Cryptocurrency is one of the best niches for blogging right now for a variety of reasons. One of them is a large number of projects in the space and all the different angles that you could take. Running out of subjects is almost impossible in crypto and you could either start a general blog or choose a very specific niche. People in the crypto world also tend to have money to spend, and there are so many different ways to monetize a blog in that niche. The best part is that a crypto blog is super easy to make. Let’s take a look at how you can build a successful cryptocurrency blog in 2023.
Start Doing Your Research
The first thing you’ll need to do is gather a list of blogs that you actually like. Look at the first and latest posts, and look at the progression. Also start looking at some of the features of the blog, and the way they monetize it. All of this will give you inspiration.
Another thing you should do is check which social platforms they are the most active on. Look at the type of posts they publish, and how often they post. Also, check if they have a YouTube channel. This is very important as they may be drawing a large portion of their audience from there, and if you want to replicate their success and formula, this is something you’ll need to emulate.
Choose to Niche down or Not
As it was mentioned earlier, you can decide to start a specialist blog or speak about everything that’s going on with crypto. Both approaches can work, but there are some advantages to niching down.
If you have expertise in one particular area of crypto, like decentralized apps, then you could let that expertise shine through a blog that speaks specifically about DApp projects, platforms, and tokens. You could go on a site like OKX.com, for instance, and offer the latest quotes on ETH and various other coins in the DApp space.
There are tons of other ways that you could specialize too. You could speak only about ICOs, or NFTs, or have a site catering to beginners specifically. Or you could help people learn how to mine cryptocurrency.
So try to look at as many different ways that you can specialize your blog. This could allow you to stand out and corner an underserved audience.
Get Hosting and WordPress
Once you have an idea of what kind of blog you’re going to build, you can start looking at a hosting package and installing WordPress. If you don’t know what WordPress is, it is the world’s most popular CMS and is used to power the vast majority of blogs on the internet. It is the gold standard for CMSs and will allow you to build a great-looking blog in minutes. It’s also incredibly easy to customize and manage.
If you can, try to pick a service that will offer both hosting and domain registration as it will make things simpler for you. Also, check if their plans have 1-click WordPress installation. You could always install it by using FTP, but that could be a bit complicated if you’re a beginner. Going for 1-click installation will be much easier, and will reduce the chance of bugs.
Pick a hosting service that is known for offering great live support, and make sure that you pick a dedicated hosting plan. Do not pick the cheapest option as this usually means that you’ll have to share the server with other people and traffic on their site could affect yours. Instead, you need to at least pick a virtual private server that will give you the autonomy of a private server without having to invest in a physical one.
If you are worried about the design, don’t be. WordPress allows you to use premade themes that will give you a professional-looking website without having to hire a specialist. You still can if you want something over the top, but you could get a perfectly fine theme from a place like ThemeForest and make slight modifications if you want to personalize it, so don’t obsess over that part.
Look at Monetization Options
Before you start posting, you need to decide how you will monetize your site. One of the most important things you need to do here is to have a system to capture people’s emails. This can be done through a simple form or a pop-up. Try offering something worthwhile like a free report to entice people to sign up. This will allow you to build a list that could be all that you need to make money.
You should also look at things like affiliate programs and Adsense, which can be very lucrative since people pay a lot of money to advertise crypto projects and products. Other options include selling books, plugins, or sponsored posts, among others.
Now that you have everything in place, you can finally start posting. Do not go live unless you have around 10 to 15 posts minimum. This will be the foundation for your blog and will provide enough substance for your first readers to be interested.
Make sure that you post at least once every two days, and monitor your results. Also, make sure that you prune out content that doesn’t get reactions, as these posts could hurt your results. Research top keywords and integrate them naturally within your content.
Once your website is established you can try forming partnerships with other blogs and see if you could get a guest blogging spot. Get active with the community on places like Discord, Reddit, Twitter, Facebook, and YouTube. The more you get involved in the community and the more you release great content on various platforms, the more your authority and presence will grow.
This is all you need to know if you want to build a successful cryptocurrency blog in 2023. Everything else is a question of hard work and perseverance, so stay consistent with your efforts, and don’t get discouraged if your blog is not an instant success.