Month: January 2023

Edifier launches the New WH950NB Hi Resolution Audio Wireless headphones

Wireless Noise-Cancelling Over Ear Headphones Featuring “Hi Resolution Audio” and “Hi Resolution Audio Wireless” Certification plus LDAC Codec and Advanced 4-Mic ENC for The Best Voice and Audio Clarity.

Edifier, the forward-thinking audio-technology brand, have announced the release of a brand new wireless over-ear headphone, the WH950NB, which continues the brand’s outstanding record for manufacturing affordable but premium quality audio products. 

The WH950NB is equipped with intelligent active noise cancellation algorithms that remove surrounding noise. There are two active noise cancellations that meet everyone’s needs. Furthermore, user’s can choose between ambient sound or wind reduction in different scenarios to create the ideal environment. 

The WH950NB is certified to both “Hi Resolution Audio” and “Hi Resolution Audio  Wireless” standards with LDAC certification. The headphones have been expertly tuned by Edifier’s world class audio team to deliver professional studio grade sound. The headset reaches a frequency response of 40kHz and output high quality audio quality. Whether it’s listening to music, audiobooks/podcasts, gaming, using for conference calls or travel, the Edifier WH950NB provides exceptional levels of control and audio as users utilize a selection of highly competitive features.

The WH950NB uses four built in microphones to ensure clear voice calls. These microphones are integrated with the audio signal processor to direct your voice, reduce irritating background noise and suppress wind noise which adds an extra layer of crystal-clear quality to the conversations that matter most – a real bonus when making important calls “on the move” or in a busy office environment. When listening to music, or immersed in a thrilling action-packed game, audio is rich and powerful with a boosted bass depth.

The headset has a 40mm composite titanium film driver that delivers exceptional sound. It accurately presents natural and balanced audio for all music genres.

The latest Bluetooth 5.3 allows you to switch from one device to another. You can multi-task while watching a movie on your laptop then moving to answering a call. Also included are Music-, Game- and Theatre-mode. Music mode has the best setting for enjoying your favourite playlists. Game Mode has an ultra-low latency of 80ms, allowing you to experience smoother, faster, more immersive gameplay. Theatre mode is a combination of surround sound features and professionally tuned EQ that’s made for watching movies or videos anywhere, anytime.

The Edifier WH950NB has a fast-charging time of 10 minutes giving up to 7 hours of charge – this is better than most comparable headphones in this product range in the market. A full charge of 1.5  hours gives up to 55 hours of audio or you can enjoy up to 34 hours of playback time with ANC. These are the perfect choice for commuters or travellers who don’t need to keep worrying about whether they need to plug in and recharge.

Stylishly designed with a brushed, stainless-steel headband encompassing PVD and durable protein leather, the WH950NB are hard wearing yet very comfortable to wear. The earpads have memory foam pads to ensure a pleasurable listening experience. The WH950NB is foldable and can easily be carried in a backpack or briefcase.

Main Features:

  • Active Noise Cancellation + Ambient Sound selection
  • LDAC codec with Hi-Res Audio Wireless certification
  • Advanced 4-Mic ENC for the best voice clarity
  • Personalization EQ and select various music modes in Edifier Connect APP
  • Supports Google Fast Pair for Android users
  • 1.5 hours fully charged for at least 34 hours playtime (ANC ON)/ 55 hours (ANC OFF) 
  • Fast Charging: 7 hours play back in just 10 minutes
  • 40mm dynamic driver
  • Double Protection for safe hearing: Volume less than 85dB and a cut off timer
  • Foldable and lightweight design. Ideal for daily use, conference meetings and travel

 

Price & Availability:

Available in White or Black at £179.99 from https://www.amazon.co.uk/dp/B0BM92D2D1

 

 

 

DxO releases 1,693 new Optics Modules, providing unrivaled corrections for Canon EOS R6 Mark II, Fujifilm X-T5, Sony A7R V, and a selection of Sigma lenses

DxO’s Optics Modules offer unparalleled corrections, including unique lens softness improvements and distortion corrections that maximize field of view. DxO’s software now corrects more than 80,000 lens and camera combinations.

Paris (France): DxO, the company that has pioneered calibration-based optical corrections for 20 years, today announces its latest batch of Optics Modules. The release of 1,693 DxO Optics Modules includes support for the Canon EOS R6 Mark II, the Fujifilm X-T5, the Sony A7R V, five lenses from Sigma, and more.

