Month: May 2023

Unlocking Success: Innovative Marketing Approaches for Your Medical Practice

In today’s digital era, traditional marketing methods alone may not be sufficient to effectively promote your medical practice. To stay competitive and attract a wider patient base, it is crucial to adopt innovative marketing strategies that resonate with your target audience.

In this article, we will explore a range of creative and effective marketing approaches tailored specifically for medical practices. By embracing these strategies, you can unlock the full potential of your practice and ensure sustained growth.

Embrace the Power of Digital Presence

In the digital age, having a strong online presence is crucial for the success of your medical practice. Here are two key aspects to focus on:

Develop a User-Friendly Website

In today’s fast-paced world, patients often turn to the internet to find healthcare providers. Therefore, it is essential to have a professional and user-friendly website that provides a positive experience for visitors.

Engage a professional web designer who can create an aesthetically pleasing website with intuitive navigation. Ensure that your website is mobile responsive and optimized for search engines. Feature clear contact information and compelling content that educates and engages visitors.

Content Marketing

Content marketing allows you to position your medical practice as a trusted authority in your field while providing valuable information to your patients. Consider starting a blog section on your website where you can publish informative and relevant content.

Regularly update your blog with articles, tips, and advice on medical topics that are of interest to your patients. By sharing your expertise, you establish your practice as a reliable source of information and build credibility with your audience.

Leverage Social Media Platforms

Social media platforms have become powerful tools for connecting with patients and promoting medical practices. Here’s how you can leverage social media effectively:

Choose the Right Platforms

Identify the social media platforms that are most popular among your target audience. For example, Facebook, Twitter, and Instagram are widely used by individuals seeking healthcare information. Create professional profiles or pages on these platforms to connect with patients and showcase your practice’s unique attributes.

Engage with Your Audience

Consistent engagement with your audience is key to building relationships and attracting new patients. Regularly post engaging content, such as health tips, success stories, and patient testimonials.

Encourage patients to share their experiences and reviews, promoting positive word-of-mouth. Respond to comments and messages promptly to show that you value patient interaction and are committed to providing quality care.

Implement Local SEO Strategies

Local search engine optimisation (SEO) is essential for attracting patients in your local area. Follow these tips to improve your local online visibility:

Claim Your Google My Business Listing

Google My Business is a powerful tool that allows you to manage your online presence on Google Maps and search results.

Create and optimise your profile by providing accurate and up-to-date information, including your practice name, address, phone number, and website. Encourage patients to leave reviews, and respond to reviews professionally to demonstrate your commitment to patient satisfaction.

Online Reviews and Ratings

Positive online reviews and ratings can significantly impact a patient’s decision to choose your practice.

Encourage satisfied patients to leave reviews on platforms like Google, Yelp, and Healthgrades. Respond to both positive and negative reviews promptly and professionally, addressing any concerns and showcasing your dedication to patient care.

Link Building and Citations

A reputable local search engine optimisation service can help you build high-quality backlinks and citations from relevant and authoritative websites.

These links not only drive traffic to your website but also signal to search engines that your practice is trustworthy and credible. By partnering with an SEO service, you can tap into their expertise in identifying link-building opportunities and acquiring valuable citations.

Collaborate With Influencers and Partnerships

Building strategic partnerships and collaborating with influencers can help expand your reach and enhance your practice’s visibility. Consider the following approaches:

Identify Relevant Influencers

Research and connect with influential individuals or organisations in the healthcare industry who align with your practice’s values and target audience. Collaborate with them to promote your practice through guest blog posts, social media shout-outs, or joint events. Their endorsement can help build trust and credibility among potential patients.

Forge Strategic Partnerships

Look for local businesses and organisations that complement your medical practice, such as gyms, wellness centres, or nutritionists. Establish partnerships where you can cross-promote each other’s services to expand your reach and attract new patients. For example, you can offer discounted memberships to a partnering gym for your patients, while they can promote your practice to their members.

