Tech, gaming and esports digital publisher By Gamers For Gamers (BGFG) is launching AgencyGMR in February 2022. The full-service digital agency will provide creative, content, and strategic services for brands in the tech, gaming, and hardware industries, with plans to move into the wider consumer electronics market.
As an official TikTok partner, AgencyGMR aims to help brands reach new audiences across the globe via live commerce, playing on BGFG’s existing connections and credibility to attract clients and outpace the competition.
“We bring experience and credibility from our digital publishing arm. With our owned IP we know how to create content that resonates with gaming and hardware audiences,” said Craig Kirkcaldy, AgencyGMR’s Managing Director and COO of BGFG Group.
“With a growing global audience of gamers and hardware enthusiasts, we have unparalleled strategic data and insight…We’re a recognised player within the sector and in our network, putting us in a great position to help brands create content that resonates,” said Roddy Burns, AgencyGMR’s Head of Partnerships.
AgencyGMR also plans to host product experience workshops in its dedicated event space, providing brands with a physical hub to showcase their products. AgencyGMR is also working closely with SODA (School of Digital Arts) at Manchester Metropolitan University, and HOST Salford, to help develop the next generation of industry talent.
BGFG was founded in 2019 by brothers Andrew and Craig Kirkcaldy & William Blears. Today it’s one of the most exciting publishers in the tech and gaming sector, following investment in 2021 from Bill Holroyd – one of the original investors of global appliance firm, AO.com. With this financial backing, paired with a significant global audience, BGFG intends to become one of the leading businesses in the digital publishing and agency space.
BGFG is made up of passionate and experienced gamers and tech lovers, providing unbiased reviews, buyer’s guides, and answers to FAQs, designed to keep its global audience abreast of the latest tech and gaming trends.