Through the line campaign will include TV, Outdoor, POS and social media to raise awareness of Epson’s EcoTank

Epson has announced a EMEAR wide partnership with Usain Bolt, the world’s fastest man. Eight-time Olympic gold medallist, and widely considered to be the greatest sprinter of all time, Usain will be the face of a major awareness building campaign for Epson’s cartridge-free EcoTank printers.

Usain will star alongside Epson’s EcoTank in a TV advertising campaign starting later this week in the UK and Germany, as well as appearing on billboards, online in website banner ads, on Point-of-Sale in major retail outlets and on social media throughout the rest of the EMEAR region. Usain will demonstrate in his own light-hearted way that with Epson’s EcoTank printers, you can literally “Just Fill and Chill” for up to three years of cartridge-free no-hassle printing.



This launch coincides with the launch of Epson’s new EcoTank range, which includes single and multi-function A4 printers. Ideal for modern busy households, small and home offices to enjoy hassle-free, mobile printing and an ultra-low cost per page. These economical printers come with up to 3 years’ worth of ink included in the box2. With the EcoTank ET-1810, one set of ink bottles delivers up to 4,500 pages in black and 7,500 in colour2, while the EcoTank ET-4850, prints up to 14,000 pages in black and 5,200 pages in colour – that’s the equivalent of up to 72 cartridges worth of ink all from one set of ink bottles.

The new EcoTank range is fully compatible with Epson’s brandnew Smart Panel App, which makes it easy to set up the new EcoTank printers, monitor, print, scan and much more all from a phone or tablet.

Over 60 million EcoTank high-capacity ink tank printers have sold worldwide since their launch in 2010, saving customers up to 90% on printing costs. All Epson’s new EcoTank printers feature its Micro Piezo Heat-Free Technology too so you can enjoy also reduced energy consumption with less need for replacement parts.  


Commenting on the partnership with Usain Bolt, Yoshiro Nagafusa, President of Epson Europe said: “Usain is the perfect partner for us! He is one of the most recognisable people in the world and his engaging character will help bring our low-cost printing solutions to life in a fun, memorable and engaging way. With more of us working from home than ever before, and modern family life getting busier, now is exactly the right time to raise even more awareness of our EcoTank printers and the cost saving benefits they deliver.”


 Usain Bolt said: “I’m delighted to be working with Epson to help spread the word about EcoTank printers. I only partner with brands that I believe can make a real difference. EcoTank printers remove many of the frustrations that exist around printing with cartridges so anything that can help make life a little bit easier has got to be a good thing.  But it’s about much more than that! We share many of the same values such as building better futures. For Epson, that’s all about building trust through its products, products that help communities grow and prosper. And for me it’s about inspiring others to follow their dreams, regardless of how big or small they may be.”

Commenting on the new EcoTank range, Alice Ramsden de Gomez, Consumer Product Manager at Epson UK said: “With family life getting busier and busier and more of us working from home than ever before, our new EcoTank printers are a welcome addition to any home office. Their ultra-low running costs and the flexible, hassle-free convenience of cartridge free printing with even better mobile connectivity, mean there is a printer to suit everyone.”

The new EcoTank printers are available from October 2021 and range in price from 209.99 for the single function EcoTank ET-1810 to 499.99 for the EcoTank ET-4850.

By Jim O Brien/CEO

CEO and expert in transport and Mobile tech. A fan 20 years, mobile consultant, Nokia Mobile expert, Former Nokia/Microsoft VIP,Multiple forum tech supporter with worldwide top ranking,Working in the background on mobile technology, Weekly radio show, Featured on the RTE consumer show, Cavan TV and on TRT WORLD. Award winning Technology reviewer and blogger. Security and logisitcs Professional.

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