Expand Your Referral Network

To expand your referral network, start by researching and identifying potential partners in your area. For instance, if you are running a vasectomy clinic in Dublin, look for local men’s health clinics, urology practices, or reproductive health centres in the Dublin area that align with your target audience and offer complementary services.

Consider clinics that specialise in fertility treatments or sexual health, as they often share a similar patient demographic. By finding clinics that have a natural synergy with your vasectomy clinic, you can lay the foundation for a fruitful partnership.

Host Engaging Events and Workshops

Hosting events and workshops is an excellent way to engage with your community and showcase your expertise. Consider the following ideas:

Educational Seminars

Organise seminars or workshops on common health issues or preventive care. Invite renowned guest speakers or specialists to share their knowledge and insights. Provide attendees with valuable resources and take-home materials, such as brochures or handouts, that reinforce your practice’s expertise and reinforce key takeaways.

Health Screenings and Free Consultations

Offer free health screenings or consultations to attract potential patients. By providing these services, you not only contribute to the well-being of your community but also establish yourself as a caring and trustworthy medical professional. Use these events as an opportunity to build relationships, answer questions, and demonstrate your expertise in person.

Conclusion

Embracing innovative marketing strategies is essential for the success of your medical practice in today’s digital landscape.

By focusing on your digital presence, leveraging social media platforms, implementing local SEO strategies, collaborating with influencers and partnerships, and hosting engaging events, you can unlock the full potential of your practice and attract a wider patient base.

Stocktaking.ie and DigiTally Launch Fundraiser for Childhood Cancer Charity with Marathon and Steps Challenge

Ireland’s leading stocktaking service Stocktaking.ie, supported by food service software DigiTally, has launched its 2023 fundraiser to support the Cancer Fund for Children, an all-Ireland charity that provides emotional support to children diagnosed with cancer and their families. The fundraiser officially kicked off on Tuesday 18 April with a coffee morning, while on Sunday 23 April, CEO Patrick McDermott ran the London City Marathon in aid of Daisy Lodge Mayo, a short break centre for families.

Last year, Patrick also successfully ran the Chicago City Marathon, raising funds for Daisy Lodge Mayo. This year, the Stocktaking.ie team will support him with their own Steps Challenge to the equivalent of 55 marathons. The steps challenge also commenced on 18 April and will end on 25 May.

Daisy Lodge, in Newcastle Co. Down, is a nurturing and restorative space that provides families with a chance to connect during a difficult time. The charity urgently needs to build a second centre in Mayo, and the funds raised by Stocktaking.ie and DigiTally will contribute to this effort.

In 2022, Stocktaking.ie raised over €4,000 for the Cancer Fund for Children through a local table quiz and the Chicago City Marathon, with an additional €1,300 raised from the coffee morning. The fundraiser will now continue with former Irish rugby captain Rory Best’s walk from Dublin to Cong, which Patrick will assist with, to raise additional awareness for the cause.

Commenting on the fundraiser Patrick said: “We are proud to launch this effort to support the Cancer Fund for Children and contribute to the building of a second Daisy Lodge in Mayo. We hope to raise as much awareness and funds as possible to support families affected by childhood cancer.”

For more information visit www.stocktaking.ie

Google introduces multisearch – for when words alone aren’t enough

Often we don’t have all the words to  explain exactly what we are looking for. For example, trying to find the perfect, unique piece of clothing or finding a tutorial to recreate hard-to-describe nail art.

Now there is technology to help! Google multisearch is here to help you uncover the information you’re looking for — no matter how tricky it might be to express what you need.

Multisearch does this by allowing you to search with text and images at the same time meaning that you can go beyond the search box and ask questions about what you see. With multisearch, you can ask a question about an object in front of you or refine your search by color, brand or a visual attribute.

For example, you can screenshot a stylish orange dress and add the query “green” to find it in another color. You can snap a photo of your dining set and add the query “coffee table” to find a matching table or you could take a picture of your rosemary plant and add the query “care instructions”.

