Popups are a creative way to catch the attention of online customers who want discounts, recipe offers, or even just general advice. It’s no secret that website popups have been around for decades, and they’re gaining momentum again in recent years, with more people visiting sites and engaging with popups than ever before. Keep reading to learn more about five fashion popup examples you’ll want to copy in 2022 for your online fashion store.
What Is A Popup?
A popup is a form of website advertising that appears on a web page, often as the first or last thing you see (depending on your screen size). The email popup is usually in your face, which often annoys visitors, but it’s rare for people to leave a website because of popups because they understand the value of offers and discounts. It takes time to get visitors used to popups as they’re intrusive, but not everyone minds them.
There are two major types of popups:
- A simple popup that usually comes with a discount on a specific item. Your customers can close the popup and resume browsing for other things or ignore it completely if they want.
- A sticky (or fixed) popup that your customers cannot move or close until they hit the “close” X button or click on an arrow icon that lets them finally go to the advertised product link.
Are Popups Still Popular?
Yes, but people are becoming very good at closing popups – especially those targeted to products they are interested in. Users don’t want to be bothered by the popup and expect it to disappear as soon as possible (which is why many popups have a timer attached to them). Still, they often see the popup several times before finally closing it.
You might want to consider using a popup because you’ll get more sales during one of your other sales periods (like Black Friday or Cyber Monday). You’ll also be able to collect email addresses for your newsletter for future discounts and promotions.
Most Fashion Popups You’ll Want To Copy Nowadays
You can create any kind of popup and create a custom fashion popup design built to match your brand identity. You can do all kinds of things with your popup, as long as it meets all the requirements of the website owners and moderators. Below are five fashion popup examples you may want to copy in 2022.
Kaufmann’s Customer Club Popup
Kaufmann’s popup is not like other popups on the internet. Rather than choosing a physical product that may be subject to taste, the company offers you a gift card to make sure that you return to their store. Kaufmann also frames its email popup around a sense of exclusivity by asking you to become a member of its customer club.
Plus, this conversation with the popup can help offer insights into your shopping habits and preferences so they can better assist with future purchases. The email popup design is rather plain but looks great so that the potential customer can get all the necessary information with no fuss.
Miinto’s Sales Promotion Popup
When it comes to fashion popups, Miinto is a new player in the game. This brand has found success with its summer sale, and they want you now.
Miinto offers you an exclusive discount code for their summer sale if you sign up for their email list and complete a survey on your shopping experience. The pop-up stays open to give people enough time to sign up without being too overwhelming. It is important that they keep it simple and make sure people know what the offer entails from the offset and when emails will be sent out with discount codes so customers don’t forget about them.
Ny Form’s Giveaway Popup
I have seen a lot of online companies using pop-ups to collect email addresses. It seems like there is no simpler way for them to do it. Ny Form, a Danish sports clothing company, is aware of this. That’s why you can enter the giveaway directly from Ny Form’s website popups on their site. The company uses benefit-driven teaser copy and a compelling headline to engage email users. In addition, they offer a well-positioned prize and give clear and straightforward instructions to win the prize.
Floyd’s Shopping Assistance Popup
Pop-ups are the most fashionable way to spice up your site. They can be used to advertise new products, special offers, and email sign-ups to direct shoppers to essential information on different products. Floyd’s Shopping Assistance Popup is designed as a window with a picture of an outfit and some tips on how to wear it.
Why it works: Floyd is a popular Norwegian apparel brand. They have a lot of things to say, but they only have one chance to get a customer’s attention in order to get them to buy their products. Floyd has managed to create useful content by using pop-ups while also promoting specific products. This makes the customer feel more connected to the brand and encourages them to buy. It is important for Floyd’s pop-up design that the tips and images are relevant to the customers and that the links lead directly to Floyd’s product pages without visitors having to leave their website.
Minimum’s Cart Abandonment Popup
When it comes to e-commerce, one of the best marketing strategies is the prevention email for abandoned carts. The truth is that most people who are shopping on your website will abandon their carts and leave without buying anything. You can use this to your advantage and reply with a pop-up offer for a 10% discount to finish the order. It’s a simple and smart approach for higher conversions.
The Bottom Line
Popups are very helpful because they let you stay on top of your game, creating special offers for your customers. They are very effective promotional tools, and since people are used to them and often reluctantly close them for fear of being asked for too much information, it’s not the worst way to advertise. In fact, many popups are created with a timer to make the customer ignore it after a few seconds. I hope this guide gives you vast information about fashion popups popular in 2022.