For quality-conscious photographers, DxO Optics Modules are a wealth of individually tailored, laboratory-grade corrections, which present the most accurate and powerful route to improving image quality on the market. Superior to other optical correction software, DxO’s adjustments vastly improve results, whether they are applied to entry-level lenses or professional-grade glass.

Essentially, the performance of any lens can be boosted by processing RAW files with DxO software: PhotoLab, PureRAW, FilmPack, and ViewPoint.

A unique approach to defeating lens softness

All correction software offers digital sharpening to combat lens softness, but DxO’s approach is unique and superior, taking into account the varying levels of sharpness across a lens’s entire field of view. Rather than applying general sharpening across the entire image (as with lesser software), DxO Optics Modules target sharpening as required, such as when a lens gets progressively softer towards its edges.

As seen with the Sigma 65mm F2 DG DN, the boost in image quality by DxO Optics Modules makes it perform better in terms of sharpness and distortion (while also eliminating vignetting and aberrations). As illustrated below, nowhere is this clearer than in combating lens softness. 

 

  • The uncorrected lens displays a significant difference in sharpness between the center of the frame and the corners.

 

  • Typically, photo editing software uses a generic profile to make a global correction across the entire image based on the sharpening required at the center.

 

  • Edge of frame sharpening from Adobe Lightroom® (left) and DxO Optics Modules (right). Unlike Adobe Lightroom, DxO Optics Modules are able to progressively increase corrections away from the frame’s center, allowing for a sharper overall image.

Sophisticated distortion corrections deliver greater image area

DxO’s Optics Modules frequently deliver a greater image area thanks to more refined assessments when correcting distortions. When needed, DxO Optics Modules give photographers the option to gain extra image area when compared with the crop applied as the result of Lightroom’s corrections.

Intelligent control of chromatic aberration

In addition, DxO’s Optics Modules remove chromatic aberrations — both longitudinal, and lateral. Chromatic aberrations vary depending on the focal length and distance, and DxO’s algorithms take these into account in order to perform more accurate corrections. Colored outlines are removed without degrading the image’s color or detail.

Vignetting accurately removed

Finally, vignetting is resolved, correcting the darker edges of the frame that can occur in certain lenses and at specific focal lengths.

The most exacting science, the highest quality

Each DxO Optics Module is created using individual camera and lens combinations. This means that any minor differences in the performance of a sensor can be measured across all the examples of it in a manufacturer’s lens mount range. 

For instance, with the new Optics Modules for the Sigma 150-600mm F5-6.3 DG DN OS S, measurements were not made using just a single full-frame Alpha camera, but with almost every Sony camera on the market.

Latest DxO Optics Modules

The latest DxO Optics Modules update — available now — includes the following cameras and lenses, each optimized for specific camera and lens combinations:

 

  • Canon EOS R6 Mark II
  • Fujifilm X-T5
  • OM System OM-5
  • Sony A7R V

 

  • Sigma 18-50mm F2.8 DC DN | C (L-mount)
  • Sigma 16-28mm F2.8 DG DN | C (Sony FE)
  • Sigma 65mm F2 DG DN | C (Sony FE)
  • Sigma 65mm F2 DG DN | C (L-mount)
  • Sigma 150-600mm F5-6.3 DG DN OS S (Sony FE)
  • Tokina ATX-M 11-18mm F2.8 (Sony E)

 

About DxO

For over 20 years, DxO has blazed a pioneering trail in the fields of photographic science and digital image processing. Built on principles of technical rigor and ceaseless innovation, we were at the forefront of bringing RAW development to photographers, and continue to build the most powerful and versatile software on the market, all designed to offer the greatest image quality and creative freedom. Along with its exacting Optics Modules, available in all our products, we publish DxO PhotoLab, which won the EISA 2020-2021 award for Best Photo Software and the TIPA award for Best Imaging Software in 2020, 2021, and 2022; the award-winning RAW preprocessing and noise reduction software, DxO PureRAW; and Nik Collection, the renowned suite of creative plug-ins for Adobe Photoshop®, Lightroom Classic®, and DxO PhotoLab.

7 Reasons Why SaaS Development Is So Popular Now

One of the fastest-growing tech products in the market today is software as a service (SaaS). According to Statista, its market size could reach almost $200 billion by 2023.

There’s no better time to get a SaaS application development company onboard than now. You can piggyback on the team’s expertise, experience, and knowledge to build and launch a platform fast without compromising quality, security, and usefulness.

