In 2019 the UK beauty industry was estimated at £27b and ranked as the seventh-largest global beauty market. In 2020 many salons were forced to close because of COVID-19, which led to an average 45% loss in revenue and made many full-time beauty professionals convert into freelancers. As a result, almost 70% of the beauty industry was represented by freelancers in the UK by the end of 2021.

In addition to this, over 250k beauty professionals left Ukraine in order to escape the war in the past eight months. Many of them landed in the UK, having to start their careers from scratch without a steady client base, local recognition and understanding of how the UK beauty market works. 

As a result, there are many beauty freelancers in the UK but not many services that can support them with connecting to clients, securely processing payments, resolving disputes and managing cancellations. We realised that we can support these newly converted and recently arrived beauty freelancers to get on track in the freelancing game with GLAMLAB London.

How to help freelancers

London based beauty SaaS tech

In the first few months of the launch, GLAMLAB London was able to generate over 300+ applications from beauty freelancers. But after a careful analysis of freelancers’ portfolios, it was decided to proceed with 100 of them. GLAMLAB aims to focus on a narrow number of beauty freelancers at first and steadily increase it to ensure the clients can be sourced for every single freelancer. 

GLAMLAB ensures to support freelancers not only by automating appointments and securing payments but also by connecting them with new customers. The aim is to invest in the marketing of freelancers’ services, involving social media marketing, influencers and performance marketing tools to ensure freelancers’ calendars are busy. The main purpose of this is to allow freelancers to focus on their passion – making their clients look beautiful and taking their other worries away.

The best part of GLAMLAB is the fact that the service and all its features are absolutely free for freelancers. As mentioned before, partly GLAMLAB carries out a humanitarian mission helping beauty freelancers who lost jobs or were faced to move from Ukraine to the UK and start their careers over. GLAMLAB gives them the opportunity to restart their careers, generate a client base, build a portfolio and start earning money again without having to spend on subscription or commission fees. 

Who’s behind GLAMLAB?

Prototype of GLAM LAB was launched in September by Angelina Liparteliani. Angelina has a background in social media and digital marketing. She is employed as a Social Media Lead at Johnson & Johnson and previously she has been working as Social Media Manager at Philip Morris International. 

Angelina Liparteliani
Angelina Liparteliani

The initial idea came up in 2019 when she was looking for hairstyling and makeup services to get ready for her prom. Unfortunately, she wasn’t able to find a service that would meet all her expectations, including being able to know what professional is coming, how their previous works look like and what experience they have. The idea has developed further throughout COVID-19 and the increased number of independent beauty freelancers. 

What is the future of GLAMLAB?

Today more and more consumers expect to solve a problem with a snap of their fingers: from ordering a taxi, booking a room, shopping for groceries to getting beauty treatments. It is predicted that the on-demand market will reach $335b by the end of 2025 (up from $58b currently). GLAMLAB is aiming to use this trend to grow and expand, providing beauty freelancers with the opportunity to scale their careers while elevating the industry and becoming a top service for getting professional beauty treatments at home in the UK. 

By Jim O Brien/CEO

CEO and expert in transport and Mobile tech. A fan 20 years, mobile consultant, Nokia Mobile expert, Former Nokia/Microsoft VIP,Multiple forum tech supporter with worldwide top ranking,Working in the background on mobile technology, Weekly radio show, Featured on the RTE consumer show, Cavan TV and on TRT WORLD. Award winning Technology reviewer and blogger. Security and logisitcs Professional.

Leave a Reply

%d bloggers like this: