Month: January 2023

Twelve South introduces HoverBar Tower innovative new stand for iPad

Twelve South, a leading designer of Apple accessories, today introduces the HoverBar Tower, a flexible floor stand for iPad. Whether working out, playing a musical instrument or watching Netflix in bed, the HoverBar Tower will ensure the iPad displaying the exercise video, sheet music or latest TV series is in the perfect viewing position. Height adjustable from under three feet to over five feet and with a rotating bracket that can hold an iPad in portrait or landscape, the HoverBar Tower is easy to move around and use anywhere in the home. The HoverBar Tower is available now in white or black for £129 exclusively from Apple stores and Amazon.  

Joining the HoverBar Duo in Twelve South’s range of iPad stands, HoverBar Tower takes the viewing experience to the next level. Easy to set up and use, the flexible stand can be placed in almost any position.  Set it low to the ground for a virtual yoga class or next to a rowing machine, or at eye level in front of a stationary bike – it’s perfect for any Apple Fitness+ workouts. A weighted base makes it very sturdy and ideal to use alongside home exercise equipment. It is compatible with all iPad models, even with most cases attached. 

Not just for fitness, the HoverBar Tower can keep hands free during online guitar lessons or while lying in bed watching movies. In the kitchen, it will keep an iPad out of the mess while users follow recipes and in the home office it could even be used to float an iPad above or next to a desktop monitor as a second (or third) screen. Portable yet sturdy, there are a long list of clever ways to use the HoverBar Tower.

The HoverBar Tower is available now for £129.99 from Apple in-store and online in white and black and Amazon UK in black only.

The Complete Guide to Hiring iOS Developers

If you’re looking to include the Apple platforms in your new app you should know that they have a loyal customer base. This means that it is an even smarter decision to develop for them since they will have more of an immediate and wider audience.iOS apps are growing in popularity and Apple, who operates the app marketplace, has seen a substantial increase as well. The most recent estimate from Apple reveals that there were 2,220,000 apps on their platform for Q1 of 2019 – which is a staggering 34% increase in just one year.

Would you hire an iOS developer with just one skill set or someone who only has limited experience? They typically won’t fit the bill.It often takes a lot of planning & effort to create apps for iPhone and other mobile devices. You’ll likely have to define project goals, develop an architecture that you can test, organize workflows, and decide on the approach you’ll use to develop your app.

You will need iOS developers for tasks such as making apps, providing security levels and developing mobile sites. They also need to have a good level of experience in these tasks – this means taking on leadership roles as well as getting involved in the design process.If you’re looking for a good approach to formulating an effective development process, then you should find a PM and IT architecture professor. You’ll also need to rope in iOS developers who can offer valuable input.

However, iOS app development is no less important than Android development. You should consider the best salary rates for iOS developers. iOS users are prioritizing Apple products. With a choice of devices and smartphones, this is likely to continue happening. iOS app developers are very important in creating applications for iOS devices, making it easier for anyone who wants to use them.

iOS users are typically more satisfied with their phones, which gives them peace of mind in knowing they’ll always have a potential customer who values quality and innovation. They can also be the first choice for your business when it comes to apps. iOS apps are more likely to function smoothly and have fewer complaints from customers on the Apple platform. This ensures that businesses find it easier to sell on devices that run iOS. Apple has been focused on premium customer service and high-quality hardware for a long time, which is what you would expect from them.

What is an iOS Developer and Why Should I Hire one?

An iOS developer is a person who builds apps for iPhones and iPads. They are responsible for the design, development, and maintenance of apps. iOS developers work on a variety of different platforms such as Android or Windows.The demand for iOS Developers has increased significantly in recent years because of the boom in mobile applications. This is due to the increasing popularity of apps such as Facebook, Instagram, Snapchat, Tinder, etc.Hiring an iOS Developer is a good idea because they are capable of designing and developing apps that have user-friendly interfaces with great user experience. It also helps to create engaging content that keeps users coming back for more.

How to Find an iOS Developer for Your Business

There are many ways to find an iOS developer for your business. One way is to hire a freelance iOS developer who is experienced in the field. The other option is to go through a mobile app development company that provides services like hiring, finding, and managing developers.There are also ways you can find an iOS developer online such as through ios programmer for hire. There are a few things that you need to consider when looking for an iOS developer.

