Members of the Peel X team were delighted to attend the official launch of Doors into Docklands recently, part of the Dublin Discovery Trails series of mobile app based immersive discovery trails, using innovative Augmented Reality (AR), designed, developed and delivered by Peel X.
Doors into Docklands was co-funded by Dublin City Council and Fáilte Ireland’s Destination Town Investment Scheme and Peel X was brought on board, to help unlock the tourism potential of the Docklands by bringing the area to life using its augmented reality and immersive, digital storytelling.
Jess Wright, Managing Director of Peel X, said: “The team brought together the full range of Peel’s app development services to this project, augmented reality, 3D modelling, animation, historical research, script and copy writing, green screen filming, audio and soundscape development, all interwoven to create stunning digital storytelling of the Dublin Docklands”.
“Merging the old and the new, combining history and technology, visitors are transported back in time. Users can see Guinness barges sailing down the River Liffey, a Crimean Banquet held in the Custom House Quarter (CHQ) and the story of the famine statues. History comes to life along the trail with a 360-degree view of the Custom House fires blazing in 1921, and animated Port workers in the Diving Bell at the bottom of the sea.”
Delighted with the successful launch of Doors into the Docklands, Barry Rogers, Head of Dublin City Council Tourism Unit, said: “As part of the delivery of our Smart Tourism programme we have become very familiar with the market of service providers in the area of digital tours, immersive heritage trails and museum based digital tours and digital visitor experiences in Ireland, the UK and Europe.
“We have consulted the market on these services twice and have developed the best practice guide Toolkit in this area. Having worked with Jessica and her team over the past twelve months, I can say that Peel X is the best supplier of this kind of service that is currently in the market today that I have encountered.”
The App is a first-of-its-kind development for Dublin City Council and further promotes the capital’s position as a leading ‘Smart City’. The app is aimed at locals and visitors who want to know more about the city and experience the history of the Docklands from a new and unique perspective. It’s already creating a stir on the international stage too as Dublin City’s Smart Tourism Programme took the Best Digital & Innovation Award at the Global Tourism Innovation Awards 2022, held in Seville last year.
Walking tour guide, Donal Fallon, whose Three Castle’s Burning podcast grew an army of fans during the pandemic, was invited to road-test the app, he said: “The app lets you see familiar places in new and exciting ways. There are so many different stories in the app, using augmented reality, taking something digital and putting it into the real environment, that’s a brilliant way of seeing things differently. There’s great humour and where there’s a there’s a heaviness to the history, that’s acknowledged too.
“I hope people have many happy wanderings around this part of the Dublin from the Diving Bell to the Custom House, using the app. Well done to everyone involved in making the app, it’s really special. From locals to visitors, I’m sure there’ll be many happy hours on Doors into the Docklands.”