Digital signage

The most important benefits are the ones you implement yourself. A digital sign isn’t a single-purpose tool. They are used for everything from orchestrating flash mobs to telling call center workers the average wait-holding time. To give you a clearer view of the most important benefits that digital signs offer businesses, here are a few use cases from other businesses.

McDonalds Let You Make Your Order

In the old days, you walk up to the person at the checkout, you make your order, they tell you to go away and wait, and then call you for your order. These days, you walk in and there are large (or small) digital signs. You make your order on their system in a similar way you do on their app. You then pay via a variety of methods (some in Europe even have cash slots). After that, you get a number (and sometimes a receipt) and they call you for your order. The digital signs are touch screen, and it has never been easier or quicker to order inside a McDonalds.

Moving People Around a Theater

The theater has famous comedians playing, and there are lots of people both arriving and leaving. The digital signs are placed in a wide variety of places. When the people are arriving, the digital signs direct people to their seating sections and to the bathrooms and perhaps the refreshments area depending on how big the crowd is. During the show, the signs only point to the bathrooms and offer updates for future shows. As the crowd is leaving, all the signs point to the car parks, and the ones nearer the gates or doors have schedules for the next shows of the same comedian and for other comedian’s shows. Thanks to products like Kitcast, it is easy to schedule these changes so that you don’t need somebody to manually alter the signs every night.

Demonstrating Large Items

If a company has a particularly amazing lawn mower, or something large, they show videos of the lawn mower in action. They show demonstrations, tutorials, and comparisons with other devices. Even though the customers are unable to see the product in action right now, they can see it under perfect conditions on the videos. In many cases, this helps the customers make their buying decision. What’s more impressive is that it lowers the demands on staff members because the videos do the selling instead of the staff members.

Selling in Store

Have you ever seen those people, usually in superstores, where they demonstrate things like knives? They show the seller cutting through a tin can, and yet the knife is still sharp enough to cut a tomato. Consider how easy it would be to sell if the person doing the demonstration could do exactly the same demonstration every ten minutes for a full eight-hour shift. A human would struggle with such a task, but with a digital sign, you can have your products demonstrated over and over again while in store. There are several selling networks and companies that have brought their TV shopping platforms into stores, and they have done it with digital signs. Put the products under the signs and let them do the selling for you.

Offer Stock Updates

The best examples of this were during the Covid pandemic when nobody could get any microchips, so things like the Playstation 5 were viciously difficult to get. You couldn’t sell them online because people were raiding parcels to find the consoles and steal them. So, all you did was put the restock notice on your digital sign in the window. Even small product drops would see people rushing into the store to buy. Plus, some savvy sellers would auction off the consoles, and others would only release three or four per day. That way, they trained people to keep checking their digital signs for stock drops. Training them to keep coming into the store to see if there were any Playstation 5s today.

By Jim O Brien/CEO

CEO and expert in transport and Mobile tech. A fan 20 years, mobile consultant, Nokia Mobile expert, Former Nokia/Microsoft VIP,Multiple forum tech supporter with worldwide top ranking,Working in the background on mobile technology, Weekly radio show, Featured on the RTE consumer show, Cavan TV and on TRT WORLD. Award winning Technology reviewer and blogger. Security and logisitcs Professional.

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