The first thing to consider is the experience of the developer. Some developers have worked in the industry for years and have built long-lasting relationships with their clients.The second thing to consider is the cost of development services. There are a lot of factors that can influence this, such as location, time and expertise. There are many ways to find the right iOS developer for your business. You can hire an agency, use a freelancer platform or search online.

What is an iOS Developer?

Apple’s iOS operating system is the most popular mobile platform in the world. It has been used by over a billion people to create apps on their iPhones and iPads.iOS developers are experts in creating apps for Apple’s mobile devices. They use the Objective-C programming language and Xcode IDE to write code for iPhone and iPad apps. They also use Swift as their primary development language when writing code for newer models of iPhones and iPads.An iOS developer is a person who creates software applications for the Apple iOS operating system, which is the most popular smartphone platform in use today.

An iOS Developer is a professional who builds software applications for Apple’s mobile operating system. The apps are written in the Swift programming language, which is optimized for Apple’s iOS operating system.The job of an iOS Developer can be challenging and rewarding, but it requires a lot of work. It requires skills in both development and design, as well as knowledge about Apple’s hardware and software platform.

How iOS App Developers Can Help

With the rise of mobile apps, iOS developers are in demand. The demand for iOS app development is increasing at a rapid pace and will continue to grow.Apple has introduced many new features in recent years that make it easier for developers to build apps for their platform. The addition of these features has helped iOS developers increase their productivity and create more engaging apps with better user experience.The introduction of ARKit, ARCore, and CoreML have also made it easy for developers to create augmented reality apps that can be used in industries like healthcare, education, retail and gaming.

Apple’s iOS is the most popular mobile operating system in the world. So, it’s no surprise that a lot of developers are working on apps for this platform.This section will help you understand how to make your app work better with Apple’s iOS 12 and watchOS 5.

€7 million investment for Irish MedTech company Medihive

Medihive, Ireland’s award-winning health technology platform, which includes Webdoctor.ie, has secured an investment from ResMed, an international leader in digital health and cloud-connected medical device innovation, as well as existing shareholders including VentureWave Capital. The investment now values the business at €62 million.

Medihive is a software company built to transform medical processes that don’t work so patients can benefit from healthcare that does work. The business provides sophisticated software and clinical solutions to the healthcare, pharmacy and insurance industries, as well as direct to consumers and corporates via www.webdoctor.ie. The company combines digital and clinical knowhow to bring clients and their end users high-quality virtual care on a global scale.

The €7 million investment announced today will be used to further increase the international growth of the business, drive investment and innovation in R&D and accelerate healthcare software developments. The company currently employs 130 people and it is expected this number will now increase by a further 42 employees over the next two years.

ResMed, whose cloud-connected medical devices transform care for people with sleep apnea, COPD and other chronic diseases, enabling people to live healthier lives, has been working with Medihive since 2019 and now joins as an investor. ResMed Germany led deal negotiations on behalf of the organisation. As a result of their investment, ResMed will now take a seat on the board to work with the team to accelerate the growth of the business.

Meanwhile existing shareholders in Medihive have invested additional capital into the business. This follows the €3 million investment in August 2021 by VentureWave Capital, the private equity firm that focuses on entrepreneurial companies that make a positive social impact, are in vital sectors and address UN Sustainable Development Goals. At the time of VentureWave Capital’s €3 million in August 2021, the business was valued at €48 million. Today’s investment now values the company at €62 million, a significant 29% increase.

Noel McSweeney, Chairman of Medihive, said: “The investment from ResMed alongside the increased support from current shareholders demonstrates our shared passion for medical technology advancement and will allow Medihive and Webdoctor.ie to further expand and develop our services while continuing to provide transformative digital healthcare solutions.”