Making a move now also helps you maximize these seven huge SaaS benefits:

1. Cost-Effectiveness

Software as a Service (SaaS) is an attractive business model for many users, due to its cost-effective benefits.

 

  • No large upfront payment is required, allowing businesses to access quality software at a fraction of the cost of purchasing and hosting IT infrastructure.
  • Software costs are bundled into one low monthly fee, which reduces financial strain compared to making one-off payments.
  • Users can save time when adopting SaaS as it is quick and easy to set up and automatically update programs.

SaaS is also just as cost-effective for the development team. For example, developers don’t have to invest in an on-premise infrastructure. Instead, they can leverage cloud technology to host their applications.

2. Scalability

SaaS can also meet an organization’s or individual’s changing needs as their demand for a particular service or product shifts up or down. They can achieve this level of scalability in various ways:

 

  • Cloud infrastructure to add resources such as storage and processing power on the fly with no interruption to services
  • Multiple servers that provide the same software resource at different locations around the world
  • Usage charges can be based on consumption alone instead of committing to a flat payment rate.

As businesses become increasingly reliant on digital operations, it is easy to see why scalability within SaaS products is imperative for success.

3. Maintenance

SaaS is a beneficial and easy-to-maintain software model for all involved, from software developers to users.

Developers can create an online platform that allows customers to access their service without needing manual maintenance or installation. This significantly reduces maintenance costs and time due to only needing upgrades once at the system’s back end, rather than pushing out updates to multiple users.

This centralized deployment also drastically improves the scalability of software systems, which provides a great advantage for businesses that wish to save on both cost and effort.

For users, SaaS also benefits them in terms of cost as cloud computing becomes much more efficient for storing and handling large amounts of data without additional maintenance fees.

It also allows for real-time data access, increased accessibility from any location with an Internet connection, and a diminishing need for extensive IT support.

4. Security

This may be an unpopular opinion because the cloud is prone to cybersecurity risks. However, security is not a reason to avoid SaaS application development.

No system can be 100% secure, but there are certain steps that software developers can take to ensure their customer’s data remains safe and private.

Customers can rest assured that the cloud provider they use for SaaS has robust security measures in place, such as data encryption, access control, and identity management.

Furthermore, SaaS providers use a combination of software, hardware, and process-based approaches to ensure the security and privacy of their customer’s data.

5. Accessibility

The great advantage of Software as a Service is its accessibility from any device and at any time via the internet. So users can access their data and services from any location with an internet connection.

This improves collaboration internally and externally, as people are no longer tied to a single device or physical location. It also makes it easier for businesses to track user activity in real time, enabling them to make informed decisions quickly and efficiently.

Compared to on-premise or even cloud applications, which are typically only accessible from authorized devices and locations, SaaS offers a much more convenient solution for businesses looking for an efficient way to access their data.

6. Integration

Another benefit of SaaS applications is the ability to integrate easily with other software services and systems. This makes it easier for businesses to extend their offerings without building custom integrations from scratch or purchasing additional platforms.

It allows developers to create a more comprehensive solution that can be integrated into an existing ecosystem, making it easier for businesses to connect different applications and systems.

7. Collaboration

In the age of remote work and digital nomad lifestyle, SaaS encourages collaboration across teams and locations. It allows team members to share documents, access data from any device, co-edit projects in real time, and stay connected regardless of where they work.

In the process, businesses can manage distributed teams and create an environment that fosters greater collaboration between different departments and teams. SaaS also enables organizations to manage their projects more efficiently. For instance, team members can view changes quickly, eliminating the need for long email threads or tedious meetings.

Overall, the benefits of using SaaS applications are numerous. With its cost-effectiveness, scalability, accessibility, security, integration and collaboration capabilities. It is no wonder why more businesses are turning to it for their application development needs.  

 

Dublin Discovery Trails is a new first of its kind Augmented Reality app shows Dublin as you’ve never seen it before!

Dublin City Council (DCC) today launched Dublin Discovery Trails – ‘Doors into Docklands’, the first in a series of mobile application (app) based immersive discovery trails with innovative Augmented Reality (AR).  The App, which has been co funded by Dublin City Council and Fáilte Ireland through its Destination Town Investment Scheme, will help to further unlock the tourism potential of the Docklands by bringing the area and its story to life for visitors in a new and immersive way.

