If you are one of the 6.3 million residents of Washington DC’s metropolitan area, then you contribute to the city’s $435 billion GDP. The district is responsible for the United States’ sixth-largest urban population and economy. Whether your SEO services are based in Ireland or the USA, Search Engine Optimization is a vital factor in beating your competition locally, nationally, and internationally.
According to the Small Business Administration (SBA) governmental agency, a small business employs fewer than 500 individuals or has less than $7.5 million annual revenue. The agency determined that 46% of The District’s firms fall into this category. Thus, the need for a Washington DC SEO company is becoming more evident.
Enterprises with fewer than 500 employees compose 48% of the workforce. Businesses with under 100 workers comprised 29% of the labor force, while franchises with fewer than 50 crew members employed the remaining 21%.
With only the 2nd-lowest unemployment rate among the largest cities in the nation, every business owner needs to utilize every means of progress for their venture. Below are some tips on how you can be ahead of the competition using Search Engine Optimization (SEO):
Research the Opposition
The purpose of SEO services is to stand out from the rest in the industry in terms of web search results. However, you can expect to compete with vast and international brands, publishers, and sources in addition to your fellow small business names.
SEO companies target to put your name in the first Search Engine Results Page (SERP) or specifically within the top 10 popular search results. Therefore, using targeted and related keywords ensures that your brand and web content comes out as the most relevant. Competitive analysis of your fellow contenders’ websites should come next.
Through investigation, you can determine how your rival website’s content and structure rank and perform. Your SEO provider can help you find out their indexed web pages, backlink profiles, and long-tail keywords. In addition, various page speed tools are available today to determine a website’s landing page speed. Basically, you can find out your rivalry’s weaknesses and use them to strengthen your ranking and page.
Be Locally Relevant
The District of Columbia is one of the most visited cities catering to over 20 million tourists annually. Thus, it is essential to put your name in listings and citations with the help of a Washington DC SEO company.
First and foremost, it is focal to optimize your online Google Business profile. It is crucial to provide necessary information such as your address and directions, contacting means and number, and how they can order from you. It is free to use and easy to update, so enhancing your listing with photos and videos will provide more visibility. Selecting all the relevant categories within your listing will also help web searchers acknowledge your store features.
In addition, answering questions or even providing some yourself through creating Frequently Asked Questions (FAQs) will generate local popularity. Browsers and web users themselves prioritize localized or “near me” search results. So maintaining consistently accurate and up-to-date details is vital in building trust.
Encourage and Respond to Reviews
It has become essential to look up others’ experiences before making your own decision or purchase. The reviews for your products and services are no different.
Encouraging customers to leave out reviews will help determine your strengths and weaknesses. Furthermore, responding to your customer’s comments will show how you value their opinion, even a negative one. Regardless, you will know where you can still improve business-wise and generate more visibility for your brand.