As businesses recover from a year like no other, Facebook Ireland has launched its ‘Peak Season Prep Series’. This free online training will help businesses prepare for and utilise the busiest shopping season of the year to further boost their recovery.
Facebook’s latest State of Small Business report found that Covid-19 generated a shift in how SMEs around the world and in Ireland do business. Online sales became a lifeline during the pandemic to help keep many businesses afloat. The report shows that those who made the pivot to online are still reaping the benefits even as stores physically reopen. Half of Irish SMEs (50%) report that at least 25% of their revenue is generated by digital sales, up from 35% of SMEs in February, demonstrating that customers continue to support businesses online.
Facebook’s free training sessions will help businesses benefit from the pivot to shopping more online and will help them focus on how best to acquire and grow a large customer base. Topics include building an actionable business plan for Christmas, how to optimise creativity and influencer marketing tactics as well as covering key insights around sustainable gifting for environmentally conscious businesses. The next webinar will take place on 7th October at 10am and will guide businesses through a step by step process on how to create impactful ads for the peak shopping season.
Commenting on the importance of supporting businesses as they recover; David Harris, Director of Global Business at Facebook said:
“Last year, shoppers in Ireland were in lockdown for much of the peak holiday shopping season. Consumers had no alternative but to shop online and many businesses underwent a radical process of digital transformation in order to survive. This year, with physical stores reopened, we are expecting a big surge in both online and store sales as the pent up consumer demand that built up during the pandemic is released. Facebook Apps are now a key part of both the online and physical shopping experience. Our peak training series aims to help small Irish businesses utilise the Christmas season efficiently to help boost their post-pandemic recovery.
Further updates on the schedule for the free ‘Peak Season Prep Series’ can be found at https://peakseasonprep2021.splashthat.com/ or businesses can watch them on demand at https://www.facebook.com/watch/185130644919625/1680905325444658/