How to use multisearch on Google Lens:

  1. Simply open up the Google app on Android or iOS

  2. Tap the Lens camera icon

  3. Either search one of your screenshots or snap a photo of the world around you eg, the stylish wallpaper pattern at your local coffee shop.

  4. Then, swipe up and tap the “+ Add to your search” button to add text.

Catherine Doyle Appointed Managing Director for Dell Technologies Ireland

Dell has announced that Catherine Doyle was named Managing Director for Dell Technologies Ireland.

Catherine now has overall responsibility for the commercial and enterprise business in Ireland and will be focused on delivering solutions for both public and private sector organisations. In her new role she will be responsible for helping them to take advantage of the latest technologies in areas such as 5G, artificial intelligence, cybersecurity, edge and multicloud to support their digital transformation and business goals. Catherine will also take the lead on delivering the Irish team’s contribution to Dell’s ESG strategy to advance sustainability, cultivate inclusion and transform lives through the power of technology.

“I’m delighted to take up the role of managing director at such a critical time for not only Dell Technologies but our partners and customers,” said Catherine Doyle, MD of Dell Technologies Ireland.

“With an evolving economic environment businesses and organisations across Ireland continue to face the challenge of meeting the needs of their customers and managing volatility while also transforming at speed. Emerging technologies such as 5G, AI and Edge will play a vital role in helping organisations to navigate these challenges. I’m really looking forward to working with the team to support our customers and partners with market-leading solutions to accelerate the pace of digital transformation and unlock breakthrough innovation. Working with our global and regional experts in our campuses in Cork, Limerick and Dublin we are uniquely positioned to deliver real impact for organisations in every sector,” she added.

Catherine succeeds Jason Ward who is taking on leadership of the Dell Technologies EMEA Global Alliances team.

How Private Equity Investors are Driving Growth in 2023

Overview of Private Equity Investment in 2023 

Katten’s 2023 Middle-Market Private Equity Report says that even though there are some hard times with money, private equity investors are still optimistic. They asked 100 people in the US to see how funds can make money and find growth opportunities in the next year.

Financial Services and Technology as Potential Opportunities for Private Equity Investors 

The survey found that dealmakers had different views on the 2023 mergers and acquisitions market. 40% expected no change, 33% expected an increase, and 26% expected a slowdown. However, they all agreed on some potential areas for growth. 54% of people said that the financial services industry has the best chance for success this year. Technology was second with 47%.

In addition, survey participants expressed optimism about the effectiveness of all-equity deals in creating successful deals in the next year

They cited all-stock deals as the most important factor, and most predict an increase in the number of such deals in the future one of the investment is gaining popularity India online casino game among players from around the world and provides an opportunity to earn a return on investment

Benefits of All-Equity Deals for Private Equity Firms in 2023 

Even though it has been a tough year, some investors are still finding good deals in the market. Our clients are also putting up a strong fight to secure deals, even with a cautious approach and outlook. Christopher Atkinson thinks investors are trying very hard even though the market is difficult right now.

Strategies to Unlock Value Amid Global Economic Headwinds 

Today trying to gain an advantage in the limited credit market in any way possible. Before, buyers wanted to be special by getting insurance for their deals. Now almost everyone is doing this. Now, the main goal is to make sure the sale of your home goes through quickly and without any problems. This is even more important because the market isn’t as stable as it used to be.

The private equity market is having a hard time. It is difficult to get enough money for deals and prices for things are going up, which makes it even harder. Interest rates are also getting higher. These challenges are influenced by macroeconomic trends and government policies. Investors may not buy a home because of rules and laws, money worries, and extra research.

Considerations when Investing in Tech with Private Equity Funds in 2023 

David Washburn, co-chair of Katten’s Mergers & Acquisitions/Private Equity practice, stated that although there are obstacles in the M&A industry, middle-market private equity firms have shown resilience in the past. He believes that even in a year of ups and downs, dealmakers with available funds can still find success and complete transactions. This is especially true for those who are willing to take risks by investing in companies with lower valuations, exploring new industries, or using different methods for acquisitions.