Katrin Pucknat, President of ResMed Germany, said: “At ResMed our mission is to change 250 million lives in 2025 in out-of-hospital care settings, and today’s announcement fits perfectly with that goal. Our work to date with Medihive has transformed the lives of our patients by making their care pathway less disjointed and allowing them to get diagnosed for sleep apnea outside of a hospital setting. ResMed places significant importance on innovation and this investment will enable both organisations to continue to be at the forefront of developments in healthcare technology. We look forward to supporting the team at Medihive as part of their board and believe this relationship will create new opportunities for us both while continuing to transform the healthcare industry.”

David Crimmins, CEO of Medihive, said: “Medihive builds solutions to deliver positive patient outcomes by removing friction from their care journeys. This investment now comes at a pivotal moment for Medihive. Over the last two and a half years demand for our services has surged as organisations realised they can achieve better patient outcomes by blending smart health technology with their traditional health infrastructures. This investment will enable us to continue meeting this demand while also allowing us to scale and expand our services in the continually evolving telehealth market both in Ireland and internationally. It’s an exciting time for Medihive and we’re really looking forward to working with ResMed and our current shareholders to continue to make advances and improvements in digital healthcare for patients and professionals in the industry alike.”

Alan Foy, Chairman and Managing Partner VentureWave Capital, said: “We are delighted to once again invest in Medihive alongside ResMed, a key strategic investor. As a successful Irish health technology business that’s making an impact on delivering digital health and patient outcomes, this investment demonstrates our continued support and confidence in Medihive’s business goals, global impact and strategic  ambitions.”

Esri Ireland’s digital mapping transforms the delivery of public services for Wicklow County Council

Esri Ireland, the market leader in Geographic Information Systems (GIS), is today announcing that it has helped Wicklow County Council to migrate their geospatial data and GIS services to the cloud, improving internal processes and transforming the delivery of public services.

For more than 25 years, Wicklow County Council has used Esri’s ArcGIS solutions in areas ranging from local development planning to highways maintenance. Now, with its ArcGIS Online system, Wicklow County Council’s data can be accessed in one central and secure cloud-based location and up-to-date data can be made available to the public faster than before.

The scalable system is underpinning the rollout of services to 142,000 citizens in Wicklow and enabled the council to build a new Residential Zoned Land Tax app in just half a day. User experience is improved as data from planning applications is now updated daily and receives thousands of views per day, while planning queries now load in a matter of seconds. In addition, Wicklow County Council can publish its County Development Plan immediately, as soon as it is formally adopted.

Esri’s technology is saving time for Wicklow County Council’s 850 employees as it eliminates the need for software updates and server upgrades with additional storage. Without the time-consuming burden of server management, the council’s GIS team can focus on creating new web apps to improve public services.

ArcGIS Online also simplifies data management, making it easier for the council to keep its 450 data sets current and available, such as information on vacant development sites. The migration has resulted in a six-fold increase in the performance of the council’s web-based GIS apps for both employees and members of the public who engage with these services. The system can handle peaks in traffic without any disruptions and returns search results rapidly.

Paddy O’Flaherty, GIS Officer, Wicklow County Council said: “Managing data and maintaining our GIS platform is so much easier than before. Things that were a chore can now be done with the click of a button. Users can select a thousand features, and ArcGIS Online will still return the results straight away.

“Not only did we migrate data to ArcGIS Online; we also did a thorough data quality review, to make sure that the data we were sharing online was the primary and most accurate data set available. ArcGIS Online has freed up time to develop more GIS services to improve our delivery of public services.”

Ted Taylor, Technical Account Manager, Esri Ireland: “We are delighted to be working once again with Wicklow County Council. It’s fantastic to see them embrace new technologies which will ensure resilience for the future. ArcGIS Online provides quick and reliable access to information, streamlines workflows, and improves programme performance, meaning the council can continue to provide vital resources to the public quickly and efficiently. We look forward to continuing to work with them to enhance these services for the residents of County Wicklow.”

How to Use Exciting Online Games to Earn Money for Your Next Investment

Long gone are the days when online games were intended solely for fun. Of course, those who are looking for nothing more than that can play them when they want to be entertained, but these days they offer so much more.

What for instance? Well, in case you didn’t know, with the help of online games, you can earn money as well and in today’s economy, there’s nothing better than that, don’t you agree? Yes, we do know that to some of you, this may be too good to be true, but that’s actually a reality.

