The use of residential proxies is a great way for businesses to collect and analyze data, compare prices and products online, and expand their market reach without being noticed or blocked by sites.
There are several advantages to employing a residential proxy, and in this post, we’ll go into greater detail about how services like proxy residential IP can aid businesses.
They Help in Obtaining Real-Time Data from Competitors’ Websites
Competitive intelligence is one of the most well-known uses for a residential proxy. Tracking and blocking requests issued by data center proxies have become easy in recent years. Amazon, Netflix, and Hulu are among several major online services that restrict access to IP addresses belonging to specific providers.
If you use a residential proxy, on the other hand, every request appears to have been sent by a real person. When several requests need to be sent from different IP addresses in different countries and cities, residential proxies allow them to be sent from local ISPs as well as different countries and cities.
They Increase Brand Security
Brand protection and the battle against counterfeiters are two further practical applications of residential proxy technology. For example, the makers of Vicodin may want to combat the sale of counterfeit versions of the drug.
As a general rule, these vendors restrict their websites to nations where the manufacturer has offices. This makes it more difficult to catch counterfeiters and take legal action. Residential proxies could be used to obtain an IP address from the same country as the imitation site and collect all relevant information.
Aids in Performance Analysis and Software Testing
Tests of new features for websites and mobile apps can also be performed using residential proxies. Users from all over the world can observe how their software performs. Utilizing various residential IP addresses to send a large number of queries is also useful for testing software performance under high load.
In addition, this technology can be used to keep tabs on performance. The speed of a company’s website for consumers in a given country is an important consideration for multinational corporations. So, obtaining relevant data is made easier with the use of residential proxies with IP addresses.
They Optimize Marketing and Advertising
To get the best possible results, it is essential to test ad campaigns. Residential proxies can be used to check how specific online adverts appear in search results for people from a specific place, as well as whether or not they are displayed.
If you want to see how effective your local SEO efforts are, you may use residential proxies to see if your website ranks at the top for your target keywords or not.
Using search engine infrastructure to gather data is not something search engines appreciate. Consequently, these businesses are constantly improving their anti-bot systems to make data collection directly from the search extremely challenging.
In contrast, using residential proxies to send several search requests makes it appear that real people in different regions are looking for something. A real user can’t be blocked by a search engine. As a result, the residential proxy is an ideal choice for ensuring that search engine results are accurate.
Residential proxies can also be used to monitor and analyze the success of your competitors’ marketing campaigns. Both in-house marketing departments and external marketing and advertising companies employ this technology.
Since Big Data is everywhere these days, several companies have formed their business models around combining many sources of data into a unified view that can be displayed on their platforms. Residential proxies are needed to keep their databases up to date with the aggregated content. For instance, it would be difficult to maintain current data on prices for a specific commodity on many e-commerce websites without this application. These types of actions are prohibited on these sites because of the potential for exceeding the requests of the company.
For instance, if you want to keep a comparison table of TV prices from 20 websites up to date, you’ll need a bot that visits and refreshes the pages. Anti-bot systems are likely to prevent such queries, but a residential proxy can get beyond these types of data protection measures.
Assists in On-Demand Data Gathering and Analysis
In recent times, there has been an increase in the number of organizations that specialize in on-demand data collection and analysis in recent years. Crawlers scour the web for data that matches specified profiles. It is then possible to market, sell, or gather competitive intelligence using this information.
Residential proxies help web crawlers circumvent filters like anti-spam and content filters.
Businesses can benefit from the ability to replicate requests from real users using a real, local IP address. This technology is frequently employed by businesses to collect data, conduct testing, and gain access to various web resources, among other things.