Private equity firms mostly have investments in financial services (58%), real estate (48%) and technology (43%)

Because of inflation, they are planning to put their money in more places. They want to invest in making things (50%), taking care of people’s health (46%), insurance (44%) and technology (43%).

How to Make the Most Out of Your Investments with a Professional Advisory Team 

After signing an agreement, two out of three people are more sure that the deal will happen like it was supposed to. 18% of dealmakers are significantly more confident than they were at this time last year. 

Most investors expect the same level of due diligence in the next 12 months as in the previous year

Most people who make deals said that buyers and sellers agree with important parts of the deal. When selling a home, make sure to check that no changes were made without permission. You should also get permission from the government. Double check everything is ready before it closes. This has stayed the same in the last year. This year, they have to do this even more.

Closing Thoughts on Private Equity Investment Opportunities in 2023

Kimberly Smith works at Katten. She said 2022 was a difficult year for companies who buy small businesses and invest in them. Despite economic, regulatory, and geopolitical challenges, investors still moved forward. To be successful in the future, people who make deals will need to consider different ways to finish them. This might involve exploring new deal terms, capital deployment methods, or investment sectors.  

 

Opportunities for dealmaking still exist, no matter how sponsors decide to adjust to the rapidly changing M&A environment.

Detection Technology launches high-resolution and high-speed TDI-cameras to enhance in-line battery inspection

Detection Technology, a global leader in X-ray detector solutions, is broadening its LDA (linear detector array) offering that is based on TDI (time delay integration) technology to enhance in-line battery inspection. The company has launched X-Scan T02 cameras, which come with unique high-resolution, high-speed CMOS (complementary metal oxide semiconductor) sensor design and upgraded front- and back-end electronics to maximize the benefits of industrial inspection to its fullest.

”The X-Scan T02 series combines the advantages of X-ray flat panel detectors (FPD) and line scanners. It features superior image quality as FPDs, and fast scanning speeds associated with LDAs. Very high resolution and high speed make it an ideal solution for in-line industrial inspection that values the most accurate detection of the smallest quality issues, fast product throughputs, and maximized production line up-times,” says Tomi Fält, Director, Product Management, at Detection Technology.

X-Scan T02 is a perfect match for the inspection of different types of battery cells and battery modules at different stages of manufacturing processes. It is designed and optimized for battery inspection of electric vehicles to cover all types of battery cells such as cylindrical, prismatic, and pouch cells with Li-Ion and other commonly used battery chemistries. TDI-boosted line-scan modality enables the rapid and accurate inspection of placement and alignment of laminated electrode layers and other critical features without imaging distortion or projection errors.

Furthermore, the X-Scan T02 series is fitted for quality inspection of applications where very high spatial resolution is critical. Examples of such applications are high-value automotive, aerospace, and electronic components, parts and assemblies, and food and pharmaceutical goods.

The X-Scan T02 features a CMOS sensor with a 50 µm pixel size to enable high sensitivity and spatial resolution with low X-ray doses. Typically, spatial resolution that is dependent on magnification measures a few micrometers. Furthermore, X-Scan T02 enables fast scanning speeds of up to 20–30 kHz line rates. Depending on the cell size, this means 1–1.5 m/s object movement or 1,000–2,500 parts-per-minute speed with TDI-processed native image data resolution.

The series is equipped with smart features and configuration options, which enable object movement to be further sped up, or to multiply parts-per-minute inspection rates in the process. Such features and options include digital TDI operating modality, bidirectional scanning operation, defect pixel mapping and correction functionality, region of interest configuration, programmable ROI mode, and flexible pixel binning options.

“We are particularly proud that the X-Scan T02 comes with the 10 Gigabit Ethernet interface and is compatible with the GigE Vision Protocol. This enables robust, reliable, and fast communication between the detector and X-ray systems, and supports third-party software platforms without the need to have a specific image grabber hardware on the system computer.”