There are a variety of different ways you can profit from them and then invest that cash into something lucrative. If you want to uncover these strategies, then we suggest taking a look at the suggestions below!

Spectacular Ways To Earn Great Bucks From Online Games

Have You Heard Of Anonymous Casinos?

We know that a lot of you have heard of conventional casinos, but have you ever heard of anonymous ones? We wouldn’t be surprised if you haven’t since they are relatively new to the gambling industry.

But what’s so great about them? First and foremost, their biggest virtue is the fact that they require no identification info from any player and enable them to wager, deposit, and withdraw real cash.

Just bear in mind that these work with cryptocurrency only and currently, the most popular one is Bitcoin. So if you would love to give them a try (and potentially earn a substantial amount of money), then first make sure to find the list of some of the best anonymous casinos in the world so you can see which one is the best option for the time being. Just like with any other type of casino, it requires some research before selecting the best one. 

Live Streaming Is A Great Idea Too!

If you’re a passionate game lover, then convert your passion into work by becoming a live streamer. Just keep in mind that there are already a plethora of live streamers out there, so you have to make a lot of effort to stand out from the rest and of course, earn some money.

So what can you do then? For starters, ensure to pick a good streaming platform. If you ask us, for these purposes, Twitch is surely the best one, however, YouTube is not a bad option at all. The goal must be to build a large audience because that’s the only way to earn the bucks.

And then pick popular and interesting games that are going to retain existing followers. It’s going to be a bit challenging at first, but perceive this as your job, make an effort, and you’ll get there soon.

So what do you need in order to be a successful video game live streamer? Nothing in particular, besides a good internet connection and a solid computer. And above everything, you need to have a great personality that’s going to amuse everyone who is watching you.

Adding More Profitable Options Below!

Inbox Dollar Is Worth A Shot!

Now, here’s something interesting that you’ve probably never tried before, that should definitely be taken into account. Namely, with Inbox Dollars, you can easily make cash by playing games, and what’s even better is that you do not need to wait forever to get started.

If you’re looking for a game haven, then you’ve come to the right place because Inbox Dollars offers a vast selection of games to choose from. A lot of them are exclusive to the website, however, they’ve also joined forces with GSN games to extend your option. 

So how does everything work out there? For every single dollar you spend, you can earn approximately 18 percent cash back. Just keep in mind that gamers are restricted to earning only ten dollars in the beginning, however, as time goes by, they can earn much more.

According to the statistics, this site has paid out almost sixty million dollars to people through checks, cash rewards, and gift cards. Sounds pretty unbelievable, right? And shockingly, that’s not everything Inbox Dollars has to offer.

Besides playing games, there are numerous other ways you can earn more money on this site. So what else can be done out there? For example, you can watch videos, shop online, and get paid for taking online surveys. So it’s definitely worth checking out!

 

The gaming world is most certainly not the same as it used to be. As you can see, not only is it extremely enticing and entertaining but at the same time, a great source of money for those who know “how to roll”.

How to choose a SaaS development company

When it comes to choosing a SaaS development company, there are a few things you need to keep in mind. In this blog post, we will review some of the key factors you need to consider before making your decision.

Whether you are looking for a company to develop a new market platform or simply someone to support your existing platform, these tips will help you choose the right person.

Specify your requirements

When choosing software, it is important to clearly define your needs and establish a budget to a saas application development company. You must take into account the features necessary for your activity and the support systems that will make your team’s life easier.

In addition, depending on the type of product or service you offer, you may need to look for specialized software offers such as customer relationship management (CRM) software.

Setting your budget is also essential to find the right software solution: what are you willing to pay for? Consider not only the initial costs, but also the subscription fees or additional services that may be necessary along the way.

Once you know what features are needed and have set a reasonable budget, you can start reducing the list of available options until you find the best solution for your organization. With a clear orientation and an understanding of the costs associated with different software solutions, decision-making will be much easier.

Do your research for companies that have experience with similar projects

When it comes to choosing a company for your project, doing research can make all the difference. While it is important to find organizations with a good reputation and a history of success, it is equally essential to look for those that have experience with projects similar to yours.