This App is an innovative way to see the history of the Docklands come to life through Augmented Reality which combines the real-world history with smart technology. This app merges the old and the new, combining history and technology, and will guide the user in their own time on a journey of discovery to some of the Docklands most loved sites and attractions, enabling them to uncover compelling stories of Dublin’s culture, heritage and history via Augmented Reality (AR) technology.

You can experience the Guinness barges sailing down the River Liffey, to the Crimean Banquet held in the CHQ and the story of the famine statues.  Along the trail you can see the ‘history come to life’ with a 360-degree view of the Custom House fires blazing in 1921, the Scherzer Bridges in 2d animation and Port workers in the Diving Bell toiling at the bottom of the sea. You will also meet many Augmented Reality characters telling their stories from Captain Bligh who surveyed Dublin Bay in the 1800’s to Maggie Doyle telling her tale as a Docker’s daughter.

Caroline Conroy, Lord Mayor of Dublin, launching this exciting new app, said: “This is amazing technology, bringing a part of Dublin alive that most of us have never seen! It’s really exciting innovation and as Lord Mayor, I’m proud to see Dublin at the forefront of smart tourism technology joining the past and the future together. I’d like to take the opportunity to encourage visitors and Dubliners alike to download the app and try out this immersive new experience.”

Dublin City Council directed the implementation of this exciting first trail on Dublin Discovery Trails App, ‘Doors into Docklands’ developed by Peel X . The development of the Docklands AR trail was in collaboration with representatives from Fáilte Ireland, Dublin Port Company, OPW, EPIC, Smart Dublin and Dublin City Council Culture Company.

The Dublin Discovery Trails app is a platform on which multiple Dublin tourism agencies and local authorities can develop new and exciting immersive experiences. The underlying tender framework facilitated by DCC has structured Dublin Discovery Trails as a centralised App to provide immersive experience development across Dublin. Members of this tender framework include Fáilte Ireland, Dublin Port Company, Waterways Ireland and the four Dublin Local Authorities.

The App is a first-of-its-kind development for Dublin City Council and further promotes the capital’s position as a leading ‘Smart City’. The app is aimed at locals and visitors to the City who want to know more about and experience the history of the Docklands from a new and unique perspective. It will transport the user back in time using 3D graphics, animations, and storytelling immersing them in historical scenes and shocking events from the Docklands’ past.

Karl Mitchell, Director of Service Area Management in Dublin City Council, said: “The App was jointly funded by Dublin City Council and Fáilte Ireland and the innovative technology that was developed offers a new way for visitors and locals to experience the capital city like never before. This App through its immersive AR technology allows users to explore the City’s Docklands in an engaging and exciting way. You can find out more about Dublin’s maritime history, visit famous landmarks and heritage sites, uncover hidden wonders, and experience history and culture in a new fun way.”

Speaking at the launch, Paul Keeley, Director of Regional Development at Fáilte Ireland said: “Today’s tourists are looking for more unique and compelling ways to immerse themselves in the local culture, heritage and history of a destination, Fáilte Ireland was pleased to the support the development of the innovative Doors into Docklands heritage trail through our Destination Town Investment Scheme. Building on the work being done to date as part of the Docklands Destination Experience Development Plan, this interactive AR heritage trail will also help improve visitor flow to the area and will encourage visitors to stay longer both during the day and into the evening, further spreading the economic benefits of tourism to the local businesses.”

The App uses a Wi-Fi or data connection to download the initial content including the geo-enabled landmarks and map. These landmarks will be a prompt for visitors to point their phones where the images and videos will then appear. There is no need for a live data connection while using the app, as everything is stored on your phone after the initial content download, so users won’t be charged for expensive data roaming during their experience.

The digital trails app is part of a larger Smart Tourism strategy to invest in digital to transform Dublin’s tourism experience for how we tell the story and history of the city. This flagship project will help further position Dublin as a world class tourism destination with this new unforgettable digital experience and create the building blocks to deliver many more unique and tailored experiences.

For more information on ‘Doors into Docklands’ and to download the app visit https://doorsintodocklands.com/

How Do Real Estate Affiliate Programs Work?

In this digital era, making money online has become highly possible, with affiliate marketing being a primary example. And when it comes to affiliate marketing programs, one of the best ways to earn money is through real estate affiliate marketing.

In a real estate affiliate marketing program, you’ll partner with a real estate company and advertise or promote its services. You’ll earn a commission when a client visits the real estate company’s website via your link.