The series operates in the energy range of 20–200 kV to cover different X-ray imaging applications. Its industry-standard mechanics support easy system integration and upgrades. The product family has active area length options of 200 and 400 mm and a compact size. In addition, its high resolution enables the system configurations to be shrunk even further as there is less need for high magnification.

The product family has the highest level of integration and a simplified system design. This delivers digitally enhanced image quality, total cost savings, minimized risks, longer lifetimes, and maximized up-times to original equipment manufacturers (OEM) and system integrators. Furthermore, the series is equipped with state-of-the-art radiation hardness.

The X-Scan T02 camera family will be available to order by the end of 2023 and deliveries will start in 2024. For speeding up design and system integration, world-class engineering support and a customer evaluation unit are available. The company will showcase the benefits and the key features of X-Scan T02 at Control, the international trade fair for quality assurance, in Stuttgart, Germany on 9–12 May 2023.

Dexcom selects Ireland for first European manufacturing site in Athenry

IDA Ireland, together with Simon Coveney TD, Minister for Enterprise, Trade and Employment, announced today that Dexcom, Inc., a global leader in continuous glucose monitoring for people with diabetes, plans to build its newest global manufacturing facility in Athenry, Galway. The project is supported by the Irish Government through IDA Ireland and represents an investment of €300 million over five years and the potential to create up to 1,000 high skilled jobs over the same period.

Taoiseach Leo Varadkar said: “Congratulations to all at Dexcom on this move, which is great news for local employment and the local economy in Galway and the wider region, both during the initial construction phase, and even more so thereafter with the creation of up to 1,000 high tech graduate and technician positions expected in the coming years. I was pleased to meet with Dexcom this time last year when I visited their headquarters in San Diego. This will be one of the biggest single private sector investments ever in the West of Ireland.  In addition to the thousand jobs being created by the company, it will bring many spin-off opportunities, jobs and contracts for other businesses in the region.  The announcement that Athenry is to become Dexcom’s first manufacturing site in Europe is very much in line with the Government’s policy of balanced regional development.  It has been enabled by major government investment in infrastructure in the area and a lot of hard work on the part of IDA Ireland.”

Attending the event, Minister for Enterprise Trade & Employment Simon Coveney TD said: “I am delighted that Dexcom has chosen to make this major new investment in Ireland. It’s a huge vote of confidence in Ireland’s significant and growing talent pool and the world-class MedTech cluster that has developed in the West of the country. The very substantial employment opportunities that accompany the arrival of Dexcom in Athenry will be a considerable boost to the West MidWest and Midlands regions.”

Subject to planning permission, the Ireland site will be Dexcom’s first manufacturing site in Europe, expanding upon the company’s existing capabilities in the U.S. and Malaysia. The new facility will have the capacity to produce millions of Dexcom CGM sensors each year, helping to improve the lives of people with diabetes around the world. Subject to planning approval, the new facility will be located on the IDA Ireland strategic landbank in Athenry.

The facility in Athenry will contain a highly automated and efficient manufacturing operation with an emphasis on green technologies. Dexcom expects to provide about 500 construction jobs while the facility is being built and up to 1,000 high tech graduate and technician level positions once the site is running at full capacity.

“With the continued success of our Dexcom G7 in Europe, we are pursuing an ambitious growth strategy that requires increased manufacturing capacity to support our rapidly expanding European user base,” said Barry Regan, Executive Vice President of Global Operations at Dexcom. “Ireland has an exceptional talent pool and an established MedTech sector, making Athenry the perfect location for us to establish a new, state-of-the-art manufacturing facility.”

“This is an important strategic investment by Dexcom in Athenry, Co Galway, a regional location that will greatly benefit from the widespread economic and employment boost that an announcement such as this has the potential to deliver,” said Michael Lohan, CEO of IDA Ireland. “Ireland’s track record in attracting MedTech investments from major innovators, speaks for itself.  This latest investment only enhances that further. I wish Dexcom every success with this investment and assure them of IDA Ireland’s continued support.”