Whether you are launching a SaaS product or developing an on-premises software solution, having a partner who knows the nuances and challenges associated with your type of project can be the key to success.

By conducting extensive research and due diligence, you can find companies ready to help you reduce risks and speed up time when you move from idea to execution. Working with organizations that are familiar with your particular type of project gives you a head start during development and deployment.

So do not skimp on the research phase – take the extra time to make sure you choose the right partner for your project. It will pay off in the long term!

Check the company’s technology stack before choosing a SaaS development company

Choosing the right company to develop and manage your SaaS product is a crucial decision. A key factor to take into account when evaluating companies is their saas technology stack.

This assessment should cover several areas, such as the flexibility and robustness of the architecture, the quality of technology integration, updating the stack against current trends, ease of adaptation to new projects, as well as the knowledge and experience of the developer team.

In addition, it is important to determine the duration of the development cycle – for example, some projects require weeks or months of development with a custom stack, while others only take a few days with a standard technology stack.

In summary, understanding all the components of the company’s technology stack will help you knowingly choose the SaaS development company that will best meet your needs.

Conclusion

When looking for software development services, it is important to start by defining the needs and budget of your project. Once you have a good understanding of what you are looking for, look for companies that have experience in similar projects. Ask for quotes from several companies and ask for references before making your final decision. By following these steps, you can be sure to find the software development company that will meet your specific needs.

Before engaging with a development company, be sure to consult its portfolio and read the online comments of other customers. This will give you a good idea of their previous projects and the degree of satisfaction of their customers.

Cancel Culture, Big Tech and its Effects on Our Society

The term ‘cancel culture’ may be new but social ostracism isn’t. Making people outcasts of society goes back centuries, although the reasons for it may change over time. Human nature may be the same, but access to modern technology like social media and big tech has changed the effect of cancel culture on society. 

When did cancel culture start?

In 2017 the term ‘cancel culture’ started being heard to describe a public boycott of individuals. The term’s popularity online coincided with the #MeToo movement. Allegations of sexual harassment quickly turned people’s attitudes against the accused. 

Is cancel culture good or bad? It can surface wrong actions and behaviors by individuals and brands and hold them accountable. It can also destroy them when claims may not even be accurate. 

Cancel culture essay examples

Students at university or college will often have to write assignments about current issues such as cancel culture. Making use of online resources can help them. They can find cancel culture essay examples on EduZaurus. Studying these essay examples can help them to formulate their own ideas and come up with relevant subheadings etc. This can save them time and give them inspiration. 

Technology enables mass distribution

The effect of cancel culture on social media is that what you say can spread widely and quickly. The algorithms big tech companies develop can bring the ideas of a few to the attention of millions. On Twitter, anyone can see what you write and retweet it to millions of people. You don’t know who will read what you write, so you don’t know what could cause offense. 

The internet massively increases the number of people who can target you. Social media influencers with many followers can take up a cause, use a relevant hashtag and cause a firestorm. This happened when activists on social media called for statues honoring Confederate leaders to be taken down. 

The power of hashtags

Hashtags play a pivotal role in cancel culture campaigns. They influence the news cycle, and dueling hashtags can keep the momentum going. People feel a surge of adrenaline and a sense of inclusivity when they participate. However, the effect can be to send someone into the digital wilderness. J.K. Rowling made what was deemed a transphobic tweet and suffered from the backlash. 

Technology helps the world to remember what you said

It is very easy to search for old tweets, forum posts etc. What you said many years ago on the internet can come back to haunt you. 

Kevin Hart blamed cancel culture when he had to step down from hosting the 2019 Oscars after homophobic tweets he had made in the past came to the surface. 

One campaign called for Jimmy Fallon, a late-night talk show host, to be fired due to a video of him in blackface from 20-odd years ago. 

Prospective employers will now do a social media search before deciding to employ you, so technology makes it harder for you to escape from past mistakes. 

The financial implications of big tech and cancel culture

Big tech has led to the creation of platforms that engage people and keep them scrolling and clicking. Algorithms can quickly propel a tweet from relative obscurity into the limelight. Attract enough engagement, and the algorithms will promote it to like-minded individuals. 