This has become an excellent way of getting into the real estate market without investing your life savings or facing any potential risk associated with owning a real estate property. Read here  how a real estate affiliate program works. Consider reading to the end to better understand this great way of making money.

How Do Real Estate Affiliate Programs Work? 

For starters, you’ll need to create an affiliate program profile in an affiliate network and then look for a niche, service, or product you’d love to promote. For instance, in this case, it is a real estate affiliate marketing program. 

Register as an affiliate marketer for real estate, and a unique link will be provided to you, which you can share with the target audience or your family and friends. Whenever someone clicks on your link and makes a purchase, you’ll receive a commission as an affiliate marketer. 

Usually, merchants make good use of affiliate programs by recruiting new clients. In most cases, affiliate networks offer tracking technology, allowing you to keep track of your referrals. Merchants can also pay their affiliate marketers based on their performance, meaning you’ll only get paid when you generate sales. Popular affiliate marketing programs offer payment processing to their merchant partners. 

There are various real estate companies to choose from that offer affiliate marketing programs. You can visit the sites of these companies to know which one matches your needs. The best part is that the process is relatively straightforward, allowing you to choose the most suitable for your target audience. These affiliate marketing programs can be accessed via affiliate networks such as ShareASale or Commission Junction. 

Alternatively, you might want to consider contacting a real estate company directly and asking about their affiliate marketing program. However, you should note that not all real estate companies offer affiliate marketing programs. 

Since the primary goal of affiliate marketing programs is to make money, by understanding how it works, you’ll be able to achieve that with ease. Usually, you can make money through real estate affiliate programs in two unique ways:

  • By Becoming A Real Estate Affiliate Marketer For A Real Estate Company

When working for a real estate company as an affiliate marketer, you’ll be making money through commission on every referral purchase in that particular company. For instance, when you refer a client to Amazing Real Estate Company, and they happen to buy a home through them, you’ll get a commission for the referral. Usually, the commission rate differs significantly from company to company.

  • By Becoming A Real Estate Affiliate Marketer For A Real Estate Agent

Working as an affiliate marketer for a real estate agent is slightly different from working with a real estate company. An affiliate marketer will earn a commission on every house your client purchases through your agent. For instance, you’ll get a commission when you refer a client to Kyle Walker, a real estate agent with Aaron Ramsdale, and they buy a house through Kyle Walker. Like real estate companies, commissions differ significantly regarding real estate agents.

How Affiliate Marketing Programs Work For Real Estate Companies

A real estate company can grow and become successful through affiliate marketing. For a real estate company to become successful through affiliate marketing, you’ll need to pay your affiliates commissions on time for every sale or lead they generate for your company. 

For instance, when an affiliate marketer generates a successful lead that translates to a sale, as a real estate company owner, you’ll need to pay the affiliate approximately 5 to 10% of the total sale value as a commission. 

Alternatively, when an affiliate marketer generates a click via your company’s website, you might want to consider paying the affiliate a percentage or a fixed amount as advertisement revenue generated through click-through. By doing so, you’ll be able to gain the trust of affiliate marketers, making it easy to advertise and gain clients, hence growing your real estate company successfully.

Takeaway 

Real estate can be an excellent avenue for making money while working from home. However, the most crucial thing is to set realistic expectations as you start working with a real estate affiliate program. 

Getting things started and becoming a successful affiliate marketer takes time and effort. And like any other business, it will take time to build a client base and start enjoying the benefits of an affiliate marketer. With perseverance and effort, you can become a successful affiliate marketer, generating great sales and leads that you’ll enjoy for years to come.

What’s so special about Spotify music promotion services?

It wouldn’t be an exaggeration to say that Spotify is one of the biggest music services nowadays and the target platform of every music artist. No wonder that many artists want to upload their tracks on Spotify because it gathers an enormous number of listeners. But, if you are a beginning artist trying to find his audience on Spotify, you must know what Spotify Music promotion services are and why it is so crucial to use them.

First of all – well done! Since we live in a digital era, sharing your music on the Internet is a must. And by choosing Spotify to share your music with the world, you made a very smart choice! However, if you really want to succeed and to get more likes than just a few from your friends and family, there is an important thing you need to know. Simply sharing your songs on Spotify does not guarantee success and does not allow you to reach Spotify’s huge audience. The reasons for that are simple – too many people use Spotify, and too many artists share their songs there. This means that the offer in this market is huge, making it almost impossible to get through the flow of the songs uploaded on Spotify daily to your target listener. So, to help your music get noticed by the listeners, you need to take additional measures, such as using Spotify promotion.