In October 2022, Ireland was one of the initial launch markets globally for Dexcom G7, the company’s next-generation CGM system that offers a powerful yet simple way to help people gain greater control of their diabetes. The system’s low-profile, all-in-one wearable sends real-time glucose readings automatically to a compatible smart device* or receiver, no painful finger sticks† or burdensome scanning required. Dexcom G7 builds on the trusted performance of Dexcom CGM, which is clinically proven to lower A1C and reduce hyper- and hypoglycemia. ‡,1 

For information about Dexcom job openings in Athenry go to:  careers.dexcom.com/careers

To learn more about Dexcom or to get started with Dexcom CGM today, visit Dexcom.com.

Importance of Using an Eviction Notice Template

Landlords in Mississippi and Arkansas must follow strict eviction processes to legally remove tenants from their properties. One of the essential tools they need is an eviction notice, which serves as official notice to the tenant that they must vacate the property. Creating an eviction notice from scratch can be time-consuming, and there is a risk of errors that can result in the notice being invalid. That’s why using an eviction notice template is crucial.

An eviction notice template is a pre-designed form that landlords can use to create a notice quickly and easily. It ensures that the notice includes all the necessary information and is in compliance with state laws. Using a template can save landlords time and money while ensuring that they follow the correct legal procedures.

How to Choose the Best Eviction Notice Template

Choosing the best eviction notice template can be overwhelming, given the numerous options available online. However, there are a few factors that landlords should consider when making their selection.

First, landlords should ensure that the template is specific to their state’s laws. Mississippi and Arkansas have different eviction laws, so landlords must choose a template that complies with their state’s regulations.

Second, a quality eviction notice template should be easy to understand and use. The template should provide clear instructions on how to complete it and what information to include. It should also be customizable to allow landlords to add their unique details.

Third, landlords should look for templates that are up-to-date and compliant with the latest state laws. Outdated templates may not include the latest legal requirements or may no longer be valid.

Top Features of a Quality Eviction Notice Template

A quality eviction notice template should include key features to ensure that it is valid and effective. Here are some of the top features to look for:

  1. Clear and concise language: The notice should be easy to read and understand, with clear instructions on what the tenant must do.
  2. Compliance with state laws: The template should include all the necessary information required by state law, such as the reason for the eviction, the date the tenant must vacate the property, and the landlord’s contact information.
  3. Customizable fields: The template should allow landlords to add their specific details, such as the tenant’s name, the property address, and the lease agreement’s details.
  4. Proper formatting: The notice should be properly formatted and structured, with clear headings and sections.
  5. Professional appearance: A professionally designed template can help landlords create a positive impression and show that they take the eviction process seriously.

The Best Eviction Notice Templates in Mississippi

Landlords in Mississippi must follow strict eviction procedures to avoid legal issues. Here are some of the best eviction notice template Mississippi available for landlords:

  1. The Mississippi Notice to Quit: This template is specific to Mississippi and includes all the necessary information required by state law. It’s easy to use and customizable, making it an excellent choice for landlords.
  2. The Mississippi Eviction Notice: This template includes detailed instructions on how to complete the notice and what information to include. It’s also up-to-date with the latest state laws and requirements.
  3. The Mississippi 30-Day Notice to Quit: This template is suitable for landlords who need to give their tenants 30 days’ notice to vacate the property. It’s clear and concise, making it easy for tenants to understand their obligations.

The Best Eviction Notice Templates in Arkansas

Landlords in Arkansas must also follow strict eviction procedures to comply with state law. Here are some of the best eviction notice template Arkansas available for landlords:

  1. The Arkansas Notice to Vacate: This template is specific to Arkansas and includes all the necessary information required by state law. It’s customizable and easy to use, making it an excellent choice for landlords.
  2. The Arkansas 10-Day Notice to Quit: This template is suitable for landlords who need to give their tenants 10 days’ notice to vacate the property. It’s up-to-date with the latest state laws and requirements and includes clear instructions on how to complete the notice.
  3. The Arkansas 14-Day Notice to Quit: This template is suitable for landlords who need to give their tenants 14 days’ notice to vacate the property. It’s clear and concise, making it easy for tenants to understand their obligations.