Emotional posts tend to draw more engagement. The more engagement on social media platforms, the more this encourages viewership, shares and comments. This drives monetization. Larger tech companies can even control a narrative and steer it in a certain direction to profit from it. 

The influence of the media

When journalists pick up on an issue, the effect is amplified. It may be all over for a brand or person who appears to be violating some moral or ethical code. A brand that’s affected by cancel culture may have to spend millions of dollars on restoring its reputation. Competing businesses may fan the flames for their benefit, even if the claim is false. A small business may be destroyed because it doesn’t have the funds to recover. 

Today there are even companies that manage brand reputations and work to push adverse search results off Google’s front page. 

Misuse of technology and mob mentality

There is much concern about mob-like behavior on the internet. A claim may not even be true, but it can cause people to gang up on an individual or brand. Is big-tech fuelling cyberbullying? An open letter in Harper’s magazine from a number of high-profile academics showed their concern about the mob-like behavior associated with cancel culture. The letter triggered a backlash and a call for more cancellations. 

It appears that social media platforms didn’t quite anticipate the extent to which their infrastructure could be used for negative purposes. They are creating new algorithms to try and deter the wrong usage of their technology. 

Conclusion

Is the mass distribution of ideas a good or bad thing? Like anything else, it can be positive or negative. It makes it easier than ever to ruin individuals and brands. It also makes it easier to spread good ideas and fight for good causes. The problem with cancel culture is that outrage can spread so quickly across the internet, and it’s hard to limit the damage. Still, a lot can be improved with the right information and involvement of youth.

New Dell research ranks Dublin amongst top 25 cities globally on ability to foster women entrepreneurship

A new study from Dell Technologies unveiled today has ranked Dublin as 23rd out of 55 cities globally for its ability to attract and foster women entrepreneurs.

 The 2023 Women Entrepreneur Cities (WE Cities) Index ranks cities across the world based on their ability to attract high potential women entrepreneurs (HPWE) who want to do more, scale faster and thrive.

This year’s Index shows positive, forward progress for Dublin since Dell first launched the research in 2016. While it ranked 23rd in the Index overall this year, Dublin also demonstrated consistent progress as it registered the 3rd highest momentum score. The city climbed 11 positions since 2017, when it ranked 34th.

Dublin also excelled in the list of the most advanced cities for women entrepreneurs in the technology sector, ranking 7th. The research specifically highlighted the city’s advantage in the access to a qualified and diverse workforce and its central role as a major global hub for cybersecurity.

Dublin ranks 8th out of the 55 cities in gender equality in leadership in the tech industry and 12th for its access to mentors and role models for women.

Commenting on the research, Ciara Dempsey, Regional Sales Senior Manager at Dell Technologies Ireland, said: “The Dell WE Cities report is a key piece of research that not only highlights the importance of creating an environment where women entrepreneurs can thrive but also how collectively we can empower a greater number of female leaders to create and grow their business here in Ireland.

“While there’s still much progress to be made, it’s fantastic to see Dublin recognised as an emerging hub for talented women entrepreneurs, especially in the technology industry. By further investing in high potential women entrepreneurs and equipping policymakers with data-driven insights, we can foster an ecosystem where business leaders and entrepreneurs can grow regardless of gender.”

 Building on the annual research, the survey by Dell serves as a tool to advise policymakers on how to better support women in business, and profiles global centers of commerce by their overall suitability for women entrepreneurs.

WE Cities Ranking and Methodology

The 55 cities included in the Dell WE Cities 2023 were ranked on five important characteristics: capital, technology, talent, culture and markets. These pillars were organized into two groups — operating environment and enabling environment. The overall rating is based on 72 indicators; 45 of these (nearly two-thirds) have a gender-based component. Individual indicators were weighted based on four criteria: relevance, quality of underlying data, uniqueness in the index and gender component.