Before you get stressed out – don’t worry. It’s not as complicated as it seems. Luckily, special Spotify promotion services do everything for you. Using such a service, you can promote your songs without knowing what marketing, ads, and promotion are. Furthermore, you will not have to analyze the market, your music, and its potential target listener – such a service will do everything for you!

Spotify’s music promotion services allow its users to buy different promotion packages that would fit every musician’s financial capacities and needs. So all you will have to do is to find such a service, choose the plan that will best fit you, buy it and enjoy the results of your promotion.

It is important, however, to find a reliable service that will allow you to buy listeners and likes on Spotify legally. There is no golden rule in finding your best Spotify music promotion service. However, there are a few things you might want to bear in mind when choosing one.

-Look for a service that will offer you fine and transparent conditions.
-Search for a service that has enough reviews.
-Always go for a service that offers you to buy likes and plays from real users!

Remember that the goal of your promotion is not to simply improve the statistics of your songs but to actually gain new fans. This is why it is essential to ensure that your songs reach real Spotify users – only then will they be able to appreciate your songs, join your fanbase and maybe even show your music to their friends.
By following those easy steps, you will be able to find your favorite Spotify promotion service, which will, believe me, change your music career forever!

Marks & Spencer Pilots Zyler Virtual Try-On Technology

UK department store Marks & Spencer and technology company Zyler partnered to deliver an in-store virtual try-on experience. M&S brought the technology to their Oxford Circus and Harrogate branches, where the feature was trialed with clothing brand Jaeger .

The introduction of this technology provides a personalized shopping journey where customers become the model. Shoppers add a head and shoulders photo and basic measurements to see themselves digitally in the Jaeger collection. Sales assistants guide customers through the process and give style advice.

Marks & Spencer pilots Zyler virtual try-on technology CEO of Zyler, Alexander Berend, describes the partnership as “a wonderful opportunity to get customers excited about shopping in-store. Shoppers could see themselves in the entire Jaeger range, including items not in stock at that location, to find the best items for them”. He adds, “We are delighted to be working with such an iconic brand as Marks & Spencer to improve the shopping experience”.

M&S Jaeger Zyler virtual try-on Zyler CEO, Alexander Berend

Visit http://www.zyler.com for more information about Zyler’s virtual try-on offerings.

Nursery Brand ClevaMama Helps Parents to Breathe Easy with its New Ozone Free Air Purifier

Leading nursery brand ClevaMama has announced the launch of its brand-new, one of the first of its kind, air purifier –ClevaPure Air Purifier, following their new research that over four in five parents (84 per cent) worry about their baby’s health more than ever before, and in particular, their exposure to allergens (60 per cent).

The new ClevaPure Air Purifier is Medical Grade and Ozone free and removes 99.95% of irritants which can trigger asthma and allergies in young children. Along with other great features, Mika, as it is affectionately known, is a medical grade Air Purifier which is suitable and safe for babies and their nursery.

ClevaMama believe that a healthier, happier, and cleaner nursery can help your child breathe easier and can have a huge impact on their development and future health.

The latest research reveals over 50 per cent of babies suffer with some form of allergy reaction, and over a fifth (21 per cent) of parents state they don’t get enough sleep when their child is having a reaction. These parents also worry more about their child than other parents due to their allergies (21 per cent).

In fact, parents believe that mould and dust (53 per cent) are deemed to be the factors most likely to cause their child’s allergies to be triggered, followed closely by pollen (47 per cent), having a pet (40 per cent), bedding, pillows and mattresses (29 per cent) and air pollution in their nursery (25 per cent).

With this in mind, half of respondents (51 per cent) stated they worry about the effects or air quality in their home and 61 per cent worry about the effects of pollution on their baby.

Given that babies spend on average 5.5 hours in their nursery each day, it is vital to ensure that it is a safe and clean space.

Shockingly, only three in ten (29 per cent) parents said they own an air purifier for their baby’s nursery. Yet, 67 per cent of respondents were aware that they should be using an air purifier to help remove irritants and allergens from their baby’s nursery, to help reduce allergies.

To work towards a healthy nursery, over three quarters of parents (76 per cent) stated they would be willing to pay more for products that would help protect their baby’s health, and three fifths (60 per cent) would rather buy allergy friendly certified products to not put their child at risk, even if they don’t have allergies.

