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Some music composers are specialized in what are called “jingles.” They are extremely short musical pieces, that have to be catchy to the ear, if they are to succeed. They become a reminder of a brand, once you have listened to them, a few times. People on the platforms of French train stations, all recognize the very few notes that ring out before an announcement. That is the power of a jingle. 

Add the Same Music to Your Stories and Posts

If you want to add one element that will help people remember you or your company, then you have to get to work on composing a small piece, that will play in all of your posts. If you want to use music that already exists, then you have to make sure that it is free of rights, or else you will have to pay to insert it into your posts. 

However, there is nothing better than creating one yourself. So, if you haven’t been playing your instrument for a while, download the easy learning music app at Practice with the orchestra that you will find on it, until you get good enough again, and then try your hand at creating your own jingle. Once satisfied, add it to all of your marketing posts, on every social media, from this point on.

A Different Theme for Your Various Products and Services

Although it is true that you should have one main music theme, under which your whole work should be recognized, it is also suggested to create variations for all the product lines and services that you offer. It is all about associations. This way, if the person going through its social media account rapidly goes over your post and recognizes the theme, he can stop on it right away, if it is one that he is interested in (in regards to the products and services, of course, not the music). 

The music you create for your theme and its variations, is not meant to be a song. These two only have one common goal: To stick in people’s head. Otherwise, they are completely different. A song needs to reach people in a variety of ways. The text will be important, so that people can relate to the subject. The melody will also be crucial, as it needs to be something you want to hum all day long.

A jingle only asks of you to create a hook. That thing that gets into people’s minds and that won’t come out, afterwards. So, every time they hear it, the link between the notes and the company that uses them will be evident. A jingle is pure and simply a reminder; and that is what you want for your stories and posts, on social media.

How to compose a Jingle?

Everyone can create a jingle today. There are various instrument-based sites, on the internet, that will let anyone compose them. Notes are just like words: All you need to do is place the right ones, one after another, to make it sound good. And in the case of a jingle, most importantly, to make it catchy. Even if you have never played music in your life, you can probably still create something that will get people’s attention. That is because music is mathematical. It enters your ears, just as an equation would. If you are able to understand the logic of numbers, then you should be able to do the same with the logic of notes.

Most popular music is composed in 4/4. Musicians also know it as common time. Each measure, in such cases, are four quarter notes long. It is meant to describe how many notes you can put inside one measure. The brain of anyone will tend to think in 4/4, when it comes to music, naturally. So you should not worry about that part. In most cases, you will be composing on an electronic keyboard (when using apps online). Keep the sound of the notes as clear as possible while you are composing, and then you can play around with the way they sound, later on. You could change it for another instrument or simply add effects to the keyboard sound. One way or another, you first need to get a feel for the composition you have made, before worrying about arrangements. Act like a kid who is discovering an instrument for the first time. That means: Let your imagination roam free. If you don’t get to anything in the end, at least you should have fun while doing this. And if that is the case, then you need to reach out to a musician that specialized in jingles.

How do You find Someone who can write a Jingle for Your Company?

There are different ways to get in touch with a musician that can create a jingle for you. One of them is to contact a music studio in your city and ask them if they can refer you someone. They usually work with many of them, or they do it themselves, sometimes. Then, go and meet the person in the studio, to listen to what they have written before. If you are satisfied, start discussing your project with them. Don’t forget to talk about cost first, or else you could be providing info uselessly, if you don’t come to an agreement.

Today, there are also a lot of musician associations online. You can go through them. Most of the time, they will refer you to the composer’s website, where you will be able to hear some of the jingles and songs that they have composed, in the past. It is a great way to enlarge your search, since you can work with anyone in the world, today. However, if you do work with someone outside your country, make sure that the terms of the contract are clear and that you don’t pay in advance, for a jingle that you may never receive, afterwards. 

Music is crucial in marketing, in the age of the internet. Finding someone that could help you in all your projects, is a great way to get ahead of your competitors.

By Jim O Brien/CEO

CEO and expert in transport and Mobile tech. A fan 20 years, mobile consultant, Nokia Mobile expert, Former Nokia/Microsoft VIP,Multiple forum tech supporter with worldwide top ranking,Working in the background on mobile technology, Weekly radio show, Featured on the RTE consumer show, Cavan TV and on TRT WORLD. Award winning Technology reviewer and blogger. Security and logisitcs Professional.