Salesforce (NYSE: CRM), the global leader in CRM, today released the fifth edition of its State of Service report that shares insights from over 8,000 professionals across 36 counties, including 100 from Ireland on how customer service organisations’ priorities, challenges, success measures, and strategies are shifting amid digital-first customer expectations and economic headwinds.
Key insights of this year’s State of Service report include:
Economic Uncertainty Prompts a Focus on Efficiency. As inflation takes hold and rate hikes dominate headlines, customer service teams are leaning into new success measures and technologies that promote productivity and efficiency. 78% of service organisations in Ireland use workflow and process automation.
Digital-First Customer Service Continues to Rise. Customer migration to digital channels took off during the pandemic, and shows no signs of slowing. 64% of service organisations in Ireland offer video support, and 63% offer live chat.
The “Great Resignation” Prompts a Focus on Employee Experience. With high turnover rates, service organisations are offering perks like remote work and improved career development opportunities. Service organisations in Ireland experienced an average turnover rate of 17% over the past year.
Customer Service Continues to Expand Beyond the Contact Center. Field service is now table stakes beyond its original domain in industries such as energy and utilities. 93% of service organisations with field operations in Ireland say it’s critical to scaling their business.
Comments on the news:
- “Customer service is on the forefront of shifts to digital-first customer engagement.” said Brian Solis, Salesforce Global Innovation Evangelist. “As economic uncertainty prompts customers and businesses to reevaluate their priorities and investments, it will be all the more critical for leaders to take stock of how their capabilities, success metrics, and strategies reinforce customer service’s position as a revenue generator that drives customer loyalty. This research provides valuable baselines and differentiators that help inform important decisions .”
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