Bolt, the mobility super-app, has pledged to plant a tree every time the Bolt app is used on Earth Day this Friday. The global initiative will be live across all Bolt products in Ireland and will result in millions of trees being planted.
The pledge will be delivered in partnership with Seedballs, a reforestation project in Kenya.
Seedballs Kenya is the first in a series of nature-based solutions Bolt is investing in to generate better impacts for the environment as part of the company’s commitment to neutralise the impact of its own operations.
Working closely with Seedballs Kenya, Bolt will facilitate the spread of 25 Tons of indigenous seeds to damaged land across Kenya where natural reforestation is unlikely to occur, the equivalent to planting 11.25 million trees. The Earth Day initiative will result in millions more trees being planted.
James Bowpitt – Ireland Country Manager – Bolt, said: “Having a positive environmental impact is a core part of Bolt’s mission: to build cities for people, not cars. In addition to helping reduce emissions in cities by providing alternatives to private car ownership, we are committed to alleviating the environmental impact of our operations through projects like Seedballs and are pleased to go one step further to mark Earth Day with this new initiative.”
Teddy Kinyanjui, Co-founder – Seedballs said: “In Kenya, like many other countries, the forests and grasslands are under great pressure. One of the many challenges of landscape scale restoration is that indigenous seeds are often food for different types of animals like mice and birds. That’s where we come in. The Seedballs program overcomes this challenge by coating native seeds in waste charcoal dust which prevents the seeds from being eaten. This means that the native grass and tree seeds can be planted year round rather than waiting for the rainy season. When it rains enough, the charcoal dust dissolves and the seed sinks into the ground back to its natural state, ready to grow.”
For Bolt, this project is the latest example of the business’ commitment to reducing its overall impact on the environment which started with the launch of its Green Plan in 2019. By investing millions into the Green Plan, Bolt has adapted its operations to minimise its impact on the environment, neutralising over 4.5 billion km of rides; becoming the first e-scooter platform to operate climate positive e-scooters in December 2020; and launching e-bikes across Europe in 2021.