Today, Brennans Bread launched its first ever NFT menu, which takes 16 of the nation’s favourite sandwiches and immortalises them as digital art. For over 50 years, people across the country have been creating their own tasty masterpieces using Brennans Bread. With this new NFT menu, the brand is celebrating these slices of brilliance and proving that they’re works of art across any medium.
NFT, standing for “non-fungible token”, is the digital art new pop culture phenomenon taking the world by storm. NFTs allow people to buy and sell ownership of unique digital items and keep track of who owns them using the blockchain (a virtual ledger).
For the next month, Brennans Bread will be launching four unique artworks each week inspired by some of the country’s most beloved sandwiches, including the Classic Ham & Cheese and Crisp Sandwich. Ten ‘prints’ of each artwork will be sold on Bubblehouse, the world’s first carbon-neutral NFT marketplace, for €1.87 – the approximate price of a sliced pan.
Brennans will also be creating one extra-special NFT sandwich, inspired by a mouth-watering fan submission. Sandwich makers can have their say on what sliced sensation will become the final piece of art on Instagram.
Speaking on the launch, Ivan Hammond, Head of Marketing at Brennans Bread, said:
“Brennans Bread has been around for generations, and we’ve seen lots trends particularly around the area of innovation come and go. When we heard that NFTs offer people a chance to own a slice of history, we knew we had to get involved! We think our NFT menu is one of the most exciting combinations to hit the sandwich world since sliced bread – tech and tradition together in perfect harmony, creating something beautiful. We’re looking forward to celebrating these works of art that are created every day in kitchens across the country.”
Fans can purchase the artworks here and become part of sandwich-making history from now until eternity.