Dell WE Cities 2023 Ranking – Overall

  1. London
  2. New York
  3. Bay Area
  4. Paris
  5. Stockholm
  6. Chicago
  7. Los Angeles
  8. Toronto
  9. Sydney
  10. Boston
  11. Washington DC
  12. Melbourne
  13. Seattle
  14. Wellington
  15. Berlin
  16. Amsterdam
  17. Copenhagen
  18. Auckland
  19. Vancouver
  20. Atlanta
  21. Portland
  22. Singapore
  23. Dublin
  24. Austin
  25. Miami
  26. Barcelona
  27. Minneapolis
  28. Taipei
  29. Hong Kong
  30. Beijing
  31. Houston
  32. Warsaw
  33. Pittsburgh
  34. Belfast
  35. Shanghai
  36. Munich
  37. Tel Aviv
  38. Milan
  39. Kuala Lumpur
  40. Dubai
  41. Seoul
  42. Johannesburg
  43. Nairobi
  44. Hamburg
  45. Tokyo
  46. Bangalore
  47. Montpellier
  48. Mumbai
  49. Delhi
  50. Istanbul
  51. Sao Paulo
  52. Lima
  53. Mexico City
  54. Jakarta
  55. Guadalajara

Dell WE Cities 2023 Ranking – Technology Pillar

  1. Copenhagen
  2. Beijing
  3. Stockholm
  4. Shanghai
  5. Wellington
  6. Singapore
  7. Dublin
  8. Auckland
  9. Montpellier
  10. Warsaw

To read the full study, visit: https://dwen.com/en-us/we-cities-2023/

AI-created Subtitles to Leverage Video Performance

In today’s competitive digital world, it is essential that you employ an effective approach to captivate and engage your target audience. Video content has become incredibly popular on social media platforms due to its accessibility and entertaining nature, meaning videos are part of most modern marketing strategies nowadays, and in this article, we will explore a very clear video feature: subtitles! 

In fact, there is more to subtitles than you might think. Subtitles play an important role in mediating the communication of online video content: they create improved comprehension of video content – leading to better engagement metrics; they can participate in securing higher search engine rankings – leading to more views; and not least, they can give rise to the opportunity of reaching a global audience – leading to overall increased chances of success. 

Thanks to the development of artificial computer intelligence we are not left to manually subtitle our videos anymore. We have innovative software within our reach that can generate automatic subtitles for videos. 

Discover why subtitles are becoming increasingly popular as we examine their many advantages!

Videos Played Silently

In a world where videos are watched in increasingly more public spaces and with the audio volume significantly decreased or completely muted, subtitles provide an essential way to ensure viewers understand your message. They unite audible content with visual elements so that even when sound is not heard, your details will be processed correctly by those watching!

However, that decreased audio volume might not always be voluntary. Hearing difficulties are a significant global challenge, with currently 466 million people in the world experiencing some degree of reduced hearing. This number is expected to rise dramatically over the next three decades – up to 700 million by 2050. 

In excess of these numbers, 2.5 billion individuals are thought to have various degrees of hearing loss worldwide, and knowing this – it’s not odd that subtitles originally when movies with sound became possible, were used to assist those hard of hearing. And, this will continuously be a relevant purpose for subtitling videos.

Studies have shown that the comprehension of, attention to, and memory of videos are significantly improved when subtitles are present. In fact, they increase engagement rates by up to 80%. Also Learn: How Instantly Create AI Videos Using Basic Text?

The Language Barrier

Going global is the way of the future. As we know, with only a few clicks through the internet, we can make content available to audiences around the world and open up vast new opportunities for success. The only thing standing in our way? Language barriers! And unless we are categorised as a linguistic genius, this could be a tricky obstacle to conquer.  

One option is hiring a professional translator. In some cases that’s definitely the most recommendable thing to do. But if you want to translate your video subtitles for video content shared on for instance social media platforms you don’t have to stretch your budget or use excessive time om expert help. You can easily and quite fast translate your videos automatically with an AI subtitle generator and translator.

Let’s look into the specifics of AI subtitling and translation.

AI to help Automate the Process of Subtitling and Translation? 

We don’t need to exaggerate when referring to the process of automated subtitling and translation as a revolution. Because for people working with video editing on a daily basis, the forthcoming advanced subtitling and translation software truly is a time-saver and a chance to streamline the otherwise tedious and sometimes linguistically challenging task of subtitling.