Common Mistakes to Avoid When Using an Eviction Notice Template

While using an eviction notice template can save landlords time and money, there are some common mistakes to avoid:

  1. Failing to customize the template: Landlords must add their specific details, such as the tenant’s name, the property address, and the lease agreement’s details. Failing to do so can render the notice invalid.
  2. Using an outdated template: Outdated templates may not include the latest legal requirements or may no longer be valid. Landlords must ensure that they use the most up-to-date template available.
  3. Failing to comply with state laws: Each state has different eviction laws, and landlords must follow them to avoid legal issues. Using a template specific to their state can help landlords comply with state laws.
  4. Failing to deliver the notice correctly: Some states require landlords to deliver the notice in person or by certified mail. Landlords must ensure that they follow the correct delivery procedures to avoid legal issues.

Conclusion

Using an eviction notice template can help streamline the eviction process for landlords in Mississippi and Arkansas. When choosing a template, landlords must ensure that it complies with state laws, is easy to use and understand, and includes all the necessary information. By using one of the best eviction notice templates available, landlords can save time and money while ensuring that they follow the correct legal procedures.

Survey shows 24% increase in IT investment with AI and cloud top of the priority list

A survey from Irish IT service provider Auxilion has revealed that business leaders in Ireland expect to invest an average of nearly €1 million on IT in 2023, with the average IT budget for 2023 expected to come in at €988,726.

This marks a 24% increase in IT investment compared to previous research by Auxilion which showed that C-suite executives were planning to invest an average of €747,071 by the end of 2022.*

The company’s latest survey of 100 C-suite executives in larger companies or enterprises (more than 250 employees) across Ireland, carried out by Censuswide, found that while the average IT investment looks set to rise this year, almost half (49%) of respondents are more hesitant due to economic uncertainty.

However, investment appears to be much needed given that 31% don’t think their organisation is equipped with the necessary processes and tools to support the modern workplace. The leading aims of workplace transformation were revealed as increasing productivity (36%), driving business growth (32%), and improving sustainability (31%).

In terms of the main investment areas for 2023, these will be Artificial Intelligence (AI), cloud infrastructure, and IT service desk – each 28% respectively. Twenty-two per cent of business leaders are also prioritising spending across hybrid working technologies, green technology, Robotic Process Automation, and collaboration platforms.

While companies are continuing to develop the modern workplace, hybrid working models are also being reviewed. In fact, 45% said they are planning to reassess their company’s hybrid working model in 2023 and 35% are considering moving to a four-day working week in 2023.

Perhaps this is unsurprising with 45% of business leaders also admitting that the new world of work brings a new level of pressure to their role. Moreover, some 40% do not believe that employees are coping well with the blurred boundary between work and home life which comes with hybrid working.

Commenting on the results, Auxilion CEO Philip Maguire said: “The past number of years have been challenging for many companies and it’s understandable that business leaders might have started 2023 off being somewhat hesitant with their budgets. However, it’s positive to see that organisations are planning to invest more in IT and are open to implementing new technologies to shape the modern workplace.

“With businesses looking to further digitally transform and modernise their operations, while also adapting work styles and patterns, there has been a shift in the provision of managed services enabling greater automation and creating more self-sufficiency. In turn, this will see operations streamlined, people supported, and businesses grow. It will also support innovation and sustainability, which are crucial for the modern business leader.

“While every organisation is different and has specific objectives, all business leaders need to carefully plan their investment in technology. Working with a trusted provider can help on this front in terms of identifying the right solutions and services – from cloud to collaboration – to overcome challenges and capitalise on opportunities.”