Instax SQ40 square camera Fujifilm - techbuzzireland

Just announced the all new Instax Square SQ40 camera from Fujifilm has dropped in for review and we take a hands on first look at the latest on offer today, this camera is by no means small however these cameras are popular and will fly off the shelves and we love their retro look and finish which is also solid, there is also a new camera film launched to coincide with the launch of the camera and we will of course be testing both these out during our testing over the coming week or two.

First impressions of the new camera is solid and simple to use as is all cameras from the company and this runs on two batteries so no cables required which is a nice bonus these days as there is just too many lying around. The camera itself is not that heavy either and you get a neck strap to keep secure, there is a flash of course a viewfinder and that twisting lens which I love and you can see the camera in action and how it works by twisting the lens and this also gives you you two shooting modes. And yes guys we can take selfies with it.. Think back to the Instax Mini 40 for a similar camera

Check out the hands on unboxing below and feel free to ask any questions, as far as a point and shoot goes you cant ask for anything easier and then to have an actual photo in your hand.

Key SQ40 features include:

Automatic Exposure function

The SQ40’s Automatic Exposure function automatically senses the level of ambient light when the shutter button is pressed, optimizing the shutter speed and flash output according to the scene. It allows even novice INSTAX instant camera users to take photos that are automatically adjusted regardless of interior or exterior conditions, producing high-quality photos on-the-spot.

Selfie Mode for quicker and easier selfies

Users can activate the Selfie Mode, perfect for taking selfies and close-up shots, by simply twisting the lens after powering the SQ40 on. Using this mode to take amazing selfies and close-ups is incredibly easy and convenient.

New Film Variety Introduced:

Also accompanying the launch of SQ40 is Fujifilm’s launch of the new INSTAX SQUARE “Sunset” variety of instant film. The design of this new square format instant film is inspired by the gentle gradation of the colors in the sky during a sunset. As with all INSTAX SQUARE instant film varieties, Sunset will be available in a single pack with 10 exposures.

Pricing and Availability:

Fujifilm’s INSTAX SQUARE SQ40 instant camera will be available at Fujifilm stockist’s nationwide at a manufacturer’s suggested retail price EUR 150.00 (incl. VAT) and is expected to be available for purchase on 29th June 2023. For more product information, visit

INSTAX SQUARE Sunset instant film is also expected to be available on 29th June 2023 at a manufacturer’s suggested retail price of EUR 11.00 (incl. VAT) per pack (10 sheets). For more information about this new INSTAX SQUARE instant film variety, visit

Unboxing Video

By Jim O Brien/CEO

CEO and expert in transport and Mobile tech. A fan 20 years, mobile consultant, Nokia Mobile expert, Former Nokia/Microsoft VIP,Multiple forum tech supporter with worldwide top ranking,Working in the background on mobile technology, Weekly radio show, Featured on the RTE consumer show, Cavan TV and on TRT WORLD. Award winning Technology reviewer and blogger. Security and logisitcs Professional.

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