AI-powered software can now quickly transcribe video speech into text and create subtitles for videos in mere minutes – with remarkable accuracy especially when audio is clear. In fact, the accuracy of transcribing speech into text with AI is up to 98%. Additionally, the same software allows users to effortlessly translate the subtitles into multiple languages; ensuring content creators have an efficient way of reaching a global audience. Content creators can learn how to transcribe YouTube videos using AI-powered software.

Subtitle Design

Although the task of subtitling has become automated, it doesn’t mean that there’s no need for editing subtitles anymore. As many experienced video editors will know most subtitles are actually shortened in regards to the whole transcript of video speech. This comes down to the fact that people tend to speak faster than they read, and we want subtitles to be easy to read – therefore we leave out some excessive words that are not relevant in order to understand the whole context.

Editing of subtitles is about more than words, it’s also about the subtitle style and position on the screen. Choose font, size, color, background, position, and more to make your subtitles count in defining your brand and message, and to complement the design of your video.  

The editing part of subtitling is a clear reason why we shouldn’t just rely on direct auto-generated captions on social media platforms. It doesn’t allow us to modify our subtitles to fit our video. The subtitles might end up covering some important graphics that we could have avoided by changing position or background – or the subtitle style might look odd in regard to our video. If you’ve tried it, you know the trouble. 

Linguistic Characteristics

When it comes to translation, no software is as accurate as a professional human translator can be. This is due to all the linguistic characteristics that are not easy for machines to understand. Pre-AI translation software is based on word-by-word translations – often resulting in sentences with a nonsense context.  

Although it isn’t perfect, AI software has taken translation to another level, by utilising advanced language models that consider grammar, sentence structure, and other language-specific features that matter. Therefore AI-powered translation software can in fact translate into accurate and meaningful sentences and is indeed very useful when needing to translate subtitles for videos. With AI software you can translate your video subtitles into a selection of languages to fit your target audiences’ needs.        

Subtitles to Help obtain a better SEO Strategy   

Adding subtitle files to videos has a secret superpower: it can positively boost your search engine optimization! SEO, short for search engine optimization, involves the process of search engine robots crawling the internet detecting specific ranking factors on each website page in order to rank it. Keywords are the number one ranking factor that counts in SEO, as they can enable robots to position web pages in compatible search inquiries. Meaning matching your content with viewers’ specific requests and increasing visibility!

However, when it comes to videos, robots can’t detect audible and visual content, and therefore only the engagement metrics of videos are considered in SEO, not the actual content. Obviously, a bit of a bummer, when considering all the work put into video-making! But, there is a way to get around this. Make sure to include those all-important keywords in the title, tags, and subtitles. This will give the search engine robots something to chew on and allow them to rank your video fairly in the search engine system. Ensure that your keywords actually describe what your video is about, and the other way around – so that your content will answer your viewers’ queries. This way you can keep your viewers engaged and avoid high bouncing rates!

Closed caption subtitles

Although subtitles are the secret spice to the video recipe, it’s not just any kind of subtitles that can contribute to improved SEO. It specifically has to be a subtitle file and the kind referred to as closed caption subtitles. This is the kind of subtitles uploaded as an SRT or VTT file together with the video on the video distribution platform, and it can be turned on and off. It further allows the option of adding a selection of subtitles in different languages for the audience to choose between. 

Create Closed Caption Subtitles

You can create closed caption subtitles by uploading your video to the subtitle generator, adding automatic subtitles, editing and translating them if needed, and in the end downloading the subtitles separately as SRT or VTT files to upload with your video on the platform of your choice. 

If you prefer to add hardcoded subtitles to your video – the kind of subtitles that are always there, and can’t be turned off – they are created the same way, except the saving process is different, as you export the whole video with the subtitles burned onto it. Note that this will not have an effect on SEO.   

Subtitles, SEO, Success!

So, the aim is to use all these juicy benefits of subtitles to their fullest. Use closed caption subtitles if you can, make sure your keywords correspond well with your video content and find the balance between you and your audience: open up, be inclusive, clarify your message with confidence, and invite your audience to engage with your video content. Whether you are making informative, commercial, entertaining, or educational videos – or a mix – subtitles create improved ways of reaching a bigger audience.