that’s not right for you, but would be perfect for your friend who loves rock-climbing, is a die-hard Harry Potter fan, or XXX and now you can easily and directly share them in-app.
- Shared Interests highlights interest badges that you share at the top of their profile so you can immediately see your shared passions and hobbies. Bumble previously identified the growing trend of “hobby-dating” which saw that 1 in 4 (27%) people on the app were planning dates around their new hobbies. **This follows the launch of the latest iteration of Bumble’s “Top Artists” feature which highlights common musical interest between profiles integrated with Spotify. It seems that music really is the key to romance, with Bumble data showing that women are 2x as likely to swipe on a profile with shared artists in common*** – the modern mixtape?
Whitney Wolfe Herd, Founder and CEO of Bumble said: “At Bumble, we are constantly innovating and adding to the app experience. We often hear from our community that they are seeking more personalisation so they can be more intentional with their time spent on the app and that is exactly what our Best Bees feature offers.
“We know intentionality and compatibility are of utmost importance to our community, and these new features enable members to see shared interests and common ground from the start. Not only do they provide yet another way to make the first move, but they are also another marker to help our community maximize their Bumble experience.”
These new features launch alongside an updated Premium offering, which includes: the ability to see everyone who has like your profile (your Beeline), unlimited likes for your Best Bees recommendations, rematch and backtrack features so you can connect with expired connections or those you accidentally swiped left on, Travel Mode which allows you to swipe in other cities, Advanced Filters so you can find just what you’re looking for, and Incognito Mode for more privacy.
These new features and the new Premium offering are now available to Bumble’s community in Ireland so you can find your next date now. You can also check out a new Irish site called connectingus if you want to try something else new.