ClevaMama’s new ClevaPure Air Purifier is one of the only affordable, medical grade, ozone free air purifiers on the market, helping to protect against pollutants, mould, dust mites, bacteria, allergens, pollen, viruses, smoke, and odors.

Yet, 52% of respondents were unaware that babies cannot use certain air purifiers which produce ozone, damaging their respiratory system as a result.

The stylish and clever medical grade Mika device works with a simple touch system or can be controlled by an app, so you can schedule when you use it.

Dr Nina Byrnes, Medical Expert and General Practitioner, said: “With asthma and allergies on the rise, it’s becoming apparent that pollution is having a lasting effect on baby’s health. Air purifiers are a great way of ensuring good quality air within your home but unfortunately, not all parents realise that most aren’t Ozone free, causing even more damage. The new ClevaPure Air Purifier contains medical grade filters and is specifically Ozone free, removing 99.5% of airborne allergens throughout your home. It’s a much-welcomed addition to the market, and as Ozone free purifiers are much safer for babies, it’s an incredibly important feature to have when choosing which air purifiers are best at keeping your family safe. As we head into the colder months, it’s arguably never been a more important time to keep allergies and pollution at bay, especially in the home.”

Designed to fit in any nursery, “Mika” will engage children through its unique robot style – the eyes light up happy when the air is clean and become sad when the air is not. Being lightweight and portable, Mika can be easily used anywhere, at home or while away.

ClevaPure Air Purifier will be available to purchase on the ClevaMama website  www.clevamama.com with an RRP of €224.99 and retailers nationwide.

8 Benefits of Video Captioning

In an age of multimedia and streaming, video content reigns supreme. Whether it’s an instructional video, a webinar series, or a music video, they remain key in driving engagement. But for viewers to get the most out of your content, they need to comprehend it. Video captioning can be the perfect solution for ensuring that your viewers recognize the critical points in the video, regardless of any sound issues.

Why Video Captioning Is Essential to Your Video Content

With the increase in the need for video content, it has become imperative to ensure that viewers from all backgrounds can access and understand your video’s message. Adding text overlays to your content goes a long way in enhancing the viewing experience for those who are deaf or hard of hearing. Here are eight reasons why video captioning is essential to your content.

1. Offers Opportunities for Global Reach and Accessibility

You can extend the reach of your videos by including captions and making them available to viewers worldwide. With many languages globally, videos with captions can be translated into different languages and thus make your content accessible to more people.

2. Improves SEO Performance

SEO rankings are not just limited to web pages but also extend to videos. Videos with subtitles rank higher in search engine results, giving your content a higher chance of being seen by potential viewers. Since finding your videos is easier on search engines, it can help raise your viewership.

3. Flexible in Sound Sensitive Environments

Not everyone can watch videos with sound in public settings such as libraries, offices, or even in their own homes. Subtitling your videos can enable viewers to enjoy your content without disturbing others and still understand the message.

4. Boosts Engagement and Retention

Captions can help viewers retain more information and engage with the content better. By reading captions, viewers can explore the ideas presented in the video and think more deeply about them. Captions also help viewers keep up with the content, especially when videos are longer or have essential facts.

5. Enhances Viewers’ Focus and Understanding

Providing captions for the viewers helps keep their attention on what’s being said in the video. It can also help with understanding, as viewers are more likely to comprehend the content when they can both read and hear it simultaneously.

6. Increases Inclusivity for Hard-Of-Hearing or Deaf Viewers

Video captions are a great way to ensure that viewers with hearing impairments can access and understand the content. With captions, these viewers can still enjoy the video without any barriers and with full comprehension.

7. Ensures Compliance With Regulations

For some countries and organizations, providing video captioning is a legal requirement. By providing closed captions for your videos, you are complying with these legal needs and thus helping to protect yourself from possible consequences.

8. Increases Social Media Reach and Shares

Nothing creates more social media buzz than a video with captions. Social media platforms have made it easier to share and comment on videos. Still, captions make it even more effective as viewers can quickly understand and share the message with others.

Conclusion

Video captioning is an invaluable tool for content creators and viewers alike. It is an effective way to ensure that the video message is conveyed accurately and engaging for all viewers. Firms like BeCreatives offer professional video game editing services which help to ensure that your videos have proper captioning and localization for the intended audience. Contact them if you need professional help with video editing.