Irish businesses feature prominently in a list of nations embracing hyperautomation according to new research by analytics leader SAS.

David Shannon, Head of Hyperautomation, at SAS UK & Ireland, says that as interest in the AI-powered technology surges, Irish firms are amongst the global leaders in embracing new opportunities.

“We know from our own research that companies are already using hyperautomation to drive efficiency, customer service and innovation,” he said.

“This is particularly true of competitive consumer-centric industries like retail, fulfilment, insurance and financial services, where it can give businesses the edge over their rivals.”

His comments come after research by SAS showed that while interest in the technology continues to rise across the bulk of nations featured in the research, Ireland ranked fourth out of 24 countries analysed, with 2.49 people in every 10,000 looking for ‘hyperautomation’ and related keywords between 2020 and 2021.

Leading the way was Finland, with 4.5 out of every 10,000 people searching for the term online, followed by Sweden with just under 3 and Switzerland at 2.74. The UK appeared in 12th position in the rankings.

The term ‘hyperautomation’ was first coined by Gartner in 2019 and refers to the AI-driven technique of processing multiple large datasets from across an organisation in a cloud-based ‘always-on, always-connected’ system.

David Shannon added: “While search data can’t tell us everything, it’s a useful barometer to test the mood of nations. Awareness has grown rapidly in some countries in just three years, indicating where demand could be strongest.

“Automation has enabled businesses of all sizes to transform their operations, and hyperautomation is the next step in the journey. Now is the time for them to build it, and other advanced technological solutions, into their digital strategies.”

For further information and for the full research, visit:


Top 10 countries for hyperautomation awareness

Country Annual total searches (2021) Potential reach General awareness (% of potential reach)*10,000
Finland 2,120 4,640,000 4.57
Sweden 2,860 9,580,000 2.98
Switzerland 2,170 7,910,000 2.74
Ireland 1,190 4,770,000 2.49
Australia 4,160 20,600,000 2.01
Singapore 3,730 19,900,000 1.87
Austria 1,710 9,140,000 1.87
Netherlands 5,580 31,300,000 1.78
Belgium 1,760 11,000,000 1.6
Germany 10,930 74,500,000 1.46

By Jim O Brien/CEO

CEO and expert in transport and Mobile tech. A fan 20 years, mobile consultant, Nokia Mobile expert, Former Nokia/Microsoft VIP,Multiple forum tech supporter with worldwide top ranking,Working in the background on mobile technology, Weekly radio show, Featured on the RTE consumer show, Cavan TV and on TRT WORLD. Award winning Technology reviewer and blogger. Security and logisitcs Professional.